Total No. of Questions : 5] SEAT No.

:
PB4503 [6201]-401
[Total No. of Pages : 2

S.Y. M.B.A.
401 GC-14 : ENTERPRISE PERFORMANCE MANAGEMENT
(Revised 2019 Pattern) (Semester - IV)
Time : 2 ½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question carries 10 marks.

Q1) Answer the following (Any 5 out of 8) [10]

a) Goal congruence - Explain.
b) What is Management Audit.
c) Explain in Market Value Added.
d) Project cost variance.
e) Explain Website Traffic.
f) Explain Financial Inclusion.
g) What is Internal Rate of Retrun.
h) What is Gross Margin Return on Investment (GMROI).

Q2) Write Short Notes ( Any 2 out of 3) [10]

a) Profit Centre
b) Balanced Scorecard
c) Project Control Process

Q3) a) What Management Control System? Explain it’s characteristics in

detail. [10]

OR

b) What are diffrent , parameters to measure financial & Non - financial

performance of an enterprise. [10]

[6201]-401 1 P.T.O.
Q4) a) Explain various parameters to measure performance of Banks. [10]

OR

b) Explain project control process in detail. [10]

Q5) a) Kalika Industries has two shops i.e. Welding Shop & Paint shop. Welding
shop assembles 50000 purchased items and 150000 internal items
converted into 40000 assemblies and forwards 3/4th of the same to Paint
shop. Variable Cost of one assembly is Rs. 200 per piece. and market
price is Rs. 300 per piece. The transfor price decided is equal to Market
Price. Fixed Cost of Welding Shop is Rs. 10 Lakhs and fixed cost of
Paint shop is Rs. 12 Lakhs. Variable Cost (Including Transfor Price) is
Rs. 500 per piece. The Sales price for Paint Shop is Rs. 750 per piece.
[10]
Calculate :-
i) Profit of Individual Cost Centre and Overall Profitability.
ii) What should be done if paint shop wishes to purchase assemblies
@ Rs. 200 from Outside due to reduced market price?

OR

b) Explain the importance of Auditing. Differentiate between Statutory

Audit V/S Cost Audit V/S Management Audit. [10]



[6201]-401 2
Total No. of Questions : 5] SEAT No. :
PB4504 [6201]-402
[Total No. of Pages :2

S.Y.M.B.A.
402 - GC - 15 : INDIAN ETHOS & BUSINESS ETHICS
(Revised 2019 Pattern) (Semester - IV)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) Attempt all the questions.
2) All Questions carry equal marks.
3) Figures to the right indicate full marks.

Q1) Attempt any five of the following: [5×2=10]

a) Define Indian Ethos.

b) What is Theory K?

c) What is PLUS Model?

d) Define the concept Values

e) What do you mean by intellectual property Rights?

f) What is STEP Model?

g) What is OSHA Model?

Q2) Answer any two of the following: [2×5=10]

a) Describe VEDA model.

b) Explain the framework for ethical decision making

c) Explain Chris Moon’s Ethical Fitness: a Four step workout Model.

[6201]-402 1 P.T.O.
Q3) a) Describe in detail Laws of Karma. [10]
OR
b) Interpret the framework of Ethical decision making. Discuss ethical
dilemmas in below mentioned functional areas - HRM, Finance &
Marketing.
Q4) a) Discuss infringement, misappropriation & enforcement of IPR. [10]

OR
b) Discuss the Consequentialist & Non - Consequentialist Theories of Ethics.

Q5) a) Summarize the (moral rules) duties as explained in the Deontological

theory. [10]
OR
b) Explain Corporate Rishi Model. Give 3 examples of ethical leaders from
current times & explain why they can be termed as Corporate Rishis.



[6201]-402 2
Total No. of Questions : 5] SEAT No. :
PB4505 [Total No. of Pages : 2
[6201]-403
S.Y. M.B.A.
405-GE-UL-19 : GLOBAL STRATEGIC MANAGEMENT
(Revised 2019 Pattern) (Semester - IV)

Time : 2 Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.
3) All questions contain internal options.

Q1) Answer ANY FIVE out of the following : [5×2=10]

a) List factors that push globalization.

b) What do you mean by ‘Make in India’?

c) What is an acquisition?

d) List Four Criteria of Sustainable Competitive Advantage.

e) Acronym BRICS stands for:

i) British Industry Commerce and Sales.

ii) Basic Regional Infrastructure Commerce and Sales

iii) Brazil, Russia, India, China and South Africa

iv) Belgium, Romania, Ireland, Chile and Slovenia

f) Is India a member of G7 group?

i) Yes

ii) No

g) What are Greenfield Projects?

h) What do you mean by ‘Market Intelligence’?

P.T.O.
Q2) Answer ANY TWO out of the following : [2×5=10]
a) Differentiate ‘Localization’ from ‘Globalization’.
b) What do you mean by ‘Cross-Border Acquisitions’?
c) Explain ‘transnational model’.

