San Antonio MSA Analysis
San Antonio MSA Analysis
Introduction
3. Relationship Mapping
1. BSZ Medical PA
Overview
BSZ Medical PA emphasizes personalized, compassionate care with a strong focus on
patient satisfaction which is reflected in high ratings and positive reviews. Staff
professionalism and efficiency contribute to a welcoming atmosphere, while their
patient-centered approach helps foster trust. Feedback highlights the clinic's
responsiveness to medical concerns and commitment to fostering long-term health
partnerships with patients.
Location
1746 W Goodwin St, Pleasanton, TX 78064-4500
Providers
● Benjamin Scott Zertuche MD
● Adriana Williams MS, ACNP-BC, FNP-BC
● Roxanne Barragan NP-C
● Lupita Armenta NP-C
Services
● Comprehensive Family Medical Services
● Comprehensive Obstetric Services
● Medical Weight Loss Programs
● Allergy Testing and Immunotherapy Treatment
● Hormone Replacement Therapy
● On-Site Quest Laboratory
Summary
Our EHR system lists four providers, but we have successfully acquired only one of
them—Dr. Benjamin Zertuche, MD. The total number of patients recorded in the EHR
stands at 10,445. Based on an estimation approximately 1% of these patients (or around
105 individuals) are likely to be receiving home healthcare services.
However, we currently have only six patients registered in our SST, this highlights a
potential gap. This tells us there may be an alternative paper documentation is still in use.
To address this, we should investigate whether these providers continue to rely on paper
documents for patient records and workflows. By identifying and understanding their
existing processes, we can approach them with the benefits of transitioning to our Doctor
Alliance (DA) platform.
Establish a POC.
Location
150 E. Sonterra Blvd., Suite 170, San Antonio, TX 78258
Contact/Online Presence
Fax: 210-481-2834
Phone: 210-481-2800
Website: https://responsive-id.com/index.html
POC: Mona
Providers
Dr. Zajac enjoys spending time with family, hiking, camping, gardening and
landscaping, photography and of course, the San Antonio Spurs. He likes being in
nature and learning the medicinal properties of herbs.
Along with NP Ramos, Allison practices Wound Care at multiple facilities around San
Antonio as well as at the RIDS clinic. She is excited to have recently joined Dr. Zajac
and his team at RIDS clinic, practicing Wound Care and Infectious Disease.
His background includes providing critical care during air transport as a Flight Nurse.
As a Nurse Practitioner, he has worked in the urgent care setting and in the
emergency department of a major hospital.
Services
Special Services
Responsive Infectious Diseases Solutions operates a state-of-the-art infusion suite,
managed by registered nurses, providing intravenous therapies for various conditions.
Treatments offered include:
The practice also provides on-site nutritional and herbal supplements to support immune
health, manage blood sugar, liver function, enhance memory, focus, and improve joint health.
● We have 49
(0.57% have been acquired by DA).
3. WoundCentrics, LLC
Overview
WoundCentrics is a comprehensive wound care management company that specializes
in planning, developing, staffing, training, and managing both inpatient and outpatient
wound care programs. Their services are designed to enhance clinical outcomes,
streamline operations, and boost profitability for healthcare facilities.
Location
WoundCentrics operates more than 90 locations across the United States, partnering
with over 35 hospitals.
Headquarters: 2124 Gabriels Place, Suite 101 New Braunfels, Texas 78130
Contact/Online Presence
Phone: 806-712-1096
Website: https://www.woundcentrics.com/
LinkedIn: https://www.linkedin.com/company/woundcentrics
Facebook: https://www.facebook.com/woundcentrics
X (Twitter): https://twitter.com/WoundCentrics
Email: [email protected]
POC
Ben, Erica, Adam
Providers
● Dr. Rodney Franklin, MD, MBA: Chief Executive Officer and founder, with
extensive experience in healthcare entrepreneurship and clinical practice.
● Dr. Marcus Gitterle, MD, FACCWS: Chief Medical Officer and co-founder, with a
background in leading hospital specialty departments and active involvement in
wound care clinical practice.
● Stuart Oertli, MS, OTR: Chief Operating Officer, bringing nearly two decades of
healthcare experience, including roles in rehabilitation leadership and hospital
administration.
