Savitribai Phule Pune University,

Pune

Faculty of Commerce and Management

Curriculum 2024 Pattern

Master of Business Administration
(MBA)
Revised 2-year, 4 Semester Full time Programme
Choice Based Credit System (CBCS) and Grading System
Outcome Based Education Pattern
Aligned with National Education Policy (NEP) 2020

MBA 1st year effective from AY 2024 - 25

MBA 2nd year effective from AY 2025 - 26
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SEMESTER II
Sem Code Course Code Course Credits FA SA Marks
Mandatory 201 GC – 09 Marketing Management 3 50 50 100
Mandatory 202 GC – 10 Financial Management 3 50 50 100
Mandatory 203 GC – 11 Human Resources Management 3 50 50 100
Mandatory 204 GC – 12 Operations & Supply Chain Management 3 50 50 100
Mandatory 205 GC - 13 Legal Aspects of Business 2 0 50 50
CORE TOTAL 5 14 200 250 450
Mandatory 206 RM - 01 Business Research Methods 2 - 50 50
Mandatory 207 RM - 02 Desk Research 2 50 0 50
Mandatory 208 RM - 03 Field Project 4 50 100 150
RESEARCH TOTAL 3 8 100 150 250
Semester II Generic Electives - Any 2 Courses to be Opted from the respective elective list
Elective 209 GE 08 Business Communication-II 2 50 0 50
Elective 210 GE 09 Technology Tools in Business Management -II 2 50 0 50
Elective 211 GE 10 Sustainable Development Goals
Elective 212 GE 11 Selling & Negotiation Skills Lab
Elective 213 GE 12 Indian Economy
Elective 214 GE 13 International Business Environment
Elective 215 GE 14 Business Ethics
ELECTIVE TOTAL 2 4 100 0 100
SEMESTER TOTAL 10 26 400 400 800

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Semester II

Semester II 201 GC 09– Marketing Management

3 Credits LTP: 2:1:1 Compulsory Generic Core Course

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the key terms associated with the 4 Ps of marketing and
CO 201.1 REMEMBERING Marketing Planning & Control for a real world marketing
offering(commodities, goods, services, e-products/ e-services.)
DEMONSTRATE the relevance of marketing mix concepts and Planning
CO 201.2 UNDERSTANDING & Control frameworks for a real-world marketing offering (commodities,
goods, services, e-products/ e-services.)
APPLY marketing Mix and Planning & Control decisions for a real world
CO 201.3 APPLYING marketing offering (commodities, goods, services, e-products/ e-
Services.)
EXAMINE marketing issues pertaining to Marketing Mix and Marketing
CO 201.4 ANALYSING Plan in the context of real-world marketing offering (commodities, goods,
services, e-products/ e-services
EXPLAIN the interrelationships between various elements of Marketing
CO 201.5 EVALUATING mix and Planning & Control in the context of real-world marketing
offering (commodities, goods, services, e-products/ e-services)
DESIGN a Marketing Mix and Marketing Plan for a real-world marketing
CO 201.6 CREATING
offering (commodities, goods, services, e-products/ e-services.)

1. Product: Meaning, The Role of Product as a market offering, Goods & Services Continuum Classification of
Consumer products- convenience, shopping, shopping, unsought goods. Classification of industrial products
materials and parts, capital items, supplies and services. Product Levels: The Product Hierarchy, Product Systems
and Mixes, Product Line Analysis, Product Line Length, the Customer Value Hierarchy. New Product
Development - Need, Booz Allen & Hamilton Classification Scheme for New Products, New Product
Development Process – Idea Generation to commercialization. Sustainable practices in Product Design, Go-to-
market strategy, Branding: Concept, Definition and Commodity vs. Brand, Product Vs Brand, and And Concept
of Brand equity. Packaging & Labeling: Meaning & role, Types of Packaging, Sustainable practices in packaging
and Labeling, (7 + 2)
2. Pricing: Meaning, The Role of Pricing, Importance and Factors influencing pricing decisions. Setting the Price:
Setting pricing objectives, determining demand, estimating costs, analyzing competitors’ pricing, Selecting Pricing
method, selecting final price. Adapting the Price: Geographical pricing, Price discounts & allowances, Promotional
pricing, Differentiated pricing, concept of transfer pricing, Dynamic pricing (surge pricing, auction Pricing),
Pricing in online marketing (free, premium, freemium). Token based pricing. Price Change: Initiating &
responding to price Changes. Use of Big Data and Generative AI in pricing decisions (7 + 2)
3. Place: Meaning, The Role of Marketing Channels, Channel functions & flows, Channel Levels, Channel Design
Decisions - Analyzing customers’ desired service output levels, establishing objectives & constraints, Identifying
& evaluating major channel alternatives. Channel Options - Introduction to Wholesaling, Retailing, Franchising,
Direct marketing, Introduction to Channels in international Market, Online Interaction versus Offline Interaction
-Introduction to Omni channel & hybrid channel options, Phygital Channels. Show rooming and Web rooming,
Market Logistics Decisions – Order Processing, Warehousing, Customer Fulfilment Center, Dark stores,
Inventory, and Logistics. Last-mile logistics, Role of IOT and Block chains in Market Logistics decisions (7 + 2)
4. Promotion: Meaning, The role of marketing communications in marketing effort. Communication Mix Elements,
Introduction to Advertising, 5Ms of Advertising, Sales Promotion, Personal Selling, Public Relations, Word of
Mouth (WOM), Direct Marketing, Traditional to Digital Promotion =Contextual Marketing, Permission
Marketing, Data driven marketing ,Attention, Interest, Desire, Action (AIDA) to 5A (Aware, Appeal, Ask, Act,
and Advocate), Concept of Integrated Marketing Communications (IMC), Developing Effective Communication
-Communication Process, Steps in developing effective marketing communication - identifying target audience,
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Determining communication objectives, designing a message, choosing media, Selecting message source,
Collecting feedback. Shaping the overall promotion mix: promotional mix strategy, push-pull strategies. Role of
Generative AI in Promotion decisions (7 + 2)
5. Product Level Planning: Preparation & evaluation of a product level marketing plan, Nature & contents of
Marketing Plans - Executive Summary, Situation Analysis, Marketing Strategy, Financials, and Control.Marketing
Evaluation & Control - Concept, Process & types of control - Annual Plan Control, Profitability Control, Efficiency
Control, Strategic Control, Marketing Audit, Impact of Technology on Marketing Planning and Control =
Connected Marketing Mix -four C’s (co-creation, currency, communal activation, and Conversation). Application
of Agile marketing Practices in Marketing Planning and control, Use of Immersive Marketing for Marketing
Planning and control decisions. (7 + 2)

Note: Real world examples / cases in domestic and international context for commodities, goods, services, e-products/
e-services in terms of Traditional as well as contemporary Marketing Practices are expected to be analyzed in the class
as well as included in the Examination.

