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Vũ Lê Minh Anh - 1m19 - Film Maerletign prp5

The document discusses the importance of film marketing in driving audiences to theaters, emphasizing that successful marketing strategies have evolved from traditional methods to digital platforms. It outlines various modern film marketing techniques, including social media engagement, content marketing, and video marketing, highlighting their effectiveness in generating excitement and reach. The author concludes that the power of visual media significantly influences audience perception and engagement in film marketing.

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Minh anh Vũ
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0% found this document useful (0 votes)
19 views5 pages

Vũ Lê Minh Anh - 1m19 - Film Maerletign prp5

The document discusses the importance of film marketing in driving audiences to theaters, emphasizing that successful marketing strategies have evolved from traditional methods to digital platforms. It outlines various modern film marketing techniques, including social media engagement, content marketing, and video marketing, highlighting their effectiveness in generating excitement and reach. The author concludes that the power of visual media significantly influences audience perception and engagement in film marketing.

Uploaded by

Minh anh Vũ
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We take content rights seriously. If you suspect this is your content, claim it here.
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English for Specific Purposes HANOI UNIVERSITY

Department
ROOM 207 - BUILDING C Km 9 Nguyen Trai Road, Thanh Xuan Bac, Thanh Xuan
TEL: 04 3553.5728 District, Hanoi – Vietnam
EAP READING – PRP Telephone:(84 4) 3854.4338, Facsimile:(84 4) 3854.4550;
worksheets http://www.hanu.edu.vn

Reading Journal 5, Reading Skills


Title: Film Marketing Completed: yes / no

source/web Medium.com Signature:


link:

Films have a greater impact on human’s mental consciousness, unlike any other art. It holds
power to impose an emotional instability in human minds. This is why it said that movie making
is more about imagining and observing. Now in this century, Filmmaking isn’t just about the
screenplay, script, and all. It comprises a lot of many other factors. However, successful film
promotion is merely about the Film marketing strategies related to that.

A crucial part of a film’s success is how well it has marketed. And people wouldn’t know a film
exists without marketing. However, when a film goes into production, it needs to be advertised
like any other product and get an audience excited to see it.

Many people believe that the success of a film is all about how well it runs in theaters. Well, I
would like to say, Film marketing is all about driving the desired audience unto the theaters. It is
sometimes called press junket or film junket. Film marketing consists of different elements such
as advertising, press releases, media involvements, interviews, and most prominently Social
Medias nowadays.

This is even more like enlightenment for every filmmaker these days. Back then, an efficient Film
marketing technique or strategy was all about the prints, television, and all. But now it has
changed, because, to reach the audience you need to find them at first. Today, it is all about the
internet. You better go online, you need to see more people as simple as that.

Well, it is not a big surprise factor that film industries have adopted Digital Marketing techniques
as a part of well-structured film Marketing Strategies. Movie studios are moving beyond the
typical methods such as trailers, teasers, and a lot more by conducting Google hangouts with the
crew, contests, live streaming music launches, and so on. And the most exciting fact is that the
spend on Film marketing Digital strategies has risen immensely or enormously these years.
However,

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I do believe there are three major stages in a successful film marketing strategy, introducing,
involving, and interacting. Digital Media also has involvement in all these three stages, yes!
Indeed great commitment.

Search engine optimization (SEO) as an overall term for all the efforts and works we’re investing
on to the promotion of any products/services aren’t negligible. Moreover, unlike any other Digital
marketing campaigns, film marketing deserves more conviction as well as perception, even in its
promotional campaigns. There are many factors involved concerned in this ranging from
keywords to social media.

As a part of Digital marketing technique or strategy, social media has become one of the “behind
the change” reason, as films can gain a tremendous amount of buzz via it. It means, there is no
longer need to rely on official adverts and reviews to know about the latest releases.

The following is a quick review of a few film marketing strategies concerning social media.

Leaked images: Even though this seems to be an outdated technique, but it still works. This type
of methods is used possibly for the promotion of superhero movies. Furthermore, the theory
behind this tactic is that the movie producers will generate some great excitement, years before
the release of their films via leaked images. As the photos wouldn’t reveal much more about the
characters and movie, yet will create a massive amount of online chatter and publicity.

Visual Micro Content: I would say, this is more like an emotional way of marketing. A movie
called “If I stay” currently actualize and implement this film marketing idea very successfully.
The first step towards this type of campaign is always targeting or focusing the right social media
platforms, and then generating visual micro-content suitable for the platform. Moreso, sharing the
banners, posting the behind the scenes pictures are also useful.