Q3) a) Discuss different overseas market entry strategies. What suitable overseas
expansion strategy will you suggest for ‘DMART’ (Avenue Supermarts
Ltd)? [10]
OR
b) Why do business firms globalize? List and discuss the reasons with
suitable examples. [10]

Q4) a) Using suitable examples of Indian companies, explain different types of

strategic alliances that companies follow. [10]
OR
b) How Licensing, Partnering and Joint Venturing are different or similar?
Discuss using suitable example. [10]

Q5) a) Elaborate and highlight the current challenges to Global Strategic

Management using suitable example from the industry. [10]
OR
b) Using any suitable example, Design a Multi Business structural model for
a Global Organisation. [10]



[6201]-403 2
Total No. of Questions : 5] SEAT No. :
PB4762 [6201]-404
[Total No. of Pages : 2

S.Y. M.B.A.
406-GE-UL-20 : TECHNOLOGY COMPETITION & STRATEGY
(2019 Revised Pattern) (Semester - IV)

Time : 2 Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions compulsory as mentioned.
2) Assume suitable data if necessary.
3) Draw neat, labelled diagram wherever necessary.

Q1) Answer any 5 out of 8 [5×2=10]

a) Define Technological Intelligence?
b) Enlist any 2 technological characteristics?
c) Enlist the competitive consequences of technological change?
d) What do you mean by the term collaborative arrangements?
e) What is SWOT matrix often used for in businesses?
f) Define Technological Environment?
g) State any 2 mechanism for data collection?
h) Define Artificial Intelligence?

Q2) Answer any 2 out of 3 [2×5=10]

a) What is meant by Technological Advancement in society? Explain.
b) Assess how technological intelligence can influence a company’s decision
making process?
c) How would you explain the purpose of X-Y coordinating method to a
friend.

Q3) Answer Any 1 out of 2. [1×10=10]

a) Explain in brief about how can a company use technological intelligence
to stay ahead in a competitive market?
OR
b) How could a company use the BCG Growth Share Matrix in their annual
market analysis? Explain.
[6201]-404 1 P.T.O.
Q4) Answer Any 1 out of 2. [1×10=10]
a) Explain the significance of technological strategies in risk mitigation and
productivity improvement?
OR
b) Design an example of a Collaborative Arrangement that a company
could use to enhance its technological innovation?

Q5) Answer Any 1 out of 2. [1×10=10]

a) How could a business use the information from mapping these
environments to gain a competitive advantage?
OR
b) Distinguish between the role of technology strategy and technology
leadership in driving business growth.

  

[6201]-404 2
Total No. of Questions : 5] SEAT No. :

PB-4969 [Total No. of Pages : 2

[6201]-405
S.Y. M.B.A
IT 13-407 : GE-UL-21 : CYBER LAW
(2019 Pattern) (Revised) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Assume suitable data if necessary.
3) Figures to the right indicate full marks.

Q1) Attempt any Five : [5 × 2 = 20]

a) Define UNCITRAL Model Law.

b) What is Domain Name?

c) What is mean by Cyber Tribunal?

b) Define Cloud Computing.

e) What is Misinterpretation?

f) e-Taxation issues in Cyberspace.

g) Define Intellectual Property Rights (IPR).

h) Define EDI.

Q2) Attempt any two : [2 × 5 = 10]

a) Explain in detail IT Act 2000.

b) Describe E-Governance concept and practicality in India.

c) What do you understand by offence in Cyber Crime? Support your

answer with suitable examples.

P.T.O.
Q3) Attempt any One : [1 × 10 = 10]
a) What is meant by Intellectual Property? Explain with examples.
b) Explain Copyright in Computer Programmes with suitable examples.

Q4) Attempt any One : [1 × 10 = 10]

a) Explain Cryptography Laws and EU Convention on Cyber Crime.
b) Explain Concept of Patent Right and its relevant Provisions of Patent Act
1970.

Q5) Attempt any One : [1 × 10 = 10]

a) What is Cyber Law? State any two law in brief.
b) Describe in brief E-contracts and its validity in India with suitable examples.



[6201]-405 2
Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 2
PB-4506
[6201]-406
M.B.A
408 : GE-UL-22 : CORPORATE SOCIAL
RESPONSIBILITY & SUSTAINABILITY
(2019 Revised Pattern) (Semester - IV)

Time : 2 Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.

Q1) Solve any five questions (2 Marks Each) : [10]

a) What do you mean by CSR fund
b) State the meaning of NGO
c) Give any two strategic advantages of CSR.
d) Name two primary aims of CSR.
e) Define CSR Annual Report.
f) State the meaning of Philanthropy
g) What is the primary legislation governing Corporate Social
Responsibility (CSR) in India?
i) Companies Act 2015
ii) Companies Act 2013
iii) Corporate Social Responsibility Act
iv) Corporate Governance Act
h) In comparing CSR reporting practices, what aspect should be evaluated?
i) The number of CSR initiatives implemented
ii) The alignment between CSR activities and organizational values
iii) The length of the CSR report
iv) The number of stakeholders involved in CSR decision-making
P.T.O
Q2) Solve any two out of the three questions (05 Marks Each) [10]
a) Write short note on Indian values and ethics..
b) Explain identifying key stakeholder of CSR
c) Difference between Charity and Philanthropy

Q3) Solve Any One : (10 Marks Each) [10]

a) Define CSR and Discuss current trends and opportunities in CSR.?
b) Explain as strategic business tools for sustainable development Also
Describe Strategic CSR.

