‭ETDM-25‬

‭District Event‬
‭CAREER CLUSTER‬
‭ ntrepreneurship‬
E

I‭NSTRUCTIONAL AREA‬
‭Economics‬

‭ NTREPRENEURSHIP‬
E
‭TEAM DECISION MAKING EVENT‬

‭PARTICIPANT INSTRUCTIONS‬

‭▪‬‭The event will be presented to you through your‬‭reading of the 21‬‭st‬‭Century Skills, Performance‬
‭Indicators and Case Study Situation. You will have up to 30 minutes to review this information and‬
‭prepare your presentation. You may make notes to use during your presentation.‬
‭▪‬‭You will have up to 15 minutes to make your presentation‬‭to the judge (you may have more than one‬
‭judge). All members of the team must participate in the presentation, as well as answer any‬
‭questions.‬
‭▪‬‭You will be evaluated on how well you demonstrate‬‭the 21‬‭st‬‭Century Skills and meet the‬
‭performance indicators of this event.‬
‭▪‬‭Turn in all of your notes and event materials when‬‭you have completed the event.‬

‭21‬‭st‬‭CENTURY SKILLS‬

▪‭ ‬‭Critical Thinking – Reason effectively and use systems‬‭thinking.‬

‭▪‬‭Problem Solving – Make judgments and decisions and‬‭solve problems.‬
‭▪‬‭Communication and Collaboration – Communicate clearly‬‭and show evidence of collaboration.‬‭▪‬
‭Creativity and Innovation – Show evidence of creativity.‬

‭PERFORMANCE INDICATORS‬

‭‬
● ‭ ssess risks associated with venture (EN:010)‬
A
‭●‬ ‭Identify capital resources needed for the venture (EN:020)‬
‭●‬ ‭Evaluate vendor performance (OP:162)‬
‭●‬ ‭Explain the nature of workplace regulations (BL:008)‬
‭●‬ ‭Describe the use of business ethics in entrepreneurship (EN:044)‬
‭●‬ ‭Develop plan to invest resources into improving products (EN:032)‬
‭●‬ ‭Select sources to finance venture creation (EN:016)‬

‭Published 2023 by DECA Inc. Copyright © 2023 by DECA Inc. No part of this publication may be reproduced for resale or posted‬ ‭1‬
‭online without written permission from the publisher. Printed in the United States of America.‬
‭ETDM-25‬
‭District Event‬
‭CASE STUDY SITUATION‬

‭ ou are the founders of Sunset Scoops, a family-owned ice cream parlor in a coastal tourist town.‬
Y
‭Known for homemade flavors like "Sea Salt Caramel Crunch" and "Sunset Berry Blast," your‬
‭business has seen a 20% sales drop over the past year. A new gelato chain nearby offers flashy‬
‭marketing and faster service, while locals complain your menu lacks seasonal variety and vegan‬
‭options. Staff turnover is high, and health inspectors recently flagged improper food storage‬
‭temperatures.‬

‭ o compete, you need to revamp your product lineup, reduce waste, and modernize operations. A‬
T
‭regional grocery chain wants to stock Sunset Scoops’ pints but demands bulk pricing that may‬
‭compromise your small-batch quality.‬

‭ ou must present a growth and sustainability plan to an investor (judge) that addresses production‬
Y
‭scalability, ethical sourcing, and customer retention. You will present your strategy to Alex Carter,‬
‭a venture capitalist (judge) interested in small businesses with community roots. The meeting will‬
‭take place in the investor’s downtown office.‬

‭Published 2023 by DECA Inc. Copyright © 2023 by DECA Inc. No part of this publication may be reproduced for resale or posted‬ ‭1‬
‭online without written permission from the publisher. Printed in the United States of America.‬
‭ETDM-25‬
‭District Event‬
‭JUDGE INSTRUCTIONS‬

‭DIRECTIONS, PROCEDURES AND JUDGE ROLE‬

I‭ n preparation for this event, you should review the following information with your event manager and‬
‭other judges:‬
‭1. Participant Instructions, 21‬‭st‬‭Century Skills and‬‭Performance Indicators‬
‭2. Case Study Situation‬
‭3. Judge Characterization‬
‭Allow the participants to present their ideas without interruption, unless you are asked to‬
‭respond. Participants may conduct a slightly different type of meeting and/or discussion with you‬
‭each time; however, it is important that the information you provide and the questions you ask be‬
‭uniform for every participant team.‬
‭4. Judge Evaluation Instructions and Judge Evaluation Form‬
‭Please use a critical and consistent eye in rating each participant team.‬

