Agenda
1 Company presentation 6 Service Center Tunisia
2 LEONI Tunisia introduction 7 LEONI Awards
3 LEONI Tunisia in figures 8 Important Events
LEONI Values and CSR
4 LEONI Tunisia Vision 2024-2029 9 commitments
5 Headcount Evolution
2 Company Presentation
Company presentation
LEONI AG
Organizational structure
LEONI at a glance
LEONI AG
Wiring Systems Division Automotive Cable Solutions Division
(WSD) (ACS)
› Development and production of complete wiring systems and customer- › Development and production of standardized and tailor-made cables
specific cable harnesses for the automotive industry and wires for the automotive industry
› The range of products and services includes the development and › The range of products and services includes single-core and multi-
production of sophisticated cable harnesses up to integrated low- core cables, high-voltage cables and charging cables, data and
voltage and high-voltage wiring systems, which reduce complexity and coaxial cables as well as cables and sensor cables that withstand
enable higher degrees of automation, for example through zonal high-temperatures, flat cables and cables made of alternative
architecture conductor materials.
4 Company Presentation
Our profile
LEONI is a global provider of products, solutions and services for As an innovation partner with distinctive development and
energy and data management in the automotive industry. The systems expertise, LEONI supports its customers on the path to
value chain ranges from standardized cables and special and increasingly sustainable and connected mobility concepts, from
data cables to highly complex wiring systems and related autonomous driving to alternative drives as well as charging
components, from development to production. systems.
To this end, LEONI develops cable solutions for increasing
requirements for data and power transmission. Next-generation
wiring systems, for example, enable lower complexity and higher
degrees of automation through zonal architecture.
5 Company Presentation
LEONI in figures
Facts & Figures
We are close to our customers worldwide
Experience Sales in 2023
> 105 years 5,4 Mrd. Euro
Employees Subsidiaries
> 95,000 52
Countries
26
7 Company Presentation
7
Financial year 2023
LEONI in figures
Employees Sales Global footprint
approx. 95,000 € 5,462 Mio. 52 subsidiaries in 26 countries
Sales development Mio. €
5,462
5,199 5,093
4,846 75.8% 21.9% 2.3% 72.8% 16.4% 10.9%
4,134 WSD: € 4,140 Mio. ACS: € 1,197 Mio.* Others: € 125 Mio. EMEA Americas Asia
Sales 2023 by Sales 2023 by
divsions regions
2019 2020 2021 2022 2023
* Sales ACS third party, excl. sales with WSD
8 Company Presentation
LEONI Tunisia
LEONI In Figures
LEONI Headcount 2022
LEONI Employees by Region LEONI Employees by Division
0.2%
3.8%
4.1%
13.4%,
Wiring Systems
Asia
Wire & Cable
Americas
Solutions
EMEA
LEONI AG
82.9%,
95.6%
10 Company Presentation
Wiring Systems Division
Global manufacturing footprint – 46 plants in 17 countries
Wiring Systems production plants
Brazil France Paraguay Tunisia
Bulgaria Germany Portugal Ukraine
China India Romania
Czech Mexico Serbia
Egypt Morocco Slovakia
11 Company Presentation
Benchmark
Our global footprint spends all across Americas, EMEA & Asia
Europe Africa
Employees Plant | Site Employees Plant | Site
by region › Bulgaria | Czech Republic by region › Egypt
› France | Germany › Morocco
› Hungary | Italy › Tunisia
› Poland | Portugal
35,279 44,195
› Romania | Serbia
› Slovakia | Ukraine
› United Kingdom
Americas Asia
Employees Plant | Site Employees Plant | Site
by region by region › China
› Mexico