● Christina Chapman: Chief Financial Officer, overseeing all financial functions of
the company, with a background in public accounting and taxation.
● Brandye West, MBA, MS, CCC-SLP: Chief Administrative & Compliance Officer,
with experience in speech-language pathology and healthcare management.
● Ken Rideout: Chief Development Officer, with a 28-year career in healthcare
and a track record of developing new wound care and hyperbaric therapy
facilities.
Services
● Full-Service Wound Care Management: WoundCentrics provides tailored
solutions for outpatient wound care, inpatient wound care, and post-acute
services. They offer training and development for community physicians and
clinical teams or supply specialized wound care physicians and extenders to
complement existing medical staff.
● Inpatient Wound Care Programs: Their inpatient program delivers
evidence-based solutions for hospitals, focusing on the specific needs of
high-acuity wound care patients. This includes collaboration with facility medical
staff, advanced modalities like bedside debridements, and integration with
hospital policies and case management.
● Inpatient Rehabilitation Facility (IRF) Services: WoundCentrics offers
specialized wound care services within IRFs, supporting clinical goals while
navigating administrative and regulatory complexities. Their providers work
alongside rehabilitation teams to manage wound care, enabling patients to
participate in required therapies and achieve rehabilitation objectives.
● Long-Term Acute Care Hospital (LTACH) Programs: They have developed
specialized wound services for LTACHs, addressing the clinical challenges of
high-acuity patients and the administrative requirements for admissions,
management, and discharge.
Summary
4. Northeast ProHealth
Overview
Northeast ProHealth is a medical practice located in Converse, Texas, specializing in
internal medicine.
It provides comprehensive healthcare services, including chronic disease management,
preventive care, family planning, gynecology, and minor procedures. The clinic also
offers wellness services such as immunizations and wellness panels, and homeopathy
consultations for holistic care. The practice is led by Dr. Orlando Kypuros, along with a
team of nurse practitioners and other healthcare providers. They emphasize
patient-centered care, accept most insurance plans, and offer same-day appointments.
The clinic is located at 7585 Kitty Hawk Road, Suite 201, Converse, TX, and is open on
weekdays with reduced hours on Fridays.
Location
7585 Kitty Hawk Rd Ste 201, Converse TX, 78109
Providers
● Dr. Orlando Kypuros
● Dr. Won Park
● Dr. Ismael Sosa
● Yvette Martinez, ARNP
● Kristine Park, NP
● Valerie Miller, NP
Services
● General Health
● Prevention & Wellness
● Immunizations
● Work/School/Travel Exams
● Homeopathy Consultations
● Home Visits
● Minor Ambulatory Procedures
● Chronic Disease Management
● COPD & asthma care
● Family Planning
● Ear Syringing
● Flu/ Pneumonia Immunization• Gynecology
● Laser Treatment
Remarks on Services
The presence of multiple home health service providers suggests that many
patients are receiving in-home care, which is crucial for managing chronic
conditions effectively.
The variety of service providers indicates a potentially fragmented care system,
which could impact the continuity and quality of care received by patients
Providers
Special Services
Centric Physicians offer a wide range of services focused on both primary care and
specialized care for their adult and geriatric populations. Key offerings include:
2. Behavioral Health: Centric integrates behavioral health services with primary care.
They offer mental health assessments, counseling, and treatment for conditions like
depression, cognitive decline, and other mood disorders, with dedicated
professionals including psychologists and psychiatric nurse practitioners
Top HHAHs
6. Visiting Practitioners And Palliative Care LLC
Overview
Visiting Practitioners & Palliative Care LLC, based in San Antonio, Texas, brings quality
healthcare directly to patients’ homes. Specializing in chronic and complex care, the
practice upholds traditional healthcare standards, offering personalized medical support
for those who may need assistance outside of a clinical setting. With a focus on patient
comfort and safety, the team tailors services to meet the unique health needs of each
individual.