‭ UDGE CHARACTERIZATION‬
J
‭You are Alex Carter, an investor interested in small businesses with community roots. Sunset‬
‭Scoops’ homemade charm initially appealed to you, but declining sales and operational issues‬
‭raise concerns. The gelato chain’s aggressive discounts are luring customers, and the parlor’s‬
‭outdated branding struggles to attract younger crowds. Health violations and high staff turnover‬
‭suggest deeper operational flaws.‬
‭You want the founders to prove they can balance growth with quality, address compliance risks,‬
‭and differentiate Sunset Scoops in a saturated market.‬
‭Questions to Ask:‬
‭1.‬ ‭“How will you maintain small-batch quality if you scale production for the grocery chain?”‬
‭2.‬ ‭“What specific steps will you take to reduce food waste without cutting menu variety?”‬
‭3.‬ ‭“How does your plan address the health inspector’s concerns about food storage?”‬

‭Published 2023 by DECA Inc. Copyright © 2023 by DECA Inc. No part of this publication may be reproduced for resale or posted‬ ‭1‬
‭online without written permission from the publisher. Printed in the United States of America.‬
‭ETDM-25‬
‭District Event‬
 ‭Judge Score Sheet‬
‭Little/No‬ ‭Below‬ ‭Meets‬ ‭Exceeds‬ ‭Judged‬
‭Value‬ ‭Expectations‬ ‭Expectations‬ ‭Expectations‬ ‭Score‬

‭PERFORMANCE INDICATORS‬
‭1.‬ I‭ dentify factors affecting a‬ ‭0-1-2-3‬ ‭4-5-6‬ ‭7-8‬ ‭9-10‬
‭business’s profit (EC:010)‬
‭2.‬ ‭ etermine factors affecting‬
D ‭0-1-2-3‬ ‭4-5-6‬ ‭7-8‬ ‭9-10‬
‭business risk (EC:011)‬
‭3.‬ ‭ xplain the concept of competition‬
E ‭0-1-2-3‬ ‭4-5-6‬ ‭7-8‬ ‭9-10‬
‭(EC:012)‬
‭4.‬ ‭ escribe the concept of economies‬
D ‭0-1-2-3‬ ‭4-5-6‬ ‭7-8‬ ‭9-10‬
‭of scale (EC:077)‬
‭5.‬ I‭ dentify the impact of small‬ ‭0-1-2-3‬ ‭4-5-6‬ ‭7-8‬ ‭9-10‬
‭business/entrepreneurship on‬
‭market economies (EC:065)‬
‭6.‬ ‭ ssess global trends and‬
A ‭0-1-2-3‬ ‭4-5-6‬ ‭7-8‬ ‭9-10‬
‭opportunities for business ventures‬
‭(EN:003)‬
‭7.‬ ‭ ssess risks associated with‬
A ‭0-1-2-3‬ ‭4-5-6‬ ‭7-8‬ ‭9-10‬
‭venture (EN:010)‬

‭21‬‭st‬‭CENTURY SKILLS‬
‭8.‬ ‭ eason effectively and use systems‬
R ‭0-1‬ ‭2-3‬ ‭4‬ ‭5-6‬
‭thinking?‬

‭9.‬ ‭ ake judgments and decisions, and solve‬

M ‭0-1‬ ‭2-3‬ ‭4‬ ‭5-6‬
‭problems?‬

‭10.‬ ‭ ommunicate clearly and show‬

C ‭0-1‬ ‭2-3‬ ‭4‬ ‭5-6‬
‭evidence of collaboration?‬

‭11.‬ ‭Show evidence of creativity?‬ ‭0-1‬ ‭2-3‬ ‭4‬ ‭5-6‬

‭12.‬ ‭ verall impression and responses to‬

O ‭0-1‬ ‭2-3‬ ‭4‬ ‭5-6‬
‭the judge’s questions‬

‭TOTAL SCORE‬

‭Published 2023 by DECA Inc. Copyright © 2023 by DECA Inc. No part of this publication may be reproduced for resale or posted‬ ‭1‬
‭online without written permission from the publisher. Printed in the United States of America.‬
‭ETDM-25‬
‭District Event‬