› Paraguay › India
› United States › South Korea
› Brazil
12,704 3,587
12 Company Presentation
LEONI Tunisia introduction
LEONI Tunisia
LEONI Tunisia Structure & Organizational
Executive Team Management-Country Tunisia
Tunisia Country Manager
Mohamed Larbi Rouis
Lina Chemli
Mariem Tayahi
Mohamed Ali Chaouch
Narimene Bel Haj Youssef
Financial Management Human Resources Production & Infrastructure Quality Value Chain
Haikel Ben Hassine Hana Jaballah Baccouche Mohamed Romdhane Faical Derbel Hamed Helmi Zahmoul
Operational Excellence Legal HSEE Communication
Amani Gaesmi Moncef Touati Manel Khleifia Sabrine Ksouri
Plant Management-LTN1 Plant Management-LTN4 Plant Management-LTN3C Plant Management-LTN3AD Plant Management-LTN3AB
Fethi El Khlifi Laid Ben Youssef Ridha ben Hassen Hichem Ben Nasr Tahar Ellejmi
Plant Management-MH Plant Management-MN Plant Management-MS Plant Management-SB
Samir Bouasker Karim Zinedine Sofiene Sadkaoui Kais Zaaboub
14 Company Presentation
LEONI Tunisia introduction
History : It All Began In 1977…
MEB Project
Extension (LTN3) / 2 Extensions: In
Introduction of SI Menzel Hayet
Production Operations) and in Sidi Bouali
- Acquisition of three
Valeo production sites:
Mateur North (Property
of LEONI), Mateur South
and Ezzahra.
Extension (LTN4)
Foundation of CdS
Introduction of
Thrayet with a
AVW Production
production area of
Operations
500 m² 30 employees
The first production
site of LEONI WSD
outside of Europe Start of production in Ford Project in
the new unit (current Menzel Hayet
facility) Introduction of
Introduction of CBEV project,
BMW Production Electric car
Operations
1977 1996 1997 1998 2004
Start of production in Change of the name
the new unit (current from CdS Thrayet to
facility) LEONI Tunisie (LTN)
LEONI Tunisia
LEONI Tunisia introduction
The Largest Private Employer
Largest Private Dialogue 24114 48 Years of
Employer In & Sharing Employees Experience
Tunisia Knowledge
16 Company Presentation
LEONI Tunisia in figures
LEONI Tunisia In Figures
LEONI Sites
Mateur North & South
More than 300 000 m² of total space
224KM 30KM Sidi Bouali
Sousse Around 150. 000 m² of Production space
40KM Menzel Hayet
More than 23.000 employees
5 Locations
10 plants
18 Company Presentation
LEONI Tunisia In Figures
LEONI Sites
Mateur South Mateur North Sidi Bouali Sousse Menzel Hayet
Total Space: 37.700 m² Total Space: 141.055 m² Total Space: 102.000 m²
Total Space: 48.265 m² Total Space: 30.740 m²
Production Space: 8.600 m² Production Space: 70.900 m² Production Space: 38.040 m²
Production Space: 19.381 m² Production Space: 12.357m²
Number of plants : 1 Number of plants : 5 Number of plants : 2
Number of plants : 1 Number of plants : 1
Total HC: 4.822 Total HC: 3.889 Total HC: 1.392 Total HC: 6.565 Total HC: 6.527
Direct: 3.851 Direct: 3.301 Direct: 1.158 Direct: 4.419 Direct: 5.432
Indirect: 971 Indirect: 588 Indirect: 234 Indirect: 2.146 Indirect: 1.095
LEONI Tunisia Sites
19 Company Presentation
Our customer portfolio
And many more…
20 Company Presentation
LEONI Tunisia
Automotive Companies in Tunisia
Cutthroat competition…
21 Company Presentation
LEONI Tunisia Vision 2024-2029
LEONI Tunisia
Vision 2024-2029
Empower entrepreneurship with intelligent automation for standard processes and growth
Leoni Tunisia is the leader within
WSD in term of methodologies, Leoni Tunisia is the supplier of
processes through Automation and choice for our customers.
KPIs achievement.
Tunisia is one of the main
Contributors in WSD success
Leoni Tunisia is the best & the Leoni Tunisia is the cost leader
biggest private employer in Tunisia. within WSD.