Location
15420 Nacogdoches Road, San Antonio, Texas 78247
Contact Details
● Fax: 210-960-6661
● Email: [email protected]
● Service Areas Covered: Texas Area
Providers
● MKHANTAR, CHRISTINA M. NP
● CHRISTINA MKHANTAR
● FROST, JACOB PA
● FROST, JACOB
Services
Special Services
In addition to primary services, Visiting Practitioners & Palliative Care LLC offers:
Patient Count
● Total Number of Patients in EHR: 1245
● HHAHs with the most common patients:
7. Doctor at your service
Overview
Doctor At Your Service (DAYS), established in 2010 and led by Dr. Antonio Cavazos, delivers
compassionate healthcare directly to patient's homes in the San Antonio, TX area. Dr. Cavazos, with
43 years of medical experience, is a renowned figure in the community, holding leadership roles
such as president of the Bexar County Medical Society and founding president of the
Mexican-American Physicians Association. DAYS specializes in concierge medicine, geriatric care,
and hospice services, emphasizing respect, dignity, and cutting-edge medical advancements to
enhance patient independence and comfort.
Fax:(210) 479-3295
Phone: (210) 479-3297
Providers
Dr. Cavazos brings extensive experience, with over 40 years in healthcare. His practice
focuses on delivering high-quality, home-based care, specializing in primary care, geriatrics,
and concierge medicine.
Summary
Dr. Cavazos and his team at Doctor At Your Service (DAYS) focus on providing personalized, holistic
care that combines both modern and traditional medical practices. They prioritize patient well-being
through proactive lifestyle management and preventive healthcare, aiming to improve immune health
and extend life expectancy. Their approach centers on delivering compassionate, practical, and
cost-effective medical care tailored to individual needs.
Online Presence
Website: https://www.doctoratyourservice.com/
POC:
Patient Count
● We have 80 patients
.
● HHAHs with the most common patients:
Healthcare Provider Number of patients associated
Phone
S.No. PG Address Website Description
Number
HealthTexas provides comprehensive
primary care, focusing on personalized
patient care with services including
preventive screenings, wellness
exams, and chronic disease
management. They also offer
1248 Austin Highway, same-day sick appointments, virtual
HealthTexas Suite 214, San https://healthtexa visits, and guidance through Medicare
1 Medical Group Antonio, TX 78209 s.org/ 210-225-4511 enrollment.
START provides advanced oncology
care with a focus on personalized
4383 Medical Drive, treatment plans, including surgery,
San Antonio, TX chemotherapy, radiation therapy,
78229 ; 155 E. immunotherapy, genetic tumor profiling,
Sonterra, Suite 200, and clinical trials. They specialize in
San Antonio, TX treating various types of cancer
START Center for 78258. They have a https://startresear through multidisciplinary approaches
2 Cancer Care total of 4 locations ch.com/ 210-593-5700 and advanced technologies.
7703 Floyd Curl UT Health offers comprehensive care,
Drive, San Antonio, including cancer treatment, kidney
TX 78229. Multiple care, and a variety of specialized
locations, primarily services. It serves as a major academic
within the San center for research and treatment in
UT Health San Antonio Medical https://uthscsa.ed partnership with other health
3 Antonio Center area u/ 210-358-4000 organizations.
This group specializes in nephrology,
focusing on kidney disease
621 Camden Street, management, dialysis, and transplant
South Texas Renal Suite 102, San https://southtexas coordination. They work to provide
4 Care Group Antonio, TX 78215. renal.com/ 210-358-2300 patient-centered care for kidney health.
Texas Oncology is a large network
providing treatments for cancer and
blood disorders, offering services like
chemotherapy, radiation therapy, and
5206 Research Drive, access to clinical trials. They focus on
San Antonio, TX https://www.texas individualized cancer care close to
5 Texas Oncology 78240. oncology.com/ 210-358-2300 patients' homes.
SAKDC offers comprehensive
nephrology services, including
management of chronic kidney
disease, acute kidney injury, kidney
transplant care, end-stage renal
disease, hemodialysis, and peritoneal
dialysis. They also handle cases of
high blood pressure, kidney stones,
San Antonio 400 Baltimore Ave, proteinuria, hematuria, kidney cysts,
Kidney Disease San Antonio, TX https://www.sakid and provide vascular access
6 Center 78215 ney.com/ 210-616-9550 management.
Neurosurgical Associates focuses on
comprehensive brain and spine care,
including treatments for spinal
disorders, brain tumors, and trauma.