Suggested Text Books:

1. Marketing Management: A South Asian Perspective Kotler, Keller, Koshy& Jha, 14 th edition, Pearson
Education,2018.
2. Marketing Management, Rajan Saxena, TMGH,6th Edition ,2019
3. Marketing, Lamb Hair Sharma, Mc Daniel, Cengage Learning,1st Edition ,2016
4. Marketing Management - RamaswamyV. S. &Namakumar S, 4/e, Macmillan Publishers, 2014.
5. Marketing Management -Arun Kumar& Meenakshi N, 2/e, Vikas publications, 2013
6. Marketing Management- Text and Cases, Tapan K Panda, Excel Books, 2008
7. Marketing 4.0: Moving from Traditional to Digital, Philip Kotler, Hermawan Kartajaya, Iwan Seiwan, 2017
8.Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya, Wiley .2021
9.Marketing 6.0: The Future Is Immersive : Philip Kotler, Hermawan Kartajaya,2023

Suggested References:
1. Marketing Grewal, Levy, Tata McGraw-Hill,7th Edition,2021
2. Marketing, Asian Edition, Paul Bainer, Chris Fill, Kelly Page, Oxford University Press.2013
3. Principles of Marketing, Philip Kotler, Gary Armstrong, Prafulla Agnihotri, Ehasan Haque, Pearson,13th Edition
4.Brand Equity Supplement of the Economic Times
5. Brand Wagon Supplement of the Financial Express
6 Strategist Supplement of Business Standard
7 Marketing White book, latest edition
8. https://www.togai.com/blog/generative-ai-pricing-strategies/,accessed on 20th June 2024,at 12 .02 am.
9. Generative AI: The Insights You Need from Harvard Business Review (HBR Insights Series), Harvard Business
Review, Randye Kaye, et al., on 20th June 2024,at 12 .02 am.
10.https://revenueml.com/insights/articles/potential-generative-artificial-intelligence-pricing, accessed on 20th June
2024, at 12 .02 am.
11.https://www.forbes.com/sites/derekrucker/2021/06/16/the-evolution-of-marketing-a-candid-
conversation-with-the-father-of-modern-marketing/, accessed on 20th June 2024,at 12 .02 am

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Semester II 202 GC 10– Financial Management

3 Credits LTP: 2:1:1 Compulsory Generic Core Course

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the basic concepts related to Financial Management, Various
CO 202.1 REMEMBERING techniques of Financial Statement Analysis, Working Capital, Capital
Structure, Leverages and Capital Budgeting.
CO 202.2 UNDERSTANDING EXPLAIN in detail all theoretical concepts throughout the syllabus
PERFORM all the required calculations through relevant numerical
CO 202.3 APPLYING
problems
ANALYZE the situation and
• comment on financial position of the firm
CO 202.4 ANALYSING • estimate working capital required
• decide ideal capital structure
• evaluate various project proposals
EVALUATE impact of business decisions on Financial Statements,
CO 202.5 EVALUATING
Working Capital, Capital Structure and Capital Budgeting of the firm
CREATE Common Size Comparative Statements, Comparative Financial
CO 202.6 CREATING Statements using Ratio Analysis (Year-wise, Industry – wise), Comparative
Proposals using Capital Budgeting Techniques

1. Introduction: Introduction to Finance, Meaning and Definition of Financial Management, Objectives of Financial
Management- (Profit Maximization and Wealth Maximization), Modern Approach to Financial Management-
(Investment Decision, Financing Decision, Dividend Policy Decision), Finance and its relation with other
disciplines, Functions of Finance Manager (3 + 2)
2. Techniques of Financial Statement Analysis: Introduction, Objectives of financial statement analysis, various
techniques of analysis viz Common Size Statements, Comparative Statements, Trend Analysis, Ratio Analysis
(10 + 2)
3. Working Capital Management: Meaning of Working Capital, its components & types, Operating Cycle, Factors
affecting working capital, Estimation of working capital requirement. (Total Cost Method & Cash Cost Method)
(8 + 2)
4. Capital Structure: Meaning and Factors affecting Capital Structure, Different sources of finance. Concept and
measurement of Cost of Capital (measurement of Specific Cost and WACC), Trading on Equity, Concept of
Leverages and its types. (7 + 2)
5. Capital Budgeting: Meaning, Definition of Capital Budgeting, Time value of money. Tools of evaluation of the
project based on traditional techniques and modern techniques - ARR, Payback Period, Discounted Payback
Period, NPV, PI & IRR (7 + 2)

Note: Numerical Problems will be asked on following topics only—

1. Common Size Statements
2. Comparative Statements
3. Ratio Analysis (Calculation of ratios plus its interpretation)
4. Estimation of working capital requirement (Total Cost Method & Cash Cost Method)
5. Measurement of Specific Cost (Cost of Equity, Preference, Retained Earnings and Debt) and WACC
6. Capital Structure
7. Leverages
8. Capital Budgeting (ARR, Payback Period, Discounted Payback Period, NPV, PI & IRR)

