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2.0 Business & Commercial Products

The document outlines various Visa business and commercial card products available across different regions, including the Visa Business Card, Visa Corporate Card, and Visa Purchasing Card. It details the specific requirements for branding, including the placement of the Visa Brand Mark and holograms on the cards. Additionally, it provides guidelines for card design elements and issuer information for compliance with global standards.

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Faisal Shahab

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0% found this document useful (0 votes)

53 views598 pages

2.0 Business & Commercial Products

Uploaded by

Faisal Shahab

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Available Formats

Download as PDF, TXT or read online on Scribd

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2.

0 Business & Commercial Products

Visa Business Card Visa Business Check Card Visa Business Electron Card

Available in: Available in: Available in:

AP CAN CEMEA AP CAN CEMEA AP CAN CEMEA

VE LAC US VE LAC US VE LAC US

Visa Commercial Card Visa Corporate Card Visa Meetings Card

Available in: Available in: Available in:
AP CAN CEMEA AP CAN CEMEA AP CAN CEMEA
VE LAC US VE LAC US VE LAC US

Visa Purchasing Card Visa Signature Business Card Visa Fleet Card
Available in: Available in: Available in:
AP CAN CEMEA AP CAN CEMEA AP CAN CEMEA

VE LAC US VE LAC US VE LAC US

Visa Prepaid Card Visa Cargo Card

Available in: Available in:
AP CAN CEMEA AP CAN CEMEA
VE LAC US VE LAC US

Required Elements Optional Elements

Visa Brand Mark and Visa Business Chip

Product Identifier
Cardholder Photograph
Mini Dove Design Hologram or Dove
Photographic Reproduction of
Design Hologram
Available in: Cardholder Signature
Account Number, Expiration Date &
AP CAN CEMEA Plus Symbol on Visa cards
Cardholder Name/Identifier
VE LAC US
Bank Identification Number (BIN)
Visa Business Card Product Name
Reference
The Visa Business Card is one of the cards in the Issuer Identification & Information
Visa Commercial Card product family. It is targeted to Quick Reference Card Diagrams &
Other Marks & Names
meet the needs of small businesses. Specifications
Card Color

Magnetic Stripe
Issuing Options
Click here for additional information Signature Panel
about product and program options.
Legends

Card Verification Value 2 (CVV2)

“VOID” Pattern

Ultraviolet Element

Manufacturer Identification Code

2.1.1 Visa Brand Mark on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.1 Visa Brand Mark and Visa Business Product Identifier on Visa Business Cards
The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The Visa Brand Mark must appear on Visa Business cards in one of the following ways:

● The Visa Brand Mark staged on a standardized white background

● The Visa Brand Mark without the standardized white background (non-staged)

● The Visa Brand Mark staged on a standardized white background with the Visa Business Product Identifier “BUSINESS” underneath

● The non-staged Visa Brand Mark with the Visa Business Product Identifier “BUSINESS” underneath

Use the Visa Business Product Identifier only on a card with Visa Business capabilities. Artwork for the staged and non-staged Visa Brand Mark with
and without the Visa Business Product Identifier is provided to Visa-approved card manufacturers.

● Visa Brand Mark on Visa Cards

● Visa Brand Mark Placement Options

● Visa Brand Mark Clear Space Area

● Visa Brand Mark with Visa Business Product Identifier on Visa Business Cards

● Visa Brand Mark with Visa Business Product Identifier Placement Options

● Visa Brand Mark with Visa Business Product Identifier Clear Space Area

Visa Brand Mark on Visa Cards

White/Light Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Note: Standardized white background will not be visible on a white card.

Dark Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Visa Brand Mark Placement Options

Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Vertical Orientation

Visa Brand Mark (Staged)

Vertical Card Inverted Vertical Card

Visa Brand Mark (Non-staged)

Vertical Card Inverted Vertical Card

Vertical Orientation with Horizontal Printing

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Requirements
The Visa Brand Mark must be placed on the front of a Visa Card as follows:

● For cards without a chip, the Visa Brand Mark must be placed in the lower right or upper right position, as shown in the horizontal orientation
illustration above

● For cards with a chip, the Visa Brand Mark must be placed in the lower right, upper right or upper left position, as shown in the horizontal
orientation illustration above

● For vertical orientation cards, the Visa Brand Mark must be placed in the upper left position, or on inverted vertical orientation cards, in the lower
right position, as shown in the vertical orientation illustration above
For vertical orientation cards with horizontal printing, the Visa Brand Mark must be placed in the lower right, upper right or upper left
position, as shown in the vertical orientation illustration above (See section 3.1 Unembossed Visa cards)

● The staged Visa Brand Mark must be positioned 2.0 mm from the two nearest edges of the card, as shown in the illustrations above

● The non-staged Visa Brand Mark must be placed as shown in the illustrations above:
4.0 mm from the top edge of the card when displayed in the upper left or right position, or 4.0 mm from the bottom edge of the card when
displayed in the lower right position
2.915 mm from the left edge of the card when displayed in the upper left position, or from the right edge of the card when displayed in the
upper or lower right position

● Use the Visa-provided artwork located in the Logos and Marks area of this site

● Visa-approved card manufacturers have the information necessary to incorporate the Visa Brand Mark into the card

● Do not alter or scale the artwork in any way

● A clear space area, free of text or graphics, must be maintained on all sides of the mark as shown in the illustrations below

Visa Brand Mark Clear Space Area

Examples

Visa Brand Mark with Visa Business Product Identifier on Visa Business Cards
White/Light Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Note: Standardized white background will not be visible on a white card.

Dark Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Visa Brand Mark with Visa Business Product Identifier Placement Options
Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Vertical Orientation

Visa Brand Mark (Staged)

Vertical Card Inverted Vertical Card

Visa Brand Mark (Non-staged)

Vertical Card Inverted Vertical Card

Vertical Orientation with Horizontal Printing

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Requirements (Visa Brand Mark with Visa Business Product Identifier)
The Visa Brand Mark with Visa Business Product Identifier must be placed on the front of a Visa card as follows:

● For cards without a chip, in the lower right or upper right position, as shown in the horizontal orientation illustration above

● For cards with a chip, in the lower right, upper right or upper left position, as shown in the horizontal orientation illustration above

● The Visa Brand Mark with Visa Business Product Identifier must appear in the colors as shown in the light and dark background illustrations above
The product identifier must appear in black on a white/light background or in white on a dark background

● The staged Visa Brand Mark with Visa Business Product Identifier must be placed 2.0 mm from the outer edges of the card, as shown in the
illustrations above

● The non-staged Visa Brand Mark with Visa Business Product Identifier must be placed as shown in the illustrations above:
2.0 mm from the top edge of the card when displayed in the upper left or right position, or 2.0 mm from the bottom edge of the card when
displayed in the lower right position
2.915 mm from the left edge of the card when displayed in the upper left position, or from the right edge of the card when displayed in the
upper or lower right position

● For vertical orientation cards, the staged or non-staged mark with product identifier must be placed in the upper left position, or on inverted vertical
orientation cards, in the lower right position, as shown in the vertical orientation illustrations above
For vertical orientation cards with horizontal printing, the Visa Brand Mark must be placed in the lower right, upper right or upper left
position, as shown in the vertical orientation illustrations above (See section 3.1 Unembossed Visa Cards)

● The card background must provide sufficient contrast to clearly display the Visa Brand Mark with Visa Business Product Identifier

● Use the Visa-provided artwork located in the Logos and Marks area of this site

● Visa-approved card manufacturers have the information necessary to incorporate the Visa Brand Mark with Visa Business Product Identifier into
the card

● Do not alter or scale the artwork in any way

● A clear space area, free of text or graphics must be maintained on all sides of the mark and product identifier, as shown in the illustrations below

Visa Brand Mark with Visa Business Product Identifier Clear Space Area
Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Examples

ASIA PACIFIC
Please refer to the Global Standards tab for requirements.

CANADA

2.1.1 Visa Brand Mark on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the
Canada area. Use this specific information in conjunction with the global standards.

Visa Brand Mark Placement and Card Orientation

Visa Brand Mark on Visa Cards

Note: Standardized white background will not be visible on a white card.

Visa Canada Trademark Requirements

Visa Canada has specific trademark requirements that must be followed when using the Visa Brand Mark on its own or within a composite logo.

Visa Brand Mark with * Trademark Denotation on Card

Requirements
When the Visa Brand Mark is used on cards:

● Use the * symbol as the trademark denotation

● Use the Visa artwork provided here

● Place the * symbol at the upper right corner of the Visa Brand Mark as shown in the above illustration

● Use either Arial or Whitney Medium type style and at 8 points in size to set the * symbol

● In lieu of using an asterisk, the language “Visa is a registered trademark of Visa International Service Association and used under license” may be
placed on the back of the card

Visa Brand Mark on the Back of Card Requirements

All Visa cards must display a Visa Brand Mark on the front of the card. If there is a need to place an additional Visa Brand Mark on the back of a card,
the issuer must follow the standards defined in these guidelines.

● The Visa Brand Mark must be placed along the bottom of the back of card, no closer than 3.0 mm from the edge of the card and always adjacent to
any other Visa-Owned Marks (e.g., Plus) as shown in the illustration below

● The Visa Brand Mark must appear at a size that ensures readability of the mark and equivalent to the size of other ATM or payment marks being
presented. To ensure legibility, the Visa Brand Mark should never appear smaller than the minimum 12.0 mm measurement (width of white
background) as shown in the illustration below

● Clear space area, free of text or graphics, of 3.0 mm must be maintained around the Visa Brand Mark. No other ATM or payment marks should
appear inside the minimum clear space

● The Visa Brand Mark must be at least 3.0 mm from edge of card

● When displayed on the back of a card, the Visa Brand Mark must appear in a color that matches the color treatment of other ATM or payment
marks used
Display the Visa Brand Mark in one-color black when other ATM or payment marks are in black
Display the Visa Brand Mark in one-color white when other ATM or payment marks are in white
If any other ATM or payment mark appears in two or more colors, the Visa Brand Mark may appear in the Visa Blue and Visa Gold

Visa Brand Mark on Back of Card

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

2.1.1 Visa Brand Mark and Visa Business Product Identifier on Visa Business Cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the LAC
area. Use this specific information in conjunction with the global standards.

Visa Brand Mark Placement Options

Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Visa Brand Mark With Visa Business Product Identifier Placement Options
Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Requirements
The Visa Brand Mark must be placed on the front of a horizontal orientation Visa card as follows:

● The Visa Brand Mark (Staged and Non-staged) must be placed in the lower right position as shown in the illustrations above

● The Visa Brand Mark (Staged and Non-staged) With Visa Business Product Identifier must be placed in the lower right position as shown in the
illustrations above

UNITED STATES

2.1.1 Visa Brand Mark and Visa Business Product Identifier on Visa Business Cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the US
area. Use this specific information in conjunction with the global standards.

Visa Brand Mark Placement Options

Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Visa Brand Mark With Visa Business Product Identifier Placement Options
Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Requirements
The Visa Brand Mark must be placed on the front of a horizontal orientation Visa card as follows:

● The Visa Brand Mark (Staged and Non-staged) must be placed in the lower right position as shown in the illustrations above

● The Visa Brand Mark (Staged and Non-staged) With Visa Business Product Identifier must be placed in the lower right position as shown in the
illustrations above

2.1.2 Mini Dove Design hologram or Dove Design

hologram on Visa Business Cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.2 Mini Dove Design Hologram or Dove Design Hologram on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The Mini Dove Design hologram and the Dove Design hologram feature a dove in flight. The graphics below outline the options for placement on a
standard size Visa Card.

Mini Dove Design Hologram or Dove Design Hologram

● A hologram must appear on a Visa Card in one of the following placement options:
a Dove Design hologram on the front of a standard size Visa Card
a Mini Dove Design hologram on the back of a standard size Visa Card

● The Mini Dove Design hologram or Dove Design hologram can be gold or silver

● The Mini Dove Design hologram or Dove Design hologram must be used in the size configurations illustrated below. Visa-approved card
manufacturers must obtain the hologram from a Visa-approved hologram manufacturer

● The Mini Dove Design hologram and Dove Design hologram are optional on Visa Electron Cards

2.1.2.A Mini Dove Design Hologram on Visa cards

Mini Dove Design Hologram Size
Mini Dove Design Hologram on Back of Standard Size Visa Card Without Chip

Mini Dove Design Hologram on Back of Standard Size Visa Card With Chip

Horizontal Orientation
Vertical Orientation

Requirements for Mini Dove Design Hologram on Standard Size Visa cards
A hologram is required on standard size Visa cards. When the Mini Dove Design hologram is used, the following requirements must be met:

● Only use a Mini Dove Design hologram on the back of a standard size Visa Card

● The Mini Dove Design hologram must be placed within the zone indicated by the dashed line, as shown in the illustrations above

● If a Mini Dove Design hologram is used on the back of a Visa Card, do not use a hologram on the front of the Visa Card

● The Mini Dove Design hologram is optional on Visa Electron Cards

2.1.2.B Dove Design Hologram on Visa cards

Dove Design Hologram Size

Visa Card with Dove Design Hologram

Requirements for Dove Design Hologram on Standard Size Visa cards

A hologram is required on standard size Visa cards. When the Dove Design hologram is used, the following requirements must be met:

● The Dove Design hologram must be positioned on the front of Visa cards as shown above

● Only use the Dove Design hologram on the front of a standard size Visa Card
● A Mini Dove Design hologram must not be used on the front of a standard size Visa Card

● If a Dove Design hologram is used on the front of a Visa Card, do not use a hologram on the back of the Visa Card

● Use the Dove Design hologram for horizontal orientation card designs only
Vertical orientation cards may only use the Mini Dove Design hologram on the back of the card

● The Dove Design hologram is optional on Visa Electron Cards

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.3 Account number, expiration date and cardholder

name/identifier on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.3 Account Number, Expiration Date & Cardholder Name/Cardholder Identifier on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

For Unembossed requirement on Visa cards, please see 3.1 Unembossed Visa cards.

2.1.3.A Requirements for Embossed Elements

The account number, expiration date and cardholder name/identifier must be placed on the card as follows:

● A Visa-allowed embossing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A color that contrasts with the card background color must be used

● Do not emboss into the Visa Brand Mark and its clear space area

● The account number, expiration date and cardholder name/identifier must not interfere with the card's functional or security features

Please see section 3.0 Issuing & Product Offering Options for account number, expiration date and cardholder name/cardholder identifier requirements
for Unembossed Visa cards.

Account Number, Expiration Date and Cardholder Name on Visa cards with Lower Marks

Horizontal Orientation

Vertical Orientation
Account Number, Expiration Date and Cardholder Name on Visa cards with Upper Marks

Horizontal Orientation

Vertical Orientation

Location Description
A Left edge of card to centerline of first number of account number
B Maximum centerline width for account number
C Maximum height of account number line
D Centerline of account number to bottom of card
E Space for each account number character or blank space
F Maximum width of characters in account number
G Minimum distance from left edge of card to centerline of first embossed character
on lines S1, S2 and S3
H Maximum centerline width of embossed characters on lines S1, S2 and S3 with
the Visa Brand Mark in the lower position
I Height of lines S1, S2 and S3
J Distance between bottom edge of card and bottom of line S1
K Distance between bottom edge of card and centerline of S1, S2 and S3
L Space for each cardholder name or expiration date character
M Maximum centerline width of embossed characters on lines S1, S2 and S3 with
the Visa Brand Mark in the upper position
N Height of card
O Width of card

2.1.3.A.1 Requirements for Account Number

The account number is an issuer-assigned number that identifies an account in order to post a transaction. The account number must be placed on
the card as follows:

● The full 16-digit account number must be embossed on the front of card as shown in the illustrations above

● A font for embossing that complies with International Organization for Standardization (ISO) standards for account number embossing must be
used
For the account number, Visa recommends Farrington 7B
Visa-approved vendors have the necessary information to ensure compliance

2.1.3.A.2 Requirements for Expiration Date

● The expiration date must be embossed on the front of card on line S2 or S3 as shown in the illustrations above, depending on placement of the
Visa Brand Mark

● A font for embossing that complies with the International Organization for Standardization (ISO) standards for character embossing must be used

● The expiration date of proprietary services on a card, if applicable, must not exceed the card's expiration date

TABLE: FORMATS FOR EMBOSSING DATES

Type of Date Format
CUSTOMER SINCE YYYY or YY
MEMBER SINCE YYYY or YY
VALID DATES MM/YY or MM/DD/YY
VALID FIRST DAY OF MM/YY
VALID FROM MM/YY or MM/DD/YY
EXPIRATION DATE MM/YY
GOOD THRU MM/YY
VALID THRU MM/YY
GOOD THRU LAST DAY OF MM/YY

2.1.3.A.3 Requirements for Cardholder Name/Cardholder Identifier

Cardholder name is the specific name of the individual authorized to use the card. The cardholder identifier is a generic identifier for an individual or
entity authorized to use a card. Examples of a cardholder identifier are “Employee” and “Airline Passenger.” The cardholder name/identifier must be
placed on embossed Visa cards as follows:

● The cardholder name/identifier must be embossed and vertically centered on the front of card on line S1 or S2 as shown in the illustrations above,
depending on placement of the Visa Brand Mark

● A font for embossing that complies with the International Organization for Standardization (ISO) standards for character embossing must be used
Visa recommends using a standard Gothic type font at the rate of 10 characters for each 25.4 mm wide and not more than 3.9 mm high
Visa-approved vendors have the necessary information to ensure compliance

Options
The following items may also be embossed on lines S1 or S2, provided they do not interfere with the Visa Brand Mark and its clear space area, or
with the card's functional or security features:

● Individual or corporate account names

● Words that indicate an account classification, type, service description, or other information associated with the card (e.g., type of bank account,
VIP status, name of a company)

● Characters that identify an account or provide security identification

● A Trade Name of a non-member (e.g., co-branding partner or affinity entity)

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.4 BIN on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.4 Bank Identification Number (BIN) on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The BIN is a number used to identify an issuer or processor for authorization, clearing, or settlement processing. Issuers have the option of using a
card with the first 4 digits of the BIN pre-printed or applying the first 4 digits of the BIN during the personalization process.

Four-Digit BIN

Horizontal Orientation Vertical Orientation

Requirements
A BIN must be printed on the card as follows:

● Only the first 4 digits of the BIN must be printed on the front of card, positioned below the account number as shown in the illustration above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN
Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.5 Product name on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

ASIA PACIFIC

2.1.5 Product Name on Visa cards

These guidelines cover the specifications for the product name in the AP area.

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business.

Visa Business Card

Requirements
The product name is optional if the staged or non-staged Visa Brand Mark with Visa Business Product Identifier is placed on the front of the card. See
2.1.1 Visa Brand Mark and Visa Business Product Identifier on Visa Business Cards for details.

If using the staged or non-staged Visa Brand Mark without the product identifier, the product name must be used on all Visa Business Cards. The
product name must be placed on the card as follows:

● The product name must be used only on a card with the capabilities assigned to that product name

● The product name must be placed on the front of the card

● Issuers may print the local language equivalent of the words "Business Card"

● Use a font style with a minimum type size of 8 points

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area

● On Visa Business Cards, use one of the following product names:

Visa Business, Visa Business Card, Business Card, Business
With the applicable Visa area's approval: Visa Commercial
CANADA

2.1.5 Product Name on Visa cards

These guidelines cover the specifications for the product name in Canada.

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business.

Visa Business Card

If using the staged or non-staged Visa Brand Mark without the product identifier, the product name must be used on all Visa Business Cards. The
product name must be placed on the card as follows:

● The product name must be used only on a card with the capabilities assigned to that product name

● Visa Business Cards that display a Visa Brand Mark may, with Visa Canada approval, position the product name (whether primary/secondary as
may be required) on the front of the card or on the back of the card in the area not covered by the Signature Panel or magnetic stripe

● The Visa Business product name must be clearly and readily legible when placed on the front of the card

● Use a font style with a minimum type size of 6 points

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area

● On Visa Business Cards, use one of the following product names:

Visa Business, Visa Business Card, Business Card, Business
With the applicable Visa area's approval: Visa Commercial

The French product names for Visa Business Cards include:

● Affaires

● Visa Affaires

● Carte d’Affaires

2.1.5.A Gold Visa Business Cards and Gold Visa Corporate Cards
In addition to the provisions of the Visa Product Brand Standards governing Gold Visa Business, and Gold Visa Corporate Cards, all provisions of the
Canada Operating Regulations governing consumer Gold card design apply to Gold Visa Business and Gold Visa Corporate Card designs.

2.1.5.B Platinum Visa Business Cards and Platinum Visa Corporate Cards
In addition to the provisions of the Visa Product Brand Standards governing Visa Platinum, Visa Business and Visa Corporate Cards, all provisions of
the Canada Operating Regulations governing consumer Platinum card design apply to Platinum Visa Business and Platinum Visa Corporate Card
designs.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

2.1.5 Product Name on Visa cards

These guidelines cover the specifications for the product name in the CEMEA area.

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business.

Visa Business Card

If using the staged or non-staged Visa Brand Mark without the product identifier, the product name must be used on all Visa Business Cards. The
product name must be placed on the card as follows:

● The product name must be used only on a card with the capabilities assigned to that product name

● The product name must be placed on the front of the card in English

● Use a font style with a minimum type size of 6 points

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area
● On Visa Business Cards, use one of the following product names:
Visa Business, Visa Business Card, Business Card, Business
With the applicable Visa area's approval: Visa Commercial

EUROPE

2.1.5 Product Name on Visa cards

These guidelines cover the specifications for the product name in Visa Europe.

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business.

Visa Business Card

If using the staged or non-staged Visa Brand Mark without the product identifier, the product name must be used on all Visa Business Cards. The
product name must be placed on the card as follows:

● The product name must be used only on a card with the capabilities assigned to that product name

● The product name must be placed on the front of the card

● Use a font style with a minimum type size of 6 points

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area

● All Visa Commercial cards displaying the staged or non-staged Visa Brand Mark without the Visa Business Product Identifier must show a product
name on the front of the card. The issuer must use one of the product names as specified in the chart below: Visa Commercial cards – Product
Names

Table 2-8 Visa Commercial Cards - Product Names

Card Type Visa Business Card Permitted Product Names

Classic Visa Business
Business
Business Card
Visa Commercial
Commercial
Commercial Card
Electron Visa Business
Business
Business Card
Visa Business Electron
Visa Commercial
Gold Visa Business
Business
Business Card
Visa Commercial
Commercial
Commercial Card
Platinum Visa Business
Business
Business Card
Visa Commercial
Commercial
Commercial Card

LATIN AMERICA
& CARIBBEAN

2.1.5 Product Name on Visa cards

These guidelines cover the specifications for the product name in the LAC area.

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business.

Visa Business Card

If using the staged or non-staged Visa Brand Mark without the product identifier, the product name must be used on all Visa Business Cards. The
product name must be placed on the card as follows:

● The product name must be used only on a card with the capabilities assigned to that product name

● The product name must be placed on the front of the card

● Use a font style with a minimum type size of 6 points

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area

● On Visa Business Cards, use one of the following product names or an approved local language equivalent:
Visa Business, Visa Business Card, Business Card, Business
With the applicable Visa Region's approval: Visa Commercial
With prior Visa approval, issuers may use alternative translations of the product name not listed above

UNITED STATES

2.1.5 Product Name on Visa cards

These guidelines cover the specifications for the product name in the US.

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business.

Visa Business Card

If using the staged or non-staged Visa Brand Mark without the product identifier, the product name must be used on all Visa Business Cards. The
product name must be placed on the card as follows:

● The product name must be used only on a card with the capabilities assigned to that product name

● The product name must be placed on the front of the card

● The product name must be used with a minimum type face of 1/16 inches in height in any type style

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area

● On Visa Business Cards, use one of the following product names:

For credit cards: Visa Business, Visa Business Card, Business Card, Business
For debit cards: Visa Business, Visa Business Card, Business Card, Business Check Card, Business

2.1.6 Issuer Identification & Information on Visa cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS
2.1.6 Issuer Identification & Information on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

This section discusses requirements and options when working with issuer marks and names and other issuer information on Visa cards.