139 E. Sonterra Blvd, They perform minimally invasive and
Neurosurgical Suite 301, San https://neurosurge complex surgeries at locations affiliated
7 Associates Antonio, TX 78258 rysa.com/ 210-653-0733 with Methodist Healthcare.
This institute provides a wide range of
cardiovascular services, including
diagnostics, interventional cardiology,
electrophysiology, and vascular
The Heart & 520 E. Euclid Ave, https://heartandva surgery. They offer advanced heart
Vascular Institute Suite 404, San scularinstitute.co care across multiple locations within
8 of Texas Antonio, TX 78212. m/ 210-615-8800 San Antonio.
Part of Pediatrix, this group specializes
in neonatal and pediatric care,
providing critical care in NICUs,
8626 Tesoro Dr, Suite pediatric ICU, and other services,
Pediatrix Medical 201, San Antonio, TX https://www.pedia including maternal-fetal medicine and
9 Group of Texas 78217. trix.com/ 210-616-0813 pediatric surgery.
Renal Associates offers nephrology
services, including management of
kidney diseases, dialysis, and
hypertension treatment. They provide
215 E. Quincy St, comprehensive kidney care with a
Suite 225, San https://renalassoci focus on dialysis and transplant
10 Renal Associates Antonio, TX 78215. ates.com/ 210-227-0141 support.
Specializes in hematology and
oncology, treating various cancers with
a focus on individualized care. The
center provides chemotherapy,
immunotherapy, and other advanced
12602 Toepperwein cancer treatments, collaborating with
Kapoor Cancer Rd, Ste 114, Live nearby hospitals for extensive support
11 Center Oak, TX 78233 no website (210) 655-0075 in care.
Offers comprehensive cancer
treatments, including radiation, surgery,
Mays Cancer and access to MD Anderson-affiliated
Center, UT Health clinical trials. Known for leading-edge
San Antonio MD 7979 Wurzbach Rd, therapies and specialized cancer care,
Anderson Cancer San Antonio, TX https://cancer.uth it emphasizes research-backed
12 Center 78229 scsa.edu/ (210) 450-1000 treatments for all cancer types.
Dedicated to treating gynecologic
https://www.texas cancers with surgical, medical, and
oncology.com/can radiation oncology services. The center
cer-centers/san-a addresses complex cancers of the
South Texas 4458 Medical Dr, Ste ntonio-area/cance reproductive system, including ovarian
Gynecologic 100, San Antonio, TX r-treatments/gyne and cervical cancers, with specialized
13 Oncology 78229 cologic-oncology 210-402-3700 expertise in women’s cancer care.
offers a full range of healthcare
services, including primary care,
specialized treatments, emergency
care, and surgical services. It's the
University Health 4502 Medical Dr, San https://www.unive teaching hospital for UT Health San
14 System Antonio, TX 78229 rsityhealth.com/ 210-358-4000 Antonio.
Focuses on neurosurgical treatments
for spinal, brain, and nerve conditions.
Specialties include minimally invasive
spine surgery, brain tumor removal,
4411 Medical Dr, Ste https://uthscsa.ed and complex neurological disorder
San Antonio 120, San Antonio, TX u/physicians/clinic management, aiming to provide
15 Neurosurgery 78229 s/neurosurgery 210-340-4672 state-of-the-art neurosurgical care.
CenTex Family Medicine provides
comprehensive primary care with
services such as preventive health,
management of chronic diseases, and
acute care for all age groups. They
focus on patient-centered care with an
1137 E Blanco Rd, emphasis on wellness, lifestyle
CenTex Family Ste 101, Boerne, TX https://www.centri counseling, and long-term health
16 Medicine 78006 cphysicians.com/ 210-614-1770 planning.
Methodist Healthcare is a large
healthcare network offering extensive
medical services, including emergency
7700 Floyd Curl Dr, care, cardiovascular services,
Methodist San Antonio, TX https://www.sahe orthopedics, oncology, women’s health,