Suggested Books:
1. Financial Management, Shashi K. Gupta and R.K. Sharma (Kalyani Publication)
2. Basics of Financial Management, V.K. Saxena and C. D. Vashist (Sultan Chand & Sons)
3. Financial Management, A Contemporary Approach, Rajesh Kothari (SAGE)
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4. Financial Management, Dr. Mahesh Abale & Dr. Shriprakash Soni (Himalaya Publishing House Pvt. Ltd.)
5. Working Capital Management, Theory and Practice, Dr. P. Periasamy (Himalaya Publishing House)
6. Financial Management, I M Pandey (Vikas Publishing House Pvt. Ltd)
7. Fundamentals of Financial Management, A. P. Rao (Everest Publishing House)
8. Advanced Financial management, N.M. Vechalekar

Suggested Reference Books:

1. Financial Management, Rajiv Srivastava and Anil Misra (OXFORD University Press)
2. Financial Management, Ravi Kishore (Taxmann)
3. Financial management, V.K. Bhalla (S. Chand)
4. Financial Management, Jonathan Berk, Peter DeMarzo and Ashok Thampy (Pearson Publication)

** Note: The Financial Management syllabus focuses on the techniques used for financial decision making at
the organisational level. The origin of the same is observed to be seen in the 20 th century. Hence, the IKS
element seems to be difficult to be included in the Financial Management syllabus.

Semester II 203 GC 11 – Human Resource Management

3 Credits LTP: 2:1:1 Compulsory Generic Core Course

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO 203.1 REMEMBERING DEFINE the role of Human Resource Functions in an Organization
CO 203.2 UNDERSTANDING UNDERSTAND the emerging trends and practices in HRM.
CO 203.3 APPLYING UTILIZE the different methods of HRM in an organization
CO 203.4 ANALYSING EXAMINE the use of different HRM Practices in an organization.
CO 203.5 EVALUATING ASSESS the outcome of different HRM functions in an organization.
CO 203.6 CREATING DESIGN the HR manual and compensation policy of the organization

1. Human Resource Management: Concept and Challenges - Introduction, Objectives, Scope, Features of HRM,
Role of HRM, Importance of HRM, Policies and Practices of HRM, Functions of HRM, Challenges of HRM. (6+2)
2. Human Resource Planning: Human Resource Planning: Definition, Objectives, Need and Importance, HRP
Process, Barriers to HRP. Job Analysis Process – Contents of Job Description & Job Specification, Job design,
Factors affecting Job design, Job enrichment Vs job enlargement. (7+2)
3. Recruitment and Retention: Recruitment Introduction, Sources of Recruitment, Difference between recruitment
and selection. Applying IKS principles to recruitment, Process- Recruitment and Selection, concept- Induction and
Orientation. Career Planning-Process of career planning, Succession Planning- Process of succession planning,
Transfer and Promotion. Retention of Employees: Importance of retention, strategies of retention. (7+2)
4. Managing Employee Performance and Training: Performance Appraisal & Performance Management –
Definition, Objectives, Importance, Applying IKS principles to Performance and rewards, Appraisal Process and
Appraisal Methods. Training and Development - Definition – Scope, Role of Training in an Organizations,
Objectives, Applying IKS principles to Training, Training and Development Process, Training Need Assessment,
Types of training, Difference between training and development, E-Learning. Benefits of training, Evaluation of
Training Effectiveness: Kirkpatrick model. (8+2)
5. Compensation Management: Concept, Objectives, Importance of Compensation Management, Process, Current
Trends in Compensation. Components of salary. Incentives and Benefits – Financial & Nonfinancial Incentive,
Fringe Benefits. Employees Separation - Retirement, Termination, VRS, Suspension. Concept- Grievance and
grievance redressal procedure. (7+2)

Suggested Text Books:

1. Human Resource Management, Dr. S.S. Khanka, Sultan Chanda, Delhi.
2. Human Resource Management, Deepak Bhattacharya, Sage Publishing Ltd.
3. Human Resource Management, Arun Monppa, Tata McGraw Hill Publishing Company
4. Human Resource Management, Mirza & Zaiyaddin
5. Human Resource Management, Dr. P. C. Pardeshi, Niramli Publication.

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6. Human Resource Management, R.S. Dwiwedi, Vikas Publishing House.
7. Human Resource Management, C.B. Mamoria, Himalaya Publishing House
8. Human Resource Management, Gary Dessler Dorling Kindersley Pvt Ltd.
9. Human Resource Management: Text and Cases, K Aswathappa, Tata McGraw Hill Publishing Compnay.
10. Performance Appraisal and Management, Himalaya Publishing House.

Suggested Reference Books:

1. Human Resource Management in Organizations, Izabela Robinson, Jaico Publishing House.
2. Armstrong’s Essential Human Resource Management Practice - A guide to people management, Michael
Armstrong, Koganpage.
3. Applied Psychology in Human Resource Management, Cascio & Aguins, PHI.

Semester II 204 GC 12 – Operations & Supply Chain Management

3 Credits LTP: 2:1:1 Compulsory Generic Core Course

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DEFINE basic terms and concepts related to Production, Operations,
CO 204.1 REMEMBERING
Services, Supply Chain and Quality Management.
EXPLAIN the process characteristics and their linkages with process-
CO 204.2 UNDERSTANDING
product matrix in a real-world context.
DESCRIBE the various dimensions of production planning and control and
CO 204.3 APPLYING
their inter-linkages with forecasting.
CALCULATE inventory levels and order quantities and MAKE USE OF
CO 204.4 ANALYSING
various inventory classification methods.
OUTLINE a typical Supply Chain Model for a product / service and
CO 204.5 EVALUATING ILLUSTRATE the linkages with Customer Issues, Logistic and Business
Issues in a real-world context.
ELABORATE upon different operational issues in manufacturing and
CO 204.6 CREATING
services organisations where the decision-making element is emphasized.