Q4) Solve Any One: (10 Marks Each) [10]

a) Why is it important for companies to align their CSR initiatives with their
core values and mission?
b) What is social Sustainability? Explain the importance of CSR in both
rich and poor societies.

Q5) Answer any One of the following (10 Marks Each): [10]
a) How can the principle of ‘Atithi Devo Bhava’ (guest is equivalent to
god) be applied to CSR strategies in the hospitality sector?
b) A corporate body is made up of varying categories of personnel, operating
at various levels with different responsibilities and rights. Describe five
points you will take into consideration while drafting the code of ethics
to be implemented in your organisation.



[6201]-406 2
Total No. of Questions : 5] SEAT No. :
PB4507 [Total No. of Pages : 2
[6201]-407
S.Y. M.B.A.
403-MKT-SC-MKT-05 : MARKETING 4.0
(Revised 2019 Pattern) (Semester-IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:

1) All questions are compulsory.
2) Each questions carries 10 marks.
3) Figures to the rigt indicate full marks.

Q1) Answer any five. [5×2=10]

a) What are the challenges of digital transformation.

b) What is omni-channel branding?

c) Explain the term PAR?

d) Name any 2 technologies that drive digital economy.

e) Define brand advocaty.

f) What are best practices in marketing.

g) State any two attributes of Human-centric Brands.

h) Define gold fish industry archetype.

Q2) Solve any two. [2×5=10]

a) What is UI and UX and how its impacts the market? Explain in details

b) Explain the term Hashtag in details.

c) Explain the pros and cons of traditional marketing.

P.T.O.
P.T.O.
Q3) Solve any one. [1×10=10]
a) Explain in brief with suitable example “combining online and offiline
interactions”.

b) Explain the three types of connectivities as refferred in Marketing 4.0

Q4) Solve any one. [1×10=10]

a) Discuss the attributes of human centric brands with suitale example.

b) How can your brand develop a powerful differentation based on

Human-to-human touch in the digital world.

Q5) Solve any one. [1×10=10]

a) Describe in details the step by step omni channel marketing.

b) Develop strategies to create WOW! moments with customer engagement

as discussed in marketing 4.0, with special reference to music streaming
apps like spotify or Gana.



[6201]-407 2
Total No. of Questions : 5] SEAT No. :
PB4508 [6201]-408
[Total No. of Pages :2

S.Y.M.B.A.
404 MKT SC - MKT - 06 : MARKETING STRATEGY
(Revised 2019 Pattern) (Semester - IV)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Figures to the right indicate full marks.

Q1) Solve any five. [5×2=10]

a) What is product positioning.

b) What do you mean by differentiation strategy.

c) Explain consumer satisfaction & consumer delight.

d) What is marketing intelligence.

e) What do you mean by marketing planning.

f) How STP analysis support organization for effective marketing strategies.

g) What is multi level marketing.

h) Explain the term content marketing.

Q2) Solve any two. [2×5=10]

a) Identify & Explain the sources of competetive advantage for success of

a firm.

b) How can you bridge the empathy gap with your customers.

c) How data driven marketing strategies support the organization.

[6201]-408 1 P.T.O.
Q3) Solve any one. [1×10=10]

a) Critically evaluate the potential challenges in achieving customer loyality

& retention. Use example to support your answer.

b) Is the PLC (Product life cycle) concept useful in developing marketing

strategies? Describe why or why not?

Q4) Solve any one. [1×10=10]

a) What do you mean by marketing strategy? How to design the price

marketing strategy for gaining higher market share? Explain with suitable
example.

b) Explain the International barriers for a business entering into the

international market?

Q5) Solve any one. [1×10=10]

a) The marketing Director of a FMCG manufacturer has asked you to

undertake a competitor analysis. Critically evaluate how each aspect of
the analysis can be used to enhance strategic decision making from a
marketing perspective.

b) Design a five step process for choosing attractive market segment for a
food & Beverage Product of your choice.



[6201]-408 2
Total No. of Questions : 5] SEAT No. :
PB4737 [Total No. of Pages : 2
[6201]-409
S.Y.M.B.A
403FIN : SC-FIN-05 : FINANCIAL LAW
(Rev.2019) (Semester-IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:

1) All questions are compulsory.
2) Figures to the right indicate full marks.

Q1) Solve any five [5×2=10]

a) Give any two example of assets not covered under SARFAESI Act, 2002.
b) List out any two objectives of corporate debt restructuring.
c) Write any two primary objectives of foreign exchange regulation Act.
d) Write any two types of persons entitled to have his name in the register as
per provisions of acturies act, 2006.
e) Define adjudicating authority under Insolvency and Bankruptcy code.
f) Write any two salient features of SARFAESI Act. 2002.
g) Give any two liability of Guarantors during corporate insolvency resolution
process.

Q2) Answer any two questions. [2×5=10]

a) Explain ‘Boiler plate provisions under SARFAESI Act, 2002.
b) Write any five major features of insolvency and Bankruptcy code.
c) Write a note on composition of council of actuaries Institute.