17 Healthcare 78229 alth.com/ 210-575-0355 and advanced neurosurgery.
Stone Oak Urology specializes in
https://www.sahe urologic care, including treatments for
alth.com/locations kidney stones, urinary incontinence,
/methodist-hospit prostate health, and male reproductive
225 E Sonterra Blvd, al-stone-oak/spec health. They offer minimally invasive
Ste 212, San Antonio, ialties/neurologica procedures and personalized treatment
18 Stone Oak Urology TX 78258 l-care 210-248-1800 options.
North Central Surgical Center provides
surgical and outpatient services
focusing on orthopedic, spine, and pain
management surgeries. The center
emphasizes minimally invasive
North Central 5445 La Sierra Dr, https://northcentra techniques and individualized patient
19 Surgical Center Dallas, TX 75231 lsurgical.com/ 210-349-8333 care.
Texas Health Care is a multi-specialty
medical group offering family medicine,
obstetrics, gynecology, internal
medicine, and specialty care. They aim
to provide high-quality, coordinated
2825 E Rosedale St, https://www.texas healthcare, focusing on preventive care
20 Texas Health Care Fort Worth, TX 76105 healthcare.com/ 210-503-4050 and patient education.
We ensure strict compliance for our clients by carefully managing the billing process. Each
month, we gather patient care and demographic information, verify start-of-care dates, and
assign appropriate billing codes, such as G0179, G0180, G0181, and G0182. We perform
audits to ensure all billing complies with Medicare and client standards. Once the review is
complete, the billing sheets are sent to Physician Groups for approval, ensuring that all billable
services are accurately recorded, preventing any revenue loss. Our meticulous approach
facilitates a steady cash flow for Physician Groups and helps Home Health Agencies maximize
their reimbursements.
To streamline and expedite the billing sheet preparation process, an automated system can be
implemented with the following enhancements:
1. Automated Previous Month Evaluation: Develop a system that analyzes last month’s
billing data to identify patients with ongoing care needs. This system will flag patients
whose certification (Cert) or recertification (ReCert) dates are outdated but still require
continued billing under G0181.
2. Document Parsing Automation: Automate the extraction of critical data from patient
documents stored on the back office portal. This includes demographic details, Home
Health Agency (HHAH) information, the first six ICD codes, start of care (SOC) dates,
and episode periods for current billing.
3. Automated Billing Code Assignment: Assign billing codes automatically based on the
updated SOC and episode information. For flagged ongoing patients, assign G0181 for
continuity of care. For new patients or those requiring different codes, assign billing
codes according to Cert and ReCert timelines.
4. Efficient Final Billing Sheet Generation: Create a consolidated billing sheet for each
Physician Group that seamlessly includes both ongoing episodes and new patients for
the current month, ensuring accuracy and efficiency in the billing process.
This automated approach minimizes manual effort, reduces errors, and accelerates billing
operations while maintaining compliance and maximizing reimbursements.
1. BSZ Medical PA
Based on the provided data for July, August, September, and October, we observe the following
trends:
The trend in G0179 indicates that the PG constantly monitors the existing patients, and the
G0180 data shows no new patients have been added. This also indicates that the PG is not
catering to new patients.
Month G0181
July 4
August 2
September 6
October 4
July 5 36 44
August 5 9 13
September 3 17 26
Analysis based on the trend:
1. G0180: The sharp decline from July to August, with partial recovery in September, might
highlight challenges in onboarding new patients during the August period.
2. G0181: Although it dropped in August, the recovery in September might suggest an effort to
re-engage patients or stabilize ongoing care.
3. G0179: The overall decrease from July to September could be linked to discharges or fewer
patients qualifying for extended care.
August 6 10 15
September 5 7 31
October 8 4 34
Analysis based on the trend:
The bar chart illustrates trends in three billing codes—G0179, G0180, and G0181 across
August, September, and October.
● G0179 shows a gradual increase from August to October, indicating consistent demand
for recertifications.
● G0180 experiences a steady decline from August to October, suggesting reduced initial
certification activities.
● G0181 demonstrates a significant rise, growing from August to October, highlighting a
growing emphasis on ongoing CPO.
This trend reflects a shift from initial certifications to sustained care management during the
observed months.