1. Introduction to Operations and Supply Chain Management: Definition, Concept, Significance and Functions
of Operations and SCM. Evolution from manufacturing to operations management, Physical distribution to
Logistics to SCM, Physical Goods and Services Perspectives. Quality: Definitions from various Perspectives,
Customers view and Manufacturer's view, Concept of Internal Customer, Overview of TQM and LEAN
Management, Impact of Global Competition, Technological Change, Ethical and Environmental Issues on
Operations and Supply Chain functions. (7+2)
2. Operations Processes: Process Characteristics in Operations: Volume Variety and Flow. Types of Processes
and Operations Systems - Continuous Flow system and intermittent flow systems. Process Product Matrix: Job
Production, Batch Production, Assembly line and Continuous Flow, Process and Product Layout. Service System
Design Matrix: Design of Service Systems, Service Blueprinting. (6+2)
3. Production Planning & Control (PPC): Role and Functions of PPC Demand Forecasting: Forecasting as a
Planning Tool, Forecasting Time Horizon, Sources of Data for forecasting, Accuracy of Forecast, Capacity
Planning. Production Planning: Aggregate production Planning, Alternatives for Managing Demand and Supply,
Master Production Schedule, Capacity Planning - Overview of MRP, CRP, DRP, MRP II. Production Control:
Scheduling, Loading, Scheduling of Job Shops and Floor Shops, Gantt Charts. (8+2)
4. Inventory Planning and Control: Continuous and intermittent demand system, concept of inventory, need for
inventory, types of inventory - seasonal, decoupling, and cyclic, pipeline, safety - Implications for Inventory
Control Methods. Inventory Costs - Concept and behavior of ordering cost, carrying cost, and shortage cost. EOQ
– definition, basic EOQ Model, EOQ with discounts. Inventory control - Classification of material - ABC Analysis
-VED, HML, FSN, GOLF, SOS. (Numericals expected on Basic EOQ, EOQ with discounts & ABC), Inventory
turns ratios, Fixed Order quantity Model - Periodic Review and Re-order Point. (8+2)

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5. Supply Chain Management: Supply chain concept, Generalized Supply Chain Management Model - Key Issues
in SCM – Collaboration, Enterprise Extension, responsiveness, Cash-to-Cash Conversion. Customer Service:
Supply Chain Management and customer service linkages, Availability service reliability perfect order, customer
satisfaction. Enablers of SCM - Facilities, Inventory, Transportation, Information, sourcing, Pricing. (6+2)

Suggested Text Books:

1. Operations Management Theory & Practice, B. Mahadevan, Pearson.
2. Operations Now - Supply Chain Profitability & Performance, Byron J. Finch, McGraw Hill.
3. Production and Operations Management, R B Khanna, PHI, New Delhi.
4. Production & Operations Management, S N Chary, McGraw Hill.
5. Supply Chain Management - Strategy, Planning & Operation, Sunil Chopra, Peter Meindl, D. V. Kalra,
Pearson Education.
6. Decoding Success – Indian Business Management Cases -Kelkar Girish, Ed. Kulkarni Abhay, Orange Books

Suggested Reference Books:

1. Supply Chain Logistics Management, Donald Bowersox, David Closs, M Bixby Cooper, Tata McGraw Hill.
2. Operations Management, William J. Stevenson, TMGH.
3. Operations Management, Lee Krajewski, Larry Ritzman, Manoj Malhotra, Pearson Education.
4. Introduction to Materials Management, J.R. Tony Arnold, Stephen Chapman, Ramakrishnan, Pearson.

Semester II 205 GC 13- Legal Aspects Of Business

2 Credits LTP: 2:0:0 Compulsory Generic Core Course

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO 205.1 REMEMBERING DESCRIBE the key terms involved in each Act.
CO 205.2 UNDERSTANDING SUMMARIZE the key legal provisions of each Act.
CO 205.3 APPLYING ILLUSTRATE the use of the Acts in common business situations.
OUTLINE the various facets of basic case laws of each Act from a legal and
CO 205.4 ANALYSING
managerial perspective.
DEVELOP critical thinking by making judgments related to use of various
CO 205.5 EVALUATING
provisions of the Acts in business situations

1. The Indian Contract Act 1872: Meaning and Essentials of contract; Kinds of contract based on validity, formation
of contract- law relating to offer and acceptance, consideration, competency to contract, free consent, void
agreements, Wagering Agreement and Its Essentials, Exceptions to wager, performance of contracts, Contingent
Contract, Quasi Contract, Discharge of contract, Breach of contract-Meaning & remedies; Special contracts-
contract of indemnity and guarantee, Contract of Agency - Creation of Agency – Agent and Principal
(Relationship/rights). (5+1)
2. Sale of Goods Act, 1930: Contract of sale of goods, Sale and agreement to sell, Caveat emptor, Conditions &
warranties, Transfer of property or ownership, Performance of the Contract of Sale-delivery of goods by seller and
acceptance of delivery of goods and payment for the same by buyer, Unpaid Seller-Rights of unpaid seller, Sale
by Auction. (5+1)
3. The Negotiable Instrument Act, 1881: Negotiable Instruments – Meaning, Characteristics, Types. Parties, Holder
and holder in due course, Negotiation and Types of Endorsements, Dishonor of Negotiable Instrument – Noting
and Protest. (5+1)
4. The Companies (Amendment) Act, 2015: Company – Definition, Meaning, Features and Types- Private, public,
One Person Company, Incorporation of Company – Memorandum of Association (MOA), Articles of Association
(AOA), Prospectus, share capital and types of shares & Debentures, buy back of shares, Acceptance of deposits,
Appointment of director including woman Director. (5+1)

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5. The Consumer Protection Act, 2019: Definition of Consumer w.r.t goods & services, Dispute Redressal Forums
– District, State & National Forum, Composition, Jurisdiction, Powers, Appellate Authority, Unfair & Restrictive
Trade Practices, (5+1)

Suggested Text books:

1. Business Legislations for Management, M.C. Kuchhal
2. Elements of Mercantile Law, N. D. Kapoor
3. Business and Corporate Laws, Dr. P.C. Tulsian

Suggested Reference Books:

1. Legal Aspects of Business, Ravinder Kumar
2. Business Laws, S. D. Geet
3. Business Laws, S.S. Gulshan
4. Legal Aspects of Business, Akhileshwar Pathak

Semester II 206 RM 01- Business Research Methods

2 Credits LTP: 1:1:1 Compulsory Generic Core Course

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DEFINE various concepts & terms associated with scientific business
CO 206.1 REMEMBERING
research.
EXPLAIN the terms and concepts used in all aspects of scientific business
CO 206.2 UNDERSTANDING
research.
MAKE USE OF scientific principles of research to SOLVE contemporary
CO 206.3 APPLYING
business research problems.
EXAMINE the various facets of a research problem and ILLUSTRATE the
CO 206.4 ANALYSING relevant aspects of the research process from a data driven decision
perspective.
JUDGE the suitability of alternative research designs, sampling designs,
data collection instruments and data analysis options in the context of a
CO 206.5 EVALUATING
given real-life business research problem from a data driven decision
perspective.
FORMULATE alternative research designs, sampling designs, data
CO 206.6 CREATING collection instruments, testable hypotheses, data analysis strategies and
research reports to address real-life business research problems.