P.T.O.
P.T.O.
Q3) a) Assess the impact of SARFAESI act on borrowers rights and protections
in the Indian financial system. [10]
OR
b) Judge the societal and economic implications of SARFAESI act on over
credit ecosystem in India. [10]

Q4) a) Describe the different methods of strategies used in corporate debt

restructuring. [10]
OR
b) Evaluate the effectiveness of strategic debt restructuring in addressing
systematic issues related to non-performing (NPAs) assets in the banking
sector. [10]

Q5) a) Summarise the main objectives of FEMA and how it differs from FERA
in terms of regulation and administration. [10]

OR
b) Define ‘Quality review board’ under the actuaries Act. Elaborate procedure,
terms and conditions of chairperson and members of board. [10]



[6201]-409 2
Total No. of Questions : 5] SEAT No. :
PB4763 [6201]-410
[Total No. of Pages : 3

S.Y.M.B.A.
404FIN SC-FIN-06 : CURRENT TRENDS & CASES IN FINANCE
(Revised 2019 Pattern) (Semester - IV)
Time : 2 ½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Use of sample calculator is allowed.

Q1) Write any five out of eight (2 marks each): [10]

a) Define chit funds.
b) Mention two objectives of self-help groups.
c) Define briefly any one type of e-wallets.
d) Why startups are important for India?
e) Which microfinance institution is known as the universal bank?
i) Arohan Financial Services Private Ltd.
ii) Bandhan Financial Services Private Ltd.
iii) Disha Micro Financial Pvt. Ltd.
iv) SKS Microfinance Pvt.Ltd.
f) In India, NABARD does not provide refinance to
i) Scheduled commercial Banks
ii) Regional rural banks
iii) Export-import bank
iv) State develpment banks
g) Which of the following is not the part of organised sector of Indian
money markets?
i) Mutual funds ii) Chit funds
iii) NBFCS iv) R.B.I.
h) E-wallent has mainly _______ components.
i) 2 ii) 3
iii) 4 iv) 5

[6201]-410 1 P.T.O.
Q2) Answer the following (Any 2) [2×5=10]
a) Explain the functions of small finance bank.
b) Discuss any five function of NABARD.
c) What are the most important characteristics of e-wallets? Explain Briefly.

Q3) a) Enumerate the different schemes available for new startups by

government of India. [10]
OR
b) Develope a plan to deal with the issues faced by microfinance in India.
[10]

Q4) a) ‘Amar’ is an angel investor is seeking an annual return of 25% on the

Investment of Rs. 5,00,000 in a business. [10]
Calculate & analyze the following.
i) What is the angel’s Investment worth after 5 years?
ii) If the investor the enterpreneur have agreed that based on the financial
projections the value of the business at the end of 5 years would be
Rs. 1050670. Calculate the angel investor’s equity percentage.
OR
b) How do “Phone Pay” achieve the good market share in India? Analyse
the working model with suitable facts & figures. [10]

Q5) a) A company is contemplating to raise additional funds of Rs. 40,00,000

for setting up a project. The company expects EBIT of Rs. 18,00,000
from the project following alternative plans are available:- [10]
i) To raise Rs. 40,00,000 by way of equity shares of Rs. 100 each.
ii) To raise Rs. 20,00,000 by way of equity shares of Rs. 100 each.
and Rs. 20,00,000 by way of debt @ 10%.
iii) To raise Rs. 25,00,000 by way of equity of Rs. 100 each
and rest Rs. 15,00,000 by way of preference shares @ 14%;
iv) To raise - Rs. 12,00,000 by equity shares of Rs. 100 each;
Rs.12,00,000 by debt @ 10%; Rs. 16,00,000 by 14% preference
shares.
The company is in 60% tax bracket. which option is best?
OR

[6201]-410 2
 b) “Rashmika” after acquiring a degree in Hotel management and
Bussiness Administration, Took over her family business of food
accession Company of Manufacturing Spices. The business had been
established by her great grandmother and was doing reasonably well.
However, the fixed operating costs of the business were high and the
cash flow position was weak. She wanted to undertake modernization
of the existing business to introduce the latest manufacturing processes
and diversify in to the market of chocolates and candies. She was very
enthusiastic and approached to a financial consultant who told her that
approximately Rs. 1 cr. would be requrired for understaking the
modernization and expansion programme. He also informed by
consultant that the stock market was going through a bullish phase.[10]
i) Keeping in mind the above considerations, identify the source of
finance that should not be chosen by Rashmika for financing the
modernization and expression of her food processing business.
Give one reason in support of your answer.
ii) Explain any two factors, a part from those stated in the above
situation, which she should keep in mind while taking this
decision.



[6201]-410 3
Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 2
PB-4738
[6201]-411
M.B.A
403HR:(SC-HRM-05) : ORGANIZATIONAL DIAGNOSIS
AND DEVELOPMENT
(Rev.2019 Pattern) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) Figures to the right indicate full marks.
3) Draw neat labelled diagram wherever necessary.