4. Northeast ProHealth
August 7 16 23
September 9 8 41
October 6 17 43
G0179 Analysis
● August: Moderate at 7.
● September: Slight increase to 9.
● October: Dropped to 6.
This indicates minor fluctuations but an overall decline, suggesting decreased
certifications or care plans over the months.
G0180 Analysis
G0181 Analysis
This analysis showcases stability in G0181, significant variation in G0180, and a downward
trend in G0179, signaling shifts in patient onboarding and care processes.
5. Visiting Practitioners and Palliative Care LLC (VPPC)
CPO Analysis
ReCert Analysis
Recommendations
6. WoundCentrics, LLC
G0181 243
G0180 35
G0179 8
G0181 Analysis
● Usage: Dominates at 243 instances (85.0% of total).
● Context: The most common billing code, reflecting the majority of patient care or
ongoing episode management.
G0180 Analysis
G0179 Analysis
Overall Metrics
This analysis shows that G0181 drives the majority of billing, highlighting its critical role in
patient care management, while G0180 and G0179 contribute to a lesser extent.
G0180 Analysis
G0181 Analysis
This analysis highlights overall declines across billing codes, suggesting reduced patient
engagement, onboarding, or episode extensions over the months.
1. G0179:
○There is a mixed trend in G0179 usage across all accounts. While some
accounts, like Centric Physicians Group, show a steady increase, others, like
BSZ Medical PA and Northeast ProHealth, reflect a decline or inconsistency. This
suggests variability in recertifications across physician groups.
○ Minimal use in accounts such as WoundCentrics, LLC (8 instances) indicates
limited certifications or care plan updates.
2. G0180:
○ G0180 consistently shows lower volumes compared to G0181, with most
accounts experiencing sharp declines (e.g., Doctor at Your Service dropped to 1
in September, and Responsive Infectious Diseases Solutions dropped
significantly from July to August).
○ However, some accounts, like Northeast ProHealth, show a partial recovery in
October, suggesting a resurgence in new patient onboarding efforts.
● G0181 is the dominant billing code across all accounts, reflecting its critical role in
patient care management.
○ WoundCentrics, LLC: 85% of billing attributed to G0181, with 243 instances.
○ Centric Physicians Group: A significant rise from August (15) to October (34)
highlights the growing emphasis on ongoing care.
○ Doctor at Your Service: A decline from July (47) to September (36) indicates
fewer patients requiring ongoing care.
○ Responsive Infectious Diseases Solutions: Recovery in G0181 from August
(13) to September (26) suggests efforts to stabilize ongoing care services.
This dominance of G0181 emphasizes the primary focus of the San Antonio
market on sustained care management over certifications or new patient
onboarding.
○ Strong presence, though some accounts show a gradual decline (e.g., Doctor at
Your Service), suggesting a need for better retention strategies and consistent
care delivery.
3. Total Charges and Patients:
○ WoundCentrics, LLC had the highest total charges ($29,879.00) and 286
patients, with an average charge per patient of $104.47. This reflects its strong
operational performance and effective use of G0181.
Recommendations
○ Enhance G0179 usage to ensure existing patients stay within the care cycle,
particularly for accounts showing declining trends.
4. Data-Driven Improvements:
○ Use patient and billing code trends to identify underperforming accounts and
focus resources on areas with significant declines.
5. Collaboration Across Accounts:
This overall analysis underscores the need for balanced efforts across new patient acquisition,
recertifications, and ongoing care management to maximize patient engagement and revenue in
the San Antonio market.
1. Account Management:
2. Document Handling:
1. Data-Driven Communication
● MBR/QBR Focus: Use these platforms to discuss strategic growth plans, upcoming
changes in healthcare regulations, and how your services align with their evolving
needs. This keeps the PGs informed and strategically engaged.
● Goal Alignment: Regularly align the services provided with the PG's long-term goals,
demonstrating a clear connection between your offerings and their desired outcomes.
● Highlight Successes: Develop detailed case studies that outline specific instances
where your services have led to significant improvements for PGs. Discuss these case
studies in MBRs and QBRs to provide concrete examples of potential benefits.
● Peer Comparisons: Offer benchmarking insights comparing their performance with
similar PGs in the region, which can help motivate and guide improvements.