23 Company Presentation
Headcount Evolution
LEONI Tunisia
Headcount Evolution
The future in term of Headcount is bright…
24971
20993 23584
Employees
Employees Employees
22282
21978 Employees
24114 Employees
Employees
21409
500 Employees
Employees
6783 v
Employees
1977 2008 2023
25 Company Presentation
2. Leoni Tunisia
Tunisia Headcount Descriptive: Age Structure
Country Headcount
Total 60% 40%
Indirect HC Age Structure Direct HC Age Structure
Emp
23 195 13 862 9 333
HC by Category
37%
63%
❖ average workforce age 33 Years
67%
26 Company Presentation
33%
2. Leoni Tunisia
Tunisia Headcount Descriptive: Seniority
Country Headcount
Total 60% 40%
Indirect HC Seniority Direct HC Seniority
Emp
23 195 13 862 9 333
HC by Category
37%
63%
❖ Average workforce Seniority 7 Years
67%
27 Company Presentation
33%
2. Leoni Tunisia
Tunisia Headcount Descriptive: Education Level
Country Headcount
Total 60% 40%
Indirect HC Education Level Direct HC Education Level
Emp
23 195 13 862 9 333
HC by Category
37%
63%
67%
28 Company Presentation
33%
Service Center Tunisia
Site Service Center Tunisia
Global Activities
Sales
Supply Chain Management S F Finance
IT Research, Design &
I R Development
Quality Process Management
customer interface Q P & Production Process
Engineering
Service Center
Tunisia
HR H P Project Management
LEONI Tunisia
SC Tunisia-Vision 2024
Ensure employees
Ensure Customer
motivation & retention
satisfaction (Flexibility concept, Being the shared service center
Internally (CF &Country) modern workplace)
and Externally
of choice, where expertise and
service diversity drive growth,
innovation & high quality foster
excellence
through an entrepreneurial
mindset for a sustained success.
Ensure continuous Ensure an efficient
process improvement marketing for SC
(Automation and Tunisia activities
innovation) (Talent Attraction)
31 Company Presentation
2. Leoni Tunisia Created in 2005: 1 Team with 3 members
Active Headcount YTD: 385 FTEs
Shared Service Center Tunisia- 2024
CHRO
CEO CSO
HR & Organization WSD
Program Management Sales Support &
Site Management
& Governance WSD Strategy & Management
12
4 23
Shared Service Center
Tunisia
COO
CFO
Operations Controlling Accounting WSD
CTO
Operations Project Management Corporate Internal Audit
Quality Management & SHE Development Support IT & Process Management WSD
Value Chain Management Series Development Project Controlling
63 162 121
32 Company Presentation
Service Center SC-Tunisia: Location & Headcount
SSC Employees Seniority
Mateur North Mateur South
LTN 05 Sidi Bouali Sousse
LTN 03 Messadine Sousse
LTN 01-LTN 02-LTN 04 Messadine Sousse
Menzel Hayet
SSC Employees Education Level
Service Center Tunisia Locations
Engineering Center (EC2), Calculation, Quality
LTN 03
Customer Interface (QCI), VCM, IT, Finance HC 218
Product Data Service (PDS),PPE, Technology Quality 2%
LTN 02 Management (TQM), Sales, HR, Customer billing HC 157
MN+MS Finance HC 10
Total HC 358
33 Company Presentation
LEONI Awards
LEONI Tunisia
LEONI Tunisia National Awards
Tunisian National Award Tunisian National Award Most impactful investor in
for Social Progress 2007 for Best Employee 2017 Tunisia – Investor of the
Year Award 2019
Tunisian National Award National Award for Health
for Best Employee 2008
and Security 2019
Tunisian National Award Tunisian National Award for
for Best Employee 2013 Best Employee 2019
Tunisian National Award for Tunisian National Award for
Social Progress 2014 Best Employee 2021
Tunisian National Award for
Most impactful investor in Best Employee 2022
Tunisia – Investor of the Year
Award 2015 Tunisian National Award for
Best Employee 2023
36 Company Presentation
LEONI Tunisia
LEONI Awards
3rd Place Plant of the Year 2013
Plant of the Year Award 2002 Category Best Improvement to
LEONI Mateur North
Plant of the Year Award 2004
1st Place Plant of the Year 2014