Q1) Solve any five. [10]

a) Define the Term “T-group training”
b) _______ teams are typically comprised of individuals who have a
functional home base.
i) Effective teams
ii) Cross - functional
iii) High performance team
c) What do you near by Gestalt approach?
d) _______ structures are specially created organizational structures for
planning and guiding change programs.
i) Parallel learning
ii) T-group
iii) TQM
e) Expand the term PESTEL.
f) Define OD
g) Quality circles
h) What is Trust issues in client consultant relationship.

P.T.O
Q2) Solve any two. [10]
a) The steps involved in Backhards confrontation meeting.
b) Role of consultant in OD intervention.
c) Shed light on Herbert Shepard contribution to OD.

Q3) Solve Any One : [10]

a) Evaluation of OD - Discuss.
b) Kurt hervin suggested a Lystematic manner in which change can be
brought about - Shed ligh on it.

Q4) Solve Any One : [10]

a) How can are diagnose an organizational problem with the help of Six-
Box Model?
b) Walton’s approach to Third-Party Peacemaking.

Q5) Solve any one - [10]

a) You are a manager explain the best leadership style you will use to bring
about the desired goal accomplishment.
b) What are the critical elements of Action research which are considered
by manager in solving the problems in an organization.



[6201]-411 2
Total No. of Questions : 5] SEAT No. :
PB4739 [6201]-412
[Total No. of Pages : 2

Second Year M.B.A.

404-HR-SC-HRM-06 : CURRENT TRENDS AND CASES IN
HUMAN RESOURCE MANAGEMENT
(2019 Revised Pattern) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal choice.
3) Each question carries 10 marks.

Q1) Solve any five [5×2=10]

a) Define Holistic HR.
b) Define cloud computing.
c) Define work life balance.
d) Define Decentralization of work.
e) Define succession planning.
f) Define Employee Engagement.
g) Which analysis uses HR historical data to fore cast future opportunities.
i) Descriptive Analysis
ii) HR Analysis
iii) Predictive Analysis
iv) Prescriptive Analysis
h) What is the primary purpose of feedback tools in HR management.
i) Decreasing employee engagement
ii) Improving employee performance
iii) Discouraging communication
iv) Developing organization culture.

Q2) Write short note on (Any 2) [2×5=10]

a) Explain the challenges faced by today’s HR manager.
b) Discuss any two employee wellness apps in details.
c) Illustrate various reasons for Gender pay disparity.

[6201]-412 1 P.T.O.
Q3) Answer any one question. [10]
a) Discuss the role of Artificial Intelligence in recruitment process. Explain
how AI can enhance efficiency & effectiveness in talent acquisition.
b) Elaborate what strategies organizations can adopt to foster employee
engagement. Illustrate the importance of employee engagement.

Q4) Answer any one question. [10]

a) Analyse the impact of digital disruption on HR trends.
b) Elaborate how to cater employee expectations & changing skills
requirement with the help of digital transformation.

Q5) Answer any one question. [10]

a) As the HR head of growing company, you are tasked with enhancing
HR functions through the adoption of current HR trends. Develop a
comprehensive HR enhancement plan to utilize technological interventions
to streamline HR processes, enhance recruitment & selection & improve
training & development.
b) ABC Inc. has recently expanded its operations globally & is now detaling
with a diverse workforce. However the HR department is struggling to
effectively manage the workforce diversity & ensure inclusion & equity
across the organization.
i) What are the potential challenges faced by ABC Inc. in managing
workforce diversity.
ii) How might ABC Inc. promote family work life balance among its
employees to enhance retention & productivity?

  

[6201]-412 2
Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 2
PB-4764
[6201]-413
M.B.A
403SC-OSCM-05 : E-SUPPLY CHAINS AND LOGISTICS
(2019 Revised) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.

Q1) Solve any 5 out of 8 (2 Marks Each): [10]

a) What is e-payment
b) What is data-warehouses
c) RFID
d) GPS
e) CRM
f) e-SCM scorecard
g) e-Sales
h) Electronic signature
Q2) Solve any 2 out of 3 (05 Marks Each) [10]
a) What is E-business logistics and its benefits?
b) What is characteristics of e-SCM?
c) What is forward and Reverse logistics?

Q3) a) Explain E-Procurement in details? [10]

OR
b) Explain the challenges of E-logistics? [10]

P.T.O
Q4) a) Explain - Holistic approach to SCM. [10]
OR
b) Discuss E-logistics Documentations in details? [10]

Q5) a) Discuss New Trends and Technologies in logistics. [10]

OR
b) Explain in details the competitive advantages through e-SCM in BLUE
DART (courier company). [10]



[6201]-413 2
Total No. of Questions : 5] SEAT No. :
PB4765 [6201]-414 [Total No. of Pages : 2

S.Y.M.B.A.
404-OSCM-SC-OSCM-06 : INDUSTRY 4.0
(Revised 2019 Pattern) (Semester - IV)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) Attempt all questions.
2) Draw neat, labelled diagram wherever necessary.
3) Assume suitable data if neccesary.

Q1) Answer any 5 out of 7. [5×2=10]

a) Define Internet of Things(IoT).
b) What is Automated Guided Vehicle (AGV)?
c) Enlist any 2 challenges which can be faced by Industry 4.0?
d) Define Horizontal & Vertical Integration?
e) Mention any 2 drivers & 2 enablers for Industry 4.0?
f) What do you mean by the term “Manufacturing Excellence”?
g) Define “Network Economy”.