2.1.6.A Issuer Identification on Visa cards

Requirements
The issuer identification must be placed on the Visa Card as follows:

● The issuer name and/or logo must appear once, either on the card front or on the back of the card
The issuer name and/or logo must not be placed over the Visa Brand Mark and its clear space area

2.1.6.B Other Issuer Information on Visa cards

Requirements
● Issuers may use a proprietary program name on the front of the card with or without their name included
If the issuer name is not included on the front of the card, it must appear on the back of the card

● Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

2.1.6 Issuer Identification & Information on Visa cards

2.1.6.A.1 Member Marks and Owners

The following regulations apply to Member marks, trade names, and designs on cards bearing the Visa-Owned Marks:

● Marks, trade names and designs associated exclusively with the services of a particular Member are permitted

● A Member may use, in the issuer identification area and/or on the back of a card, any Trade Name or mark that is owned by the Member and which
identifies a business carried on by the Member. Members that wish to issue cards using an alternate name should contact their Visa Canada
representative and receive approval

● With the prior written consent of Visa Canada, any other Member marks, trade names or designs are permitted

● A Member may continue to use marks, trade names and designs that were in use on its cards bearing any of the Visa-Owned Marks as of 16 April
1980

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

2.1.6 Issuer Identification & Information on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the Visa
Europe area. Use this specific information in conjunction with the global standards.

2.1.6.A Issuer Trade Name or Mark

Requirements
The issuer Trade Name or mark must be identified on either the front or back of the card. These marks must be clearly identifiable to the naked eye and
are subject to prior written approval by Visa Europe.

LATIN AMERICA
& CARIBBEAN

2.1.6 Issuer Identification & Information on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the LAC
area. Use this specific information in conjunction with the global standards.

2.1.6.B.1 Permitted Use of Issuer Marks on Visa cards

Requirements
Certain Visa Card types require the presence of the issuer name, wordmark or logo on the card. The following requirements must be met:

● The issuer’s name, wordmark and/or logo must be placed only once on either the front or back of a Visa Business Card using the colors of the
issuer

● When the issuer name appears on the back of the card, the issuer name must be preceded with the legend “THIS CARD ISSUED BY”

● When the issuer’s name, wordmark or logo already appear once in gold, or a color similar to gold, do not use gold or any similar color on any
additional appearances of the issuer name

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.7 Other marks and names on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.7 Other Marks & Names on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

This section discusses requirements and options when working with marks and names.

2.1.7.A Visa-Owned Marks on Visa cards

2.1.7.A.1 The Visa Brand Name on Visa cards
Requirements
● The Visa Brand name can be used on a Visa Card only when it is:
Part of a Visa product name (for example, Visa Business)
Used only as a term “Visa Card” when used in conjunction with an issuer's product name (e.g., issuer name or issuer product name +
“Visa Card”)
Used with the Olympic marks, logos, designations, and authenticating statements as specified in the current Visa Olympic Toolkit

2.1.7.A.2 Trademark Denotation Symbols

Display of a Visa-Owned Mark on cards, websites, or printed marketing materials may require the use of a registration symbol (e.g., ®) to denote
registered trademark status. Each country has its own laws for whether the use of trademark denotation symbols is required or optional;
requirements are subject to change.

2.1.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.1.7.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards
● Certain trade names, including those of an issuer, an issuer's holding company, or an issuer's agent may appear on a Visa Card as long as it does
not interfere with the Visa Brand Mark and its standardized white background, or with the functional or security features of the card

● With the exception of marks owned by entities deemed to be competitive by Visa, the following marks and language may appear on Visa cards:
A Trade Name or mark of a non-issuer (e.g. co-branding partner or affinity entity) can be placed on the back of a Visa Card if the issuer
Trade Name or mark is used on the front of the card
Words that indicate an account classification, type, service description, or other information associated with the card (e.g., type of bank
account, VIP status)
Characters that identify an account or provide security identification

● For chip cards bearing the Plus Symbol, Visa may make an exception to the prohibited use of a competitor mark on a card

● Do not include advertising, promotional, or other language on a Visa Card, unless it is an integral part of the identification of the issuer’s
organization

● With prior written consent from Visa, a Visa Card may display:
Marks associated with proprietary, local, regional, national or multinational services that are not competitive to Visa
Marks that identify the services of the issuer or trade names that identify the issuer, in any color

● Only issue a Visa Card with political designations if prior written consent from Visa has been provided

2.1.7.B.2 Olympic Marks

When using Olympic marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Olympic
Toolkit.

2.1.7.B.3 FIFA Marks

When using FIFA marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Football
Toolkit.

2.1.7.B.4 Prohibited Use of Marks

● If the card bears the Plus Symbol, also do not use:

Cirrus
JCB

● Do not Issue a Visa Card with a Trade Name or mark that is confusingly similar to a Visa-Owned Mark

● Do not emboss or print the name of a geographic location on a Visa Card, unless it's part of a legend (for example "VALID ONLY IN (COUNTRY)")

ASIA PACIFIC

2.1.7 Other Marks & Names on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the AP
area. Use this specific information in conjunction with the global standards.

2.1.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.1.7.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards
● Issuer hereby certifies that it is authorized to use on its cards, payment devices, marketing materials and promotional activities (collectively, the
"Materials") all trademarks, service marks, trade names, patents, trade secrets, and copyrights (collectively, "Third Party IP") that appear within the
Materials. Third Party IP may include but is not limited to names, marks, logos, designs, slogans, patented technology, inventions, card designs,
pictures, photos, works of authorship, or any other protected right or asset
● Issuer represents and warrants that it is either the owner of the Third Party IP, or has been licensed by the registered owner to use the Third Party
IP by written agreement in the countries where the Materials will be used and distributed

● Issuer reaffirms its obligation to comply with all regulations provided in the Visa Product Brand Standards and the Visa Operating Regulations,
including its indemnification obligations, which extend to cover all damages, claims, legal actions and challenges that may arise from Issuer's use of
the Third Party IP on Materials or in any connection with Visa

2.1.7.B.4 Prohibited Use of Marks

● Do not issue a Visa Card with a domestic point-of-transaction acceptance mark. (This does not apply to domestic ATM acceptance marks.)

● All Issuers must ensure that the Card design and image content of all Visa Cards do not contain the appearance of subjects such as, but not limited
to the following on apparel, banners, signs, etc., in either the foreground or background of the photograph:
Political or religious imagery which is offensive to cultural values
Illegal groups
Socially unacceptable groups
Provocative or sexual material, and/or
Material which may result in non-acceptance or other problems at point-of-sale

2.1.7.C A Trade Name or mark of a non-issuer (e.g. co-branding partner or affinity entity)
With prior approval from Visa International, the Trade Name or mark of organizations not eligible for membership in Visa may appear on the front or the
back of a Visa card.

CANADA

2.1.7 Other Marks & Names on Visa cards

2.1.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.1.7.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards

● Issuer hereby certifies that it is authorized to use on its cards, payment devices, marketing materials and promotional activities (collectively, the
"Materials") all trademarks, service marks, trade names, patents, trade secrets, and copyrights (collectively, "Third Party IP") that appear within the
Materials. Third Party IP may include but is not limited to names, marks, logos, designs, slogans, patented technology, inventions, card designs,
pictures, photos, works of authorship, or any other protected right or asset

2.1.7.C Trademark Placement

Requirements
Schedules to identify the current trademarks of Visa International Service Association and the Association are updated on a regular basis and are
available from the Association upon request.

Trademark Placement
Whenever possible, the Visa-Owned Marks should be identified by the symbol (®) for registered trademarks only, (™) for registered and unregistered
marks, or an asterisk (*) or another symbol. The symbol used to identify the Visa-Owned Mark must always be used in its most prominent position.

2.1.7.D Prohibition
Notification or legends in any form must not appear on any of the following:

● Merchant decals

● Decal representations

● Card representations

2.1.7.E Non-Member Marks

Marks of the Interac Association

The marks of the Interac Association may appear on the back of a card provided such marks do not interfere with and are not placed on top of either
or both the:

● Signature Panel

● Magnetic stripe

2.1.7.F Affinity Card Program and Co-branded Card Program Designs

Requirements for Affinity Card Design

● The following must not be used on a Visa Affinity card:

The name, Trade Name or mark of an entity other than the non-Member identification, except:
❍ Visa-Owned Marks
❍ Marks owned directly (i.e., not through subsidiaries or affiliates) by the Member which identify a business carried on by the Member
❍ Marks owned by or licensed to the General Member that are used as General Member identification
❍ Marks owned by, or licensed to, non-members that use the mark as non-member Identification
❍ With the approval of Visa, marks owned by, or licensed to, non-members that are associated with the non-member and relate to a
product, program or service being offered in connection with the Affinity Card Program
Non-member promotional, marketing, or advertising language must not appear on a Visa Affinity card

● Background color requirements for a Visa Affinity card are as specified in the Card Color section

Where a Visa Affinity Card is a Prepaid Card or a Commercial Card and the General Member Identification does not appear on the front of such Card,
the General Member must be identified as the licensee of the Visa-Owned Marks on the back of the Visa Affinity Card either by denoting the Visa-
Owned Marks with a legal line which reads: *Visa Int./[name of Issuer] licensed user, or by way of the following language: “This card is owned and
issued by (Issuer name), a TM licensee of Visa Int.”.

Options
● Photographs or illustrations of a non-member product or service, whether branded or not, may be used on the front or back of the card, subject to
approval by Visa Canada

● A non-member URL or domain name may appear on the back of a Visa Affinity card

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

2.1.7 Other Marks & Names on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the CEMEA
area. Use this specific information in conjunction with the global standards.

2.1.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.1.7.B.4 Prohibited Use of Marks

● Do not issue a Visa Card with a domestic point-of-transaction acceptance mark. (This does not apply to domestic ATM acceptance marks.)

2.1.7 Other Marks & Names on Visa cards

2.1.7.B.3 Use of the Name “euro” on Cards

Requirements

● Use of any Trade Name or mark that incorporates the currency name “euro” is not permitted, unless that mark has been registered by the issuer

● Use of the EU ring of stars is not permitted unless Visa Europe is provided with documentary evidence that permission for its use has been
granted

● Reproduction of money is not permitted on any Visa cards

2.1.7.C Co-Branding—Use of Non-Member Marks

A Visa co-brand is a contractual relationship between an issuer and a non-member. An issuer can co-brand with more than one non-member. A co-
branded card may:

● Bear the Trade Name/s or mark/s of the co-branding non-members

● Offer a cardholder tangible benefits for card usage and loyalty (e.g. rebates, discounts, airline miles, etc.)

● The use on Visa consumer or commercial cards of other marks is subject to the prior approval of Visa, and may be subject to additional restrictions

Note: For co-branding program requirements, please contact a Visa Europe Limited representative.

Requirements
● The non-Member Trade Name or mark must be a registered trademark

● The following images are not permitted on a co-branded Visa Card:

Political or religious imagery which is offensive to cultural values
Illegal groups
Socially unacceptable groups
Provocative or sexual material
Material which may result in non-acceptance or other problems at point-of-sale

● Olympic marks, logos, designations and authenticating statements may be used on a co-branded Visa Card, provided that the issuer obtains prior
written approval from Visa and the Olympic or other sponsoring party

● The non-Member trade name or mark may appear in any colors except those prohibited

LATIN AMERICA
& CARIBBEAN

2.1.7 Other Marks & Names on Visa cards

2.1.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.1.7.B.2 Olympic Marks

When using Olympic marks, designations, and authenticating statements, comply with official requirements including those in the current Visa Olympic
Toolkit.

Olympic marks, designations, or authenticating statements must not be used on affinity/co-branding cards.

2.1.7.C Affinity/Co-Branding Cards

Requirements
An affinity/co-branding card design must comply with the following requirements:

● When used, the Trade Name or mark of an affinity/co-branding partner must be clearly legible on the card

● Do not print or emboss any information on an affinity/co-branding card that states or implies that an institution other than the issuer is the issuer of
the card

● If there are two or more affinity/co-branding partners, the trade names or marks must be displayed on either the front or back of the card

● When the trade names or marks of an affinity/co-branding partner appear on the back of the card, the issuer identification must be placed in a size
at least equal to that of any other affinity/co-branding partner identification on the back of the card

● Olympic marks, designations, or authenticating statements must not be used on affinity/co-branding cards

UNITED STATES

2.1.7 Other Marks & Names on Visa cards

2.1.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.1.7.B.4 Prohibited Use of Marks

Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program (e.g., the Plus®
Program), including but not limited to the following companies and their subsidiaries or affiliates:

● American Express Company

● MasterCard Worldwide
An issuer participating in the Cirrus network as of March 31, 2010, may continue to do so under the following conditions
❍ The Issuer must not extend its use of the Cirrus Wordmark or functionality beyond the existing debit, credit, or prepaid Card product
types or Visa Card Programs participating in the Cirrus network on 31 March 2010.
❍ The Issuer must not allow the Cirrus Wordmark and functionality to continue on a Visa Card Program obtained through a merger or an
acquisition.
❍ When appearing on a Visa Card, the Cirrus Wordmark must appear on the back of the Visa Card

● Discover Financial Services (A variance to this requirement applies in the U.S. for Visa cards bearing the Pulse mark and cards bearing the Plus
Symbol.)

2.1.7.C Affinity/Co-Branded Cards

Requirements
● The primary appearance of the name and/or logo of the affinity group must be printed within the issuer identification area of the card

● The name and/or logo of the affinity group may appear in any color that provides sufficient contrast to the background color

● If the issuer name does not appear on the front of the card, it must be clearly disclosed on the back of the card, using the following language: “This
card is issued by (issuer name) pursuant to a license from Visa U.S.A. Inc.”

Options
● The affinity group name and/or logo may appear as a single design element or in a repeating pattern in a tone-on-tone background design
anywhere on the card front, as long as it does not interfere with the Visa Brand Mark or the standardized background

● The affinity group name may be embossed on the 4th line (or S1 line) of embossing

2.1.8 Card color on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

ASIA PACIFIC

2.1.8 Card color on Visa Business cards

Requirements
Any background color may be used on a Visa Purchasing Card except for the following requirements:

● Do not use a gold color on a Visa Purchasing Card that does not have Gold program capabilities, unless the color is part of a Trade Name or marks
of the issuer or issuer’s co-branding partner

CANADA

2.1.8 Card Color on Visa Cards

These guidelines cover the specifications for card background color usage in Canada.

Requirements
Any background color may be used on a Visa Business Card except for the following requirements:

● Do not use a gold color on a Visa Business Card that does not have Gold program capabilities, unless the color is part of a Trade Name or marks of
the issuer or issuer’s co-branding partner

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

2.1.8 Card color on Visa Business cards

Requirements
Any background color may be used on a Visa Business Card except for the following requirements:

● Do not use a gold color on a Visa Business Card that does not have Gold program capabilities, unless the color is part of a Trade Name or marks of
the issuer or issuer’s co-branding partner

● Gold Visa Business Cards issued in CEMEA must follow the same card design color requirements as the Visa Gold Card. See Visa Gold Card in
section 1.4.7 Card Color on Visa Gold cards
EUROPE

2.1.8 Card Color on Visa Cards

These guidelines cover the specifications for card background color usage in Visa Europe.

Requirements
Any background color may be used on a Visa Business Card.

LATIN AMERICA
& CARIBBEAN

2.1.8 Card Color on Visa Cards

These guidelines cover the specifications for card background color usage in the LAC area.

Requirements
Any background color may be used on a Visa Business Card except for the following requirements:

● Do not use a gold color on a Visa Business Card that does not have Gold program capabilities unless the color is part of a Trade Name or marks of
the issuer or issuer’s co-branding partner

UNITED STATES

2.1.8 Card Color on Visa Cards

There are no color restrictions or requirements on a Business Card.

2.1.9 Magnetic stripe on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.9 Magnetic Stripe on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The magnetic stripe on a card contains the necessary information to complete a transaction.

A magnetic stripe must be present on all Visa cards.

Magnetic Stripe on Visa Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Magnetic Stripe on Visa Card with Chip

Horizontal Orientation Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

Requirements
The magnetic stripe must be placed on the back of a Visa Card per International Organization for Standardization (ISO) standards in the upper position
of the card as shown in the illustration above.

ASIA PACIFIC

2.1.9 Magnetic Stripe on Visa cards

Use of 3 or 4 Magnetic Stripes in Japan

To accommodate the use of 3 or 4 magnetic stripes on a Visa Card bearing the Visa Brand Mark, the:

● Cardholder name and expiration date may be embossed on one line directly below the Account Number and the line directly above the embossing
line S3. For Cards bearing the Visa Brand Mark with ELECTRON Identifier and Unembossed Visa cards, the Account Number and expiration date
may be indent-printed

● Bank’s branch code, deposit code and Account Number may be printed below the magnetic stripe located at the top of the front of the Card

● Application of the magnetic stripe in the upper location of the front of the Card must not compromise the required security features

● Pre-printed BIN may be printed underneath the Cardholder’s name

● The Issuer will be required to submit an indemnification form to Visa International for every new program requiring repositioning of the pre-printed
BIN. A merchant training plan to educate merchants on the repositioning of the pre-printed BIN will be required upon launch of first program

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

2.1.9 Magnetic Stripe on Visa cards

Requirements
● The lower position magnetic stripe is not available in the US

2.1.10 Signature Panel on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.10 Signature Panel on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

As shown in the illustrations below, the length of the Signature Panel will be in part determined by the choice of CVV2 placement and by the presence
of a chip on the card.

See 2.1.12 Card Verification Value 2 (CVV2) on Visa cards for more information on CVV2 placement specifications.
Signature Panel on Visa Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Signature Panel on Visa Card with Chip

Horizontal Orientation

Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

Requirements (Standard Visa-Designed Signature Panel)

The Signature Panel must be placed on the card as follows:

● The Signature Panel must be placed on the back of the card as shown in illustrations above

● The minimum height of the Signature Panel must equal 8.0 mm

● The Signature Panel must be placed a minimum of 25.0 mm from the bottom edge of the card

● The Signature Panel must not interfere with the card's functional or security features

● Other marks, legends, or printed information (e.g., ATM marks or customer service contact information) must not interfere with the Signature Panel

Requirements (Customized Signature Panel)

An issuer may choose to use a customized Signature Panel. Visa approval must be obtained on the customized Signature Panel design prior to its
production. A customized Signature Panel is designed and produced by an issuer, submitted to Visa for approval and produced by a Visa-approved
vendor.

A customized Signature Panel must comply with the following requirements:

● Tamper-evident Signature Panel material must be used

● Color values must be used that will allow the cardholder signature and Card Verification Value 2 (CVV2), if present on the Signature Panel, to be
legible. Legibility will be determined at the discretion of Visa
Light colors such as yellow, gold, and orange should never exceed a 50% value of the color
Medium to dark colors such as red, blue, and green should never exceed a 30% value of the color

● Do not feature competitive brands or their design elements in the customized Signature Panel design

● Do not use the Visa Brand name, Visa Brand Mark, or its design elements

● Do not use a design that denigrates the Visa brand, as determined by Visa

● Original artwork of the Visa-approved custom design must be submitted directly to a Signature Panel manufacturer for production

The customized Signature Panel must be placed on the card per the requirements for the standard Visa-designed Signature Panel, as specified in
Requirements above (Standard Visa-Designed Signature Panel).

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.11 Legends on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.11 Legends on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

These sections stipulate the specifications for legends on Visa cards.

2.1.11.A AUTHORIZED SIGNATURE Legend on Visa cards

The “AUTHORIZED SIGNATURE” legend is used to indicate where the cardholder signature must appear on the card.

EXAMPLE: AUTHORIZED SIGNATURE Legend on Visa Card without Chip

EXAMPLE: AUTHORIZED SIGNATURE Legend on Visa Card with Chip

Horizontal Orientation Vertical Orientation

Requirements
The legend “AUTHORIZED SIGNATURE” or equivalent language must be positioned on the card as follows:

● The legend must be printed above or below the Signature Panel. Example placements are shown in the illustrations above

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.1.11.B VALID ONLY IN (COUNTRY) Legend on Visa cards

The “VALID ONLY IN (COUNTRY)” legend must be used on all cards that are issued for domestic transactions only.

EXAMPLE: VALID ONLY IN (COUNTRY) Legend

Horizontal Orientation Vertical Orientation

Requirements
Place the “VALID ONLY IN (COUNTRY)” legend on the card as follows:

● The legend “VALID ONLY IN (COUNTRY)” must be printed on the front of card

● The legend must be printed in the English language

● A sans serif type style with a type size of 6-10 points must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features

Options
● In addition to the English language version, the local language equivalent of the “VALID ONLY IN (COUNTRY)” legend may appear on the card

2.1.11.C VALID DATES and Related Legends on Visa cards

Expiration Date is required on a Visa Card. There are a number of legends that may be used to indicate the valid date(s) of a Visa Card. Use of any
one of the following printed legend options (or their local language equivalent) on a Visa Card:

● MONTH/YEAR

● GOOD THRU LAST DAY OF

● VALID FIRST DAY OF

● VALID FROM

● VALID DATES

● CUSTOMER SINCE

● MEMBER SINCE

● VALID THRU

● GOOD THRU

● EXPIRES END

EXAMPLE: VALID DATES and Related Legends on Embossed Visa Card

Horizontal Orientation Vertical Orientation

Requirements
Expiration Date is required on a Visa Card. The legends must be placed on the card as follows:

● The legend must be placed above, below, or beside the expiration date, as shown in the illustrations above

● 4- to 6-point Helvetica type font must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features
ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

2.1.11 Legends on Visa cards

2.1.11.B VALID ONLY IN (COUNTRY) Legend on Visa cards

Requirements
● If an issuer that operates a restricted cards program has obtained the prior approval of Visa to expand the use of its restricted cards to countries
in which reciprocal settlement is permitted, add those countries with reciprocity to the legend "VALID ONLY IN (COUNTRY)” on the front of the
card

UNITED STATES

2.1.11 Legends on Visa cards

2.1.11.A AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa cards
The “AUTHORIZED SIGNATURE” and “NOT VALID UNLESS SIGNED” legends are used to indicate where the cardholder signature must appear on the
card.

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card without Chip

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card with Chip

Requirements
The legends “AUTHORIZED SIGNATURE” and “NOT VALID UNLESS SIGNED” must be positioned on the card as follows:

● The legends must be printed above, below or beside the Signature Panel. Example placements are shown in the illustrations above

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.1.12 CVV2 on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.12 Card Verification Value 2 (CVV2) on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The CVV2 is a 3-digit number printed on a card for security purposes. Visa allows two options for placement of the CVV2: 1) directly on the card
plastic in the standard white area to the right of the Signature Panel or 2) on the Signature Panel. The first option improves the durability of the CVV2
feature on the card and is the Visa recommended solution.

CVV2 Placement Option 1 Without Chip

CVV2 Placement Option 2 Without Chip

CVV2 Placement Option 1 With Chip

Horizontal Orientation

Vertical Orientation

CVV2 Placement Option 2 With Chip

Horizontal Orientation
Vertical Orientation

Requirements
The 3-digit CVV2 must be placed on the card as follows:

Placement Option 1

● The CVV2 must be printed directly onto the card plastic, on the standard white area to the right of the Signature Panel as shown in the Option 1
illustrations above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● Use the existing standard for type style and point size (which is applied by the Visa-approved vendor) or, with approved vendor and Visa
approval, use a sans serif type style in reverse italics with a minimum size of 9 points

Placement Option 2

● The CVV2 must be printed directly onto the Signature Panel as shown in the Option 2 illustrations above

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

2.1.12 Card Verification Value 2 (CVV2) on Visa cards

Please follow the Option 1 requirements provided in the global standards. Option 2 is not available in the U.S.