1. Foundations of Research: Definition of Research, Need of business research, Characteristics of scientific research
method, Typical Research applications in business and management. Questions in Research: Formulation of
Research Problem – Management Question – Research Question – Investigation Question. The process of business
research: Literature review - Concepts and theories - Research questions - Sampling - Data Collection - Data
analysis - Writing up - The iterative nature of business research process, Elements of a Research Proposal. Practical
considerations: Values – researcher & organization. Ethical principles - Harm to participants, Lack of informed
consent, Invasion of privacy, Deception, Reciprocity and trust, Affiliation and conflicts of interest. Legal
considerations - Data management, Copyright. (3+6)
2. Research Design: Concept, Features of a robust research design. Exploratory, Descriptive, Quasi Experimental,
Experimental research designs, Concept of Cause and Effect, Difference between Correlation and causation. Types
of Variables – Independent, Dependent, concomitant, mediating, moderating, extraneous variables, Basic knowledge
of Treatment & Control group, Case study design. Cross-sectional and Longitudinal designs, Qualitative and
Quantitative research approaches, Pros and Cons of various designs, choice of a research design. Hypothesis:
Definition, research Hypothesis, Statistical hypothesis, Null hypothesis, Alternative Hypothesis, Directional
Hypothesis, Non-directional hypothesis. Qualities of a good Hypothesis, Framing Null Hypothesis & Alternative
Hypothesis. Concept of Hypothesis Testing - Logic & Importance. (3+6)

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3. Data & Measurement: Meaning of data, Need for data. Secondary Data: Definition, Sources, Characteristics,
Advantages and disadvantages over primary data, Quality of secondary data - Sufficiency, adequacy, reliability and
consistency. Primary Data: Definition, Advantages and disadvantages over secondary data. Measurement:
Concept of measurement, What is measured? Problems in measurement in management research - Validity and
Reliability, Levels of measurement - Nominal, Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of
Scale – Rating Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating Scales
– Ranking Scales – Paired Comparison & Forced Ranking - Concept and Application. Questionnaire: Questionnaire
Construction - Personal Interviews, Telephonic survey Interviewing, Online questionnaire tools. (3+6)
4. Sampling: Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample, Characteristics of
a good sample. Sampling Frame, determining the sample frame, Sampling errors, Non-Sampling errors, Methods to
reduce the errors, Sample Size constraints, Non-Response. Probability Sample: Simple Random Sample,
Systematic Sample, Stratified Random Sample, Area Sampling & Cluster Sampling. Non-Probability Sample:
Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota Sampling & Snowballing Sampling
methods. Determining size of the sample: Practical considerations in sampling and sample size, (sample size
determination formulae and numericals not expected) (3+6)
5. Data Analysis & Report Writing: Data Analysis: Cleaning of Data, Editing, Coding, Tabular representation of
data, frequency tables, Univariate analysis - Interpretation of Mean, Median Mode; Standard deviation, Coefficient
of Variation. Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts, Line charts,
Histograms. Bivariate Analysis: Cross tabulations, Bivariate Correlation Analysis - meaning & types of correlation,
Karl Person’s coefficient of correlation and spearman’s rank correlation. Chi-square test including testing hypothesis
of association, association of attributes. Linear Regression Analysis: Meaning of regression, Purpose and use,
Linear regression; Interpretation of regression co-efficient, Applications in business scenarios. Test of Significance:
Small sample tests: t (Mean, proportion) and F tests, Z test. Non‐parametric tests: Binomial test of proportion,
Randomness test. Analysis of Variance: One way and two‐way Classifications. Research Reports: Structure of
Research report, Report writing and Presentation. (3+6)
Note:
1. It is desirable to use MS Excel / SPSS / Systat for delivery of unit 5.
2. For unit 5, Formulae and calculations are not expected. Interpretation of the given data/test outcomes is expected
for appropriate managerial decisions / inferences.

Suggested Text Books:

1. Business Research Methods, Donald Cooper & Pamela Schindler, TMGH.
2. Business Research Methods, Alan Bryman & Emma Bell, Oxford University Press
3. Research Methods for Social Work, Allen, Earl R. Babbie, Cengage
4. Research Methods in Business Studies: A Practical Guide, Pervez Ghauri, Dr Kjell Gronhaug, FT Prentice Hall

Suggested Reference Books:

1. Business Research Methods, William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin, Cengage Learning
2. Approaches to social research, Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Oxford University
Press
3. Research Methods: The Basics, Nicholas S. R. Walliman, Nicholas Walliman, Routledge,
4. Research Methodology In Management, Dr.V.P. Michael

Semester II 207 RM 02- Desk Research (DR)

2 Credits LTP: 0:1:3 Subject Core Course – Research (Specialization Specific)

Course Outcomes: On successful completion of the course the learner will be able to
CO# COGNITIVE COURSE OUTCOMES
ABILITIES
CO207.1 REMEMBERING DESCRIBE the key historical, organizational, market related, financial,
governance, leadership and social responsibility dimensions of a real-world
business organization and the relevant industry
CO207.2 UNDERSTANDING SUMMARIZE the regional, national and global footprint of a real-world
business organization and the relevant industry

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CO207.3 APPLYING DEMONSTRATE an understanding of the regulatory forces acting on a real-
world business organization and the relevant industry
CO207.4 ANALYSING COMPARE and CONTRAST, using tables and charts, the market and financial
performance of a real-world business organization and the players in an
industry
CO207.5 EVALUATING COMPOSE a succinct summary of future plans of a real-world business
organization and the relevant industry the company website, shareholders
reports and other information available in the public domain.
CO207.6 CREATING IMAGINE the key challenges and opportunities for a real-world business
organization and the relevant industry in the immediate future (1 to 3 years).