Q2) Answer Any 2 out of 3. [2×5=10]

a) Explain in brief about Software Defined Network(SDN).
b) Differentiate between Robots & Cobots.
c) List & explain any 5 strategies for competing in an Industry 4.0 era.

Q3) Answer any 1 out of 2. [1×10=10]

a) Explain in detail about digitalization and the networked economy with
example.
OR
b) What do you mean by Big Data Analytics (BDA) and significance of V’s
of big data. Explain with example.

[6201]-414 1 P.T.O.
Q4) Answer any 1 out of 2. [1×10=10]
a) Explain in detail: Artificial Intelligence and Cloud Computing Basics.

OR

b) Briefly Explain Smart Industry Readiness Index (SIRI)

Q5) Answer any 1 out of 2. [1×10=10]

a) Illustrate with examples the complete ecosystem comprising of Industry

4.0 and adaptiveness of Society 5.0.

OR

b) What is the future of work system and skill requirements in India. Explain
with the help of example.



[6201]-414 2
Total No. of Questions : 5] SEAT No. :
PB4740 [6201]-415
[Total No. of Pages :2

S.Y.M.B.A.
403BA - SC - BA - 05 : ECONOMICS OF NETWORK INDUS-
TRIES
(Revised 2019 Pattern) (Semester - IV)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory
2) Neat diagrams must be drawn wherever necessary.
3) Figures to the right indicate full marks.
4) Assume suitable data, if necessary.

Q1) Answer any 5 out of 8 [2 marks each] [5×2=10]

a) Define Network Economics.

b) State system effect in Information Industry.

c) Define software variety under hardware competition.

d) Define Software Piracy.

e) Define language as network.

f) Short note on spectrum allocation.

g) Define Digital Convergence.

h) Role of Patent in network industry.

Q2) Answer any 2 out of 3 [5 marks each] [2×5=10]

a) What are the software variety under hardware competition.

b) Explain Characteristics of Network industries for cost structure.

c) Discuss the impact of digital convergence on the market from Information.

[6201]-415 1 P.T.O.
Q3) a) Explain the media of exchange as networks for E-lobbies. [10]

OR

b) What is the economics of internet advertising? Explain with example.

Q4) a) Discuss the business model of Zero Pricing. [10]

OR

b) Explain pricing information goods network hardware and software.

Q5) a) Evaluate the Role of code sharing agreements in Airline industry. [10]

OR

b) As a system expert you are requested to suggest the new technological

advancement adoption approach.



[6201]-415 2
Total No. of Questions: 5] SEAT No. :
PB4741 [6201]-416 [Total No. of Pages :2

S.Y.M.B.A.
SC-BA06: ARTIFICIAL INTELLIGENCE IN BUSINESS
APPLICATIONS
(Revised 2019 Pattern) (Semester-IV) (404BA)

Time : 2½ Hours] [Max. Marks : 50

nstructions to the candidates:
1) All questions are compulsory.
2) Neat diagrams must be drawn wherever necessary.
3) Assume suitable data, if necessary.

Q1) Answer any 5 out of 8 [10]

a) Define the term Semantic.

b) What is the full form of ANN and DNN?

c) What is Boltzmann Machine?

d) Define Clustering.

e) What is parsing?

f) Define Data Analysis.

g) Define the term “heuristic search”.

h) Define terms ‘Fact’ and ‘Rule’.

Q2) Answer any 2 out of 3 : [10]

a) What is the difference between forward and backward chaining?

b) What is the common way to represent and parse Grammars for natural
language processing?

c) Explain in detail DNN and its tools.

P.T.O.
Q3) Answer 3(a) or 3(b): [10]
a) Explain in brief k-Means Algorithm.
OR
b) Discuss the role of reasoning in AI.How prediate logic is used in AI to
represent the knowledge? [10]

Q4) Answer 4(a) or 4(b):

a) Explain with an example Random Forest algorithm. [10]
OR
b) Define ANN and explain the basic structure of ANN. Give an example of
a real-world application of neural networks. [10]

Q5) Answer 5(a) or 5(b):

a) Name one application area where knowledge-based systems are commonly
used. Briefly explain how they assist in decision-making processes. [10]
OR
b) What is NLP? Explain in brief use cases of NLP? [10]



[6201]-416 2
Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 2
PB-4954
[6201]-417
S.Y.M.B.A
404 : SC - RABM - 02 - ICT : For Agriculture Management
(Pattern 2019 Revised) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) Figures to the right indicate marks for questions/sub questions.
3) Answer to the questions should be specific & to the point.
4) Draw sketches wherever necessary with pencils.