2.1.13 “VOID”/security code pattern on Visa Business

cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.13 “VOID”/Security Code Pattern on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The “VOID”/security code pattern is composed of the word “VOID” printed in a repetitive pattern, the manufacturer Visa security code, and the
manufacturer country code printed directly on the card plastic and covered by the Signature Panel. The “VOID”/security code pattern is an additional
security feature on the card and is only visible if the tamper-evident Signature Panel covering the pattern is damaged or removed.
“VOID” Pattern Placement

Requirements
The “VOID”/security code pattern must be placed on the card as follows:

● The “VOID” pattern must be printed on the back of the card directly onto the plastic core in the area covered by the Signature Panel

● The pattern must be positioned a minimum of 2.0 mm within the edges of the Signature Panel area as shown in the illustration above

● The “VOID” pattern must be printed in all capital letters using a sans serif type style with a minimum type size of 6 points

● A color that contrasts with the card background color must be used

● The manufacturer identification code must be printed near or within the “VOID” pattern

Options
● The “VOID”/security code pattern is not applicable when a photographic reproduction of a cardholder signature is on the back of the card. See
2.1.18 Photographic Reproduction of the Cardholder Signature on Visa cards for more information

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN
Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.14 UUltraviolet element on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.14 Ultraviolet Element on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The ultraviolet element is a security-related mark required on all cards with the Visa Brand Mark. It is only visible under ultraviolet light. Visa provides
the artwork, placement and size requirements for the ultraviolet element to Visa-approved card manufacturers.

Requirements
● The ultraviolet element must be placed on the card in accordance with the requirements provided by Visa to Visa-approved card manufacturers

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.15 Manufacturer identification code on Visa Business

cards
Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.15 Manufacturer Identification Code on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The manufacturer identification code designates the Visa-approved card manufacturer, order number, and batch number. It is used to identify the
source of the card.

EXAMPLE: Manufacturer Identification Code Placement on Visa Card Without Chip

EXAMPLE: Manufacturer Identification Code Placement on Visa Card With Chip

Horizontal Orientation Vertical Orientation

Requirements
● The manufacturer identification code must be printed on the back of the card in two locations—a visible area of the card, and in the area covered
by the Signature Panel. Example placements are shown in the illustrations above

● The manufacturer identification code that must appear under the Signature Panel must contain the following information:

A Area identifier assigned by the Visa Card design representative in your area
A = AP
C = Canada
CE = CEMEA
E = Europe
L = LAC
U = US

B Manufacturer’s security code assigned by the Visa Card design representative in your area

C Card manufacturer identifier consisting of text information used to identify the card manufacturer and provide card production information:
Approved manufacturer identification or name
Order number or batch number for production or job run
Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The following format for the card manufacturer ID that appears underneath the Signature Panel must be adopted to maintain global consistency:

A BB CCCCCCCCCCCCCCCCCCCCC
● The manufacturer identification code that must appear in the visible area consists of the same card manufacturer identifier information “C” used
underneath the Signature Panel:
Approved manufacturer identification or name
Order number or batch number for production or job run
Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The required manufacturer identification code underneath the Signature Panel must be visible on the proof submissions for verification
When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code must be
placed in both a visible area of the card and in the area covered by the magnetic stripe (instead of the Signature Panel)

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.16 Chip on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.16 Chip on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

A Visa Card may be embedded with a chip that communicates payment information to a point-of-transaction terminal. For chip encoding specifications
refer to the Visa International Operating Regulations.

The size of the contact plate covering the chip has implications on the placement of the Visa Brand Mark. See 2.1.1 Visa Brand Mark and Visa
Business Product Identifier on Visa Business Cards for details.

Chip on Visa Card

Horizontal Orientation
Vertical Orientation

Requirements
Placement of a chip on a Visa Card is optional. If used, the chip must be placed on the card as follows:

● The chip must be positioned on the front of card in compliance with International Organization for Standardization (ISO) standards as shown in the
illustrations above

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

2.1.16 Chip on Visa cards

2.1.16.A Use of the Word "smart” on Chip Cards

Requirements
If a chip card bears the Visa Flag Symbol, the Visa Brand Mark, the Visa Brand Mark with ELECTRON Identifier or Visa Electron Symbol and the word
“smart,” the word “smart” must appear on the card as follows:

● No more than 4.0 mm away from the chip

● As specified in the creative and style specifications provided by Visa Canada

● The initial letter of the word “smart” must always be a lower case “s”

● Only in black and white

● Without additional words or letters

● Without a trademark denotation (e.g., TM)

Effective 1 October 2010, an Issuer shall be liable for a Transaction in a Card-Present Environment in Canada and in all interregional Transactions
among Visa Canada, Visa Europe and the CEMEA Region, whether or not the Transaction is Chip-initiated, when all of the following conditions have
been met:

● The Transaction takes place at a Compliant Chip Card Reading Device with a Compliant PED

● The Acquirer has complied with all Card acceptance requirements as set out in the Visa International Operating Regulations and the Canada
Operating Regulations

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.17 Cardholder photograph on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.17 Cardholder Photograph on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

A cardholder photograph is a picture of the cardholder on the card that may be additionally used at the point-of-sale to verify the cardholder's identity.

Cardholder Photograph on Visa Card

Requirements
The use of a cardholder photograph on Visa cards is optional. If used, the cardholder photograph must be placed on the card as follows:

● The cardholder photograph may be positioned on the front or the back of the card

● The cardholder photograph must not be placed over the Visa Brand Mark and its clear space area

● The cardholder photograph must not interfere with the card's functional or security features

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.18 Photographic reproduction of the cardholder

signature on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.18 Photographic Reproduction of the Cardholder Signature on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

A photographic reproduction of the cardholder signature may be placed on the front or the back of a card. Placement on the back of the card has
implications on the placement of the manufacturer identification code.

Photographic Reproduction of Cardholder Signature on Visa Card

Requirements
The use of a photographic reproduction of the cardholder signature on Visa cards is optional. If used, a photographic reproduction of a cardholder
signature on a card must meet the following requirements:

Placement Option 1: Front of Card

● The photographic reproduction of the cardholder signature may be placed on the front of card in addition to the requirement for a tamper-evident
Signature Panel on the back of the card. Refer to 2.1.10 Signature Panel on Visa cards for details

● The photographic reproduction of the cardholder signature must not be placed over the Visa Brand Mark and its clear space area

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

Placement Option 2: Back of Card

● If the photographic reproduction of the cardholder signature is placed on the back of the card, this replaces the tamper-evident Signature Panel

● The cardholder signature must be laser-engraved or covered by a chemical-resistant protective overlay

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

● When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code usually placed
underneath the Signature Panel must be placed in the area covered by the magnetic stripe. See 2.1.15 Manufacturer Identification Code on Visa
cards for additional details

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.19 Plus Symbol on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.

GLOBAL
STANDARDS

2.1.19 Plus Symbol on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The Plus® represents a program that allows participants to provide ATM services to cardholders by acting as an issuer, an ATM acquirer, or both.

Plus Symbol Uncontained

The Plus Symbol Uncontained is freestanding and not enclosed in a rectangular field and outline box.

Plus Symbol Contained

The Plus Symbol Contained is enclosed in a rectangular field and outline box.

EXAMPLE: Plus Symbol Placement on Visa Card

Plus Symbol Contained Plus Symbol Uncontained

The Plus Symbol may be displayed on any card from Visa, as long as the issuer is a member of the Plus program and the card has Plus program
capabilities. With Visa approval, the Plus Symbol may also be used on non-Visa cards that meet Plus program requirements.

Requirements
● An issuer wishing to provide ATM access to cardholders through the Plus Network may opt to not display the Plus Symbol, if the following
requirements are met:
Visa Brand Mark must be placed on the front of the card
No other ATM network marks are placed on the card

● Dispute rules and pricing are dependent on the mark on the card

● The Plus Symbol may be placed on the front or back of the card

● The Plus Symbol can be reduced in size and can be no smaller than:
Contained Plus Symbol in a minimum size of 10.15 mm wide and 6.1875 mm high as shown in the illustration above
Uncontained Plus Symbol in a minimum size of 11.25 mm wide and 6.1875 mm high as shown in the illustration above

● The Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on the same card

● The Plus Symbol must be positioned at least 1.6 mm away from any card edge or printed text (such as a customer service number)

● The Plus Symbol must be placed parallel to the horizontal edges of the card

● The uncontained Plus Symbol must be displayed in either Visa Blue, black or white printed at 100% intensity

● The contained Plus Symbol must be displayed in either Visa Blue or black printed at 100% intensity
On a dark background, the outline serves as a non-printing keyline and the background runs up to the edge of the white border

● Use the Visa-provided artwork located in the Logos & Marks area of this site
Do not alter the proportions or the elements of the Plus Symbol in any way

● On a Proprietary Card, the Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on the
same card

ASIA PACIFIC

2.1.19 Plus Symbol on Visa cards

● The Plus Symbol must be placed only on the back of the Visa branded card

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

2.1.19 Plus Symbol on Visa cards

Requirements

● The Plus Symbol must be placed only on the back of the Visa branded card

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.1.20 Quick reference card diagrams and specifications

on Visa Business cards

Visa Business Card

The Visa Business Card is one of the cards in the Visa Commercial
Card product family. It is targeted to meet the needs of small
businesses.
GLOBAL
STANDARDS

2.1.20 Quick Reference Card Diagrams & Specifications

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

● Mini Dove Design Hologram on the Back of Standard Size Cards

● Mini Dove Design Hologram on the Back of Standard Size Contactless/Chip Cards — Horizontal

● Mini Dove Design Hologram on the Back of Standard Size Contactless/Chip Cards — Vertical

● Dove Design Hologram on the Front of Standard Size Cards

Mini Dove Design Hologram on the Back of Standard Size Cards

Horizontal Orientation

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 9.75mm Height of standardized white background for Visa Brand Mark (Staged)
B2 6.095mm Height of Visa Brand Mark (Non-staged)
B3 13.185mm Height of standardized white background for Visa Brand Mark (Staged)
With Visa Business Product Identifier
B4 9.725mm Height of Visa Brand Mark (Non-staged) With Visa Business Product
Identifier
C1 2.00mm Distance from edge of standardized white background for Visa Brand Mark
(Staged without product identifier) to edge of card
C2 2.915mm Distance from edge of Visa Brand Mark (Staged with product identifier and
Non-staged with and without product identifier) to edge of card
D1 2.00mm Distance from edge of Visa Brand Mark (Staged with and without product
identifier and Non-staged with product identifier) to edge of card
D2 4.00mm Distance from Visa Brand Mark (Non-staged without product identifier) to
edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 53.98mm Height of card
I 0.76mm Thickness of card
J 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
K 8.00mm Minimum width of CVV2 area (10.00mm maximum)
L 11.18mm Minimum distance from right edge of signature panel to right edge of card
M 8.00mm Minimum height of signature panel
N 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
O 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
P 12.31mm Height of Mini Dove Design Hologram
Q 16.16mm Width of Mini Dove Design Hologram
R 2.46mm Radius all corners of Mini Dove Design Hologram
S 19.05mm Minimum distance from top edge of card to top of Mini Dove Design
Hologram
T 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
U 3.00mm Distance from left edge of Mini Dove Design Hologram to left edge of card
V 33.00mm Minimum distance from right edge of signature panel to right edge of card
W 3.00mm Distance from right edge of Mini Dove Design Hologram to right edge of
card

All measurements have a tolerance of ± 0.1mm

Mini Dove Design Hologram on the Back of Standard Size Chip/Contactless Cards

Horizontal Orientation
A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 9.75mm Height of standardized white background for Visa Brand Mark (Staged)
B2 6.095mm Height of Visa Brand Mark (Non-staged)
B3 13.185mm Height of standardized white background for Visa Brand Mark (Staged)
With Visa Business Product Identifier
B4 9.725mm Height of Visa Brand Mark (Non-staged) With Visa Business Product
Identifier
C1 2.00mm Distance from edge of standardized white background for Visa Brand Mark
(Staged without product identifier) to edge of card
C2 2.915mm Distance from edge of Visa Brand Mark (Staged with product identifier and
Non-staged with and without product identifier) to edge of card
D1 2.00mm Distance from edge of Visa Brand Mark (Staged with and without product
identifier and Non-staged with product identifier) to edge of card
D2 4.00mm Distance from Visa Brand Mark (Non-staged without product identifier) to
edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 53.98mm Height of card
I 0.76mm Thickness of card
J 10.25mm Distance from left edge of card to left edge of chip contacts
K 19.23mm Distance from right edge of card to top of chip contacts
L 28.55mm Maximum distance from top edge of card to bottom of chip contacts
M 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
N 8.00mm Minimum width of CVV2 area (10.00mm maximum)
O 11.18mm Minimum distance from right edge of signature panel to right edge of card
P 8.00mm Minimum height of signature panel
Q 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
R 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
S 12.31mm Height of Mini Dove Design Hologram
T 16.16mm Width of Mini Dove Design Hologram
U 2.46mm Radius all corners of Mini Dove Design Hologram
V 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
W 3.00mm Distance from left edge of card to left edge of Mini Dove Design Hologram

All measurements have a tolerance of ± 0.1mm

Mini Dove Design Hologram on the Back of Standard Size Chip/Contactless Cards

Vertical Orientation

Vertical Card with Vertical Printing

Inverted Vertical Card with Vertical Printing

Vertical Card Back

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 9.75mm Height of standardized white background for Visa Brand Mark (Staged)
B2 6.095mm Height of Visa Brand Mark (Non-staged)
B3 13.185mm Height of standardized white background for Visa Brand Mark (Staged)
With Visa Business Product Identifier
B4 9.725mm Height of Visa Brand Mark (Non-staged) With Visa Business Product
Identifier
C1 2.00mm Distance from edge of standardized white background for Visa Brand Mark
(Staged without product identifier) to edge of card
C2 2.915mm Distance from edge of Visa Brand Mark (Staged with product identifier and
Non-staged with and without product identifier) to edge of card
D1 2.00mm Distance from edge of Visa Brand Mark (Staged with and without product
identifier and Non-staged with product identifier) to edge of card
D2 4.00mm Distance from Visa Brand Mark (Non-staged without product identifier) to
edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Height of card
H 53.98mm Width of card
I 0.76mm Thickness of card
J 10.25mm Distance from bottom of card to bottom of chip contacts
K 19.23mm Distance from left edge of card to left edge of chip contacts
L 28.55mm Maximum distance from left edge of card to right edge of chip contacts right
edge of chip contacts to right of edge of card
M 10.25mm Distance from top of card to top of chip contacts
N 19.23mm Distance from right edge of chip contacts to right of edge of card
O 28.55mm Maximum distance from left edge of chip contacts to right edge of card
P 4.57mm Minimum distance from edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
Q 8.00mm Minimum width of CVV2 area (10.00mm maximum)
R 11.18mm Minimum distance from right edge of signature panel to right edge of card
S 8.00mm Minimum height of signature panel
T 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
U 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
V 12.31mm Height of Mini Dove Design Hologram
W 16.16mm Width of Mini Dove Design Hologram
X 2.46mm Radius all corners of Mini Dove Design Hologram
Y 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
Z 3.00mm Distance from left edge of Mini Dove Design Hologram to left edge of card

All measurements have a tolerance of ± 0.1mm

Dove Design Hologram on the Front of Standard Size Cards

Horizontal Orientation

Front of Card

Back of Card Without Chip

Back of Card With Chip

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 9.75mm Height of standardized white background for Visa Brand Mark (Staged)
B2 6.095mm Height of Visa Brand Mark (Non-staged)
B3 13.185mm Height of standardized white background for Visa Brand Mark (Staged)
With Visa Business Product Identifier
B4 9.725mm Height of Visa Brand Mark (Non-staged) With Visa Business Product
Identifier
C1 2.00mm Distance from edge of standardized white background for Visa Brand Mark
(Staged without product identifier) to edge of card
C2 2.915mm Distance from edge of Visa Brand Mark (Staged with product identifier and
Non-staged with and without product identifier) to edge of card
D1 2.00mm Distance from edge of Visa Brand Mark (Staged with and without product
identifier and Non-staged with product identifier) to edge of card
D2 4.00mm Distance from Visa Brand Mark (Non-staged without product identifier) to
edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 85.60mm Width of card
I 53.98mm Height of card
J 10.25mm Distance from left edge of card to left edge of chip contacts
K 19.23mm Distance from right edge of card to top of chip contacts
L 28.55mm Maximum distance from top edge of card to bottom of chip contacts
M 20.83mm Width of Dove Design Hologram
N 15.88mm Height of Dove Design Hologram
O 1.59mm Radius all corners of Dove Design Hologram
P 19.05mm Distance from top edge of card to top of Dove Design Hologram
Q 2.00mm Distance from right edge of Dove Design Hologram to right edge of card
R 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
S 8.00mm Minimum width of CVV2 area (10.00mm maximum)
T 3.18mm Minimum distance from right edge of CVV2 area to right edge of card
U 8.00mm Minimum height of signature panel
V 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
W 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
X 11.18mm Minimum distance from right edge of signature panel to right edge of card
Y 11.18mm Minimum distance from right edge of signature panel to right edge of card
with chip

All measurements have a tolerance of ± 0.1mm

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CANADA

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.2 Visa Business Debit Card

Click on the links below for detailed information of each card feature.

Required Elements Optional Elements

Visa Brand Mark and Visa Business Cardholder Photograph

Product Identifier
Photographic Reproduction of
Mini Dove Design Hologram or Dove Cardholder Signature
Design Hologram
Available in: Plus Symbol on Visa cards
Account Number, Expiration Date &
AP CAN CEMEA
Cardholder Name/Identifier
VE LAC US
Bank Identification Number (BIN)
Reference
Visa Business Debit Card Product Name
Quick Reference Card Diagrams &
A Visa Business Debit card is a payment product that Issuer Identification & Information
Specifications
automatically deducts purchase amounts from
Other Marks & Names
cardholder’s business deposit account, similar to
withdrawing cash or writing a check. Visa Business Card Color on Visa Business Debit
Debit cards are frequently used at merchant Cards
locations, such as retail stores, restaurants, gas
Magnetic Stripe
stations and Internet sites.
Signature Panel

Legends
Issuing Options
Click here for additional information Card Verification Value 2 (CVV2)
about product and program options. “VOID” Pattern

Ultraviolet Element

Manufacturer Identification Code

Chip

2.2.1 Visa Brand Mark and Visa Business Product

Identifier on Visa Business Debit Cards
Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

deducts purchase amounts from cardholder’s business deposit
account, similar to withdrawing cash or writing a check. Visa
Business Debit cards are frequently used at merchant locations, such
as retail stores, restaurants, gas stations and Internet sites.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.1 Visa Brand Mark and Visa Business Product Identifier on Visa Business Debit Cards
The Visa Product Brand Standards site does not provide global baseline requirements for using the Visa Brand Mark and Visa Business Product
Identifier on Visa Business Debit Cards. These guidelines cover the requirements in Canada.

The Visa Brand Mark must appear on Visa Business Debit cards in one of the following ways:

● Staged on a standardized white background

● Without the standardized white background (non-staged)

● Staged, with the Visa Business Product Identifier “BUSINESS” underneath

● Non-staged, with the Visa Business Product Identifier “BUSINESS” underneath

Use the Visa-provided artwork located in the Logos and Marks area of this site.

● Do not alter or scale the artwork in any way

● Visa-approved card manufacturers have the artwork and information necessary to incorporate the Visa Brand Mark into the card

Visa Canada Trademark Requirements

Visa Canada has specific trademark requirements that must be followed when using the Visa Brand Mark on its own or within a composite logo.

Example: Visa Brand Mark with * Trademark Denotation on Card

When the Visa Brand Mark is used on cards:

● Use the * symbol as the trademark denotation

● The * symbol must be placed at the upper right corner of the Visa Brand Mark as shown in the above illustration

● Use either Arial or Whitney Medium type style and at 8 points in size to set the * symbol

Visa Brand Mark on Visa Cards

Visa Brand Mark Placement Options
Requirements (Visa Brand Mark)
Visa Brand Mark with Visa Business Product Identifier
Visa Brand Mark with Visa Business Product Identifier Placement Options
Requirements (Visa Brand Mark with Visa Business Product Identifier)
Visa Brand Mark on Back of Card

Visa Brand Mark on Visa Cards

White/Light Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Note: Standardized white background will not be visible on a white card.

Dark Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Visa Brand Mark Placement Options

Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Vertical Orientation

Visa Brand Mark (Staged)

Vertical Card Inverted Vertical Card

Visa Brand Mark (Non-staged)

Vertical Card Inverted Vertical Card

Vertical Orientation with Horizontal Printing

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Requirements (Visa Brand Mark)

The Visa Brand Mark must be placed on the front of a Visa card as follows:

● For horizontal cards, the staged or non-staged mark must be placed in the lower right, upper right or upper left position, as shown in the horizontal
orientation illustrations above

● For vertical cards, the staged or non-staged mark must be placed in the upper left position, or on inverted vertical cards, in the lower right position,
as shown in the vertical orientation illustrations above
For vertical cards with horizontal printing, the Visa Brand Mark must be placed in the lower right, upper right or upper left position, as
shown in the vertical orientation illustrations above (See section 3.1 Unembossed Visa Cards)

● The staged Visa Brand Mark must be positioned 2.0 mm from the two nearest edges of the card, as shown in the illustrations above

● A clear space area, free of text or graphics, must be maintained on all sides of the mark as shown in the illustrations below

● The product name must be placed on all Visa Business Debit cards, as shown in the example below (See section 2.2.5 Product Name on Visa
Business Debit Cards for details)
Visa Brand Mark Clear Space Area

Clear Space Examples

Example: Placement of Product Name

Visa Brand Mark with Visa Business Product Identifier

White/Light Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Note: Standardized white background will not be visible on a white card.

Dark Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Visa Brand Mark with Visa Business Product Identifier Placement

Horizontal Orientation

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Vertical Orientation

Visa Brand Mark (Staged)

Vertical Card Inverted Vertical Card

Visa Brand Mark (Non-staged)

Vertical Card

Inverted Vertical Card

Vertical Orientation with Horizontal Printing

Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Requirements (Visa Brand Mark with Visa Business Product Identifier)

Use the Visa Brand Mark with Visa Business Product Identifier only on a card with Visa Business capabilities. The Visa Brand Mark with Visa
Business Product Identifier must be placed on the front of a Visa card as follows:

● For horizontal cards, in the lower right, upper right or upper left position, as shown in the horizontal orientation illustrations above

● For vertical cards, in the upper left position, or on inverted vertical cards, in the lower right position, as shown in the vertical orientation illustrations
above
For vertical cards with horizontal printing, the staged or non-staged mark with product identifier must be placed in the lower right, upper
right or upper left position, as shown in the vertical orientation illustrations above (See section 3.1 Unembossed Visa Cards)

● The staged and non-staged mark with product identifier must be placed as shown in the illustrations above:
2.0 mm from the top edge of the card when displayed in the upper left or right position, or 2.0 mm from the bottom edge of the card when
displayed in the lower right position
2.915 mm from the left edge of the card when displayed in the upper left position, or from the right edge of the card when displayed in the
upper or lower right position

● The card background must provide sufficient contrast to clearly display the Visa Brand Mark with Visa Business Product Identifier

● A clear space area, free of text or graphics, of 2.0 mm must be maintained on all sides of the mark and product identifier, as shown in the
illustrations below
On the left or right side of the mark that is adjacent to the card edge, clear space must extend to the edge of the card

● The word “Debit” or the product name must be placed on the front of the card to identify it as a debit product, as shown in the examples below
(See section 2.2.5 Product Name on Visa Business Debit Cards for details)

Visa Brand Mark with Visa Business Product Identifier Clear Space Area

Clear Space Examples

Examples: Placement of Debit Identifier or Product Name

Visa Brand Mark on the Back of Card

● The staged Visa Brand Mark for cards (Visa Brand Mark contained within a standardized white background) must be used

● The Visa Brand Mark must be placed along the bottom of the back of card, no closer than 3.0 mm from the edge of the card and always adjacent to
any other Visa-owned marks (e.g., Plus) as shown in the illustration below

● Clear space area, free of text or graphics, of 3.0 mm must be maintained around the Visa Brand Mark. No other ATM or payment marks should
appear inside the minimum clear space

Example: Visa Brand Mark on Back of Card

UNITED STATES

2.2.1 Visa Brand Mark on Visa cards

The Visa Brand Mark on a Visa Card is a stylized depiction of the word "Visa" in Visa Blue and Visa Gold, shown on a standardized white
background.

