VA Business Blueprint FINAL
VA Business Blueprint FINAL
Breathe Creative
Hi, I’m Britt!
3 years ago I left my 9-5 job as a mental
health counsellor and started my own
Virtual Assistant business.
There are countless reasons to Your skills and expertise are in high
consider starting your own virtual demand, and you have the opportunity
assistant business. First and foremost, to build a thriving business that
it offers the freedom to take charge of empowers you and your clients.
your career, allowing you to set your
own hours, select your clients, and In this blueprint we'll cover everything
dictate your income. You can work from assessing your readiness and
from anywhere with an internet building the necessary skills to setting
connection, giving you the flexibility up your virtual office, finding clients,
to travel, spend more time with your and achieving long-term success.
loved ones, or simply enjoy a more
comfortable work environment. Your journey to virtual success begins
here. So, let's dive in and explore the
Additionally, the demand for virtual world of virtual assistance, where your
assistants is on the rise. potential knows no bounds, and your
Entrepreneurs, small business dreams are within reach.
owners, and even large corporations
are recognizing the cost-effective
benefits of outsourcing administrative
tasks to remote professionals.
Advantages and Challenges of the Virtual Assistant Business
Like any career path, the virtual assistant business comes with its own set of
advantages and challenges.
Advantages:
Low Barrier to Entry: Starting a virtual assistant business requires
minimal upfront investment in terms of equipment and infrastructure.
Scalability: Virtual assistants can scale their businesses by taking on
more clients, expanding service offerings, or hiring subcontractors.
Diverse Clientele: Virtual assistants have the opportunity to work with
clients from various industries and geographic locations, providing
exposure to different business models and cultures.
Professional Growth: The dynamic nature of virtual assistant work allows
individuals to continuously learn new skills, explore emerging
technologies, and expand their professional horizons.
Challenges:
Client Acquisition: Finding and securing clients can be a competitive
process, requiring effective marketing, networking, and reputation
building.
Time Management: Managing multiple clients, projects, and deadlines
requires strong organizational skills and effective time management
strategies.
Isolation: Working remotely as a virtual assistant can be isolating at
times, especially for individuals who thrive on social interaction and
collaboration.
Income Stability: Income as a virtual assistant may fluctuate due to
changes in client demand, project scope, or market conditions, requiring
careful financial planning and budgeting.
Assessing Your
Skills & Interests
IDENTIFY YOUR CORE SKILLS AND PASSIONS
Proficiency / Desire
SKILL Rating (1-5)
Administrative Support:
Email management
Calendar management
Data entry
Travel arrangements
File organization
Email correspondence
Customer support
Digital Marketing:
Content creation
Email marketing
SEO optimization
Project Management:
Research Skills:
Market research
Competitor analysis
Technical Proficiency:
Content Creation:
Blog writing
Expense tracking
Invoicing
Basic bookkeeping
Financial reporting
Event Planning:
Webinar coordination
Customer follow-ups
E-commerce Support:
Order processing
Inventory management
Technical Support:
Basic IT support
Transcription services
Language translation
skills I N V E N T O R Y
Proficiency Rating
SKILL (1-5)
Time Management:
Prioritizing tasks
Workflow optimization
Process documentation
Your niche should align with your passions and interests. Consider the tasks or
industries that genuinely excite you. When you're passionate about your work,
you're more likely to excel and find fulfillment.
Passion Identification
List activities or industries within virtual assistance that genuinely spark
passion.
Reflect on how aligning your business with your passions contributes to your
overall satisfaction.
Research Market Demand:
Business Registration:
Determine the appropriate business
structure for your virtual assistant
business, such as sole proprietorship,
partnership, limited liability company
(LLC), or corporation. Register your
business with the relevant
government authorities in your
jurisdiction. This will change whether
you are residing in Canada or the US.
Tax Obligations:
Liability Protection:
Choosing the right name for your virtual assistant business is an important step
in establishing your brand identity. Consider the following tips when selecting a
business name:
1. Reflect Your Services: Choose a name that reflects the services you offer and
resonates with your target audience.
2. Make It Memorable: Opt for a memorable and distinctive name that stands
out in the minds of potential clients.
3. Check Availability: Conduct a thorough search to ensure that your chosen
business name is not already in use and is available for registration as a
domain name and trademark, if desired.
Once you've selected a name, register it with the appropriate authorities and
secure the domain name for your website to establish your online presence.
Use the space below to brainstorm some ideas you may have for names.
SETTING YOUR RATES AND PRICING STRUCTURE
In the world of virtual assistance, how you package and price your services plays
a crucial role in attracting clients and sustaining a profitable business. In this
chapter, we'll explore the art of strategically packaging your virtual assistant
services and establishing a pricing structure that reflects the value you provide.
As a virtual assistant, your brand is the foundation of your business. It's how you
convey your unique identity, establish credibility, and attract clients. In this
chapter, we'll explore strategies and exercises to help you develop a strong
brand that sets you apart in the virtual assistant industry.
Your brand identity is the visual and verbal representation of your business.