Q1) Solve any five : [5 × 2 = 10]

a) Name two potential impacts of ICT on rural services
b) Recall the application of Leapfrogging Technology
c) List four significant obstacles encountered when employing ICT in supply
chain management.
d) Define Tele-Education in the context of Agriculture Marketing.
e) State the two advantages of e-commerce in agriculture over the traditional
market.
f) What are the key features of the PMJDY Scheme?
g) Recall the applications of remote sensing and image processing in
agriculture
h) Identify the issues in land management using GIS

Q2) Solve any two : [2 × 5 = 10]

a) Explain the concept of Village Resource Centres (VRC) and their
importance.
b) Describe the benefits of the Bank Business Correspondence scheme in
rural areas.
c) Discuss the principles of GIS-based microplanning.

P.T.O
Q3) Solve any one : [1 × 10 = 10]
a) Discuss the scope and challenges of ICT in enhancing rural economies.
b) Analyse the role of ICT in enhancing the efficiency of agricultural
production systems.

Q4) Solve any one : [1 × 10 = 10]

a) Discuss the potential of e-auction in agricultural marketing. Explore how
farmers can leverage e-commerce platforms to effectively market their
produce.
b) Explain the impact of ICT on transfers and payments in the agricultural
sector.

Q5) Solve any one : [1 × 10 = 10]

a) As the manager of a prominent agriculture firm, elucidate the importance
of micro resource management and elaborate on the strategies for
employing ICT to enhance micro resource management.
b) Examine the integration of remote sensing and image processing
technologies with ICT in agricultural practices, considering their impact,
challenges, and potential opportunities. Provide examples to illustrate
your points.



[6201]-417 2
Total No. of Questions : 5] SEAT No. :
PB4766 [6201]-418 [Total No. of Pages : 2

S.Y.M.B.A.
404-PHC-MSC-PHCM-02:PHARMA&HEALTHCARE REGULATORY
ENVIRONMENT IN INDIA
(Revised 2019 Pattern) (Semester - IV)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Figures to the right indicate full marks.
3) Each question has an internal option

Q1) Solve any 5 out of 8. [5×2=10]

a) A proposal upon acceptance becomes a ______
i) Contract ii) An agreement

iii) A promise iv) Both (ii) & (iii)

b) ‘Registered pharmacist’ is the person who should be ______

i) Qualified in pharmacy courses

ii) Knowledge of compounding & dispensing of Drug

iii) Trained in any Govt. registed medical dispensing

iv) MR

c) What is informed consent in a clinical trial?

i) The subject do not know which study treatment they receive

ii) Patients injected with placebo & active doses

iii) Face treatment

iv) Signed document of the recruited patient for the clinical trial
procedures

[6201]-418 1 P.T.O.
 d) How are prescription medicines different from OTC ones?
i) They contain much smaller amounts of active ingredients
ii) They don’t contain dyes or preservatives
iii) They are unsafe for use without medical supervision
iv) They can be toxic

e) Enlist two attributes of trade marks for any one pharma companies.

f) Define IPR

g) Define marketing Environment in pharma & healthcare context.

h) Define contract

Q2) Solve any 2 out of 3. [2×5=10]

a) What do you understand by PESTLE in pharma & Health care Industry
in India?
b) What do you understand by pharmacy Act-1948?
c) Write in details the essentials of contract for selling the scheduled drugs
at chemist counter.
Q3) Solve any 1 out of 2. [10]
a) Mr. A want to start the Hospital & Mr. B will be helping him to
commissioning the Hospital process, what all help the Mr. B will be
providing to make Mr. A’s Hospital operational.
OR
b) Write in details the changing role of IPR in pharma & Healthcare Business.
Q4) Solve any 1 out of 2. [10]
a) Analyze the current patent filing process?
OR
b) Comment on provisions of Drugs & Cosmetic Act in Indian pharmacy
context.
Q5) Solve any 1 out of 2. [10]
a) Enlist various consumer Disputes Redressed Agencies (CDRA) in India
& write in details the roles performed by CDRA.
OR
b) “Globalization leads to flow & exchange of API’s a cross the Globe”
what is benefits & impact on Indian pharma Companies due to it.

… … …
[6201]-418 2
Total No. of Questions : 5] SEAT No. :
PB4742 [Total No. of Pages : 2
[6201]-419
S.Y. M.B.A.
404-THM-SC-THM-02 : TOURISM & TRAVEL MANAGEMENT
(Revised 2019 Pattern) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) Each questions carries 10 marks.

Q1) Solve any five of the following. [5×2=10]

a) Explain “Tourism”

b) Define “Medical Tourism”

c) Write a short note on “Adventure Tourism”

d) Write two role of Travel advisor.

e) List two components of “Tourism”

f) Explain two purposes of Travelling.

Q2) Solve any two [2×5=10]

a) Compare between Inbound and outbound tourism with a suitable example.

b) “Statue of Unity” has helped Gujarat Govt. for developing Tourism”?

Explain this statement.

c) Differentiate between a “Tourist & Traveler”

P.T.O.
P.T.O.
Q3) Analyse “Tour Package”. Is it recommended to go for a tour package instead
of a segregated plan? [10]
OR
Elaborate the meaning of “Travel management” along with the sources of income
of a travel agency.

Q4) Elaborate the concept “TRAVEL MOTIVATOR” and explain “VRF” (Visiting
Friends and Relatives) as a kind of tourism [10]
OR
Explain “Eco Tourism” along with new trends and functions of it.