1. Industry Analysis – the Basics: Nature of the Industry, Players in the industry, Nature of competition, Market
shares of top 5 & bottom 5 players, Possible Classification of players into Leaders, Challengers, Followers,
Nichers, Positioning & Differentiation strategies of key players. Branding strategies, Pricing Policies, Cartelization
if any and comments thereon, Capacity analysis – total capacity of the industry and break up capacity amongst key
players, Current Capacity Utilization rates, Planned future capacity additions, Geographical spread of
plants/facilities/ capacities (Domestics as well as Global), Demand Supply balance in the industry – at global,
national and regional level, Key factors affecting demand, Key supply side constraints, Professional Trade bodies
of the Industry, Business Functions carried out Online by the key players. Online presence of the players,
Incremental Innovations in the industry, Disruptive Innovations in the industry. (5)
2. Promoters & Management Ethos: Background of promoter groups of top 5 and bottom 5 players in the industry,
Management ethos and philosophy, Brief profiles of CMDs, CEOs, and key top management personnel with their
career highlights, Detailed profile of one distinguished top management personnel each from any two players in
the Industry, CSR policy, Corporate Governance Initiatives, Initiatives towards social inclusion, Initiatives towards
environment conservation. (5)
3. External Environment: Controlling ministry and / or regulator if any for the Industry, Regulatory Policies at the
state, national and global level and their impact on the industry as a whole with analysis of impact on top 5 players
and bottom 5 players, Key National and Global issues affecting the industry, Key initiatives by the Government
to promote the industry, Environmental issues, CSR initiatives, Regulatory actions against the players for e.g.
Action by SEBI, Competition Commission of India, MTRP Commission, FDA, etc. against irregularities , legal
violations if any. (5)
4. Financials: Profitability, Revenues, Margins of top 5 & bottom 5 players over the last 5 years and trends/changes
therein, Sick players if any and their turnaround strategies, if any, Key factors contributing to costs, Ratio analysis
of financial data for last 5 years for top 5 and bottom 5 companies in the industry. (5)
5. Recent Developments: Impact of key relevant provisions of the latest Fiscal policy on the industry and various
players therein, Analysis of Key relevant provisions of latest Exim Policy in case of industries that are focused on
Global Markets for exports or industries that have significant import components, Key Alliances in the past 5 years
and their performance & impact on other players in the industry, Mergers & Acquisitions, if any. Technological
developments, Labour unrest if any – reasons thereof and impact on the particular player and the industry as a
whole, emerging first generation entrepreneurs, if any, in the industry, Corporate wars & feuds in the industry, if
any. (5)

Note:
1. Students working in groups of 3 to 5 each shall select of any TWO industries of their choice, under the guidance
of a faculty.
2. The indepth analysis of the industry shall be carried out jointly by the students
3. Every student shall study one company within this industry independently.
4. Industries selected should be distinct from each other.
5. Students shall submit a structured detailed report.

Suggested Text Books:

1. No text books are prescribed.
2. The course has to be taught using the company annual reports and other publications, company website, social
media feeds, business newspapers and business data bases such as ACE equity, CRISIL / CMIE / ACE Equity /
Money Control / ET / BS database, etc.

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Semester II 208 RM 03 - Field Project (FP)
4 Credits LTP: 0:0:4 Subject Core Course – Research (Specialization Specific)

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
Recall and list key management concepts and frameworks relevant to their
CO 208.1 REMEMBERING
specialization specific field project.
Demonstrate an understanding of the specific management theories and
CO 208.2 UNDERSTANDING
frameworks to real-world business issues.
Apply theoretical knowledge to practical situations in their chosen field of
CO 208.3 APPLYING
specialization and demonstrate data driven decision making approach.
Analyze quantitative and qualitative data collected from the field to identify
CO 208.4 ANALYSING
patterns, trends, and insights relevant to their specialization.
Evaluate the effectiveness of different management strategies and
CO 208.5 EVALUATING approaches by comparing their field project findings with existing literature
and industry practices from the respective specialization / domain.
Create a comprehensive field project report and presentation that integrates
CO 208.6 CREATING their findings, analysis, and recommendations, demonstrating a professional
and result-oriented approach.

A] Preamble:
1. To integrate theory and practice by providing students with the opportunity to work on real-world issues.
2. To provide experiential learning opportunities that go beyond traditional textbooks and classroom learning.
3. To provide a platform to explore the functional aspects of each specialization.
4. To deepen students' understanding of management concepts and frameworks.
5. To develop application-oriented approach by bridging the gap between theory and practice.
6. To foster the development of critical skills, a professional mindset, and a result-oriented approach.
7. To highlight the insights from the business environment of the geographical region.

B] Guidelines for the Field Projects

B - 1] Nature of the Field Project:
1. Field project must be related to the intended specialization of the student.
2. Field projects must be done individually. Group projects are not permitted.
3. The project should involve fieldwork; online projects are not permitted.
4. Primary data collection is mandatory.
5. Field projects can be quantitative / qualitative in nature or even use mixed approaches.
6. Field projects can involve surveys, interviews, case studies, visits or observation studies.
7. For surveys, the sample size should be between more than or equal to100 participants.
8. For in-depth interviews (lasting at least 45-60 minutes), the sample size should be a minimum of 25
participants.
9. Total Hours of Effort Expected: 160 Hours, (This can be completed during the Semster, Saturdays,
Sundays, Public holidyas, Winter vacation in between Sem-I and Sem-II)

B - 2] Permissible Partner Organizations:

Students have the flexibility to conduct their field projects with any of the following organizations:
a) Companies listed on either NSE or BSE in India /abroad
b) Unlisted subsidiaries of Listed Companies.
c) Government / Semi-Government Undertaking / PSU
d) Government Offices
e) Consultancy Firms
f) Start Ups with an existence of 3 years or more and manpower more than 25.
g) Family managed businesses with an existence of 5 years or more and manpower more than 25.
h) Cooperative Societies
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NOTE: Students can also carry out the Field Work without being associated to a specific organization. Such
projects may involve quantitative / qualitative fieldwork related to
a) Contemporary issues of businesses
b) Specialization specific concepts
c) Local or regional concerns
d) Matters of national importance.