4. Feedback Integration
● Feedback Loops: Create structured opportunities during MBRs and QBRs for PGs to
provide feedback on the services received and suggest areas for enhancement.
● Responsive Adjustments: Quickly implement changes based on PG feedback to
demonstrate your commitment to meeting their needs and improving service delivery
continuously.
● 6.3 Rapport
● Visiting Practitioners (Mona and Hetal Vyas): Strengthen connections through routine
updates and scheduled MBRs/QBRs, using these sessions to communicate DA’s value
effectively.
● Wound Centrics SAN ANTONIO: Our POC, Ben Simpson, is over there, along with
Adam and Erica (from the billing department).
However, due to their unavailability, it was established that Ben would help us get new
POCs from the billing department to ensure that our weekly cadences for Thursdays go
well.
● UT Health-Geriatrics & Supportive Care Clinic SAN ANTONIO: We have our POC
Prinny, with whom we are in constant touch via email. Whenever they have any
questions or concerns, they are addressed on time and on a priority basis as it is a big
corporate PG. However, since it is a non-turnkey account at the moment, our plan is to
convert it into a turnkey account and bring it down the PG funnel.
7. Growth Plans
● Focus outreach efforts on strengthening relationships with local Physician Groups (PGs)
and Home Health Agencies (HHAHs) in San Antonio.
● Highlight DA’s benefits, such as improved billing efficiency, streamlined chronic care
management, and enhanced patient care continuity, to establish DA’s role in driving
better outcomes for patients and providers.
● Maintain regular and meaningful touchpoints with local PGs and HHAHs to understand
their unique needs.
● Provide tailored solutions to address specific pain points in their workflows, fostering
trust and demonstrating DA’s commitment to their success.
C. Feedback-Driven Adaptation
● Introduce structured feedback mechanisms to capture client input and evolving needs.
● Act promptly on feedback to solidify DA’s position as an adaptable and client-focused
partner.
Long-Term Strategies for Sustainable Growth
● Integrate DA’s platform directly with widely used electronic health record (EHR) systems
and billing software in San Antonio.
● Build APIs to enable efficient data exchange, reduce manual processes, and improve
overall workflow.
● Develop a secure shared data platform to connect PGs and HHAHs for coordinated
patient care.
● Showcase mutual benefits, such as faster referrals and reduced administrative
overhead, to encourage network participation.
● Establish DA as the leader in compliance management for healthcare agencies in the
region.
● Partner with established physician networks to enter new areas within and beyond San
Antonio with a pre-existing client base.
● Identify high-potential areas based on patient demand and agency density with input
from current clients.
● Deploy small regional teams to build local relationships before scaling operations fully.
D. Workforce Enablement
● Create a structured training program to ensure DA’s team maintains high service quality
and industry expertise.
● Implement a standardized growth playbook to support smooth and scalable regional
operations.
1. Awareness Stage
2. Consideration Stage
Strategies:
● Personalized Demonstrations: Offer live demos addressing specific pain points like
order delays, compliance, or inefficiencies.
● Free Pilot Programs: Provide short-term trial opportunities to allow potential clients to
experience the platform’s value firsthand, supported by dedicated onboarding teams.
● Revenue Impact Projections: Present tools that calculate potential revenue growth and
operational savings achieved through DA’s services.
3. Decision Stage
Strategies:
Strategies:
● Monthly Business Reviews (MBRs): Conduct structured reviews to discuss key
performance indicators (KPIs), operational improvements, and patient outcomes.
● Advanced Service Packages: Offer tiered service bundles, including core offerings and
advanced solutions like remote patient monitoring (RPM) or chronic care management
(CCM).
● Continuous Engagement: Maintain regular touchpoints through feedback loops,
newsletters, and webinars to adapt the platform to evolving client needs.
Tactical Enhancements:
Additional Initiatives
● Partner with non-profits and health organizations in San Antonio to promote preventive
care and chronic disease management.
● Build DA’s reputation as a socially responsible organization committed to improving
public health outcomes.
● Establish a knowledge hub with localized market trends, best practices, and compliance
updates for San Antonio clients, reinforcing DA’s thought leadership in healthcare.