Q5) Solve any one [10]

Explain tourism and its concepts in India and Elaborate the types of tourists.

OR
Define the role of “Indian Railway” in the Development of tourism in India.



[6201]-419 2
Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 2
PB-4509
[6201]-420
S.Y. M.B.A
404 : SC - IB - 02 : Global Trade & Logistics Management
(Pattern 2019 Revised) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) All questions carries equal marks.
3) All questions contain internal options.

Q1) Solve any five (2 Marks each) : [10]

a) What are the freight types?
b) What is full form of CHA?
c) International trade & domestic trade differ because of
i) Different Government policies
ii) Immobility of factors
iii) Trade restrictions
iv) All of above.
d) Government policy about exports & imports is called :
i) Commercial policy ii) Fiscal policy
iii) Monetary policy iv) Finance policy
e) Dumping refers to :
i) Reducing tariffs
ii) Sale of goods abroad a lower price, below their cost and price in
their home market
iii) Buying goods at low price abroad and selling at higher price.
iv) Expensive goods selling for low prices.
f) Transportation cost trade effects :
i) Pattern of trade
ii) Bondaries between tradable and non-tradable goods.
iii) Global supply chains
iv) All of the above
P.T.O
 g) Which of the following is international trade?
i) Trade between regions ii) Trade between states
iii) Trade between countries iv) Non of above
h) Market in which currencies buy and sell and their prices settle on is
called the :
i) International bond market.
ii) Foreign exchange market.
iii) International capital market.
iv) Euro currency market.

Q2) Solve any two (5 marks each) : [10]

a) Explain Third party logistics.
b) Explain Mercantilism.
c) Explain porters Diamond model.

Q3) Answer any one : [10]

a) Explain various external factors affecting on International Business
Environment.
OR
b) List and explain the documents used for import and export of goods.

Q4) Answer any one : [10]

a) Explain part operations in details.
OR
b) Explain in detail different modes of transport.

Q5) Answer any one : [10]

a) Explain the term INCOTERM. What is the selection criteria of
INCOTERM.
OR
b) Explain role of VTMS in details.



[6201]-420 2
Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 1
PB-4767
[6201]-501
M.B.A
336 - HR : Human Resource Accounting & Compensation
Management
(Pattern 2016) (Semester - III)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) Solve any one from each question.
2) All questions are compulsory.
3) All questions carry equal marks.

Q1) a) Define Human Resource Accounting & Discuss Balance Score Card
with reference to HRA. [10]
OR
b) Explain HR Accounting and state its objectives and Development. [10]

Q2) a) Explain the methods used in determining human value. [10]

OR
b) What is Human Capital Investment? Discuss Human Capital in the context
of Expenditure and productivity. [10]

Q3) a) What is meant by HR Audit? Explain the objective of HR Audit. [10]

OR
b) Discuss various classification of cost in HR Accounting. [10]

Q4) a) Illustrate the role of compensation and rewards in modern organization?

What are the advantages of a fair compensation system? [10]
OR
b) Write detail note on Group & Individual incentive. Explain. [10]

Q5) a) Write in brief Dearnes Allowance concept? And explain its emergence
and growth in India. [10]
OR
b) Discuss in detail the various fringe Benefits offered to employees with
suitable examples. [10]


Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 1
PB-4768
[6201]-502
M.B.A
434 - SCM : Knowledge Management In Supply Chains
(2016 Pattern) (CBCS) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry 10 marks each.

Q1) a) Describe the transaction management function with relevant examples?

OR
b) Explain the concept of customer relationship management from the
perspective of supply chain?

Q2) a) Describe the Risks and challenges in implementing SC information system.

OR
b) Describe in details about information for strategic SC decision.

Q3) a) Describe in detail about pure technology application in SC.

OR
b) Write about process improvements under technology adoption.

Q4) a) Write about Intranets, extranets & VPN.

OR
b) What are the advantages to SMEs & MSMEs from E-supply chain
opportunities.

Q5) a) Describe about RFID & EPOS.

OR
b) Write note on global data synchronization & Image processing.

Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 2
PB-4769
[6201]-503
M.B.A
COMPUTER MANAGEMENT
433 - IT : Software Project Management
(2016 Pattern) (Semester - IV)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.
3) Figures to the right indicate full marks.

Q1) What is COCOMO? Explain the Different models of COCOMO with suitable
example? [10]
OR
Discuss Strategic Assessment and Technical Assessment w.r.t project
management in detail.

Q2) “Contract Management and Technical Project Management plays important

role in project management”. Comment [10]
OR
Explain forward pass and backward pass with suitable example. (Make your
own assumptions).

Q3) Explain following terms [10]

a) Cash flow forecasting
b) Extreme programming
OR
Explain the importance of PERT as a tool of risk management
P.T.O
Q4) Enlist and explain various activities under technical project management in
brief. [10]
OR
Write short notes on
a) Microsoft project
b) Software quality

Q5) Draw the network diagram for a project whose activities and their predecessor
relationship are given in table. [10]
Activity A B C D E F G H I J K
Predecessor - - - A B B C D E H,I F,G
OR
As a developer write a statement of scope, project initiation and project planning
for the hospital management system.



[6201]-503 2