Category Best Improvement to
Plant of the Year Award 2005 LEONI Mateur South
Plant of the Year Award 2006 Plant of the Year Award 2017
Delivered in April 2018
Price of Performance and
Quality 2008 Best Performant Plant in 2020
Award - Delivered in June 2021
Price of Cost and Motivation
2009 Best Performed Launch of New
Project Award - 2023
2nd Place Plant of the Year 2013
Category Best Improvement to Special Award 2024 : “Special
LEONI WST Values Role Model”
37 Company Presentation
LEONI Tunisia
Important
Events
38 Company Presentation
LEONI Tunisia
2024
Visit of the European Union
Delegation in January 2024 to
Menzel Hayet Site
Within the framework of a regional seminar of representatives
of the European commission’s trade in charge of trade
relations with the MENA and Gulf countries, the EU
commission has managed to visit different European or
European-related companies in Tunisia During which, all the
members have acknowledged our commitment as the 1st
private employer in Tunisia and our expertise of more than 45
years
39 Company Presentation
LEONI Tunisia
2024
Signing ceremony of Union Agreement related
to the wage increase for the year 2024
During the signing ceremony of Union Agreement
related to the wage increase for the year 2024,
Mr. Mohamed Larbi Rouis, General Manager of
Leoni Tunisia, announced an exceptional increase.
Previously on the official flagship in the presence of
the Secretary General of the Tunisian General Labor
Union, Mr. Noureddine Taboubi.
40 Company Presentation
LEONI Tunisia
2024
Interview with Mr. Rouis on one of the
most known economic magazine
41 Company Presentation
LEONI Tunisia
2023
Mr Mohamed Larbi Rouis, Managing
Director Leoni Tunisia & Vice President
was chosen among the 100 managers who
have marked the business world in Tunisia
42 Company Presentation
LEONI Tunisia
2023
TLT Event
The 17th and 18th of October have witnessed a
tremendous gathering of about 80 persons of
LEONI's top leaders worldwide. For the first time,
outside Germany's boundaries, the top leaders
team meeting was hosted by LEONI Tunisia.
One of the biggest events in LEONI where our
leaders have emphasized on strategic topics and
held fruitful discussions which have been
supported and fostered by the speech of our new
owner Mr. Stefan Pierer and the dialogue with our
new CEO Mr. Klaus Rinnerberger.
During this TLT, chaired by Mr. Pierer, our leaders
visited our site Menzel Hayet and got the
opportunity to meet and exchange with the local
team. A plant tour has shown a bunch of best
practices that have been estimated and
congratulated by all participants.
Two days of hard work full of devotion, inspiration
and motivation.
43 Company Presentation
LEONI Tunisia
2023
LEONI supports the industrial
inclusion of students
• Partnership with the Maghreb
Institute of Economic and
Technological site
• Partnership signed with ENISO
44 Company Presentation
LEONI Tunisia
2022
Top 100 managers who made
the business move in Tunisia
In November 2022, Mr. Mohamed
Larbi Rouis, Managing Director and
SVP of LEONI TUNISIA was chosen to
be among the top 100 managers who
did really hit it out of the park and
performed to contribute to move
forward the business in Tunisia.
45 Company Presentation
LEONI Tunisia
2022
The Bavarian Parliament Visit
In October 2022, Mr. Mohamed Larbi
Rouis, Managing Director and SVP of
LEONI TUNISIA received the Bavarian
delegation, chaired by Mrs. Doris
Rauscher President of the
Parliamentary committee on Social
Affairs.
46 Company Presentation
LEONI Tunisia
2022
MENA Trade Union
Meeting
In September 2022, LEONI TUNISIA
hosted the MENA Trade Union
Meeting for 3 days. It was a fruitful
exchange among COOs of involved
countries, HR representatives and
Trade union representatives. This
meeting was honoured by the
presence of Dr, Ursula Biernert
(CHRO).