Visa Brand Mark Placement

Horizontal Orientation
Visa Brand Mark Placement Options

Vertical Orientation

Vertical Card Inverted Vertical Card

Vertical Orientation with Horizontal Printing

Requirements
The Visa Brand Mark must be placed on the front of a Visa Card as follows:

● The Visa Brand Mark must be placed in the lower right position, as shown in the illustration above

● The Visa Brand Mark must be positioned 2.0 mm from the two nearest edges of the card, as shown in the illustration above

● Use the Visa-provided artwork located in the Logos & Marks area of this site

● Visa-approved card manufacturers have the information necessary to incorporate the Visa Brand Mark into the card

● Do not alter or scale the artwork in any way

● A clear space area, free of text or graphics, of 2.0 mm must be maintained on all sides of the mark as shown in the illustration below

Visa Brand Mark Clear Space Area

2.2.2 Mini Dove Design Hologram or Dove Design
Hologram on Visa Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.2 Mini Dove Design Hologram or Dove Design Hologram on Visa Cards
The Visa Product Brand Standards site does not provide global baseline requirements for the Mini Dove or Dove hologram on Visa Business Debit
Cards. These guidelines cover the requirements in Canada.

The Mini Dove Design hologram and the Dove Design hologram feature a dove in flight. The graphics below outline the options for placement on a
standard size Visa card.

Mini Dove Design Hologram or Dove Design Hologram

● A hologram must appear on a Visa card in one of the following placement options:
a Dove Design hologram on the front of a standard size Visa card, or
a Mini Dove Design hologram on the back of a standard size Visa card

● The Mini Dove Design hologram or Dove Design hologram can be gold or silver

2.2.2.A Mini Dove Design Hologram on Visa Cards

Mini Dove Design Hologram Size

Mini Dove Design Hologram on Back of Standard Size Visa Card With Chip
Requirements for Mini Dove Design Hologram on Standard Size Visa Cards

A hologram is required on standard size Visa cards. When the Mini Dove Design hologram is used, the following requirements must be met:

● Only use a Mini Dove Design hologram on the back of a standard size Visa card

● The Mini Dove Design hologram must be placed within the zone indicated by the dashed line, as shown in the illustrations above

● If a Mini Dove Design hologram is used on the back of a Visa card, do not use a hologram on the front of the Visa card

● Cards that are vertically oriented on the card front use the same guidelines as above; the back of the card is always horizontally oriented

2.2.2.B Dove Design Hologram on Visa Cards

Dove Design Hologram Size

Visa Card with Dove Design Hologram

Requirements for Dove Design Hologram on Standard Size Visa Cards

A hologram is required on standard size Visa cards. When the Dove Design hologram is used, the following requirements must be met:

● The Dove Design hologram must be positioned on the front of Visa cards as shown above

● Only use the Dove Design hologram on the front of a standard size Visa card

● A Mini Dove Design hologram must not be used on the front of a standard size Visa card
● If a Dove Design hologram is used on the front of a Visa card, do not use a hologram on the back of the Visa card

● Use the Dove Design hologram for horizontal card designs only
Vertical cards may only use the Mini Dove Design hologram on the back of the card

UNITED STATES

2.2.2 Mini Dove Design Hologram or Dove Design Hologram on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the US
area. Use this specific information in conjunction with the global standards.

The Mini Dove Design hologram and the Dove Design hologram feature a dove in flight. The graphics below outline the options for placement on a
standard size Visa Card.

Mini Dove Design Hologram or Dove Design Hologram

● The Mini Dove Design hologram or Dove Design hologram can be gold or silver

2.2.2.A Mini Dove Design Hologram on Visa cards

Mini Dove Design Hologram Size

Mini Dove Design Hologram on Back of Standard Size Visa Card Without Chip

Mini Dove Design Hologram on Back of Standard Size Visa Card With Chip

Horizontal Orientation
Vertical Orientation

● Only use a Mini Dove Design hologram on the back of a standard size Visa Card

● The Mini Dove Design hologram must be placed within the zone indicated by the dashed line, as shown in the illustrations above

● If a Mini Dove Design hologram is used on the back of a Visa Card, do not use a hologram on the front of the Visa Card

2.2.2.B Dove Design Hologram on Visa cards

Dove Design Hologram Size

Visa Card with Dove Design Hologram

Requirements for Dove Design Hologram on Standard Size Visa cards

A hologram is required on standard size Visa cards. When the Dove Design hologram is used, the following requirements must be met:

● The Dove Design hologram must be positioned on the front of Visa cards as shown above

● Only use the Dove Design hologram on the front of a standard size Visa Card

● A Mini Dove Design hologram must not be used on the front of a standard size Visa Card

● If a Dove Design hologram is used on the front of a Visa Card, do not use a hologram on the back of the Visa Card

● Use the Dove Design hologram for horizontal orientation card designs only
Vertical orientation cards may only use the Mini Dove Design hologram on the back of the card

2.2.3 Account Number, Expiration Date & Cardholder

Name/Cardholder Identifier on Visa Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.3 Account Number, Expiration Date & Cardholder Name/Cardholder Identifier on Visa Cards
The Visa Product Brand Standards site does not provide global baseline requirements for the account number, expiration date & cardholder name/ID
on Visa Business Debit Cards. These guidelines cover the requirements in Canada.
2.2.3.A Requirements for Embossed Elements

The account number, expiration date and cardholder name/identifier must be placed on the card as follows:

● A Visa-allowed embossing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A color that contrasts with the card background color must be used

● Do not emboss into the Visa Brand Mark and its clear space area

● The account number, expiration date and cardholder name/identifier must not interfere with the card's functional or security features

Please see section 3.0 Issuing & Product Offering Options for account number, expiration date and cardholder name/cardholder identifier requirements
for unembossed Visa cards.

Account Number, Expiration Date and Cardholder Name on Visa Cards with Lower Marks

Horizontal Orientation

Vertical Orientation

Account Number, Expiration Date and Cardholder Name on Visa Cards with Upper Marks

Horizontal Orientation Vertical Orientation

Location Description
A Left edge of card to centerline of first number of account number
B Maximum centerline width for account number
C Maximum height of account number line
D Centerline of account number to bottom of card
E Space for each account number character or blank space
F Maximum width of characters in account number
G Minimum distance from left edge of card to centerline of first embossed character
on lines S1, S2 and S3
H Maximum centerline width of embossed characters on lines S1, S2 and S3 on a
horizontal Visa card with the Visa Brand Mark in the lower position
I Height of lines S1, S2 and S3
J Distance between bottom edge of card and bottom of line S1
K Distance between bottom edge of card and centerline of S1, S2 and S3
L Space for each cardholder name or expiration date character
M Maximum centerline width of embossed characters on lines S1, S2 and S3 on a
horizontal card with the Visa Brand Mark in the upper position or on a vertical Visa
card
N Height of card
O Width of card

2.2.3.A.1 Requirements for Account Number

The account number is an issuer-assigned number that identifies an account in order to post a transaction. The account number must be placed on
the card as follows:

● The full 16-digit account number must be embossed on the front of card, as shown in the illustrations above

2.2.3.A.2 Requirements for Expiration Date

● The expiration date must be embossed on the front of card on line S2 or S3, as shown in the illustrations above
The embossed expiration date must be vertically centered on line S2 or S3
Do not emboss the expiration date closer than 1.6 mm from the embossed account number
The expiration date must be embossed in one of the formats listed below in TABLE: FORMATS FOR EMBOSSING DATES
If effective dates are used in addition to the expiration date, they must be embossed to the left of the expiration date, on the same line and in
the format specified below in TABLE: FORMATS FOR EMBOSSING DATES
For cards without a cardholder name, an expiration date that is less than 5 years from date of issuance must be used

● The expiration date of proprietary services on a card, if applicable, must not exceed the card's expiration date.

TABLE: FORMATS FOR EMBOSSING DATES

2.2.3.A.3 Requirements for Cardholder Name/Cardholder Identifier

● The cardholder name/identifier must be embossed on the front of card on line S1 or S2, as shown in the illustrations above
Vertically center the embossed cardholder name or cardholder identifier on line S1 or S2

Options

The following items may also be embossed on lines S1 or S2, provided they do not interfere with the Visa Brand Mark and its clear space area, or
with the card's functional or security features:

● Individual or corporate account names

● Words that indicate an account classification, type, service description, or other information associated with the card (e.g., type of bank account,
VIP status, name of a company)

● Characters that identify an account or provide security identification

● A trade name of a non-member (e.g., co-branding partner or affinity entity)

UNITED STATES

2.2.3 Account Number, Expiration Date & Cardholder Name/Cardholder Identifier on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the US
area. Use this specific information in conjunction with the global standards.

2.2.3.A Requirements for Embossed Elements

The account number, expiration date and cardholder name/identifier must be placed on the card as follows:

● A Visa-allowed embossing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A color that contrasts with the card background color must be used

● Do not emboss into the Visa Brand Mark and its clear space area

● The account number, expiration date and cardholder name/identifier must not interfere with the card's functional or security features

Please see section 3.0 Issuing & Product Offering Options for account number, expiration date and cardholder name/cardholder identifier requirements
for Unembossed Visa cards.

Account Number, Expiration Date and Cardholder Name on Visa cards with Lower Marks

Horizontal Orientation
Vertical Orientation

Account Number, Expiration Date and Cardholder Name on Visa cards with Upper Marks

Horizontal Orientation

Vertical Orientation
Location Description
A Left edge of card to centerline of first number of account number
B Maximum centerline width for account number
C Maximum height of account number line
D Centerline of account number to bottom of card
E Space for each account number character or blank space
F Maximum width of characters in account number
G Minimum distance from left edge of card to centerline of first embossed character
on lines S1, S2 and S3
H Maximum centerline width of embossed characters on lines S1, S2 and S3 with
the Visa Brand Mark in the lower position
I Height of lines S1, S2 and S3
J Distance between bottom edge of card and bottom of line S1
K Distance between bottom edge of card and centerline of S1, S2 and S3
L Space for each cardholder name or expiration date character
N Height of card
O Width of card

2.2.3.A.1 Requirements for Account Number

The account number is an issuer-assigned number that identifies an account in order to post a transaction. The account number must be placed on
the card as follows:

● The full 16-digit account number must be embossed on the front of card as shown in the illustrations above

2.2.3.A.2 Requirements for Expiration Date

● The expiration date must be embossed on the front of card on line S2 or S3 as shown in the illustrations above, depending on placement of the
Visa Brand Mark
The embossed expiration date must be vertically centered on line S2 or S3
Do not emboss the expiration date closer than 1.6 mm from the embossed account number
The expiration date must be embossed in one of the formats listed below in TABLE: FORMATS FOR EMBOSSING DATES
If effective dates are used in addition to the expiration date, they must be embossed to the left of the expiration date, on the same line and in
the format specified below in TABLE: FORMATS FOR EMBOSSING DATES
For cards without a cardholder name, an expiration date that is less than 5 years from date of issuance must be used

● The expiration date of proprietary services on a card, if applicable, must not exceed the card's expiration date

TABLE: FORMATS FOR EMBOSSING DATES

Type of Date Format
CUSTOMER SINCE YYYY or YY
MEMBER SINCE YYYY or YY
VALID DATES MM/YY or MM/DD/YY
VALID FIRST DAY O MM/YY
VALID FROM MM/YY or MM/DD/YY
EXPIRATION DATE MM/YY
GOOD THRU MM/YY
VALID THRU MM/YY
GOOD THRU LAST DAY OF MM/YY

2.2.3.A.3 Requirements for Cardholder Name/Cardholder Identifier

● The cardholder name/identifier must be embossed and vertically centered on the front of card on line S1 or S2 as shown in the illustrations above,
depending on placement of the Visa Brand Mark

● Individual or corporate account names

● Words that indicate an account classification, type, service description, or other information associated with the card (e.g., type of bank account,
VIP status, name of a company)

● Characters that identify an account or provide security identification

● A Trade Name of a non-member (e.g., co-branding partner or affinity entity)

2.2.4 Bank Identification Number (BIN) on Visa Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.4 Bank Identification Number (BIN) on Visa cards

The Visa Product Brand Standards site does not provide global baseline requirements for BIN on Visa Business Debit Cards. These guidelines cover
the requirements in Canada.

Four-Digit BIN
Requirements

A BIN must be printed on the card as follows:

● Only the first 4 digits of the BIN must be printed on the front of card, positioned below the account number, as shown in the illustrations above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

● Cards with designs that are vertically oriented use the same guidelines as above

UNITED STATES

2.2.4 Bank Identification Number (BIN) on Visa cards

Four-Digit BIN

Horizontal Orientation Vertical Orientation

Requirements
A BIN must be printed on the card as follows:

● Only the first 4 digits of the BIN must be printed on the front of card, positioned below the account number as shown in the illustration above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.2.5 Product Name on Visa Business Debit Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.5 Product Name on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the product name on Visa Business Debit Cards. These
guidelines cover the requirements in Canada.

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business Debit.

Visa Business Debit Card

Example: Placement of Product Name

Requirements

The product name must be used on all Visa Business Debit cards. The product name must be placed on the card as follows:

● Use the Visa Business Debit product name only on a card with Visa Business Debit capabilities

● The Visa Business Debit product name must be clearly and readily legible

● Use a minimum type size of 6 points

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area

● On Visa Business Debit cards, use one of the following product names:
Visa Business Debit, Visa Business Debit Card, Business Debit
The French product names for Visa Business Debit cards include:
❍ Affaires Débit
❍ Visa Affaires Débit
❍ Carte d’Affaires Débit

Options

● When using the Visa Brand Mark with Visa Business Product Identifier on the card, the word “DEBIT” must appear on the front of the card in one
of the following ways:
As a separate identifier, placed in the issuer identification area of the card, at a minimum 11-point type size, in all capital letters, in any
typeface, as shown in the example below
As part of the program or product name, as shown in the example below

● When issuing a card in the French language, issuers must use the word “DÉBIT” as the French equivalent of the word “DEBIT”

Examples: Debit Identifier or Product Name

UNITED STATES

2.2.5 Product Name on Visa cards

The product name is a name for the card program platform being offered by an issuer to a cardholder; for example, Visa Business Check card. A
product name must be used on all Visa Business Check cards.

Note: As of March, 2009 Visa will be using the term “Visa Debit” in its marketing and advertising messages in place of the term “Visa Check Card”.
Issuers are not required to reissue plastics as a result of this change as both “Visa Check Card” and “Visa Debit Card” refer to the type of Visa Card
that accesses funds from a checking account.

Visa Business Check Card

Requirements
The product name must be placed on the card as follows:

● The product name must be used only on a card with the capabilities assigned to that product name

● The product name must be placed on the front of the card

● The product name must be used with a minimum type face of 1/16 inches in height in any type style

● Use a font style with a minimum type size of 6 points

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not print into the Visa Brand Mark and its clear space area

● On Visa Business Check cards, use one of the following product names:
Visa Business Check, Visa Business Check Card, Business Check Card, Business Check

2.2.6 Issuer Identification & Information on Visa Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA
2.2.6 Issuer Identification & Information on Visa cards
The Visa Product Brand Standards site does not provide global baseline requirements for Issuer Identification & Information on Visa Business Debit
Cards. These guidelines cover the requirements in Canada.

2.2.6.A Issuer Identification on Visa Cards

Requirements

The issuer identification must be placed on the Visa card as follows:

● The issuer name and/or logo must appear once, either on the card front or on the back of the card
The issuer name and/or logo must not be placed over the Visa Brand Mark and its clear space area

2.2.6.A.1 Member Marks and Owners

The following regulations apply to Member marks, trade names, and designs on cards bearing the Visa-Owned Marks:

● Marks, trade names and designs associated exclusively with the services of a particular Member are permitted

● A Member may use, in the issuer identification area and/or on the back of a card, any trade name or mark that is owned by the Member and which
identifies a business carried on by the Member, provided that the Member issuing cards and proposing to use a trade name or mark in place of the
Member’s full legal name has submitted the Alternate Name Request Form (Exhibit CAN-6) to Visa Canada and has received the approval of Visa
Canada

● With the prior written consent of Visa Canada, any other Member marks, trade names or designs are permitted

● A Member may continue to use marks, trade names and designs that were in use on its cards bearing any of the Visa-owned marks on 16 April
1980

2.2.6.B Other Issuer Information on Visa Cards

Requirements

● Issuers may use a proprietary program name on the front of the card with or without their name included
If the issuer name is not included on the front of the card, it must appear on the back of the card

● Do not issue a Visa card bearing the trade name or mark of any entity that is competitive with Visa or with a Visa-owned program

UNITED STATES

2.2.6 Issuer Identification & Information on Visa cards

This section discusses requirements and options when working with issuer marks and names and other issuer information on Visa cards.

2.2.6.A Issuer Identification on Visa cards

Requirements
The issuer identification must be placed on the Visa Card as follows:

● The issuer name and/or logo must appear once, either on the card front or on the back of the card
The issuer name and/or logo must not be placed over the Visa Brand Mark and its clear space area

2.2.6.B Telephone Number On Visa Business Check Cards

All Visa Business Check cards must feature a customer service telephone number.

Requirements
● The customer service telephone number must appear on the back of the card

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features

2.2.6.C Other Issuer Information on Visa cards

● Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program

2.2.7 Other Marks and Names on Visa Business Debit

Cards
Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.7 Other Marks and Names on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for other marks & names on Visa Business Debit Cards. These
guidelines cover the requirements in Canada.

2.2.7.A Visa-Owned Marks on Visa Cards

2.2.7.A.1 The Visa Brand Name on Visa Cards

Requirements

● The Visa Brand name can be used on the front of a Visa card only when it is:
Part of a Visa product name (for example, Visa Business Debit)
Used only as a term "Visa Card" when used in conjunction with an issuer's product name (e.g., issuer name or issuer product name +
"Visa Card")
Used with the Olympic marks, logos, designations, and authenticating statements as specified in the current Visa Olympic Toolkit

2.2.7.A.2 Trademark Denotation Symbols

Display of a Visa-owned mark on cards, websites, or printed marketing materials may require the use of a registration symbol (e.g., ®) to denote
registered trademark status. Each country has its own laws for whether the use of trademark denotation symbols is required or optional;
requirements are subject to change.

2.2.7.B Non-Visa-Owned Marks and Other Language on Visa Cards

2.2.7.B.1 Permitted Use of Non-Visa-Owned Marks on Visa Cards

● Certain trade names, including those of an issuer, an issuer's holding company, or an issuer's agent may appear on a Visa card as long as it does
not interfere with the Visa Brand Mark and its standardized white background, or with the functional or security features of the card

● With the exception of marks owned by entities deemed to be competitive by Visa, the following marks and language may appear on a Visa cards:
A Trade Name or mark of a non-issuer (e.g. co-branding partner or affinity entity) can be placed on the back of a Visa card if the issuer
Trade Name or mark is used on the front of card
Words that indicate an account classification, type, service description, or other information associated with the card (e.g., type of bank
account, VIP status, name of a company)
Characters that identify an account or provide security identification

● For chip cards bearing the Plus Symbol, Visa may make an exception to the prohibited use of a competitor mark on a card

● Do not include advertising, promotional, or other language on a Visa card, unless it is an integral part of the identification of the issuer's
organization

● With prior written consent from Visa, a Visa card may display:
Marks associated with proprietary, local, regional, national, or multinational services that are not competitive to Visa
Marks that identify the services of the issuer or trade names that identify the issuer, in any color

● Only issue a Visa card with political designations if prior written consent of Visa has been provided

When using Olympic marks, designations, and authenticating statements, comply with official requirements including those in the current Visa Olympic
Toolkit.

2.2.7.B.3 FIFA Marks

When using FIFA marks, designations and authenticating statements, comply with official requirements, including those in the current Visa Football
Toolkit.

2.2.7.B.4 Prohibited Use of Marks

● If the card bears the Plus Symbol, also do not use:

Cirrus
JCB

● Do not Issue a Visa Card with a Trade Name or mark that is confusingly similar to a Visa-Owned Mark

● Do not emboss or print the name of a geographic location on a Visa card, unless it's part of a legend (for example "VALID ONLY IN (COUNTRY)")

● All Issuers must ensure that the card design and image content of all Visa cards do not contain the appearance of subjects such as, but not limited
to the following on apparel, banners, signs, etc., in either the foreground or background of the photograph:
Political or religious imagery which is offensive to cultural values
Illegal groups
Socially unacceptable groups
Provocative or sexual material, and/or
Material which may result in non-acceptance or other problems at point-of-sale

2.2.7.C Trademark Placement

Schedules to identify the current trademarks of Visa International Service Association and the Association are updated on a regular basis and are
available from the Association upon request.

Whenever possible, the Visa-Owned Marks should be identified by the symbol (®)
marks, or an asterisk (*) or another symbol. The symbol used to identify the Visa-Owned Mark must always be used in its most prominent position.

2.2.7.D Prohibition

Notification or legends in any form must not appear on any of the following:

● Merchant decals

● Decal representations

● Card representations

2.2.7.E Non-Member Marks

Marks of the Interac Association

The marks of the Interac Association may appear on the back of a card provided such marks do not interfere with and are not placed on top of either
or both of the:

● Signature panel

● Magnetic stripe

2.2.7.F Affinity Card Program and Co-Branded Card Program Designs

Requirements for Affinity Card Design

● General Member identification must appear in the issuer identification area on the front of the card, unless the Visa Affinity card is a prepaid card
or a commercial card
Where it is required, the General Member identification must be clearly and readily legible and occupy a surface area of at lease 180 square
millimeters.

● The following must not be used on a Visa Affinity card:

The name, trade name or mark of an entity other than the non-Member identification, except:
❍ Visa-owned marks
❍ Marks owned directly (i.e., not through subsidiaries or affiliates) by the Member which identify a business carried on by the Member
❍ Marks owned by or licensed to the General Member that are used as General Member identification
❍ Marks owned by, or licensed to, non-members that use the mark as non-member Identification
❍ With the approval of Visa, marks owned by, or licensed to, non-members that are associated with the non-member and relate to a
product, program or service being offered in connection with the Affinity Card Program
Non-member promotional, marketing, or advertising language must not appear on a Visa Affinity card

● Background color requirements for a Visa Affinity card are as specified in the Card Color section

Options

● Photographs or illustrations of a non-member product or service, whether branded or not, may be used on the front or back of the card, subject to
approval by Visa Canada
● A non-member URL or domain name may appear on the back of a Visa Affinity card

UNITED STATES

2.2.7 Other Marks & Names on Visa cards

This section discusses requirements and options when working with marks and names.

2.2.7.A Visa-Owned Marks on Visa cards

2.2.7.A.1 The Visa Brand Name on Visa cards
Requirements
● The Visa Brand name can be used on a Visa Card only when it is:
Part of a Visa product name (for example, Visa Business Check card)
Used only as a term “Visa Card” when used in conjunction with an issuer's product name (e.g., issuer name or issuer product name +
“Visa Card”)
Used with the Olympic marks, logos, designations, and authenticating statements as specified in the current Visa Olympic Toolkit

2.2.7.A.2 Trademark Denotation Symbols

2.2.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.2.7.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards
● Issuer hereby certifies that it is authorized to use on its cards, payment devices, marketing materials and promotional activities (collectively, the
"Materials") all trademarks, service marks, trade names, patents, trade secrets, and copyrights (collectively, "Third Party IP") that appear within the
Materials. Third Party IP may include but is not limited to names, marks, logos, designs, slogans, patented technology, inventions, card designs,
pictures, photos, works of authorship, or any other protected right or asset

● Certain trade names, including those of an issuer, an issuer's holding company, or an issuer's agent may appear on a Visa Card as long as it does
not interfere with the Visa Brand Mark and its standardized white background, or with the functional or security features of the card

● For chip cards bearing the Plus Symbol, Visa may make an exception to the prohibited use of a competitor mark on a card

● Do not include advertising, promotional, or other language on a Visa Card, unless it is an integral part of the identification of the issuer's
organization

● Only issue a Visa Card with political designations if prior written consent from Visa has been provided

2.2.7.B.2 Olympic Marks

When using Olympic marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Olympic
Toolkit.

