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Medical
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CareNet
Presented to Dr. Mai ElTalawi
Overview
Executive Summary 01
Company Description 02
Market Analysis 03
Products/Services 04
Marketing/Sales 05
Operations 06
Financial Projections 07
Management/Organization 08
Appendices 09
Action Plan 10
Executive Summary
Application name is CareNet
The application offers a comprehensive solution to modern healthcare needs of doctors and nurses for booking home visits ,Scheduling
virtual consultations and providing a robust database of verified and experienced healthcare providers.
Mission is “To connect doctors and patients seamlessly through innovative technology, delivering high-quality care anytime,
anywhere.”
Our target audience includes individuals and families seeking convenient, cost-effective healthcare services, such as:
Elderly individuals ,People with mobility challenges, Busy professionals who need accessible healthcare solutions and Families with young
children.
The app unique value proposition differentiates itself through:
A seamless booking ,verified and rated medical professionals ,24/7 availability ,Competitive pricing and multiple payment options.
Goals
Our strategic objectives are designed to ensure the successful launch and growth of
our medical app, connecting patients with home healthcare providers. We aim to
expand our service reach, grow our user base, and establish ourselves as a leader in
digital healthcare solutions.
Goal 01 Goal 02 Goal 03
Short-term (0-12 Months) Mid-term (1 Year to 3 Years): Long-term (3+ Years): Establishing
Focused on completing the app’s Aiming for geographical the app as a market leader in
development, ensuring core expansion and growth in user digital healthcare solutions by
features are functional, and engagement, leveraging data continuously improving the
initiating marketing efforts to build and partnerships to achieve platform and fostering trust and
awareness and generate interest. broader market penetration and innovation in the healthcare
significant revenue targets. space.
01
Business Structure: Limited Liability Company (LLC).
Company Description
02
Ownership: Founders
Our mission is to revolutionize healthcare Ahmed, Aml, Heba, Dina, and Mahmoud (equal partnership).
accessibility through a user-friendly digital
platform. The app allows individuals to
book home visits by qualified doctors and
History: The idea emerged from a shared vision to
03
nurses, schedule online consultations, and bridge the gap in accessible healthcare by
conveniently order pharmaceutical leveraging technology, inspired by personal
products. We aim to provide a reliable, experiences and market demand.
convenient, and trustworthy service that
caters to users of all ages, bridging the gap
in healthcare delivery.
04 Fund Type : Self-Finance
05
Location: Headquarters in Cairo/Egypt, with plans to
expand regionally and nationally.
Our Team
Heba Abdelazeem
CEO & Founder
Ahmed Adel Dina ElBassel Aml Khaled Mahmoud Moatz
CFO & Founder COO & Founder Sales & Marketing & Founder CHRO & Founder
Industry Overview
The global telehealth market is projected to reach $559.52 billion
by 2027, growing at a CAGR (compound annual growth rate ) of
25.2%.
Increasing demand for home healthcare due to aging
populations and chronic disease management.
Target Market Competitor Analysis Market Size and Market Trends and
Segments Growth Potential Opportunities
Lorem ipsum dolor sit o Competitors: Increasing smartphone
Demographics: Middle- to upper- Initially focus on Cairo with
Existing apps like Vezeeta , Yodawy , penetration.
income individuals aged 25–65+. a population of 22 million.
Doctor’s App and Altibbi. Rise of on-demand services
Needs: Accessible, professional, Growth potential to
o Strengths: Established brand in healthcare.
and reliable healthcare services. expand nationally and
presence, larger user bases. Growing trust in digital
Pain Points: Long waiting times, internationally..
o Weaknesses: Complex interfaces, health platforms is post-
transportation challenges, and
limited coverage, higher costs. pandemic
limited access to trusted
o Our Edge: Simplicity, inclusivity, and
professionals.
competitive pricing, along with
pharmaceutical services integration.
.
Description
CareNet is an innovative healthcare platform designed to bring quality
medical services to your doorstep. With our user-friendly app, you can
effortlessly book home visits by licensed doctors and nurses, schedule
virtual consultations, and order pharmaceutical products—all from the
comfort of your home.
Pricing Strategy Unique Selling Point
Free to download, with pay-per- Personalized care matching
service and subscription models. users with the right
Competitive service fees based on professionals.
local market conditions. End-to-end support,
Charge a flat fee or percentage on including post-consultation
each booking (e.g., EGP 100 or 15% follow-ups.
per consultation which is higher
made through the app.
Marketing/Sales
Marketing Strategy Sales Strategy
Digital Marketing Direct User Acquisition & Retention
Partnerships Doctor & Nurse Onboarding
Referral Program B2B & Corporate Partnerships
Consultation after three successful referrals Revenue Optimization & Expansion
Marketing/Sales
Revenue Streams Customer Aqusition Costs Convertion Rate
Q1: Active Users = 1,000
Service Fees Calculate CAC based on marketing and
Total Downloads = 200
Premium Subscriptions sales spend. For instance, if you’re
converstion Rate = (200 / 1000) x 100 = 20%
Commission from Pharmacies spending EGP 25,000 on ads and acquiring
Q4: Active Users = 6,000
Sponsored Content & Advertisements 6000 users It is EGP 4.17 per user, based
Total Downloads = 12,000
on the formula:
Conversion Rate = (6,000 / 12,000) x 100 =
50%
Operations
Facilities And Equipment Supply Chain Managment Human Resource
Out-source Development Team: Initial Team Composition
1. Partnerships with Healthcare 1. Developers (Outsource)
1. Core Team
Providers 2. Support Staff (Inhouse)
2. Technology Stack
2. Service Agreements 3. Marketing Personnel
3. Version Control Systems
3. Logistics and Scheduling (Inhouse)
Office Space
1. Operations and Customer Support Team Management
2. Remote Flexibility 4. HR Manager
3. Customer Support Tools 5. Training & Development
6. Performance Reviews
Income Statement
Balance Sheet
Cash Flow
8000000
6000000
Statistics
4000000
25% 35%
Revenue Growth Return on
Investment
2000000
0
2025 2026 2027 2028 2029 2030
Managment Of The Organization
Our Concept of Business & Services
Action Plan
Our strategic objectives are designed to ensure the successful launch and growth of
our medical app, connecting patients with home healthcare providers. We aim to
expand our service reach, grow our user base, and establish ourselves as a leader in
digital healthcare solutions.
Goal 01 Goal 02 Goal 03
Short-term (Launch within 6 Mid-term (Acquire 6000 active LLong-term (Achieve 90% user
months) users in 1 year & 9375 by Year 3) satisfaction rate)
Finalize app development Execute user acquisition Continuous app optimization
and testing campaigns and feature updates
Optimize user-friendly design Focus on onboarding and Integrate user feedback for
retention strategies improvements
Implement pre-launch
Establish partnerships and Provide superior customer
marketing strategy
collaborations support
Official app launch and
Track metrics and optimize Build and engage user
performance monitoring community
strategies
THANK YOU!
-Ahmed Adel
-Heba Abdelazim
-Dina Medhat
-Mahmoud Moataz
-Aml Khaled