Follow these detailed steps to establish a compelling brand identity:
Brainstorm Core Values: Take some time to reflect on the values that are
most important to you and your business. Consider what principles guide
your decision-making and interactions with clients.
Narrow Down Your Values: Once you have a list of potential values, select the
top three to five core values that best represent your business ethos and
resonate with your target audience.
Crafting Clear Statements:
Define Each Value: Clearly articulate each core value in a concise statement
that captures its essence and significance.
Use Language Wisely: Choose words that effectively communicate the
meaning and importance of each core value.
Ensure Clarity: Make sure your statements are easy to understand and
resonate with your target audience.
elevatorP I T C H
Develop a brief, compelling statement that succinctly describes who you are,
what you do, and the value you provide to clients.
Focus on Clarity: Distill your business offering into a concise and compelling
statement that can be delivered in under a minute.
Highlight Unique Benefits: Clearly communicate the unique value
proposition that sets you apart from competitors.
Practice and Refine: Practice delivering your elevator pitch until it feels
natural and engaging.
Your visual identity plays a crucial role in shaping how your brand is perceived by
your audience. From colors to typography, each element contributes to creating
a cohesive and memorable brand presence. Let's delve into designing your
visual identity with informative insights and actionable exercises.
Your visual identity comprises several key elements, each serving a distinct
purpose:
Color Palette: Colors evoke emotions and associations, so choose hues that
reflect your brand's personality and resonate with your audience.
Typography: Fonts convey the tone and style of your brand's
communication. Select fonts that align with your brand's character and
enhance readability.
Imagery Style: Consistent imagery reinforces your brand's message and
values. Decide on a style—whether it's photography, illustrations, or graphics
—that reflects your brand essence.
Logo Design: Your logo is the cornerstone of your visual identity. It should
encapsulate your brand's essence and be instantly recognizable.
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brandI D E N T I T Y
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Client acquisition and relationship building are essential pillars of success for any
virtual assistant business. In this chapter, we'll delve into effective strategies and
techniques to attract clients, foster strong relationships, and ensure client
satisfaction.
Once you have a clear understanding of your target audience and value
proposition, it's time to implement client acquisition strategies:
Freelance Marketplaces
Upwork: Create a profile on Upwork and browse job listings in your niche.
Craft compelling proposals that highlight your skills and experience.
Fiverr: Join Fiverr and create gigs offering your virtual assistant services.
Optimize your gig descriptions and pricing to attract potential clients.
Online Communities
Reddit: Explore relevant subreddits and participate in discussions related to
your niche. Share valuable insights and offer assistance to establish
credibility.
Facebook Groups: Join Facebook groups dedicated to virtual assistants,
freelancers, or specific industries. Engage with members and share your
expertise to attract potential clients.
CHOOSING THE RIGHT SOCIAL PLATFORMS
n the vast landscape of social media, selecting the platforms that align with your
virtual assistant business is key to reaching and engaging your target audience
effectively. Each platform has its unique characteristics and caters to specific
demographics and industries. Here's a detailed exploration to help you make
informed decisions:
Choosing the right social platforms is not a one-size-fits-all decision. It's about
understanding your audience, aligning with your business goals, and utilizing
platforms that showcase your virtual assistant services authentically. As you
move forward, remember that a focused and strategic presence on a few
platforms often yields better results than a scattered presence across many.
Managing Your
VA Business
THE PERFECT DAY
I feel as though you cannot create your ultimate schedule for clients until you
fully know what you want your day and life to look like.
To live the life of your dreams you first need to know what your dream life looks
likes. A dream life will be different to everyone and therefore it is important as an
individual to get clear on what you want your life to be like. The Perfect Day
Exercise is a great way for you to start to get clear about what a dream life looks
and feels like to you.
For some people the idea of defining their dream life is daunting. The Perfect
Day Exercise is designed so that you can think about your dream life but in a
more manageable way. You just have to focus on what one day would look like.
Close your eyes and begin to imagine the following scenario – It is 5 years from
now. You wake up and feel immensely happy. You are living your dream life and
know a great day is ahead of you.
Once you can strongly imagine yourself in bed on that morning you can open
your eyes and start writing out in great detail your perfect day. You should write
down everything that happens from the moment you wake up until you go back
to sleep. Then write down what you are doing, but also how you feel.
"Believe that anything is
possible and write freely
from your heart."
Close your eyes and begin to imagine Remember this is your PERFECT day.
the following scenario – It is 5 years You are meant to be tapping into
from now. your deepest desires rather than
thinking about what is realistic or
You wake up and feel immensely possible.
happy. You are living your dream life
and know a great day is ahead of you. Here are some questions to ask
yourself to get going:
Once you can strongly imagine What time do you wake up?
yourself in bed on that morning you Where do you wake up? If you
can open your eyes and start writing don’t wake up at home, where is
out in great detail your perfect day. home?
What is the weather like?
You should write down everything Do you have a morning routine?
that happens from the moment you What types of activities do you
wake up until you go back to sleep. do throughout the day?
Then write down what you are doing, What do you eat and drink
but also how you feel. throughout the day? Where do
you eat and drink? Are you alone
Try to add in as many senses as or with other people?
possible. You want to create the most Do you do any exercise, if so,
vivid picture possible. why type and for how long?