2.2.7.B.3 FIFA Marks

When using FIFA marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Football
Toolkit.

2.2.7.B.4 Prohibited Use of Marks

● Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program (e.g., the Plus
Program), including but not limited to the following companies and their subsidiaries or affiliates:
American Express Company
❍ An issuer participating in the Cirrus network as of March 31, 2010, may continue to do so under the following conditions
❍ The Issuer must not extend its use of the Cirrus Wordmark or functionality beyond the existing debit, credit, or prepaid Card
product types or Visa Card Programs participating in the Cirrus network on 31 March 2010.
❍ The Issuer must not allow the Cirrus Wordmark and functionality to continue on a Visa Card Program obtained through a merger
or an acquisition.
❍ When appearing on a Visa Card, the Cirrus Wordmark must appear on the back of the Visa Card
MasterCard Worldwide
Discover Financial Services (A variance to this requirement applies in the U.S. for Visa cards bearing the Pulse mark and cards bearing the
Plus Symbol.)

2.2.7.C Affinity/Co-Branded Cards

Requirements
● The primary appearance of the name and/or logo of the affinity group must be printed within the issuer identification area of the card

● The name and/or logo of the affinity group may appear in any color that provides sufficient contrast to the background color

● The affinity group name may be embossed on the 4th line (or S1 line) of embossing

2.2.8 Card Color on Visa Business Debit Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.8 Card Color on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for card color on Visa Business Debit Cards. These guidelines
cover the requirements in Canada.

Requirements

Any background color may be used on a Visa Business Debit Card except for the following limitation:

● Do not use a gold color on a Visa Business Debit Card that does not have Gold program capabilities, unless the color is part of the Trade Name or
marks of the issuer or the issuer’s co-branding partner

UNITED STATES

Please refer to the Global Standards tab for requirements.

2.2.9 Magnetic Stripe on Visa Business Debit Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.9 Magnetic Stripe on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the magnetic stripe on Visa Business Debit Cards. These
guidelines cover the requirements in Canada.

The magnetic stripe on a card contains the necessary information to complete a transaction.

A magnetic stripe must be present on all Visa cards.

Magnetic Stripe on Visa Card

Note: All measurements have a tolerance of ± 0.1mm

Requirements

● The magnetic stripe must be placed on the back of a Visa Card per International Organization for Standardization (ISO) standards in the upper
position of the card as shown in the illustration above.

● Cards that are vertically oriented on the card front use the same guidelines as above; the back of the card is always horizontally oriented

UNITED STATES

2.2.9 Magnetic Stripe on Visa cards

A magnetic stripe must be present on all Visa cards.

Magnetic Stripe on Visa Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Magnetic Stripe on Visa Card with Chip

Horizontal Orientation Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

2.2.10 Signature Panel on Visa Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.10 Signature Panel on Visa cards

The Visa Product Brand Standards site does not provide global baseline requirements for the Signature Panel on Visa Business Debit Cards. These
guidelines cover the requirements in Canada.

The length of the Signature Panel will be in part determined by the choice and placement of the hologram and the CVV2 and by the presence of a chip
on the card.

See 2.2.2 Mini Dove Design Hologram or Dove Design Hologram on Visa Cards and 2.2.12 Card Verification Value 2 (CVV2) on Visa Cards for more
information on hologram and CVV2 placement specifications.

Signature Panel on Visa Card with Chip

Note: All measurements have a tolerance of ± 0.1mm

Requirements (Standard Visa-Designed Signature Panel)

The Signature Panel must be placed on the card as follows:

● The Signature Panel must be placed on the back of the card as shown in illustration above

● The minimum height of the Signature Panel must equal 8.0 mm

● The Signature Panel must be placed a minimum of 25.0 mm from the bottom edge of the card

● The Signature Panel must not interfere with the card's functional or security features

● Other marks, legends, or printed information (e.g., ATM marks or customer service contact information) must not interfere with the Signature Panel

● Cards that are vertically oriented on the card front use the same guidelines as above; the back of the card is always horizontally oriented

Requirements (Customized Signature Panel)

A customized Signature Panel must comply with the following requirements:

● Tamper-evident Signature Panel material must be used

● Do not feature competitive brands or their design elements in the customized Signature Panel design

● Do not use the Visa Brand name, Visa Brand Mark, or its design elements

● Do not use a design that denigrates the Visa brand, as determined by Visa

● Original artwork of the Visa-approved custom design must be submitted directly to a signature panel manufacturer for production

● The customized Signature Panel must be placed on the card per the requirements for the standard Visa-designed Signature Panel, as specified in
Requirements (Standard Visa-Designed Signature Panel) above

UNITED STATES

2.2.10 Signature Panel on Visa cards

As shown in the illustrations below, the length of the Signature Panel will be in part determined by the choice of CVV2 placement and by the presence
of a chip on the card.

See 2.2.12 Card Verification Value 2 (CVV2) on Visa cards for more information on CVV2 placement specifications.

Signature Panel on Visa Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Signature Panel on Visa Card with Chip

Horizontal Orientation

Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

Requirements (Standard Visa-Designed Signature Panel)

The Signature Panel must be placed on the card as follows:

● The Signature Panel must be placed on the back of the card as shown in illustrations above

● The minimum height of the Signature Panel must equal 8.0 mm

● The Signature Panel must be placed a minimum of 25.0 mm from the bottom edge of the card

● The Signature Panel must not interfere with the card's functional or security features

● Other marks, legends, or printed information (e.g., ATM marks or customer service contact information) must not interfere with the Signature Panel
Requirements (Customized Signature Panel)
An issuer may choose to use a customized Signature Panel. Visa approval must be obtained on the customized Signature Panel design prior to its
production. A customized Signature Panel is designed and produced by an issuer, submitted to Visa for approval and produced by a Visa-approved
vendor.

A customized Signature Panel must comply with the following requirements:

● Tamper-evident Signature Panel material must be used

● Color values must be used that will allow the cardholder signature to be legible. Legibility will be determined at the discretion of Visa
Light colors such as yellow, gold, and orange should never exceed a 50% value of the color
Medium to dark colors such as red, blue, and green should never exceed a 30% value of the color

● Do not feature competitive brands or their design elements in the customized Signature Panel design

● Do not use the Visa Brand name, Visa Brand Mark, or its design elements

● Do not use a design that denigrates the Visa brand, as determined by Visa

● Original artwork of the Visa-approved custom design must be submitted directly to a Signature Panel manufacturer for production

2.2.11 Legends on Visa Business Debit Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.11 Legends on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for legends on Visa Business Debit Cards. These guidelines
cover the requirements in Canada.

2.2.11.A AUTHORIZED SIGNATURE Legend on Visa Cards

The “AUTHORIZED SIGNATURE” legend is used to indicate where the cardholder signature must appear on the card.

EXAMPLE: AUTHORIZED SIGNATURE Legend on Visa Card

Requirements

The legend “AUTHORIZED SIGNATURE” or equivalent language must be positioned on the card as follows:

● The legend must be printed above or below the Signature Panel. Example placements are shown in the illustration above

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

● Cards that are vertically oriented on the card front use the same guidelines as above; the back of the card is always horizontally oriented

2.2.11.B VALID ONLY IN (COUNTRY) Legend on Visa Cards

The “VALID ONLY IN (COUNTRY)” legend must be used on all cards that are issued for domestic transactions only.

EXAMPLE: VALID ONLY IN (COUNTRY) Legend

Requirements

Place the “VALID ONLY IN (COUNTRY)” legend on the card as follows:

● The legend “VALID ONLY IN (COUNTRY)” must be printed on the front of card

● The legend must be printed in the English language

● A sans serif type style with a type size of 6-10 points must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features

Options

● In addition to the English language version, the local language equivalent of the “VALID ONLY IN (COUNTRY)” legend may appear on the car

2.2.11.C VALID DATES and Related Legends on Visa Cards

● MONTH/YEAR

● GOOD THRU LAST DAY OF

● VALID FIRST DAY OF

● VALID FROM

● VALID DATES

● CUSTOMER SINCE

● MEMBER SINCE

● VALID THRU

● GOOD THRU

● EXPIRES END

EXAMPLE: VALID DATES and Related Legends on Embossed Visa Card

Requirements

The legends must be placed on the card as follows:

● The legend must be placed above, below or beside the expiration date, as shown in the illustrations above

● 4- to 6-point Helvetica type font must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card’s functional or security features

UNITED STATES

2.2.11 Legends on Visa cards

These sections stipulate the specifications for legends on Visa Business Check cards.

2.2.11.A AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa cards
The “AUTHORIZED SIGNATURE” and “NOT VALID UNLESS SIGNED” legends are used to indicate where the cardholder signature must appear on the
card.

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card Without Chip

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card With Chip

Horizontal Orientation Vertical Orientation

Requirements
The legends “AUTHORIZED SIGNATURE” and “NOT VALID UNLESS SIGNED” must be positioned on the card as follows:

● The legends must be printed above, below or beside the Signature Panel. Example placements are shown in the illustrations above

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.2.11.B VALID ONLY IN (COUNTRY) Legend on Visa cards

The "VALID ONLY IN (COUNTRY)" legend must be used on all cards that are issued for domestic transactions only.

EXAMPLE: VALID ONLY IN (COUNTRY) Legend

Horizontal Orientation Vertical Orientation

Requirements
Place the "VALID ONLY IN (COUNTRY)" legend on the card as follows:

● The legend "VALID ONLY IN (COUNTRY)" must be printed on the front of card

● The legend must be printed in the English language

● A sans serif type style with a type size of 6-10 points must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features

● In addition to the English language version, the local language equivalent of the "VALID ONLY IN (COUNTRY)" legend may appear on the card

2.2.11.C VALID DATES and Related Legends on Visa cards

Expiration Date is required on a Visa Card. There are a number of legends that may be used to indicate the valid date(s) of a Visa Card. The use of
any one of the following printed legends (or their equivalent language) is optional on a Visa Card:

● MONTH/YEAR

● GOOD THRU LAST DAY OF

● VALID FIRST DAY OF

● VALID FROM

● VALID DATES

● CUSTOMER SINCE

● MEMBER SINCE

● VALID THRU

● GOOD THRU

● EXPIRES END

EXAMPLE: VALID DATES and Related Legends on Embossed Visa Card

Horizontal Orientation Vertical Orientation

Requirements
Expiration Date is required on a Visa Card. The legends must be placed on the card as follows:

● The legend must be placed above, below or beside the expiration date, as shown in the illustration above

● 4- to 6-point Helvetica type font must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card’s functional or security features

2.2.12 Card Verification Value 2 (CVV2) on Visa Business

Debit Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.12 Card Verification Value 2 (CVV2) on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the CVV2 on Visa Business Debit Cards. These guidelines
cover the requirements in Canada.

The CVV2 is a 3-digit number printed on a card for security purposes. Visa allows two options for placement of the CVV2: 1) directly on the card
plastic in the standard white area to the right of the signature panel or 2) on the signature panel. The first option improves the durability of the CVV2
feature on the card and is the Visa recommended solution.

CVV2 Placement Option 1

CVV2 Placement Option 2

Requirements

The 3-digit CVV2 must be placed on the card as follows:

Placement Option 1

● The CVV2 must be printed directly onto the card plastic, on the standard white area to the right of the Signature Panel, as shown in the Option 1
illustration above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● Use the existing standard for type style and point size (which is automatically applied by the Visa-approved card manufacturer) or, with approved
vendor and Visa approval, use a sans serif type style in reverse italics with a minimum size of 9 points

● Cards that are vertically oriented on the card front use the same guidelines as above; the back of the card is always horizontally oriented

Placement Option 2

The CVV2 must be printed directly onto the Signature Panel as shown in the Option 2 illustration above

UNITED STATES

2.2.12 Card Verification Value 2 (CVV2) on Visa cards

The CVV2 is a 3-digit number printed on a card for security purposes. The CVV2 is placed directly on the card plastic in the standard white area to
the right of the Signature Panel.

CVV2 Placement Without Chip

CVV2 Placement With Chip

Horizontal Orientation
Vertical Orientation

Requirements
The 3-digit CVV2 must be placed on the card as follows:

● The CVV2 must be printed directly onto the card plastic, in the standard white area to the right of the Signature Panel as shown in the illustrations
above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● Use the existing standard for type style and point size (which is automatically applied by the Visa-approved card manufacturer) or, with approved
manufacturer and Visa approval, use a sans serif type style in reverse italics with a minimum size of 9 points

2.2.13 “VOID”/Security Code Pattern on Visa Business

Debit Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA
2.2.13 “VOID”/Security Code Pattern on Visa Business Debit Cards
The Visa Product Brand Standards site does not provide global baseline requirements for the “VOID”/security code pattern on Visa Business Debit
Cards. These guidelines cover the requirements in Canada.

The “VOID”/security code pattern is composed of the word “VOID” printed in a repetitive pattern, the manufacturer Visa security code, and the
manufacturer country code printed directly on the card plastic and covered by the signature panel. The “VOID”/security code pattern is an additional
security feature on the card and is only visible if the tamper-evident signature panel covering the pattern is damaged or removed.

“VOID” Pattern Placement

Requirements

The “VOID”/security code pattern must be placed on the card as follows:

● The “VOID” pattern must be printed on the back of the card directly onto the plastic core in the area covered by the signature panel

● The pattern must be positioned a minimum of 2.0 mm within the edges of the signature panel area as shown in the illustration above

● The “VOID” pattern must be printed in all capital letters using a sans serif type style with a minimum type size of 6 points

● A color that contrasts with the card background color must be used

● The manufacturer identification code must be printed near or within the “VOID” pattern

Options

● The “VOID”/security code pattern is not applicable when a photographic reproduction of a cardholder signature is on the back of the card. See
2.2.18 Photographic Reproduction of the Cardholder Signature on Visa Cards for more information

UNITED STATES

2.2.13 “VOID”/Security Code Pattern on Visa cards

“VOID” Pattern Placement

Requirements
The “VOID”/security code pattern must be placed on the card as follows:

● The “VOID” pattern must be printed on the back of the card directly onto the plastic core in the area covered by the Signature Panel

● The pattern must be positioned a minimum of 2.0 mm within the edges of the Signature Panel area as shown in the illustration above

● The “VOID” pattern must be printed in all capital letters using a sans serif type style with a minimum type size of 6 points

● A color that contrasts with the card background color must be used

● The manufacturer identification code must be printed near or within the “VOID” pattern

Options
● The “VOID”/security code pattern is not applicable when a photographic reproduction of a cardholder signature is on the back of the card. See
2.2.18 Photographic Reproduction of the Cardholder Signature on Visa cards for more information
2.2.14 Ultraviolet element on Visa Business Check cards /
Debit cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.14 Ultraviolet Element on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the ultraviolet element on Visa Business Debit Cards. These
guidelines cover the requirements in Canada.

Requirements

● The ultraviolet element must be placed on the card in accordance with the requirements provided by Visa to Visa-approved card manufacturers

UNITED STATES

2.2.14 Ultraviolet Element on Visa cards

Requirements
● The ultraviolet element must be placed on the card in accordance with the requirements provided by Visa to Visa-approved card manufacturers

2.2.15 Manufacturer Identification Code on Visa Business

Debit Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

Please check the tabs for requirements specific to your area.

CANADA

2.2.15 Manufacturer Identification Code on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the manufacturer identification code on Visa Business Debit
Cards. These guidelines cover the requirements in Canada.

The manufacturer identification code designates the Visa-approved card manufacturer, order number, and batch number. It is used to identify the
source of the card.

EXAMPLE: Manufacturer Identification Code Placement on Visa Card With Chip

Requirements

● The manufacturer identification code must be printed on the back of the card in two locations—a visible area of the card, and in the area covered
by the Signature Panel. Example placements are shown in the illustrations above

● The manufacturer identification code that must appear under the Signature Panel must contain the following information:
A. Area identifier assigned by the Visa card design representative in your area
A = AP
C = Canada
CE = CEMEA
E = Europe
L = LAC
U = US

B. Manufacturer’s security code assigned by the Visa card design representative in your area

C. Card manufacturer identifier consisting of text information used to identify the card manufacturer and provide card production information:
Approved manufacturer identification or name
Order number or batch number for production or job run
Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The following format for the card manufacturer ID that appears underneath the Signature Panel must be adopted to maintain global consistency:
A BB CCCCCCCCCCCCCCCCCCCCC

● The manufacturer identification code that must appear in the visible area consists of the same card manufacturer identifier information “C” used
underneath the Signature Panel:
Approved manufacturer identification or name
Order number or batch number for production or job run
Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● Cards that are vertically oriented on the card front use the same guidelines as above; the back of the card is always horizontally oriented
UNITED STATES

2.2.15 Manufacturer Identification Code on Visa cards

The manufacturer identification code designates the Visa-approved card manufacturer, order number, and batch number. It is used to identify the
source of the card.

EXAMPLE: Manufacturer Identification Code Placement on Visa Card Without Chip

EXAMPLE: Manufacturer Identification Code Placement on Visa Card With Chip

Horizontal Orientation Vertical Orientation

Requirements

● The manufacturer identification code that must appear under the Signature Panel must contain the following information:

A Area identifier assigned by the Visa Card design representative in your area
A = AP
C = Canada
CE = CEMEA
E = Europe
L = LAC
U = US

B Manufacturer’s security code assigned by the Visa Card design representative in your area

● The following format for the card manufacturer ID that appears underneath the Signature Panel must be adopted to maintain global consistency:

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.16 Chip on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the chip on Visa Business Debit Cards. These guidelines
cover the requirements in Canada.

A Visa Business Debit Card may be embedded with a chip that communicates payment information to a point-of-transaction terminal. For chip
encoding specifications refer to the Visa International Operating Regulations. Contact your Visa representative to confirm where chip cards are
available.

The size of the contact plate covering the chip has implications on the placement of the Visa Brand Mark. See 2.2.1 Visa Brand Mark with Visa
Business Product Identifier on Visa Business Debit Cards for details.

A chip is mandatory on Visa Business Debit cards in Canada.

Chip on Visa Business Debit Card

Requirements

The chip must be placed on the card as follows:

● The chip must be positioned on the front of card in compliance with International Organization for Standardization (ISO) standards as shown in the
illustration above

● Cards that are vertically oriented use the same guidelines as above
UNITED STATES

Please refer to the Global Standards tab for requirements.

2.2.17 Cardholder Photograph on Visa Business Debit

Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.17 Cardholder Photograph on Visa Business Debit Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the cardholder photograph on Visa Business Debit Cards.
These guidelines cover the requirements in Canada.

A cardholder photograph is a picture of the cardholder on the card that may be additionally used at the point-of-sale to verify the cardholder's identity.

Cardholder Photograph on Visa Card

Requirements

The use of a cardholder photograph on Visa cards is optional. If used, the cardholder photograph must be placed on the card as follows:

● The cardholder photograph may be positioned on the front or the back of the card

● The cardholder photograph must not be placed over the Visa Brand Mark and its clear space area

● The cardholder photograph must not interfere with the card's functional or security features

UNITED STATES

2.2.17 Cardholder Photograph on Visa cards

A cardholder photograph is a picture of the cardholder on the card that may be additionally used at the point-of-sale to verify the cardholder's identity.
Cardholder Photograph on Visa Card

Requirements
The use of a cardholder photograph on Visa cards is optional. If used, the cardholder photograph must be placed on the card as follows:

● The cardholder photograph may be positioned on the front or the back of the card

● The cardholder photograph must not be placed over the Visa Brand Mark and its clear space area

● The cardholder photograph must not interfere with the card's functional or security features

2.2.18 Photographic Reproduction of the Cardholder

Signature on Visa Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.18 Photographic Reproduction of the Cardholder Signature on Visa Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the photographic reproduction of the cardholder signature
on Visa Business Debit Cards. These guidelines cover the requirements in Canada.

Photographic Reproduction of Cardholder Signature on Visa Card

Requirements

The use of a photographic reproduction of the cardholder signature on Visa cards is optional. If used, a photographic reproduction of a cardholder
signature on a card must meet the following requirements:

Placement Option 1: Front of Card

● The photographic reproduction of the cardholder signature may be placed on the front of card in addition to the requirement for a tamper-evident
signature panel on the back of the card. Refer to 2.2.10 Signature Panel on Visa Cards for details

● The photographic reproduction of the cardholder signature must not be placed over the Visa Brand Mark and its clear space area

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features
Placement Option 2: Back of Card

● If the photographic reproduction of the cardholder signature is placed on the back of the card, this replaces the tamper-evident signature panel

● The cardholder signature must be laser-engraved or covered by a chemical-resistant protective overlay

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

● When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code usually placed
underneath the signature panel must be placed in the area covered by the magnetic stripe. See 2.2.15 Manufacturer Identification Code on Visa
Cards for additional details.

UNITED STATES

2.2.18 Photographic Reproduction of the Cardholder Signature on Visa cards

Photographic Reproduction of Cardholder Signature on Visa Card

Placement Option 1: Front of Card

● The photographic reproduction of the cardholder signature must not be placed over the Visa Brand Mark and its clear space area

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

Placement Option 2: Back of Card

● If the photographic reproduction of the cardholder signature is placed on the back of the card, this replaces the tamper-evident Signature Panel

● The cardholder signature must be laser-engraved or covered by a chemical-resistant protective overlay

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

● When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code usually placed
underneath the Signature Panel must be placed in the area covered by the magnetic stripe. See 2.2.14 Manufacturer Identification Code on Visa
cards for additional details

2.2.19 Plus Symbol on Visa Cards

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.19 Plus Symbol on Visa Cards

The Visa Product Brand Standards site does not provide global baseline requirements for the Plus Symbol on Visa Business Debit Cards. These
guidelines cover the requirements in Canada.

The Plus Symbol represents a program that allows participants to provide ATM services to cardholders by acting as an issuer, an ATM acquirer, or
both.

Plus Symbol Uncontained

The Plus Symbol Uncontained is freestanding and not enclosed in a rectangular field and outline box.

Plus Symbol Contained

The Plus Symbol Contained is enclosed in a rectangular field and outline box.

EXAMPLE: Plus Symbol Placement on Visa Card

Plus Symbol Uncontained

Plus Symbol Contained

Requirements

● An issuer wishing to provide ATM access to cardholders through the Plus Network may opt to not display the Plus Symbol, if the following
requirements are met:
Visa Brand Mark must be placed on the front of the card
No other ATM network marks are placed on the card

● Dispute rules and pricing are dependent on the mark on the card

● The Plus Symbol may be placed on the front or back of the card

● The Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on the same card

● The Plus Symbol must be positioned at least 1.6 mm away from any card edge or printed text (such as a customer service number)

● The Plus Symbol must be placed parallel to the horizontal edges of the card

● The uncontained Plus Symbol must be displayed in either Visa Blue, black or white printed at 100% intensity

● The contained Plus Symbol must be displayed in either Visa Blue or black printed at 100% intensity.
On a dark background, the outline serves as a non-printing keyline and the background runs up to the edge of the white border

● Use the Visa-provided artwork located in the Logos and Marks area of this site
Do not alter the proportions or the elements of the Plus Symbol in any way

● On a proprietary card, the Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on the
same card

UNITED STATES

2.2.19 Plus Symbol on Visa cards

The Plus® represents a program that allows participants to provide ATM services to cardholders by acting as an issuer, an ATM acquirer, or both.

Plus Symbol Uncontained

The Plus Symbol Uncontained is freestanding and not enclosed in a rectangular field and outline box.

Plus Symbol Contained

The Plus Symbol Contained is enclosed in a rectangular field and outline box.

