Name: Arjun Hariharan

LinkedIn: https://tinyurl.com/3xjh2x4r
Resume: Resume_ArjunH_Product_Short

1. Dive into the stylumia.ai website and share 3 insightful feedback points that could take our
online presence to the next level.

Approach:
- The website serves as the face of the company, thus utilizing a sales funnel model to
establish a compelling online presence by increasing awareness, acquiring ideal
customers and ultimately improving conversion.

- Focus on search engine optimization & Google web ranking to get structured organic
traffic on the website.
- Strategize content to improve awareness and facilitate retailers build trust.

Feedback:

1. The landing page of the website can be made more impactful by expressing the company’s
mission clearly to the viewer.

a. Analysis & Hypothesis:

- The first viewport of the website makes it difficult to understand the purpose of the
software. This can cause a high bounce rate due to lack of comprehension.
- The carousel provides different sets of information to the viewer making it difficult to
focus and understand.
b. Solution:
- The first view port can clearly state the purpose and functionality of the software thereby
imparting clear awareness.
- The following headings may prove to be effective:
- H1 - “We bring you the future of Fashion and Lifestyle Prediction”
- H2- “True Demand- Trend Forecasting “
- H1- “We help you know what the consumers desire”
- H2- “Using one-of-its-kind Demand Sensing ML Algorithm augmented with consumer demand signals “
- The headings can be accompanied by a flowchart showing how the software performs
trend forecasting.
- Concept for visual representation - 50,000+ attributes of a garment captured and
processed - to generate a fashion genome - which is used to build insights and forecast
trends.
- Eg: website- uxcam

- The Information flow accounts for:

Awareness - with the heading, subheading and the flowchart
Call To Action - with easily accessible user actions (“Schedule a demo”)
- In the second viewport, the impact of the company is expressed quantitatively with
numbers and brands to accelerate the viewer’s consideration stage.
- The section can be followed up by a user action to “Read case studies” so as to
increase user engagement through awareness of different challenges and solutions.
2. The website can be made more Google-friendly by strategizing content to optimize indexing
and SEO.

a. Analysis & Hypothesis:

- The consumer personas mentioned as ‘relevant for’ in the first page where we are
explaining the functioning of the tools can be elaborated and made more personalized.
- This will help all the types of consumers understand how Stylumia can provide value to
them and help solve the problem they are currently facing.

b. Solution:
- The different categories mentioned can be elaborated by providing clickable buttons
which guides viewers to a webpage explaining the use case and how the tool can help
them reach their desired goal.
- Eg: for designers: The tool will curate customer insights and provide a framework with
the help of which designers can accelerate the number of designs accurately catering to
the needs of the market.
- This will help reduce down-time, wastage and increase forecast accuracy which will help
them be sustainably relevant in the market.
- The web page with descriptions of respective user personas can have intralinks via
keywords to the headings mentioned in the “Challenges and Solutions” section.
- This will assure google crawlers or the Googlebots that the website provides detailed
and structured information to the user and hence improving ranking and indexing.
 - Inspiration: Website - Viscovery

- The feature will help improve discovery of the solutions tailored for specific use-cases
and accelerate consideration of adopting the software.

c. Additional points for a google-friendly website.

- Use brief and descriptive elements. The mentions by CBI insight spots and Gartner can
be capitalized by having a focused section for newsroom and testimonials.
- Video snippets of Mr. Ganesh Subramanian’s TEDx talk and conversations with fashion
entrepreneurs with a link to the main video will facilitate effective awareness of the
solution provided by the company.
- A chat-bot for users to interact with the website and access information seamlessly.
- Breadcrumbs for navigation through the pages of the website to help users understand
and explore the website effectively.
- Google Search Console can be used to analyze, monitor, maintain and troubleshoot the
site’s presence on Google search results.

3. The website can be made interactive by gamifying the use of AI which will help the viewers
get a taste of what the software actually is capable of.

a. Analysis and Hypothesis:

- The website currently has a majority of viewers entering through an organic search.
Source: SimilarWeb

- Thus this indicates that viewers are entering the website with basic awareness and are
looking to get an in-depth understanding of the products provided by the company.

b. Solution:
- Stylumiagic - Provide an interaction on the website where the viewers can upload an
image of them in any outfit and answer a few questions (To abstract metadata about the
functional characteristics of the outfit).
- Stylumia’s AI engine will analyze the outfit using computer vision and big data to provide
interesting facts such as:
● Fashion genre of the outfit.
● Best fashion brand providing garments for the genre observed.
● The year in which the genre became most famous.
● Amount of water used to create the outfit.
● Carbon footprint level.
● Timespan it will require to degrade.
- The AI engine will then generate a StylScore which will attribute to both, the fashion
sense of the outfit as well as the eco-friendly nature of the outfit.
- Run a social media campaign - #whatsyourStylScore to set a trend of consumers who
are aware of fashion along with being conscious of its impacts on the environment.
- The following feature will help generate more traffic on the website as well as help build
a strong presence online to spread awareness about the company’s mission and vision.
- Eg: Lenskart 3D Try-On Feature; Dark Fantasy with SRK

______________________________________________________________________
2. Fast forward 5 years - envision Stylumia's future and share your thoughts on the amazing
possibilities that lie ahead.

Approach:
- Data is our greatest strength.
- Capitalize on the large number of impressions captured on the software to build accurate
insights.
- Potential to enter new domains to bridge the gap between demand and supply by
extrapolating data points to trends.
- Focus on a paradigm shift from B2C to C2B where manufacturers build products
focused on consumer needs.