B - 3] Linkage with specialization: The field project topic must be aligned with the specialization chosen and
specialization electives offered in Semester II.
It can address local, national, or global issues relevant to the specialization, as guided by the faculty guide / mentor.

B – 4 ] Selecting a Relevant Topic: Consider current trends, issues, or challenges within the domain / specialization
across various business (industry) sectors when conducting their project.

B – 5 ] Identifying the Scope: Define the project's scope to ensure it is manageable within the given timeframe and
resources. Set realistic expectations regarding the project's depth and breadth.

B – 6] Project Objectives - Clearly outline the objectives of your field project.

B – 7] Project Planning and Proposal: Students shall define the scope and objectives of the specialization-specific
field project, develop a project proposal, and gain approval from the institute.

B –8] Reporting and Presentation: Prepare a professional report & presentation that outlines your project,
methodology, findings, and recommendations as per the outline given below. Your report should be clear, well-
structured, visually appealing & the presentation must be delivered professionally.

Presentation could be through any of the enlisted formats: (this is an indicative list and innovative formats if any
beyond this list may be adopted) -
1. Traditional Slide Deck Presentation
2. Infographics
3. Video presentation
4. Paper presentation
5. Poster presentation
6. Webinar or online presentation
7. TED-style presentation
8. Storytelling Presentation etc.

B – 10] Indicative break up of hours (160 hours)

1. 120 hours - On fieldwork (The field project shall be spread throughout the second semester, can be start
immediatly after Sem-I exam Winter vacation)
2. 40 hours – Pre and post-field work including proposal making, analysis, report writing, etc.

C] Field Project Proposal Outline

The Field Project proposal, ranging from three to five pages, outlines the development plan for the project. It includes
one or two paragraphs for each of the following components:
1. Field Project Introduction: Provide an overview of the project, including its context and scope.
2. Statement of the Problem: Clearly define the problem the project aims to address.
3. Purpose of the Project: Explain the main objectives and goals of the project.
4. Significance of the Project: Discuss the importance and potential impact of the project.
5. Plan for Developing / Executing the Project: Describe the approach and steps to be taken in developing /
executing the project.
6. Review of the Literature: Include an initial literature review of one or two pages.

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D] Field Project Report Outline
The field project report includes the components mentioned below.
1. Title Page
2. Declaration by student
3. Acknowledgement by student
4. Certificate by the Guide on Institutional Letter Head
5. Certificate by the Partner Organization on Letter Head (if applicable)
6. Table of Contents
7. List of Tables (if needed)
8. List of Figures (if needed)
9. Abstract

D – 1 ] Chapter I - Introduction:
1. Statement of the Problem
2. Purpose /Objectives of the Project
3. Theoretical Framework
4. Significance of the Project
5. Definition of Terms (optional)

D-2] Chapter II - Review of the Literature:

1. Review the existing body of knowledge available on the problem or topic.

D -3 ] Chapter III Method:

1. Describes how the study was completed / conducted, including a specific description of subjects, procedures,
equipment, materials, and other information pertinent to the study,

D-4] Chapter IV – Data Collection and Analysis:

1. Collecting relevant data from primary and secondary sources.
2. Analyzing data using appropriate analytical tools and techniques.

D – 5] Chapter V – Results / Findings & Suggestions:

1. Identifying key issues, opportunities, trends etc. based on data analysis.
2. Develop / propose feasible solutions or recommendations.
3. Reflect on the experience, lessons learned, and scope for further work / improvement.

D - 6] Annexures
1. Questionnaires
2. Observation Sheets
3. Field Maps
4. Exhibits
5. Geo Tagged Photos with Sample respondents
6. Any other relevant documents

E] Evaluation Pattern:
Total Marks: 150
Formative Assessment: 50 Marks
Summative Assessment: 100 Marks

E – 1] Formative Assessment Weightage (50 marks):

1. Project Proposal - 5 marks
2. Interim Progress review I / Report I - 5 marks
3. Final Project Report - 10 marks
4. Final Presentation (30 marks with break up as indicated below)
a) Project Objectives - 5 marks
b) Quality of Analysis and Research - 5 marks
c) Problem Solving and Decision Making - 5 marks
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Tableau:
1. Tableau Public - Free Training Videos: Free training videos provided by Tableau.
https://www.tableau.com/learn/training/20201
2. Coursera - Data Visualization with Tableau: Free trial and financial aid options available.
https://www.coursera.org/learn/visualization-with-tableau

Semester -II 211 GE 10 - Sustainable Development Goals (SDG)

2 Credits LTP: 2:0:0 Generic Elective

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
Recall the 17 Sustainable Development Goals (SDGs) set by the United
CO 211.1 REMEMBERING
Nations.
CO 211.2 UNDERSTANDING Explain the significance and objectives of each SDG.
CO 211.3 APPLYING Apply the concepts of sustainable development to real-world scenarios.
Analyse the interconnections and interdependencies among different
CO 211.4 ANALYSING
SDGs.
Evaluate the progress and challenges in achieving the SDGs at local,
CO 211.5 EVALUATING
national, and global levels.
Develop strategies and action plans to contribute to the achievement of the
CO 211.6 CREATING
SDGs.
Unit 1: Introduction to Sustainable Development Goals: Overview of the 17 Sustainable Development Goals
(SDGs) established by the United Nations in 2015, purpose and significance of the SDGs, global commitment to
achieving the SDGs by 2030, historical background leading to the SDGs including the Millennium Development
Goals (MDGs), fundamental principles of sustainable development, importance of integrating economic growth,
social inclusion, and environmental protection. (6)
Unit 2: Detailed Study of Selected SDGs: Focus on specific goals such as No Poverty (SDG 1), Zero Hunger (SDG
2), Good Health and Well-being (SDG 3), and Quality Education (SDG 4), targets and indicators associated with each
goal, initiatives and strategies implemented globally and locally, success stories and best practices, challenges and
barriers faced, role of governments, NGOs, and other stakeholders. (6)
Unit 3: Interlinkages and Synergies among SDGs: Analysis of the interconnections between different SDGs,
concept of policy coherence for sustainable development, benefits of integrated approaches, case studies and examples
of successful synergies, benefits of coordinated efforts and collaborative actions among various sectors and
stakeholders. (6)
Unit 4: Monitoring and Evaluation of SDGs: Frameworks and methodologies for monitoring and evaluating
progress towards the SDGs, role of data, indicators, and statistical tools, challenges of data collection and reporting,
importance of accountability and transparency, role of national and international institutions in monitoring and
evaluation. (6)
Unit 5: Strategies and Action Plans for Achieving SDGs: Development of practical strategies and action plans,
approaches and tools for planning, implementing, and scaling up sustainable development initiatives, focus on
innovation, partnership, and community engagement, designing projects and action plans to address specific SDG-
related challenges in communities or professional fields. (6)