EXAMPLE: Plus Symbol Placement on Visa Card

Plus Symbol Contained Plus Symbol Uncontained

● Dispute rules and pricing are dependent on the mark on the card

● The Plus Symbol may be placed on the front or back of the card
● The Plus Symbol can be reduced in size and can be no smaller than:
Contained Plus Symbol in a minimum size of 10.15 mm wide and 6.1875 mm high as shown in the illustration above
Uncontained Plus Symbol in a minimum size of 11.25 mm wide and 6.1875 mm high as shown in the illustration above

● The Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on the same card

● The Plus Symbol must be positioned at least 1.6 mm away from any card edge or printed text (such as a customer service number)

● The Plus Symbol must be placed parallel to the horizontal edges of the card

● The uncontained Plus Symbol must be displayed in either Visa Blue, black or white printed at 100% intensity

● Use the Visa-provided artwork located in the Logos & Marks area of this site
Do not alter the proportions or the elements of the Plus Symbol in any way
On a Proprietary Card, the Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on
the same card

2.2.20 Quick Reference Card Diagrams & Specifications

Visa Business Debit Card

A Visa Business Debit card is a payment product that automatically

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.2.20 Quick Reference Card Diagrams & Specifications

The Visa Product Brand Standards site does not provide global baseline requirements. These diagrams and specifications cover the specifications for
Visa Business Debit cards in Canada.

Please note that the product name and chip are required elements for Visa Business Debit cards in Canada. See sections 2.2.5 Product Name on Visa
Business Debit Cards and 2.2.16 Chip on Visa Business Debit Cards for details.

Visa Canada has specific trademark requirements that must be followed when using the Visa Brand Mark on its own or within a composite logo. See
section 2.2.1 Visa Brand Mark and Visa Business Product Identifier on Visa Business Debit Cards for details.

Mini Dove Design Hologram on the Back of Standard Size Cards

Horizontal Orientation
A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825 Width of Visa Brand Mark (Non-staged)
B1 9.75mm Height of standardized white background for Visa Brand Mark (Staged)
B2 6.095mm Height of Visa Brand Mark (Non-staged)
B3 13.185mm Height of Visa Brand Mark (Staged) with Visa Business Product Identifier
B4 9.725mm Height of Visa Brand Mark (Non-staged) with Visa Business Product
Identifier
C1 2.00mm Distance from Visa Brand Mark (Staged without product identifier) to edge
of card
C2 2.915mm Distance from Visa Brand Mark (Staged with product identifier and Non-
staged with and without product identifier) to edge of card
D1 2.00mm Distance from Visa Brand Mark (Staged with and without product identifier
and Non-staged with product identifier) to edge of card
D2 4.00mm Distance from Visa Brand Mark (Non-staged without product identifier) to
edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 53.98mm Height of card
I 0.76mm Thickness of card
J 10.25mm Distance from left edge of card to left edge of chip contacts
K 19.23mm Distance from top edge of card to top of chip contacts
L 28.55mm Maximum distance from top edge of card to bottom of chip contacts
M 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
N 8.00mm Minimum width of CVV2 area (10.00mm maximum)
O 33.00mm Minimum distance from right edge of signature panel to right edge of card
P 8.00mm Minimum height of signature panel
Q 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
R 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
S 12.31mm Height of Mini Dove Design Hologram
T 16.16mm Width of Mini Dove Design Hologram
U 2.46mm Radius all corners of Mini Dove Design Hologram
V 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
W 3.00mm Distance from left edge of card to left edge of Mini Dove Design Hologram

All measurements have a tolerance of ± 0.1mm

Vertical Orientation

Vertical Card with Vertical Printing

Inverted Vertical Card with Vertical Printing

Vertical Card with Horizontal Printing

Vertical Card Back

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825 Width of Visa Brand Mark (Non-staged)
B1 9.75mm Height of standardized white background for Visa Brand Mark (Staged)
B2 6.095mm Height of Visa Brand Mark (Non-staged)
B3 13.185mm Height of Visa Brand Mark (Staged) with Visa Business Product Identifier
B4 9.725mm Height of Visa Brand Mark (Non-staged) with Visa Business Product
Identifier
C1 2.00mm Distance from Visa Brand Mark (Staged without product identifier) to edge
of card
C2 2.915mm Distance from Visa Brand Mark (Staged with product identifier and Non-
staged with and without product identifier) to edge of card
D1 2.00mm Distance from Visa Brand Mark (Staged with and without product identifier
and Non-staged with product identifier) to edge of card
D2 4.00mm Distance from Visa Brand Mark (Non-staged without product identifier) to
edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 53.98mm Height of card
I 0.76mm Thickness of card
J 10.25mm Distance from left edge of card to left edge of chip contacts
K 19.23mm Distance from top edge of card to top of chip contacts
L 28.55mm Maximum distance from top edge of card to bottom of chip contacts
M 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
N 8.00mm Minimum width of CVV2 area (10.00mm maximum)
O 33.00mm Minimum distance from right edge of signature panel to right edge of card
P 8.00mm Minimum height of signature panel
Q 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
R 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
S 12.31mm Height of Mini Dove Design Hologram
T 16.16mm Width of Mini Dove Design Hologram
U 2.46mm Radius all corners of Mini Dove Design Hologram
V 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
W 3.00mm Distance from left edge of card to left edge of Mini Dove Design Hologram

All measurements have a tolerance of ± 0.1mm

Dove Design Hologram on the Front of Standard Size Cards

Front of Card
Back of Card

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825 Width of Visa Brand Mark (Non-staged)
B1 9.75mm Height of standardized white background for Visa Brand Mark (Staged)
B2 6.095mm Height of Visa Brand Mark (Non-staged)
B3 13.185mm Height of Visa Brand Mark (Staged) with Visa Business Product Identifier
B4 9.725mm Height of Visa Brand Mark (Non-staged) with Visa Business Product
Identifier
C1 2.00mm Distance from Visa Brand Mark (Staged without product identifier) to edge
of card
C2 2.915mm Distance from Visa Brand Mark (Staged with product identifier and Non-
staged with and without product identifier) to edge of card
D1 2.00mm Distance from Visa Brand Mark (Staged with and without product identifier
and Non-staged with product identifier) to edge of card
D2 4.00mm Distance from Visa Brand Mark (Non-staged without product identifier) to
edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 85.60mm Width of card
I 53.98mm Height of card
J 10.25mm Distance from left edge of card to left edge of chip contacts
K 19.23mm Distance from top edge of card to top of chip contacts
L 28.55mm Maximum distance from top edge of card to bottom of chip contacts
M 20.83mm Width of Dove Design Hologram
N 15.88mm Height of Dove Design Hologram
O 1.59mm Radius all corners of Dove Design Hologram
P 19.05mm Distance from top edge of card to top of Dove Design Hologram
Q 2.00mm Distance from right edge of Dove Design Hologram to right edge of card
R 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
S 8.00mm Minimum width of CVV2 area (10.00mm maximum)
T 8.00mm Minimum height of signature panel
U 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
V 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
W 33.00mm Minimum distance from right edge of signature panel to right edge of card
with chip

All measurements have a tolerance of ± 0.1mm

UNITED STATES

2.2.20 Quick Reference Card Diagrams & Specifications

Mini Dove Design Hologram on the Back of Standard Size Cards

A 63.07mm Distance from left edge of card to left edge of standardized white background
for Visa Brand Mark
B 20.50mm Width of standardized white background for Visa Brand Mark
C 2.00mm Distance from outer edge of standardized white background for Visa Brand
Mark to edge of card
D 2.00mm Distance from bottom of DEBIT identifier to top of standardized white
background for Visa Brand Mark
E 9.75mm Height of standardized white background for Visa Brand Mark
F 42.20mm Distance from top edge of card to top of standardized white background for
Visa Brand Mark
G 0.53mm Radius all corners of standardized white background for Visa Brand Mark
H 3.18mm Radius all corners of card
I 85.60mm Width of card
J 53.98mm Height of card
K 0.76mm Thickness of card
L 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
M 8.00mm Minimum width of CVV2 area (10.00mm maximum)
N 11.18mm Minimum distance from right edge of Signature Panel to right edge of card
O 8.00mm Minimum height of Signature Panel
P 25.00mm Minimum distance from bottom of Signature Panel to bottom edge of card
Q 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
Signature Panel
R 12.31mm Height of Mini Dove Design Hologram
S 16.16mm Width of Mini Dove Design Hologram
T 2.46mm Radius all corners of Mini Dove Design Hologram
U 19.05mm Minimum distance from top edge of card to top of Mini Dove Design Hologram
V 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to bottom
edge of card
W 3.00mm Distance from left edge of Mini Dove Design Hologram to left edge of card
X 33.00mm Minimum distance from right edge of Signature Panel to right edge of card
Y 3.00mm Distance from right edge of Mini Dove Design Hologram to right edge of card

All measurements have a tolerance of ± 0.1mm

Mini Dove Design Hologram on the Back of Standard Size Contactless/Chip Cards

A 63.07mm Distance from left edge of card to left edge of standardized white background
for Visa Brand Mark
B 20.50mm Width of standardized white background for Visa Brand Mark
C 2.00mm Distance from outer edge of standardized white background for Visa Brand
Mark to edge of card
D 2.00mm Distance from bottom of DEBIT identifier to top of standardized white
background for Visa Brand Mark
E 9.75mm Height of standardized white background for Visa Brand Mark
F 42.20mm Distance from top edge of card to top of standardized white background for
Visa Brand Mark
G 0.53mm Radius all corners of standardized white background for Visa Brand Mark
H 3.18mm Radius all corners of card
I 85.60mm Width of card
J 53.98mm Height of card
K 0.76mm Thickness of card
L 10.25mm Distance from left edge of card to left edge of chip contacts
M 19.23mm Distance from top edge of card to top of chip contacts
N 28.55mm Maximum distance from top edge of card to bottom of chip contacts
O 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
P 8.00mm Minimum width of CVV2 area (10.00mm maximum)
Q 33.00mm Minimum distance from right edge of Signature Panel to right edge of card
R 8.00mm Minimum height of Signature Panel
S 25.00mm Minimum distance from bottom of Signature Panel to bottom edge of card
T 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
Signature Panel
U 12.31mm Height of Mini Dove Design Hologram
V 16.16mm Width of Mini Dove Design Hologram
W 2.46mm Radius all corners of Mini Dove Design Hologram
X 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to bottom
edge of card
Y 3.00mm Distance from left edge of Mini Dove Design Hologram to left edge of card

All measurements have a tolerance of ± 0.1mm

Mini Dove Design Hologram on the Back of Standard Size Chip/Contactless Cards

Vertical Orientation

Inverted Vertical Card with Vertical Printing

A 63.07mm Distance from edge of card to standardized white background for Visa Brand
Mark
B 20.50mm Width of standardized white background for Visa Brand Mark
C 2.00mm Distance from outer edge of standardized white background for Visa Brand
Mark to edge of card
D 9.75mm Height of standardized white background for Visa Brand Mark
E 42.20mm Distance from left edge of card to left edge of standardized white background
for Visa Brand Mark
F 0.53mm Radius all corners of standardized white background for Visa Brand Mark
G 3.18mm Radius all corners of card
H 85.60mm Height of card
I 53.98mm Width of card
J 0.76mm Thickness of card
K 10.25mm Distance from edge of card to chip contacts
L 19.23mm Distance from right edge of chip contacts to right edge of card
M 28.55mm Maximum distance from left edge of chip contacts to right of edge of card
N 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
O 8.00mm Minimum width of CVV2 area (10.00mm maximum)
P 11.18mm Minimum distance from right edge of signature panel to right edge of card
Q 8.00mm Minimum height of signature panel
R 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
S 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
T 12.31mm Height of Mini Dove Design Hologram
U 16.16mm Width of Mini Dove Design Hologram
V 2.46mm Radius all corners of Mini Dove Design Hologram
W 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to bottom
edge of card
X 3.00mm Distance from left edge of Mini Dove Design Hologram to left edge of card

All measurements have a tolerance of ± 0.1mm

Dove Design Hologram on the Front of Standard Size Cards

Horizontal Orientation

Front of Card

Back of Card Without Chip

Back of Card With Chip

A 63.07mm Distance from left edge of card to left edge of standardized white background
for Visa Brand Mark
B 20.50mm Width of standardized white background for Visa Brand Mark
C 2.00mm Distance from outer edge of standardized white background for Visa Brand
Mark to edge of card
D 2.00mm Distance from bottom of DEBIT identifier to top of standardized white
background for Visa Brand Mark
E 9.75mm Height of standardized white background for Visa Brand Mark
F 42.20mm Distance from top edge of card to top of standardized white background for
Visa Brand Mark
G 0.53mm Radius all corners of standardized white background for Visa Brand Mark
H 20.83mm Width of Dove Design Hologram
I 15.88mm Height of Dove Design Hologram
J 1.59mm Radius all corners of Dove Design Hologram
K 19.05mm Distance from top edge of card to top of Dove Design Hologram
L 2.00mm Distance from right edge of Dove Design Hologram to right edge of card
M 3.18mm Radius all corners of card
N 85.60mm Width of card
O 53.98mm Height of card
P 0.76mm Thickness of card
Q 10.25mm Distance from left edge of card to left edge of chip contacts
R 19.23mm Distance from top edge of card to top of chip contacts
S 28.55mm Maximum distance from top edge of card to bottom of chip contacts
T 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
U 8.00mm Minimum width of CVV2 area (10.00mm maximum)
V 3.18mm Minimum distance from right edge of CVV2 area to right edge of card
W 8.00mm Minimum height of Signature Panel
X 25.00mm Minimum distance from bottom of Signature Panel to bottom edge of card
Y 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
Signature Panel
Z 11.18mm Minimum distance from right edge of Signature Panel to right edge of card
AA 11.18mm Minimum distance from right edge of Signature Panel to right edge of card

All measurements have a tolerance of ± 0.1mm

2.2.21 Issuing, Product and Service Options

2.3 Visa Business Electron Card

Click on the links below for detailed information of each card feature.

Required Elements Optional Elements

Visa Brand Mark with ELECTRON Mini Dove Design Hologram or Dove
Identifier Design Hologram

Account Number, Expiration Date & Product Name

Cardholder Name/Identifier
Chip
Available in:
Bank Identification Number (BIN)
AP CAN CEMEA Cardholder Photograph
VE LAC US Issuer Identification & Information
Photographic Reproduction of
Other Marks & Names Cardholder Signature
Visa Business Electron Card
Magnetic Stripe Plus Symbol on Visa cards
The Visa Business Electron Card is a commercial
Signature Panel
card that offers a secure and convenient payment
solution for small businesses. Legends
Reference
Card Verification Value 2 (CVV2)

Issuing Options “VOID” Pattern Quick Reference Card Diagrams &

Click here for additional information Specifications
Ultraviolet Element
about product and program options. Marketing & Promotional Use
Manufacturer Identification Code

2.3.1 Visa Brand Mark with ELECTRON Identifier on Visa

Business electron cards
Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.1 Visa Brand Mark with ELECTRON Identifier on Visa Business Electron Cards
The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The Visa Brand Mark must appear on Visa Electron Cards in one of the following ways:

● The Visa Brand Mark staged on a standardized white background with the italicized ELECTRON Identifier underneath

● The Visa Brand Mark staged on a standardized white background with the Visa Electron Product Identifier “ELECTRON” underneath

● The non-staged Visa Brand Mark with the Visa Electron Product Identifier “ELECTRON” underneath

When another payment mark is present on the front of the card, the staged version of the Visa Brand Mark must be used.

Use the Visa Electron Product Identifier only on a card with Visa Electron capabilities. The Visa Electron Product Identifier must not be used on a Visa
Debit card. See 1.2.1 Visa Brand Mark and Visa Debit Product Identifier on Visa Debit Cards for debit card details.

Artwork for the staged and non-staged Visa Brand Mark with and without the Visa Purchasing Product Identifier is provided to Visa-approved card
manufacturers.

● Visa Brand Mark with ELECTRON Identifier

● Visa Brand Mark with ELECTRON Identifier Placement Options

● Visa Brand Mark with ELECTRON Identifier Clear Space Area

● Visa Brand Mark with Visa Electron Product Identifier

● Visa Brand Mark with Visa Electron Product Identifier Placement Options

● Visa Brand Mark with Visa Electron Product Identifier Clear Space Area

Visa Brand Mark with ELECTRON Identifier

Note: Standardized white background will not be visible on a white card. The Visa Brand Mark always appears as a horizontal piece of artwork
regardless of card orientation.

Visa Brand Mark with ELECTRON Identifier Placement Options

Horizontal Orientation

Vertical Orientation

Vertical Card with Horizontal Printing

Vertical Card with Vertical Printing Inverted Vertical Card with Vertical Printing

Requirements
The Visa Brand Mark with the ELECTRON Identifier must be placed on the front of a Visa Business Electron Card as follows:

● For cards without a chip, the Visa Brand Mark with the ELECTRON Identifier must be placed in the lower right or upper right position as shown in
the illustration above

● For cards with a chip, the Visa Brand Mark with the ELECTRON Identifier must be placed in the lower right, upper right or upper left position as
shown in the illustrations above

● The Visa Brand Mark with the ELECTRON Identifier must be positioned 2.0 mm from the two nearest edges of the card as shown in the illustration
above

● Use the Visa-provided artwork located in the Logos & Marks area of this site

● The Visa Brand Mark with ELECTRON Identifier artwork must not be scaled or altered in any way

● Clear space, free of text or graphics, of 2.0 mm must be maintained on all sides of the Visa Brand Mark with the ELECTRON Identifier as shown in
the illustration below

Visa Brand Mark with ELECTRON Identifier Clear Space Area

Options
In countries in which the Visa Electron program exists, the Visa Brand Mark with the ELECTRON Identifier may appear on the back of an Unembossed
Visa Card, provided that the card is issued within 5 years of that country’s initial Unembossed Visa Card program offering.

When the Visa Brand Mark with the ELECTRON Identifier is used on the back of an Unembossed card, the following requirements must be met:

● Place the Visa Brand Mark on the front of Card in one of the allowed placement locations. Refer to Visa Brand Mark on Visa cards for location
options

● The Visa Brand Mark with the ELECTRON Identifier must be appear at a minimum size of 15.56 mm wide by 10.5 mm high

● The Visa Brand Mark with the ELECTRON Identifier must not interfere with any other marks or with the functional or security features of the card

● The Visa-approved card manufacturer has the artwork needed to place the Visa Brand Mark with the ELECTRON Identifier on the back of the card.
Specify placement of the mark to the card manufacturer

Visa Brand Mark with Visa Electron Product Identifier

White/Light Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Note: Standardized white background will not be visible on a white card.

Dark Background

Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Visa Brand Mark with Visa Electron Product Identifier Placement Options
Horizontal Orientation

Visa Brand Mark (Non-staged)

Vertical Orientation

Visa Brand Mark (Staged)

Vertical Card Inverted Vertical Card
Visa Brand Mark (Staged)
Vertical Card Inverted Vertical Card

Visa Brand Mark (Staged)

Vertical Card with Horizontal Printing

Visa Brand Mark (Non-staged)

Requirements (Visa Brand Mark with Visa Electron Product Identifier)

The staged and non-staged Visa Brand Mark with Visa Electron Product Identifier must be placed on the front of a Visa card as follows:

● For cards without a chip, in the lower right or upper right position, as shown in the horizontal orientation illustration above

● For cards with a chip, in the lower right, upper right or upper left position, as shown in the horizontal orientation illustration above

● For vertically oriented cards, the staged or non-staged mark with product identifier must be placed in the upper left position, or on inverted vertical
cards, in the lower right position, as shown in the vertical orientation illustrations above
For vertical cards with horizontal printing, the Visa Brand Mark must be placed in the lower right, upper right or upper left position, as
shown in the vertical orientation illustrations above (See section 3.1 Unembossed Visa Cards)

● The staged and non-staged Visa Brand Mark with Visa Electron Product Identifier must be placed as shown in the illustrations above:
2.0 mm from the top edge of the card when displayed in the upper left or right position, or 2.0 mm from the bottom edge of the card when
displayed in the lower right position
2.915 mm from the left edge of the card when displayed in the upper left position, or from the right edge of the card when displayed in the
upper or lower right position

● The Visa Brand Mark with Visa Electron Product Identifier must appear in the colors as shown in the light and dark background illustrations above
The product identifier must appear in black on a white/light background or in white on a dark background

● The card background must provide sufficient contrast to clearly display the Visa Brand Mark with Visa Electron Product Identifier

● Use the Visa-provided artwork located in the Logos and Marks area of this site

● Visa-approved card manufacturers have the information necessary to incorporate the Visa Brand Mark with Visa Electron Product Identifier into
the card

● Do not alter or scale the artwork in any way

● A clear space area, free of text or graphics must be maintained on all sides of the mark and product identifier, as shown in the illustrations below

Visa Brand Mark with Visa Electron Product Identifier Clear Space Area
Visa Brand Mark (Staged) Visa Brand Mark (Non-staged)

Examples

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE
2.3.1 Visa Brand Mark with ELECTRON Identifier on Visa Electron Cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the Visa
Europe area. Use this specific information in conjunction with the global standards.

LATIN AMERICA
& CARIBBEAN

2.3.1 Visa Brand Mark with ELECTRON Identifier on Visa Electron Cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the LAC
area. Use this specific information in conjunction with the global standards.

Visa Brand Mark with ELECTRON Identifier

Visa Brand Mark (Staged)

Visa Brand Mark with Visa Electron Product Identifier Placement Options
Visa Brand Mark (Staged)

Visa Brand Mark (Non-staged)

Requirements
The Visa Brand Mark with the italicized ELECTRON Identifier or the Visa Electron Product Identifier must be placed on the front of a Visa Electron Card
as follows:

● For horizontal cards with or without a chip, the Visa Brand Mark with the ELECTRON Identifier or the Visa Electron Product Identifier must be
placed in the lower right position as shown in the illustrations above

2.3.2 Account number, expiration date and cardholder

name/identifier on Visa Business Electron cards
Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.2 Account Number, Expiration Date & Cardholder Name/Cardholder Identifier on Visa
Business Electron Cards
The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

For Unembossed requirement on Visa cards, please see 3.1 Unembossed Visa cards.

The account number is an issuer-assigned number that identifies an account in order to post a transaction. The account number must be placed on
the card as follows:

Account Number, Expiration Date and Cardholder Name on Visa Business Electron Cards

Horizontal Orientation

Vertical Orientation

Location Description
A Left edge of card to left edge of first printed digit of account number
B Left edge of card to left edge of first digit of last 4 digits of account number
C Maximum width of account number
D Centerline of account number to bottom of card
E Spacing for each account number character or blank space
F Height of card
G Width of card
2.3.2.A Requirements for Account Number
● The account number must be placed on the front of card as shown in the illustrations above
At a minimum, print the last four digits of the account number

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 12-14 points must be used

● If the full account number is used, it must be printed using a Visa-allowed printing technology on the account number line as follows: 4 characters,
space, 4 characters, space, 4 characters, space, 4 characters

● A color must be used that contrasts with the card background color

● The account number must not be embossed

2.3.2.B Requirements for Expiration Date

● The expiration date must be printed on the front of card. See illustrations above for example placement

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 9-12 points must be used

● A color must be used that contrasts with the card background color

● Do not print into the Visa Brand Mark with the ELECTRON Identifier and its clear space

● The expiration date must not interfere with the card’s functional or security features

● The expiration date of proprietary services on a card, if applicable, must not exceed the card's expiration date

● For cards without a cardholder name, an expiration date must be used that is less than 5 years from date of issuance

2.3.2.C Requirements for Cardholder Name/Identifier

The cardholder name or cardholder identifier is optional on a Visa Electron Card. If used, the cardholder name/identifier must be placed on the card as
follows:

● The cardholder name or cardholder identifier, if used, must appear on the front of card. See illustrations above for example placement

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 9-12 points must be used

● A color must be used that contrasts with the card background color

● Do not print into the Visa Brand Mark with the ELECTRON Identifier and its clear space

● The cardholder name or cardholder identifier must not interfere with the card’s functional or security features

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.3 BIN on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.3 Bank Identification Number (BIN) on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

Four-Digit BIN

Horizontal Orientation Vertical Orientation

Requirements
A BIN must be printed on the card as follows:

● Only the first 4 digits of the BIN must be printed on the front of card, positioned below the account number as shown in the illustrations above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.4 Issuer Identification on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.4 Issuer Identification & Information on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

This section discusses requirements and options when working with issuer marks and names and other issuer information on Visa cards.