Potential Avenues:

1. Stylumia can provide branding and marketing insights for fashion retailers.
● Provide detailed reports on the most effective ways on building a sustainable
brand in a targeted market. Technical reports generated on the basis of curated
data and evaluated results of top brand strategies.
● Provide innovative go-to-market strategy for brands by leveraging extensive
understanding on how global trends translate locally.
● Identify and analyze influencer trends and visual languages to suggest the best
possible strategy to acquire consumers of respective brands.
● Top case studies of innovative marketing strategy and creative campaigns to
increase awareness and boost growth.

2. Stylumia can provide consumer culture insights to help retailers grow holistically.
● Provide insights on how retailers can engage with their future consumers by
closely tracking consumer attitudes segmented by generation and age.
● Provide comprehensive insights on what people value now and desire next by
interpreting major socio-cultural shifts, analyzing past trends and correlating it
to future opportunities.
● Provide a fashion & lifestyle feed with fresh ideas and key emerging market
sentiments by extensive youth culture research to inform and confirm dynamic
market trends.

3. Stylumia can assist retailers win the offline consumer market with technology.
● Brands can place smart IoT sensors and computer vision enabled cameras in
offline stores to relay real time information to the Stylumia cloud. The data
captured can be processed by AI engines to give revolutionary insights.
● The store sensors can be used to detect consumer interactions with sections of
the store, create shopper heat maps & facilitate strategic product placement.
● Provide advanced customer analytics such as age group & gender
segmentation, frequency and seasonality of visits, total successful purchases etc.
 ●
Educate store managers and staff about the importance of data collection to
promote taking feedback from customers and relaying it effectively to the
Stylumia cloud for analytics.
● Promote sustainable clothing by spreading awareness through offline stores.
Launching initiatives such as “Dump old clothes at the store & get discounts” will
prove to have a great impact on building an ecosystem of consumers who are
aligned to our mission for sustainability and waste management
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3. Get creative! Share your innovative ideas on how Stylumia can harness the power of LLM
capabilities (like ChatGPT) to enhance our users' lives and bring about remarkable change.

Approach:
- Large language models (LLMs) are deep learning algorithms that can recognize,
summarize, translate, predict, and generate content using very large datasets.
- LLMs can be trained with the large dataset that we have captured from the fashion
industry to create innovative results.

Solution:

Presenting to you MIAvatar! - Your personal stylist.

Shopping is not just about buying. It’s about discovering new styles and trends, exploring your
options, and researching to make sure you’re getting the right product at the right price.
Introducing MIAvatar, a revolutionary AI tool aimed at redefining the way we approach personal
style. More than just an algorithm, MIAvatar is a personal fashion stylist, utilizing cutting-edge
technology to transform the way users curate their wardrobe.

Imagine uploading a full-size image of yourself and expressing your intent with a simple prompt
like "I want to dress up for a Diwali party" or "I want to dress up for a southindian wedding”,
MIAvatar takes this information and dives into its extensive dataset of fashion and consumer
behavior insights, becoming your virtual stylist with an unparalleled understanding of current
trends, regional preferences, and individual characteristics. The MIAvatar looks through its vast
fashion database, considering the user's unique body type, complexion and other significant
keywords in the prompt.
When the user is ready to witness magic, the tool unveils a curated selection of outfits
from major partner brands that align seamlessly with your preferences and the occasion at
hand. The tool uses a diffusion model to synthesize a photorealistic, detail preserving image of
the garment wrapped perfectly around you!

What sets MIAvatar apart is its commitment to personalization. Each outfit recommendation
comes with direct links to the respective brand's website, ensuring that your desired look is just
a click away. This seamless integration not only enhances the user experience but also supports
the fashion industry by connecting users with their favorite brands effortlessly.
In a world flooded with fashion choices, MIAvatar stands out as a ground-breaking invention,
combining AI, fashion expertise, and consumer insights to redefine how we approach personal
styling. It’s about empowerment, confidence, and the thrill of discovering a unique fashion
identity with the assistance of an ever-evolving, intelligent companion.

MIAvatar is not just a tool, it's a fashion revolution!

(Stylumia + Avatar) = MIAvatar : MI- touch of personalization | Avatar- virtual representation

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4. What about product management has caught your attention and inspired you to explore it
further?

I have a genuine passion for product management because of its dynamic nature of
collaborating with diverse cross-functional teams to build solutions for real world problems. I
believe the opportunity to bring together individuals with varied expertise such as engineering,
design, business & marketing with a focus on building a product creates a rich and stimulating
environment.

The idea of facilitating synergy between teams to build a comprehensive solution that impacts
millions of people fascinates me immensely. I have always been a curious individual when it
comes to learning about different subjects and correlating their concepts to establish a first
principles mindset. This structured thinking has always helped me be a strategic problem
solver. My personal strengths lie in communicating clearly with people and interacting with the
right balance of emotion and rationale to build an honest connection. I wish to leverage my
problem solving ability and my personal skills to be an impactful product manager.

Moreover, the ever-changing nature of this field intrigues me. Product management requires
constant adaptation to market trends, user needs, and technological advancements. This
dynamic nature of the craft excites me as it demands continual learning and growth.

Being a product manager I believe my work is to facilitate the creation of a successful product
which has an effective contribution of various teams. This belief of fostering collaboration aligns
with my professional goals as well as my personal values and strengths. Thus, I'm committed
to exploring and growing in the world of product management.
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