47 Company Presentation
LEONI Tunisia
2021
Manager of The Year 2020
The Manager of the Year award ceremony
for the year 2020 was organized on
Wednesday, November 17, 2021, by the
newspaper “l'Expert” at the headquarters of
the Arab Institute of Business Leaders at
“Les Berges du Lac”.
Newspaper l’EXPERT-November 17, 2021
48 Company Presentation
49 Company Presentation
LEONI Tunisia
2019
Signature of a MOU Between
LEONI Tunisia and the German
Government
The first momerandum Of understanding
is an Official start line for the TAMA
(Tunisian Automotive Managment
Academy) and LEONI is a main Founder.
LEONI took part in the official inauguration.
TAMA : Kick-off TAMA-September 2019
50 Company Presentation
LEONI Tunisia
2018
Visit of the Prime Minister of
Tunisia & his Excellence the
Ambassdor of Germany in
Tunisia
51 Company Presentation
52 Company Presentation
LEONI Tunisia
2017
Celebrations of 40th LEONI
TUNISIA and 100th LEONI
More than 13000 guests: employees &
their families gathered in a festive and
joyful atmosphere
53 Company Presentation
54 Company Presentation
LEONI Tunisia
2018
G20 Investment Summit –
German Business and the CWA
Countries
Besides the participation of more than 200 high-ranking
representatives of German companies, the presence of
German Chancellor Dr Angela Merkel, 12 African Heads
of State and their delegations impressively underlined
the importance of the Compact with Africa-Initiative
between the German government and the respective
African countries.
Berlin, Germany– October 30th, 2018
55 Company Presentation
Our Values
56 Company Presentation
LEONI Tunisia
Putting our values in focus
Our five Corporate Values to live and lead by at LEONI
Care … means recognizing the needs of others and considering them in our actions.
Result orientation … means knowing and achieving goals and expected results.
Respect … means treating each other as equals in an open manner while considering diversity.
Responsibility … means accepting it, acting reliably, standing up for one’s actions and being accountable for them.
Collaboration … means working for a common cause based on trust and diversity of opinion.
57 Company Presentation
LEONI Tunisia
58 Company Presentation
LEONI Tunisia
2018
CSR
Social Corporate Responsibility Programs
LEONI Tunisia
59 Company Presentation
LEONI Tunisia
2023
World Cleanup Day
Leoni organized a cleanup volunteer
campaign at Menshya beach to
celebrate the world coastal cleanup day
60 Company Presentation
LEONI Tunisia
2023
The Prophet’s Birthday
In September 2023 , LEONI TUNISIA
organized the ceremony of the
Prophet’s Birthday with our guests
from the retirement home of Sousse
61 Company Presentation
LEONI Tunisia
2023
International Literacy Day
"Once you learn to read, you will
be forever free." - Frederick
Douglass
62 Company Presentation
LEONI Tunisia
Kindergarten
Nursery:
Surface: 950 m²
Children Capacity: 120
Actual Children : 95
Employees: 18
63 Company Presentation
LEONI Tunisia
Kindergarten
Kindergarten:
Surface: 950 m²
Children Capacity: 150
Actual Children : 130
Employees: 18
64 Company Presentation
CSR Commitments
2024
LEONI BIG EVENT
We celebrate success, perseverance,
challenges , great initiatives and
innovations
65 Company Presentation
66 Company Presentation
LEONI Tunisia
2023
Ramadan Events
In the holy month, LEONI Tunisia managed to organize Ramadan evenings
at its different plants, circumcision and collective Eftar
67 Company Presentation
LEONI Tunisia
2022
COVID-19 Campaigns
16 58
Volunteers
Days campaign
+5000 6
Vaccination
Total Doses
injected Campaign In centers within
Numbers LEONI
69 Company Presentation
Questions
& Answers
70 Company Presentation
WE LOVE TUNISIA ..WE CARE ..
,,
Actions speak
louder than words…