2.3.4.A Issuer Identification on Visa Electron Cards

Requirements
The issuer identification must be placed on the Visa Card as follows:

● The issuer name and/or logo must appear once, either on the card front or on the back of the card
The issuer name and/or logo must not be placed over the Visa Brand Mark and its clear space area

2.3.4.B Other Issuer Information on Visa Electron Cards

● Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program
ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

2.3.4 Issuer Identification & Information on Visa Electron Cards

2.3.4.A Issuer Trade Name or Mark

LATIN AMERICA
& CARIBBEAN

2.3.4 Issuer Identification & Information on Visa Electron Cards

2.3.4.A.1 Permitted Use of Issuer Marks on Visa cards

Requirements
Certain Visa Card types require the presence of the issuer name, wordmark or logo on the card. The following requirements must be met:

● The issuer’s name, wordmark and/or logo must be placed only once on either the front or back of a Visa Electron Card using the colors of the
issuer

● When the issuer name appears on the back of the card, the issuer name must be preceded with the legend “THIS CARD ISSUED BY”

● When the issuer’s name, wordmark or logo already appear once in gold, or a color similar to gold, do not use gold or any similar color on any
additional appearances of the issuer name

2.3.5 Other marks and names on Visa Business Electron

cards
Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.
GLOBAL
STANDARDS

2.3.5 Other Marks & Names on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

This section discusses requirements and options when working with marks and names.

2.3.5.A Visa-Owned Marks on Visa Electron Cards

2.3.5.A.1 The Visa Brand Name on Visa Electron Cards
Requirements
● The Visa Brand name can be used on a Visa Card only when it is:
Part of a Visa product name (for example, Visa Business Electron)
Used only as a term “Visa Electron Card” when used in conjunction with an issuer's product name (e.g., issuer name or issuer product
name + “Visa Electron Card”)

2.3.5.A.2 The Visa Brand Mark on Visa Electron Cards

The Visa Brand Mark must not appear on a Visa Electron Card without the ELECTRON Identifier.

2.3.5.A.3 Trademark Denotation Symbols

Requirements
Proper trademark denotation symbols must be included for Visa-Owned Marks in all forms of reproduction as required by the country or area. Please
contact a Visa representative in your area for specific requirements.

2.3.5.B Non-Visa-Owned Marks and Other Language on Visa Electron Cards

2.3.5.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards
● Do not include advertising, promotional, or other language on a Visa Card, unless it is an integral part of the identification of the issuer's
organization

Requirements
Displaying any non-member Trade Name or mark on a Visa Electron Card requires formal permission from Visa. Any permission to use a non-Visa-
Owned Mark on a Visa Electron Card applies only to cards that are issued to residents of the approving Visa area.

2.3.5.B.2 Olympic Marks

When using Olympic marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Olympic
Toolkit.

2.3.5.B.3 FIFA Marks

When using FIFA marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Football
Toolkit.

2.3.5.B.4 Prohibited Use of Marks

● Do not issue a Visa Electron Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program (e.g.,
the Plus Program), including but not limited to the following companies and their subsidiaries or affiliates:
American Express Company
MasterCard Worldwide
Discover Financial Services

● If the card bears the Plus Symbol, also do not use:

Cirrus
JCB

● Do not Issue a Visa Card with a Trade Name or mark that is confusingly similar to a Visa-Owned Mark

● Do not emboss or print the name of a geographic location on a Visa Card, unless it's part of a legend (for example "VALID ONLY IN (COUNTRY)")

ASIA PACIFIC

2.3.5 Other Marks & Names on Visa cards

2.3.5.B Non-Visa-Owned Marks and Other Language on Visa cards

2.3.5.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards
● Issuer hereby certifies that it is authorized to use on its cards, payment devices, marketing materials and promotional activities (collectively, the
"Materials") all trademarks, service marks, trade names, patents, trade secrets, and copyrights (collectively, "Third Party IP") that appear within the
Materials. Third Party IP may include but is not limited to names, marks, logos, designs, slogans, patented technology, inventions, card designs,
pictures, photos, works of authorship, or any other protected right or asset

2.3.5.B.4 Prohibited Use of Marks

● Do not issue a Visa Card with a domestic point-of-transaction acceptance mark. (This does not apply to domestic ATM acceptance marks.)

2.3.5.C A Trade Name or mark of a non-issuer (e.g. co-branding partner or affinity entity)
With prior approval from Visa International, the Trade Name or mark of organizations not eligible for membership in Visa may appear on the front or the
back of a Visa card.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

2.3.5 Other Marks & Names on Visa Electron Cards

2.3.5.B Non-Visa-Owned Marks and Other Language on Visa cards

2.3.5.B.4 Prohibited Use of Marks

● Do not issue a Visa Card with a domestic point-of-transaction acceptance mark (This does not apply to domestic ATM acceptance marks)

2.3.5.C Non-Member Marks

With prior approval from Visa CEMEA, the Trade Name or mark of organizations not eligible for membership in Visa may appear on the front or the back
of a Visa card. If placed on the front of the card, a maximum of 2 non-Member organizations applies.

Requirements
In order for a Trade Name or mark of a non-Member to be placed on a card, the non-Member must meet the following requirements:

● The non-Member must have a good reputation, be financially sound, and widely known in the proposed country of issuance. The issuer must
provide supporting documentation prior to program approval by Visa CEMEA

Options

● Hot stamping may be applied provided that the Trade Name/mark is laminated afterwards
EUROPE

2.3.5 Other Marks & Names on Visa Electron Cards

2.3.5.B Non-Visa-Owned Marks and Other Language on Visa Electron Cards

2.3.5.B.3 Use of the Name “euro” on Cards
Requirements
● Use of any Trade Name or mark that incorporates the currency name “euro” is not permitted, unless that mark has been registered by the issuer

● Use of the EU ring of stars is not permitted unless Visa Europe is provided with documentary evidence that permission for its use has been
granted

● Reproduction of money is not permitted on any Visa cards

2.3.5.C Co-Branding—Use of Non-Member Marks

A Visa co-brand is a contractual relationship between an issuer and a non-member. An issuer can co-brand with more than one non-member. A co-
branded card may:

● Bear the Trade Name/s or mark/s of the co-branding non-members

● Offer a cardholder tangible benefits for card usage and loyalty (e.g. rebates, discounts, airline miles, etc.)

● The use on Visa consumer or commercial cards of other marks is subject to the prior approval of Visa, and may be subject to additional restrictions

Note: For co-branding program requirements, please contact a Visa Europe Limited representative.

Requirements
● The non-Member Trade Name or mark must be a registered trademark

● The following images are not permitted on a co-branded Visa Card:

● The non-Member trade name or mark may appear in any colors except those prohibited

LATIN AMERICA
& CARIBBEAN

2.3.5 Other Marks & Names on Visa Electron Cards

2.3.5.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards

Options
On a Visa Business Electron Card, the name, wordmark and/or logo of the business to whom the card is issued may appear in its colors in the issuer
identification area on the front of the card.

2.3.5.B.2 Olympic Marks

When using Olympic marks, designations, and authenticating statements, comply with official requirements including those in the current Visa Olympic
Toolkit.

Olympic marks, designations, or authenticating statements must not be used on affinity/co-branding cards.

2.3.5.C Affinity/Co-Branding Cards

Requirements
An affinity/co-branding card design must comply with the following requirements:

● When used, the Trade Name or mark of an affinity/co-branding partner must be clearly legible on the card

● Do not print or emboss any information on an affinity/co-branding card that states or implies that an institution other than the issuer is the issuer of
the card

● If there are two or more affinity/co-branding partners, the trade names or marks must be displayed on either the front or back of the card

● Olympic marks, designations, or authenticating statements must not be used on affinity/co-branding cards

2.3.6 Magnetic stripe on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.6 Magnetic Stripe on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The magnetic stripe on a card contains the necessary information to complete a transaction.

A magnetic stripe must be present on all Visa Electron Cards. The placement location of the magnetic stripe is dependent on the presence of a chip on
the card.

Magnetic Stripe on Visa Electron Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Magnetic Stripe on Visa Electron Card with Chip

Horizontal Orientation Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

Requirements
The magnetic stripe must be placed on the back of a Visa Electron Card per International Organization for Standardization (ISO) standards in the upper
position of the card as shown in the illustration above.

ASIA PACIFIC

2.3.6 Magnetic Stripe on Visa Electron Cards

Use of 3 or 4 Magnetic Stripes in Japan

To accommodate the use of 3 or 4 magnetic stripes on a Visa Card bearing the Visa Brand Mark, the:

● Bank’s branch code, deposit code and Account Number may be printed below the magnetic stripe located at the top of the front of the Card

● Application of the magnetic stripe in the upper location of the front of the Card must not compromise the required security features

● Pre-printed BIN may be printed underneath the Cardholder’s name

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.7 Signature Panel on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.7 Signature Panel on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The Signature Panel is a tamper-evident panel on the back of the card on which a cardholder signs his or her name. Visa has designed a standard
Signature Panel for use on Visa Electron Cards. With Visa approval, an issuer may develop and use a customized Signature Panel on a Visa Electron
Card.

As shown in the illustrations below, the length of the Signature Panel will be in part determined by the choice of CVV2 placement and by the presence
of a chip on the card.

See requirements for 2.3.9 Card Verification Value 2 (CVV2) on Visa Electron Cards for more information on CVV2 placement specifications.

Signature Panel on Visa Electron Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Signature Panel on Visa Electron Card with Chip

Horizontal Orientation

Vertical Orientation
Note: All measurements have a tolerance of ± 0.1mm

Requirements (Standard Visa-Designed Signature Panel)

The Signature Panel must be placed on the card as follows:

● The Signature Panel must be placed on the back of the card as shown in illustrations above

● The minimum height of the Signature Panel must equal 8.0 mm

● The Signature Panel must not interfere with the card’s functional or security features

● Other marks, legends, or printed information (e.g., ATM marks or customer service contact information) must not interfere with the Signature Panel

Requirements (Customized Signature Panel)

A customized Signature Panel must comply with the following requirements:

● Tamper-evident Signature Panel material must be used

● Do not feature competitive brands or their design elements in the customized Signature Panel design

● Do not use the Visa Brand name, Visa Brand Mark, or its design elements

● Do not use a design that denigrates the Visa brand, as determined by Visa

● Original artwork of the Visa-approved custom design must be submitted directly to a Signature Panel manufacturer for production

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.8 Legends on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.8 Legends on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

These sections stipulate the specifications for legends on Visa Electron Cards.

2.3.8.A AUTHORIZED SIGNATURE Legend on Visa Electron Cards

The “AUTHORIZED SIGNATURE” legend is used to indicate where the cardholder signature must appear on the card.

EXAMPLE: AUTHORIZED SIGNATURE Legend on Visa Electron Card without Chip

EXAMPLE: AUTHORIZED SIGNATURE Legend on Visa Electron Card with Chip

Horizontal Orientation Vertical Orientation

Requirements
The legend “AUTHORIZED SIGNATURE” or equivalent language must be positioned on the card as follows:

● The legend must be printed above or below the Signature Panel. Example placements are shown in the illustrations above

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.3.8.B VALID ONLY IN (COUNTRY) Legend on Visa Electron Cards

The “VALID ONLY IN (COUNTRY)” legend must be used on all cards that are issued for domestic transactions only.

EXAMPLE: VALID ONLY IN (COUNTRY) Legend

Horizontal Orientation Vertical Orientation

Requirements
Place the “VALID ONLY IN (COUNTRY)” legend on the card as follows:

● The legend “VALID ONLY IN (COUNTRY)” must be printed on the front of card

● The legend must be printed in the English language

● A sans serif type style with a type size of 6-10 points must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features

● In addition to the English language version, the local language equivalent of the “VALID ONLY IN (COUNTRY)” legend may appear on the card

2.3.8.C ELECTRONIC USE ONLY Legend on Visa Electron Cards

The “ELECTRONIC USE ONLY” legend informs the cardholder that the transaction receipt data must be captured electronically and cannot be manually
imprinted.

EXAMPLE: ELECTRONIC USE ONLY Legend

Horizontal Orientation Vertical Orientation

Requirements
The “ELECTRONIC USE ONLY” legend must be placed on a Visa Electron Card as follows:

● The legend must be printed on the front or the back of card

● A sans serif type style with a type size of 6-8 points must be used

● A color must be used that contrasts with the card background color

● The legend must be printed in the English language

● Do not print the legend into the Visa Brand Mark with the ELECTRON Identifier and its clear space area

● The legend must not interfere with the card’s functional or security features

● In addition to the English language version, the local language equivalent of the “ELECTRONIC USE ONLY” legend may appear on the card

2.3.8.D VALID DATES and Related Legends on Visa Electron Cards

Expiration Date is required on a Visa Card. There are a number of legends that may be used to indicate the valid date(s) of a Visa Electron Card. The
use of any one of the following printed legends (or their equivalent language) is optional on a card:

● MONTH/YEAR

● GOOD THRU LAST DAY OF

● VALID FIRST DAY OF

● VALID FROM

● VALID DATES

● CUSTOMER SINCE

● MEMBER SINCE

● VALID THRU

● GOOD THRU

● EXPIRES END

EXAMPLE: VALID DATES and Related Legends

Horizontal Orientation Vertical Orientation

Requirements
Expiration Date is required on a Visa Card. The legends must be placed on the card as follows:

● The legend must be placed above, below, or beside the expiration date, as shown in the illustrations above

● 4- to 6-point Helvetica type font must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features
ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

2.3.8 Legends on Visa Electron Cards

2.3.8.B VALID ONLY IN (COUNTRY) Legend on Visa Electron Cards

2.3.9 CVV2 on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.9 Card Verification Value 2 (CVV2) on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

CVV2 Placement Option 2 Without Chip

CVV2 Placement Option 1 With Chip

Horizontal Orientation

Vertical Orientation

CVV2 Placement Option 2 With Chip

Horizontal Orientation

Vertical Orientation

Requirements
The 3-digit CVV2 must be placed on the card as follows:

Placement Option 1

● The CVV2 must be printed directly onto the card plastic, on the standard white area to the right of the Signature Panel as shown in the Option 1
illustrations above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

Placement Option 2

● The CVV2 must be printed directly onto the Signature Panel as shown in the Option 2 illustrations above

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA
Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.10 “VOID”/security code pattern on Visa Business

Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.10 “VOID”/Security Code Pattern on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

“VOID” Pattern Placement

Requirements
The “VOID”/security code pattern must be placed on the card as follows:

● The “VOID” pattern must be printed on the back of the card directly onto the plastic core in the area covered by the Signature Panel

● The pattern must be positioned a minimum of 2.0 mm within the edges of the Signature Panel area as shown in the illustration above

● The “VOID” pattern must be printed in all capital letters using a sans serif type style with a minimum type size of 6 points

● A color that contrasts with the card background color must be used

● The manufacturer identification code must be printed near or within the “VOID” pattern

Options
● The “VOID”/security code pattern is not applicable when a photographic reproduction of a cardholder signature is on the back of the card. See
2.3.17 Photographic Reproduction of the Cardholder Signature on Visa Electron Cards for more information
ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.11 Ultraviolet element on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.11 Ultraviolet Element on Visa Electron Cards

Please check the tabs for requirements specific to your area.

The ultraviolet element is a security-related mark required on all cards displaying the Visa Brand Mark with the ELECTRON Identifier. It is only visible
under ultraviolet light. Visa provides the artwork, placement and size requirements for the ultraviolet element to Visa-approved card manufacturers.

Requirements
● The ultraviolet element must be placed on the card in accordance with the requirements provided by Visa to Visa-approved card manufacturers
ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.12 Manufacturer identification code on Visa Business

Electron cards
Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.12 Manufacturer Identification Code on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The manufacturer identification code designates the Visa-approved card manufacturer, order number, and batch number. It is used to identify the
source of the card.

EXAMPLE: Manufacturer Identification Code on Visa Electron Card Without Chip

EXAMPLE: Manufacturer Identification Code on Visa Electron Card With Chip

Horizontal Orientation Vertical Orientation

● The manufacturer identification code that must appear under the Signature Panel must contain the following information:

Area identifier assigned by the Visa Card design representative in your area

A = AP

C = Canada

CE = CEMEA

E = Europe

L = LAC

U = US

Manufacturer’s security code assigned by the Visa Card design representative in your area

Card manufacturer identifier consisting of text information used to identify the card manufacturer and provide card production information:

Approved manufacturer identification or name

Order number or batch number for production or job run

Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The following format for the card manufacturer ID that appears underneath the Signature Panel must be adopted to maintain global consistency:

A BB CCCCCCCCCCCCCCCCCCCCC

● The manufacturer identification code that must appear in the visible area consists of the same card manufacturer identifier information “C” used
underneath the Signature Panel:

Approved manufacturer identification or name

Order number or batch number for production or job run

Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The required manufacturer identification code underneath the Signature Panel must be visible on the proof submissions for verification

When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code must be
placed in both a visible area of the card and in the area covered by the magnetic stripe (instead of the Signature Panel)
ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.13 Mini Dove Design hologram or Dove Design

hologram on Visa Business Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.13 Mini Dove Design Hologram or Dove Design Hologram on Visa Electron Cards
The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The Mini Dove Design hologram and the Dove Design hologram feature a dove in flight. The graphics below outline the options for placement on a
standard size Visa Electron Card.

Mini Dove Design Hologram or Dove Design Hologram

● A hologram is optional on a Visa Electron Card. If used, it must appear in one of the following placement options:
a Dove Design hologram on the front of a standard size Visa Electron Card, or
a Mini Dove Design hologram on the back of a standard size Visa Electron Card

● The Mini Dove Design hologram or Dove Design hologram can be gold or silver

2.3.13.A Mini Dove Design Hologram

Mini Dove Design Hologram Size

Mini Dove Design Hologram on Back of Standard Size Visa Electron Card Without Chip

Mini Dove Design Hologram on Back of Standard Size Visa Electron Card With Chip

Horizontal Orientation
Vertical Orientation

Requirements for Mini Dove Design Hologram on Standard Size Visa cards
A hologram is optional on Visa Electron Cards. When the Mini Dove Design hologram is used, the following requirements must be met:

● Only use a Mini Dove Design hologram on the back of a standard size Visa Card

● The Mini Dove Design hologram must be placed within the zone indicated by the dashed line, as shown in the illustrations above

● If a Mini Dove Design hologram is used on the back of a Visa Card, do not use a hologram on the front of the Visa Card

2.3.13.B Dove Design Hologram

Dove Design Hologram Size

Visa Card with Dove Design Hologram

Requirements for Dove Design Hologram on Standard Size Visa cards

A hologram is optional on Visa Electron Cards. When the Dove Design hologram is used, the following requirements must be met:

● The Dove Design hologram must be positioned on the front of the card, as shown above

● Only use the Dove Design hologram on the front of a standard size Visa Card
● A Mini Dove Design hologram must not be used on the front of a standard size Visa Card

● If a Dove Design hologram is used on the front of a Visa Card, do not use a hologram on the back of the card

● Use the Dove Design hologram for horizontal orientation card designs only

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.14 Product name on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.14 Product Name on Visa Business Electron Cards

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Business Electron.

Visa Business Electron Card

Requirements
Use of a product name is optional on a Visa Business Electron Card. When used, the following requirements must be met:

● The Visa Business Electron product name must be used only on a Visa Business Electron Card
● A sans serif type style with a minimum type size of 6 points must be used

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not be placed over the Visa Brand Mark with the ELECTRON Identifier and its clear space area

● If a product name is used on a Visa Business Electron Card, it must be one of the following:
Visa Business, Visa Business Card, Business Card, Business
With Visa approval, Visa Commercial

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

2.3.14 Product Name on Visa Business Electron Cards

Requirements
● The Visa Business product name must be placed on the front of the card in English

EUROPE

2.3.14 Product Name on Visa Business Electron Cards

Requirements
● All Visa Commercial cards must show a product name on the front of the card. The issuer must use one of the product names as specified in the
chart Visa Commercial cards – PRODUCT NAMES below:

Table 2-8 Visa Commercial Cards - Product Names

Card Type Visa Business Electron Card Permitted Product Names

Electron Visa Business
Business
Business Card
Visa Business Electron
Visa Commercial

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.15 Chip on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.15 Chip on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

A Visa Electron Card may be embedded with a chip that communicates payment information to a point-of-transaction terminal. For chip encoding
specifications refer to the Visa International Operating Regulations.

The size of the contact plate covering the chip has implications on the placement of the Visa Brand Mark. See 2.3.1 Visa Brand Mark with the
ELECTRON Identifier on Visa Electron Cards for details.

Chip on Visa Electron Card

Horizontal Orientation

Vertical Orientation

Requirements
If used, the chip must be placed on the card as follows:

● The chip must be positioned on the front of card in compliance with International Organization for Standardization (ISO) standards as shown in the
illustrations above

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.16 Cardholder photograph on Visa Business Electron

cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.16 Cardholder Photograph on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

A cardholder photograph is a picture of the cardholder on the card that may be additionally used at the point-of-sale to verify the cardholder's identity.

Cardholder Photograph on Visa Electron Card

Requirements
The use of a cardholder photograph on Visa cards is optional. If used, the cardholder photograph must be placed on the card as follows:

● The cardholder photograph must be positioned on the front or the back of card

● The cardholder photograph must not be placed over the Visa Brand Mark with the ELECTRON Identifier and its clear space area

● The cardholder photograph must not interfere with the card's functional or security features
ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.17 Photographic reproduction of the cardholder

signature on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.17 Photographic Reproduction of the Cardholder Signature on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

EXAMPLE: Photographic Reproduction of Cardholder Signature on Visa Electron Card

Placement Option 1: Front of Card

● The photographic reproduction of the cardholder signature must not be placed over the Visa Brand Mark with the ELECTRON Identifier and its clear
space area

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

Placement Option 2: Back of Card

● If the photographic reproduction of the cardholder signature is placed on the back of the card, this replaces the tamper-evident Signature Panel

● The cardholder signature must be laser-engraved or covered by a chemical-resistant protective overlay

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

● When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code usually placed
underneath the Signature Panel must be placed in the area covered by the magnetic stripe. See 2.3.12 Manufacturer Identification Code on Visa
cards for additional details

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.18 Plus Symbol on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.18 Plus Symbol on Visa Electron Cards

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

The Plus® represents a program that allows participants to provide ATM services to cardholders by acting as an issuer, an ATM acquirer, or both.

Plus Symbol Uncontained

The Plus Symbol Uncontained is freestanding and not enclosed in a rectangular field and outline box.

Plus Symbol Contained

The Plus Symbol Contained is enclosed in a rectangular field and outline box.