Suggested Book References:

1. "Transforming Our World: The 2030 Agenda for Sustainable Development" by United Nations.
2. "The Age of Sustainable Development" by Jeffrey D. Sachs.
3. "Sustainable Development Goals: Harnessing Business to Achieve the SDGs through Finance, Technology and
Law Reform" by Julia Walker, Alma Pekmezovic, and Gordon Walker.
4. "Sustainable Development Goals: Understanding the United Nations' 2030 Agenda for Sustainable Development"
by Wendy Steele.

Online Free Courses and Resources:

1. Coursera - "The Sustainable Development Goals – A global, transdisciplinary vision for the future"

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3. International Financial Environment: Foreign Investments - Pattern, Structure and effects. Theories of Foreign
Direct Investment, Traditional and Modern theories of FDI, Modes of FDI - Greenfield, Brownfield Investments,
Mergers and Acquisitions, Motives of FDI, FDI contrasted with FPI. Basics of Forex Market. (5+1)
4. International Economic Institutions and Agreements: WTO, IMF, World Bank, UNCTAD Tariff and Non-
tariff Barriers. Balance of Payment Account: Concept and significance of balance of payments, Current and
capital account components. Introduction to Basic Concept of IFRS. (5+1)
5. Emerging Issues in International Business Environment: Growing concern for ecology, Digitalisation;
Outsourcing and Global Value chains. Labor and other Environmental Issues, Impact of Pandemic COVID-19
on international trade. (5+1)

Suggested Text Books:

1. Global Business Management by Adhikary, Manab, Macmillan Publishers, New Delhi.
2. International Business Environment by Black and Sundaram, Prentice Hall of India, New Delhi
3. Economic Environment Of Business by Gosh, Biswanath, South Asia Book, New Delhi.
4. International Business by Aswathappa Tata Mc Graw Hill publications, New Delhi.
5. International Business by P. Subha Rao

Suggested Reference Books:

1. Going International Response Strategies For Indian Sector by Bhattacharya.B, Wheeler Publishing Co, New
Delhi.
2. International Economies by D.N. Krithani.
3. International Business by Roger Bennett
4. Business Environment by C.B. Gupta
5. International Business by Francis Cherunillam

Semester II 215 GE 14 – Business Ethics

2 Credits LTP: 2:0:0 Generic Elective

On successful completion of the course the learner will be able to

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO 215.1 REMEMBERING Recall the fundamental concepts and principles of business ethics.
Explain the importance of ethical behavior in business and its impact on
CO 215.2 UNDERSTANDING
stakeholders.
CO 215.3 APPLYING Apply ethical theories and frameworks to real-world business situations.
CO 215.4 ANALYSING Analyse ethical dilemmas and conflicts of interest in business practices.
Evaluate the role of corporate governance and corporate social
CO 215.5 EVALUATING
responsibility in promoting ethical business practices.
CO 215.6 CREATING Develop strategies to foster an ethical culture within an organization.

1. Introduction to Business Ethics: Definition and scope of business ethics, importance of ethics in business,
historical development of business ethics, key ethical theories and philosophies (utilitarianism, deontology, virtue
ethics), distinction between ethics, morals, and values, relevance of ethics in contemporary business environments.
2. Ethical Decision Making in Business: Frameworks for ethical decision making, stages of moral development
(Kohlberg's theory), factors influencing ethical decision making (individual, organizational, societal), tools and
techniques for ethical analysis, role of ethical leadership, ethical issues in various business functions (marketing,
finance, HR, operations).
3. Corporate Governance and Corporate Social Responsibility (CSR): Concepts and principles of corporate
governance, role of boards of directors and executives, importance of transparency and accountability, codes of
conduct and ethical guidelines, definition and significance of CSR, approaches to CSR (philanthropy,
sustainability, shared value), impact of CSR on business performance and society.
4. Ethical Issues in Global Business: Cross-cultural ethical issues and challenges, ethical implications of
globalization, international business ethics standards (e.g., UN Global Compact, OECD Guidelines), ethical

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practices in international trade and investment, role of multinational corporations in promoting ethical practices,
case studies of global business ethics issues.
5. Promoting Ethical Culture in Organizations: Strategies for fostering an ethical culture, role of ethical training
and development, importance of ethical codes and policies, whistleblowing and protection for whistleblowers,
methods for monitoring and enforcing ethical standards, case studies of organizations with strong ethical cultures,
benefits of maintaining high ethical standards.

Suggested Book References:

1. "Business Ethics: Concepts and Cases" by Manuel G. Velasquez.
2. "Business Ethics: A Textbook with Cases" by William H. Shaw.
3. "The Essentials of Business Ethics" by Denis Collins.
4. "Corporate Governance and Business Ethics" by Alexander Brink.

Online Free Courses and Resources:

1. Coursera - "Business Ethics for the Real World"
https://www.coursera.org/learn/business-ethics
2. edX - "Corporate Social Responsibility (CSR): A Strategic Approach"
https://www.edx.org/course/corporate-social-responsibility-csr-a-strategic-approach
3. MIT OpenCourseWare - "Business Ethics"
https://ocw.mit.edu/courses/sloan-school-of-management/15-270-ethical-practice-professionalism-social-
responsibility-in-business-spring-2010/index.htm

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