Content Marketing Campaign: Content is always , and it is definite that it’ll bring some results
to you. However, once again it’s more related to social media channels. Even if a film marketing
strategy is all about the kind of film to which we’re dealing with, content is always helpful. Also,
one can try local news stations, discussion boards and more along with Facebook, Tumblr,
Twitter, and so.

Video Marketing: So much familiar, very useful, this is how one could interpret the role or part
of video marketing, film marketing strategies. No matter what, we’re ready to take chances on
some products that we haven’t seen or tested correctly, this is why the trailers are essential. It
gives an initial impression, and it is a proven success. And also, I recommend seeing your trailer
video initially via your official website, which enables the audience to make more interaction
through your Social Media Network.

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Social Competitions and Quizzed: It’ll become a gross disaster if you believe that the
introduction part is enough. The fact is that you’ll miss the entire party. However, interaction is
significant especially, when coming to Film marketing. It may not be the most innovative thing
you can do to develop or improve the engagement, but it can be effective at times.

Persona Marketing: Your film will undoubtedly have some interesting character that the
audience could connect with, in one way or another. Additionally, many Film marketing
campaigns have already played on the audience’s emotions for specific fictional characters by
developing a persona around those characters on social media. A well actual or Perfect example
for this is the Ted character in the Twitter. With almost 8 lakh followers, Ted started posting some
funny comments, in fact, which brought some unexpected results.

How much impact can it impose on humanity or How powerful the visual media is? The best
answer to this question is always about how well it reaches the people. And Film marketing is the
lodestar or beacon that leads to this destination.

This article is 957 words, not including this


sentence.
Writer: Maria Johnsen

Preparation Questions (BEFORE reading)


1. What are some things that you already know about the topic of this reading text?
(background information)
What do you expect to learn by reading this text? (preview and prediction) [2-3sentences]
- Before reading the text, I had some information about marketing in movies.
- Therefore, I expect to learn about different types of film marketing strategies.

Organization Questions (WHILE reading)


2. Mind-map or outline very concrete main ideas of this reading so that you can summarize it
more effectively.
- Film Marketing definition: Driving the desired audience into theaters.
- Film marketing strategies went digital.
- Digital marketing influence the way movies are marketed.
- Film marketing strategies: Leaked Images, Visual Micro Content, Content Marketing
Campaign, Video Marketing, Social Competitions and Quizzes..
- Author’s final thoughts.

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3. Make a list of discourse markers (You have learnt in this Academic Reading course) you
intend to cohere main ideas in the summary:
- First of all, Subsequently, However, Finally

4. Summarize the main ideas of this reading in a complete paragraph. (summarizing) [5-7
sentences]
- In the article “Film Marketing” Maria Johnsen explains film marketing and gives some
movie marketing strategies as well as her final thoughts. First of all, Johnsen points out
the definition of film marketing which is about driving the audience into theatres. Back in
the day, film marketing technique was all about the prints, TV... but it has changed into
internet now. Now that technology is developing, film marketing strategies went digital.
Movie studios are making trailers, teasers to post on YouTube or Facebook. The spend on
marketing movie is rising tremendously. However, Johnsen believes that there are 3
major stages in a successful film marketing strategy: Introducing, Involving and
Interacting. Subsequently, Maria Johnsen mentions some common film marketing
strategies such as leaked images, visual micro content, content marketing campaign…
and gives great advantages of each technique. Finally, the writer speaks her mind of the
power of visual media in film marketing and how it influences the audience.

Reflection Questions (AFTER reading)

5. What did you find difficult to understand? Why do you think that was so?
What could you do to resolve this problem and gain a better understanding? (critical
thinking) [3-4 sentences]
- The text to me is quite clear so I do not have difficulties in finding the main ideas.

6. Vocabulary skills
 Select and write down 5 collocations from the reading which are new to you
-Conviction, perception, promotional, lodestar, beacon.

 Write a paragraph below of at least five sentences using all five collocations (or their
related word forms):
NOTE: PLEASE DRAW A BOX AROUND EACH COLLOCATION TO MAKE
IT EASY TO SEE!
Film marketing isn’t just about the screenplay, script, it comprises a lot of other
factors. Unlike any other Digital Marketing campaigns, film marketing deserves more
conviction as well as perception, even in its promotional campaigns. There are many
factors involved from the key words to social media. The best way to impose on

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humanity is how well it reaches the people. And film marketing is the lodestar or
beacon that leads to this destination.

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