Do you see anyone else in the
Do not edit what you are writing and day? If so, who? What do you do
don’t think about whether something together?
is possible or not. For this exercise you Do you have an evening routine?
are meant to be dreaming. What time do you go to bed?
How do you feel as you lie in
bed?
M Y
perfect D A Y
M Y
perfect D A Y
TIME MANAGEMENT AND PRODUCTIVITY TECHNIQUES
ABCDE Method: Prioritize tasks using the ABCDE method, where "A" tasks
are the most important and "E" tasks are the least important. Start by
identifying and tackling "A" tasks first, then move on to "B" tasks, and so on.
Pareto Principle (80/20 Rule): Apply the Pareto Principle to focus on the 20%
of tasks that yield 80% of results. Identify high-impact tasks that contribute
most significantly to your business objectives and prioritize them
accordingly.
1. Review Your Schedule: Review your calendar and identify available time
slots for work throughout the week. Consider factors such as client meetings,
appointments, and personal commitments.
2. Determine Time Blocks: Divide your workday into distinct time blocks,
typically ranging from 30 minutes to 2 hours each. Allocate specific time
blocks for different types of tasks, such as client work, administrative tasks,
and professional development.
Schedule
03.00
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05.00
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Step 3: Create Your Time Blocking Schedule
1. Designate Time for Focus Work: Allocate uninterrupted time blocks for
focused work on high-priority tasks. Minimize distractions and interruptions
during these periods to maximize productivity.
2. Include Breaks: Schedule short breaks between time blocks to rest,
recharge, and avoid burnout. Use breaks to stretch, hydrate, or engage in
brief relaxation activities.
3. Factor in Flexibility: Allow for flexibility in your schedule to accommodate
unexpected tasks, emergencies, or client requests that may arise throughout
the day.
1. Review Your Results: At the end of the week, review your time blocking
schedule and evaluate your productivity and progress towards your goals.
2. Identify Challenges and Opportunities: Identify any challenges or obstacles
you encountered while implementing your time blocking schedule. Look for
opportunities to refine and improve your approach for greater effectiveness.
3. Celebrate Achievements: Celebrate your achievements and milestones
throughout the week. Recognize the progress you've made towards your
goals and acknowledge your efforts and dedication to improving your time
management skills.
1. Initial Consultation:
Schedule a meeting to understand the client's needs, objectives, and
expectations.
Offer insights and recommendations based on expertise and experience.
Set next steps for the onboarding process.
2. Service Agreement:
Draft a comprehensive service agreement outlining project scope,
timelines, payment terms, and communication protocols.
Review and finalize the agreement with the client to ensure mutual
understanding and agreement.
3. Gather Information:
Develop a client intake form to collect essential information such as
project requirements, goals, and preferences.
Share the form securely with the client and provide instructions for
completion.
4. Establish Communication Channels:
Select communication tools and platforms aligned with client
preferences and project requirements.
Set expectations for response times, availability, and communication
protocols.
5. Kickoff Meeting:
Review project scope, deliverables, and timelines outlined in the service
agreement.
Clarify expectations, confirm communication channels, and establish next
steps for the project.
Managing Expectations
Managing client expectations is essential for avoiding misunderstandings and
ensuring alignment between client needs and service delivery.
Define Scope of Work: Clearly define the scope of work, project deliverables,
timelines, and milestones at the outset of the engagement. Document the
agreed-upon terms in a formal agreement or contract to mitigate
misunderstandings.
Underpromise, Overdeliver: Set realistic expectations with clients regarding
project timelines and outcomes. Whenever possible, exceed expectations by
delivering high-quality work ahead of schedule.
PROJECT MANAGEMENT TOOLS AND SYSTEMS
Project management tools and systems play a crucial role in helping virtual
assistants organize tasks, track progress, and collaborate effectively with clients
and team members. Here's how to leverage project management tools and
systems to streamline workflows and enhance productivity:
Choosing the right project management tools is essential for meeting the
unique needs of your virtual assistant business. Consider factors such as
functionality, ease of use, scalability, and integration capabilities when selecting
project management tools. Popular options include:
1. Trello: Trello is a visual collaboration tool that uses boards, lists, and cards to
organize tasks and projects. Virtual assistants can create boards for each
client or project, add tasks, and track progress using drag-and-drop
functionality. Trello's simplicity and flexibility make it ideal for managing
projects of all sizes.
step 1:
As you embark on your virtual assistant journey,
remember that success is a dynamic journey, not a
destination. Stay agile, embrace continuous learning,
and be open to adapting your strategies as you grow.
Your unique blend of skills, passion, and dedication
will set you apart in the competitive world of virtual
assistance.
step 2:
Feeling inspired and ready to take your virtual
assistant business to new heights? I'm here to offer
personalized coaching to help you navigate
challenges, refine your strategies, and unlock the full
potential of your business. Let's have a one-on-one
video chat where we can dive deeper into your goals,
address any specific concerns, and craft a tailored
plan for your success.