EXAMPLE: Plus Symbol Placement on Visa Card

Plus Symbol Contained Plus Symbol Uncontained

● Dispute rules and pricing are dependent on the mark on the card

● The Plus Symbol may be placed on the front or back of the card

● The Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on the same card

● The Plus Symbol must be positioned at least 1.6 mm away from any card edge or printed text (such as a customer service number)

● The Plus Symbol must be placed parallel to the horizontal edges of the card

● The uncontained Plus Symbol must be displayed in either Visa Blue, black or white printed at 100% intensity
● The contained Plus Symbol must be displayed in either Visa Blue or black printed at 100% intensity
On a dark background, the outline serves as a non-printing keyline and the background runs up to the edge of the white border

● Use the Visa-provided artwork located in the Logos & Marks area of this site
Do not alter the proportions or the elements of the Plus Symbol in any way

● On a Proprietary Card, the Plus Symbol must be at least as large as any other international or domestic ATM acceptance marks displayed on the
same card

ASIA PACIFIC

2.3.18 Plus Symbol on Visa Electron Cards

Requirements
● The Plus Symbol must be placed only on the back of the Visa branded card

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

2.3.18 Plus Symbol on Visa Electron Cards

Requirements
● The Plus Symbol must be placed only on the back of the Visa branded card

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.19 Quick reference card diagrams and specifications

on Visa Business Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.
GLOBAL
STANDARDS

2.3.19 Quick Reference Card Diagrams & Specifications

● Mini Dove Design Hologram on the Back of Standard Size Cards

● Mini Dove Design Hologram on the Back of Standard Size Contactless/Chip Cards — Horizontal

● Mini Dove Design Hologram on the Back of Standard Size Contactless/Chip Cards — Vertical

● Dove Design Hologram on the Front of Standard Size Cards

Mini Dove Design Hologram on the Back of Standard Size Cards

Horizontal Orientation

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 14.43mm Height of Visa Brand Mark (Staged) with ELECTRON identifier
B2 13.185mm Height of Visa Brand Mark (Staged) with Visa Electron Product Identifier
B3 9.725mm Height of Visa Brand Mark (Non-staged) with Visa Electron Product
Identifier
C1 2.00mm Distance from Visa Brand Mark (Staged with ELECTRON identifier) to
edge of card
C2 2.915mm Distance from Visa Brand Mark (Staged and Non-staged with Visa Electron
Product Identifier) to edge of card
D 2.00mm Distance from top of Visa Brand Mark (Staged or Non-staged) to top edge
of card; distance from bottom of product identifier to bottom edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 53.98mm Height of card
I 0.76mm Thickness of card
J 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
K 8.00mm Minimum width of CVV2 area (10.00mm maximum)
L 11.18mm Minimum distance from right edge of signature panel to right edge of card
M 8.00mm Minimum height of signature panel
N 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
O 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
P 12.31mm Height of Mini Dove Design Hologram
Q 16.16mm Width of Mini Dove Design Hologram
R 2.46mm Radius all corners of Mini Dove Design Hologram
S 19.05mm Minimum distance from top edge of card to top of Mini Dove Design
Hologram
T 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
U 3.00mm Distance from left edge of Mini Dove Design Hologram to left edge of card
V 33.00mm Minimum distance from right edge of signature panel to right edge of card
W 3.00mm Distance from right edge of Mini Dove Design Hologram to right edge of
card

All measurements have a tolerance of ± 0.1mm

Mini Dove Design Hologram on the Back of Standard Size Chip/Contactless Cards
Horizontal Orientation

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 14.43mm Height of Visa Brand Mark (Staged) with ELECTRON identifier
B2 13.185mm Height of Visa Brand Mark (Staged) with Visa Electron Product Identifier
B3 9.725mm Height of Visa Brand Mark (Non-staged) with Visa Electron Product
Identifier
C1 2.00mm Distance from Visa Brand Mark (Staged with ELECTRON identifier) to
edge of card
C2 2.915mm Distance from Visa Brand Mark (Staged and Non-staged with Visa Electron
Product Identifier) to edge of card
D 2.00mm Distance from top of Visa Brand Mark (Staged or Non-staged) to top edge
of card; distance from bottom of product identifier to bottom edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 53.98mm Height of card
I 0.76mm Thickness of card
J 10.25mm Distance from left edge of card to left edge of chip contacts
K 19.23mm Distance from top edge of card to top of chip contacts
L 28.55mm Maximum distance from top edge of card to bottom of chip contacts
M 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
N 8.00mm Minimum width of CVV2 area (10.00mm maximum)
O 33.00mm Minimum distance from right edge of signature panel to right edge of card
P 8.00mm Minimum height of signature panel
Q 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
R 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
S 12.31mm Height of Mini Dove Design Hologram
T 16.16mm Width of Mini Dove Design Hologram
U 2.46mm Radius all corners of Mini Dove Design Hologram
V 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
W 3.00mm Distance from left edge of card to left edge of Mini Dove Design Hologram

All measurements have a tolerance of ± 0.1mm

Mini Dove Design Hologram on the Back of Standard Size Chip/Contactless Cards
Vertical Orientation

Vertical Card with Vertical Printing

Inverted Vertical Card with Vertical Printing

Vertical Card with Horizontal Printing

Vertical Card Back

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 14.43mm Height of Visa Brand Mark (Staged) with ELECTRON identifier
B2 13.185mm Height of Visa Brand Mark (Staged) with Visa Electron Product Identifier
B3 9.725mm Height of Visa Brand Mark (Non-staged) with Visa Electron Product
Identifier
C1 2.00mm Distance from Visa Brand Mark (Staged with ELECTRON identifier) to
edge of card
C2 2.915mm Distance from Visa Brand Mark (Staged and Non-staged with Visa Electron
Product Identifier) to edge of card
D 2.00mm Distance from top of Visa Brand Mark (Staged or Non-staged) to top edge
of card; distance from bottom of product identifier to bottom edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Height of card
H 53.98mm Width of card
I 0.76mm Thickness of card
J 10.25mm Distance from bottom of card to bottom of chip contacts
K 19.23mm Distance from left edge of card to left edge of chip contacts
L 28.55mm Maximum distance from left edge of card to right edge of chip contacts right
edge of chip contacts to right of edge of card
M 10.25mm Distance from top of card to top of chip contacts
N 19.23mm Distance from right edge of chip contacts to right of edge of card
O 28.55mm Maximum distance from left edge of chip contacts to right edge of card
P 4.57mm Minimum distance from edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
Q 8.00mm Minimum width of CVV2 area (10.00mm maximum)
R 33.00mm Minimum distance from right edge of signature panel to right edge of card
S 8.00mm Minimum height of signature panel
T 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
U 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
V 12.31mm Height of Mini Dove Design Hologram
W 16.16mm Width of Mini Dove Design Hologram
X 2.46mm Radius all corners of Mini Dove Design Hologram
Y 10.00mm Minimum distance from bottom edge of Mini Dove Design Hologram to
bottom edge of card
Z 3.00mm Distance from left edge of Mini Dove Design Hologram to left edge of card

All measurements have a tolerance of ± 0.1mm

Dove Design Hologram on the Front of Standard Size Cards

Horizontal Orientation

Front of Card

Back of Card Without Chip

Back of Card With Chip

A1 20.50mm Width of standardized white background for Visa Brand Mark (Staged)
A2 18.825mm Width of Visa Brand Mark (Non-staged)
B1 14.43mm Height of Visa Brand Mark (Staged) with ELECTRON identifier
B2 13.185mm Height of Visa Brand Mark (Staged) with Visa Electron Product Identifier
B3 9.725mm Height of Visa Brand Mark (Non-staged) with Visa Electron Product
Identifier
C1 2.00mm Distance from Visa Brand Mark (Staged with ELECTRON identifier) to
edge of card
C2 2.915mm Distance from Visa Brand Mark (Staged and Non-staged with Visa Electron
Product Identifier) to edge of card
D 2.00mm Distance from top of Visa Brand Mark (Staged or Non-staged) to top edge
of card; distance from bottom of product identifier to bottom edge of card
E 0.53mm Radius all corners of standardized white background for Visa Brand Mark
F 3.18mm Radius all corners of card
G 85.60mm Width of card
H 85.60mm Width of card
I 53.98mm Height of card
J 10.25mm Distance from left edge of card to left edge of chip contacts
K 19.23mm Distance from top edge of card to top of chip contacts
L 28.55mm Maximum distance from top edge of card to bottom of chip contacts
M 20.83mm Width of Dove Design Hologram
N 15.88mm Height of Dove Design Hologram
O 1.59mm Radius all corners of Dove Design Hologram
P 19.05mm Distance from top edge of card to top of Dove Design Hologram
Q 2.00mm Distance from right edge of Dove Design Hologram to right edge of card
R 4.57mm Minimum distance from top edge of card to top of magnetic stripe per ISO
standards (5.54mm maximum)
S 8.00mm Minimum width of CVV2 area (10.00mm maximum)
T 3.18mm Minimum distance from right edge of CVV2 area to right edge of card
U 8.00mm Minimum height of signature panel
V 25.00mm Minimum distance from bottom of signature panel to bottom edge of card
W 6.00mm Minimum height of CVV2 area; must not extend beyond the height of the
signature panel
X 11.18mm Minimum distance from right edge of signature panel to right edge of card
Y 33.00mm Minimum distance from right edge of signature panel to right edge of card
with chip

All measurements have a tolerance of ± 0.1mm

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.3.20 Marketing & Promotional Use on Visa Business

Electron cards

Visa Business Electron Card

The Visa Business Electron Card is a commercial card that offers a

secure and convenient payment solution for small businesses.

GLOBAL
STANDARDS

2.3.20 Marketing and Promotional Use

The Visa Product Brand Standards site provides global baseline requirements. Always check the tabs for additional requirements and options specific
to your area.

● The Visa Brand Mark must be displayed as the primary brand expression in all marketing and/or promotional materials including those promoting
Visa Electron Cards. Always show the Visa Electron Card in context as shown in the example below

● The Visa Electron product name may be referenced in headline and text information, or demonstrated by showing visual examples of the card
and/or POS decal on a merchant window

● The Visa ELECTRON Identifier must not be displayed in marketing and/or promotional applications as a primary brand expression

● Display of a Visa-Owned Mark may require the use of a registration symbol (e.g., ®). Each country has its own laws. Contact your Visa Brand
representative regarding specific local requirements

● The Visa ELECTRON Identifier must appear in the standardized Visa font (Whitney Medium Italic) on card and POS applications. Visa must always
precede the identifier name when presented in marketing headline or text information

EXAMPLE: Visa Electron in Marketing Materials

ASIA PACIFIC

Please refer to the Global Standards tab for requirements.

CENTRAL EUROPE,
MIDDLE EAST & AFRICA

Please refer to the Global Standards tab for requirements.

EUROPE

Please refer to the Global Standards tab for requirements.

LATIN AMERICA
& CARIBBEAN

Please refer to the Global Standards tab for requirements.

2.4 Visa Commercial Card

Click on the links below for detailed information of each card feature.

Required Elements Optional Elements

Visa Brand Mark Cardholder Photograph

Mini Dove Design Hologram or Dove Photographic Reproduction of

Design Hologram Cardholder Signature

Available in: Account Number, Expiration Date & Plus Symbol on Visa cards
Cardholder Name/Identifier
AP CAN CEMEA
VE LAC US Bank Identification Number (BIN)

Product Name Reference

Visa Commercial Card
Issuer Identification & Information
Quick Reference Card Diagrams &
The Visa Commercial Card is one of the cards in the
Other Marks & Names Specifications
Visa Commercial Card product family. It is targeted to
businesses generally. Magnetic Stripe

Signature Panel

Issuing Options Legends

Click here for additional information
Card Verification Value 2 (CVV2)
about product and program options.
“VOID” Pattern

Ultraviolet Element

Manufacturer Identification Code

2.4.1 Visa Brand Mark on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.1 Visa Brand Mark on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to Canada.
Use this regional specific information in conjunction with the global standards.

Please follow the requirements provided in the Global standards in addition to the variations below.

Visa Brand Mark Placement and Card Orientation

Visa Canada Trademark Requirements

Visa Canada has specific trademark requirements that must be followed when using the Visa Brand Mark on its own or within a composite logo.

Visa Brand Mark with * Trademark Denotation on Card

Horizontal Orientation

Visa Brand Mark Placement Options

Vertical Orientation

Vertical Card Inverted Vertical Card

Vertical Orientation with Horizontal Printing

Requirements
When the Visa Brand Mark is used on cards:

● Use the * symbol as the trademark denotation

● Use the Visa-provided artwork in Artwork and Downloads

● Place the * symbol at the upper right corner of the Visa Brand Mark as shown in the above illustration

● Use either Arial or Whitney Medium type style and at 8 points in size to set the * symbol

● In lieu of using an asterisk, the language “Visa is a registered trademark of Visa International Service Association and used under license” may be
placed on the back of the card

Visa Brand Mark on the Back of Card Requirements

● The approved Visa Brand Mark for cards (Visa Brand Mark contained within a standardized white background) must be used. The standardized
white background must always appear behind the brand mark when the mark is presented against any non-white background
● The Visa Brand Mark must be placed along the bottom of the back of card, no closer than 3.0 mm from the edge of the card and always adjacent to
any other Visa-owned marks (e.g., Plus) as shown in the illustration below

● Clear space area of 3.0 mm must be maintained around the Visa Brand Mark. No other ATM or payment marks should appear inside the minimum
clear space

● The Visa Brand Mark must be at least 3.0 mm from edge of card

● When displayed on the back of a card, the Visa Brand Mark must appear in a color that matches the color treatment of other ATM or payment
marks used.
Display the Visa Brand Mark in one-color black when other ATM or payment marks are in black
Display the Visa Brand Mark in one-color white when other ATM or payment marks are in white
If any other ATM or payment mark appears in two or more colors, the Visa Brand Mark may appear in the Visa Blue and Visa Gold

Visa Brand Mark on Back of Card

UNITED STATES

2.4.1 Visa Brand Mark on Visa cards

The Visa Brand Mark on a Visa Card is a stylized depiction of the word "Visa" in Visa Blue and Visa Gold, shown on a standardized white
background.

Visa Brand Mark Placement

Horizontal Orientation

Visa Brand Mark Placement Options

Vertical Orientation

Vertical Card Inverted Vertical Card

Vertical Orientation with Horizontal Printing

Requirements
The Visa Brand Mark must be placed on the front of a Visa Card as follows:

● The Visa Brand Mark must be placed in the lower right position, as shown in the illustration above

● The Visa Brand Mark must be positioned 2.0 mm from the two nearest edges of the card, as shown in the illustration above

● Use the Visa-provided artwork located in the Logos & Marks area of this site

● Visa-approved card manufacturers have the information necessary to incorporate the Visa Brand Mark into the card

● Do not alter or scale the artwork in any way

● A clear space area, free of text or graphics, of 2.0 mm must be maintained on all sides of the mark as shown in the illustration below

Visa Brand Mark Clear Space Area

2.4.2 Mini Dove Design hologram or Dove Design

hologram on Visa Commercial cards
Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS
Please check the tabs for requirements specific to your area.

CANADA

2.4.2 Mini Dove Design Hologram or Dove Design Hologram

The Mini Dove Design hologram and the Dove Design hologram feature a dove in flight. The graphics below outline the options for placement on a
standard size Visa Card.

● The Mini Dove Design hologram or Dove Design hologram can be gold or silver

2.4.2.A Mini Dove Design Hologram on Visa cards

Mini Dove Design Hologram Size

Mini Dove Design Hologram on Back of Standard Size Visa Card Without Chip

Mini Dove Design Hologram on Back of Standard Size Visa Card With Chip

Horizontal Orientation
Vertical Orientation

● Only use a Mini Dove Design hologram on the back of a standard size Visa Card

● The Mini Dove Design hologram must be placed within the zone indicated by the dashed line, as shown in the illustrations above

● If a Mini Dove Design hologram is used on the back of a Visa Card, do not use a hologram on the front of the Visa Card

2.4.2.B Dove Design Hologram on Visa cards

Dove Design Hologram Size

Visa Card with Dove Design Hologram

Requirements for Dove Design Hologram on Standard Size Visa cards

A hologram is required on standard size Visa cards. When the Dove Design hologram is used, the following requirements must be met:

● The Dove Design hologram must be positioned on the front of Visa cards as shown above

● Only use the Dove Design hologram on the front of a standard size Visa Card

● A Mini Dove Design hologram must not be used on the front of a standard size Visa Card

● If a Dove Design hologram is used on the front of a Visa Card, do not use a hologram on the back of the Visa Card

● Use the Dove Design hologram for horizontal orientation card designs only
Vertical orientation cards may only use the Mini Dove Design hologram on the back of the card

UNITED STATES

2.4.2 Mini Dove Design Hologram or Dove Design Hologram

The Mini Dove Design hologram and the Dove Design hologram feature a dove in flight. The graphics below outline the options for placement on a
standard size Visa Card.

● The Mini Dove Design hologram or Dove Design hologram can be gold or silver

2.4.2.A Mini Dove Design Hologram on Visa cards

Mini Dove Design Hologram Size

Mini Dove Design Hologram on Back of Standard Size Visa Card Without Chip
Mini Dove Design Hologram on Back of Standard Size Visa Card With Chip

Horizontal Orientation

Vertical Orientation
Requirements for Mini Dove Design Hologram on Standard Size Visa cards
A hologram is required on standard size Visa cards. When the Mini Dove Design hologram is used, the following requirements must be met:

● Only use a Mini Dove Design hologram on the back of a standard size Visa Card

● The Mini Dove Design hologram must be placed within the zone indicated by the dashed line, as shown in the illustrations above

● If a Mini Dove Design hologram is used on the back of a Visa Card, do not use a hologram on the front of the Visa Card

2.4.2.B Dove Design Hologram on Visa cards

Dove Design Hologram Size

Visa Card with Dove Design Hologram

Requirements for Dove Design Hologram on Standard Size Visa cards

A hologram is required on standard size Visa cards. When the Dove Design hologram is used, the following requirements must be met:

● The Dove Design hologram must be positioned on the front of Visa cards as shown above

● Only use the Dove Design hologram on the front of a standard size Visa Card

● A Mini Dove Design hologram must not be used on the front of a standard size Visa Card

● If a Dove Design hologram is used on the front of a Visa Card, do not use a hologram on the back of the Visa Card

● Use the Dove Design hologram for horizontal orientation card designs only
Vertical orientation cards may only use the Mini Dove Design hologram on the back of the card

2.4.3 Account number, expiration date and cardholder

name/identifier on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.3 Account Number, Expiration Date & Cardholder Name/Cardholder Identifier on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the
Canada area. Use this specific information in conjunction with the global standards.

2.4.3.A Requirements for Embossed Elements

The account number, expiration date and cardholder name/identifier must be placed on the card as follows:

● A Visa-allowed embossing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A color that contrasts with the card background color must be used

● Do not emboss into the Visa Brand Mark and its clear space area

● The account number, expiration date and cardholder name/identifier must not interfere with the card's functional or security features

Please see section 3.0 Issuing & Product Offering Options for account number, expiration date and cardholder name/cardholder identifier requirements
for Unembossed Visa cards.

Account Number, Expiration Date and Cardholder Name on Visa cards with Lower Marks

Horizontal Orientation

Vertical Orientation
Account Number, Expiration Date and Cardholder Name on Visa cards with Upper Marks

Horizontal Orientation

Vertical Orientation

2.4.3.A.1 Requirements for Account Number

The account number is an issuer-assigned number that identifies an account in order to post a transaction. The account number must be placed on
the card as follows:

● The full 16-digit account number must be embossed on the front of card as shown in the illustrations above

2.4.3.A.2 Requirements for Expiration Date

● The expiration date of proprietary services on a card, if applicable, must not exceed the card's expiration date

TABLE: FORMATS FOR EMBOSSING DATES

2.4.3.A.3 Requirements for Cardholder Name/Cardholder Identifier

● The cardholder name/identifier must be embossed and vertically centered on the front of card on line S1 or S2 as shown in the illustrations above,
depending on placement of the Visa Brand Mark

● Individual or corporate account names

● Words that indicate an account classification, type, service description, or other information associated with the card (e.g., type of bank account,
VIP status, name of a company)

● Characters that identify an account or provide security identification

● A Trade Name of a non-member (e.g., co-branding partner or affinity entity)

UNITED STATES

2.4.3 Account Number, Expiration Date & Cardholder Name/Cardholder Identifier on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the US
area. Use this specific information in conjunction with the global standards.

2.4.3.A Requirements for Embossed Elements

The account number, expiration date and cardholder name/identifier must be placed on the card as follows:

● A Visa-allowed embossing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A color that contrasts with the card background color must be used

● Do not emboss into the Visa Brand Mark and its clear space area

● The account number, expiration date and cardholder name/identifier must not interfere with the card's functional or security features

Please see section 3.0 Issuing & Product Offering Options for account number, expiration date and cardholder name/cardholder identifier requirements
for Unembossed Visa cards.

Account Number, Expiration Date and Cardholder Name on Visa cards with Lower Marks

Horizontal Orientation

Vertical Orientation

Account Number, Expiration Date and Cardholder Name on Visa cards with Upper Marks

Horizontal Orientation
Vertical Orientation

2.4.3.A.1 Requirements for Account Number

The account number is an issuer-assigned number that identifies an account in order to post a transaction. The account number must be placed on
the card as follows:

● The full 16-digit account number must be embossed on the front of card as shown in the illustrations above

2.4.3.A.2 Requirements for Expiration Date

The expiration date is the date on which the card can no longer be used for payment or ATM transactions. The visible date on the front of the card
must match/be equal to the date encoded on the Visa magnetic stripe and, if present, on the chip. The expiration date must be placed on the card as
follows:
● The expiration date must be embossed on the front of card on line S2 or S3 as shown in the illustrations above, depending on placement of the
Visa Brand Mark
The embossed expiration date must be vertically centered on line S2 or S3
Do not emboss the expiration date closer than 1.6 mm from the embossed account number
The expiration date must be embossed in one of the formats listed below in TABLE: FORMATS FOR EMBOSSING DATES
If effective dates are used in addition to the expiration date, they must be embossed to the left of the expiration date, on the same line and in
the format specified below in TABLE: FORMATS FOR EMBOSSING DATES
For cards without a cardholder name, an expiration date that is less than 5 years from date of issuance must be used

● The expiration date of proprietary services on a card, if applicable, must not exceed the card's expiration date

TABLE: FORMATS FOR EMBOSSING DATES

2.4.3.A.3 Requirements for Cardholder Name/Cardholder Identifier

● The cardholder name/identifier must be embossed and vertically centered on the front of card on line S1 or S2 as shown in the illustrations above,
depending on placement of the Visa Brand Mark

● Individual or corporate account names

● Words that indicate an account classification, type, service description, or other information associated with the card (e.g., type of bank account,
VIP status, name of a company)

● Characters that identify an account or provide security identification

● A Trade Name of a non-member (e.g., co-branding partner or affinity entity)

2.4.4 BIN on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

2.4.4 Bank Identification Number (BIN) on Visa cards

Four-Digit BIN

Horizontal Orientation Vertical Orientation

Requirements
A BIN must be printed on the card as follows:

● Only the first 4 digits of the BIN must be printed on the front of card, positioned below the account number as shown in the illustration above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

UNITED STATES

2.4.4 Bank Identification Number (BIN) on Visa cards

Four-Digit BIN

Horizontal Orientation Vertical Orientation

Requirements
A BIN must be printed on the card as follows:

● Only the first 4 digits of the BIN must be printed on the front of card, positioned below the account number as shown in the illustration above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.4.5 Product name on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.5 Product Name on Visa Cards

Please follow the requirements provided in the global standards in addition to the variations below.

Requirements
● The Visa Commercial product identifier must be clearly and readily legible when placed on the front of the card

● Visa Commercial cards that display a Visa Brand Mark may, with Visa Canada Regional approval, position the product identifier (whether
primary/secondary as may be required) on the front of the card or on the back of the card in the area not covered by the signature panel or
magnetic stripe

UNITED STATES

2.4.5 Product Name on Visa cards

The product name is a name for the card program platform being offered by an issuer to a cardholder, for example, Visa Commercial.

Visa Commercial Card

Requirements
The product name must be used on all Visa Commercial cards. The product name must be placed on the card as follows:

● The Visa Commercial product name must be used only on a card with Visa Commercial capabilities

● The product name must appear on the front of the card

● The product name must be used with a minimum type face of 1/16 inches in height in any type style

● The first letter of each word of the product name must be capitalized

● A color that contrasts with the card background color must be used

● The product name must not be placed over the Visa Brand Mark and its clear space area

● One of the following product names must be used:

Commercial, Commercial Card, Visa Commercial

2.4.6 Issuer identification and information on Visa

Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.6 Issuer Identification & Information on Visa cards

This section discusses requirements and options when working with issuer marks and names and other issuer information on Visa cards.

2.4.6.A Issuer Identification on Visa cards

Requirements
The issuer identification must be placed on the Visa Card as follows:

● The issuer name and/or logo must appear once, either on the card front or on the back of the card
The issuer name and/or logo must not be placed over the Visa Brand Mark and its clear space area

2.4.6.B Other Issuer Information on Visa cards

● Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program
UNITED STATES

2.4.6 Issuer Identification & Information on Visa cards

This section discusses requirements and options when working with issuer marks and names and other issuer information on Visa cards.

2.4.6.A Issuer Identification on Visa cards

Requirements
The issuer identification must be placed on the Visa Card as follows:

● The issuer name and/or logo must appear once, either on the card front or on the back of the card
The issuer name and/or logo must not be placed over the Visa Brand Mark and its clear space area

2.4.6.B Other Issuer Information on Visa cards

● Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program

2.4.7 Other marks and names on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.7 Other Marks & Names on Visa cards

Please follow the requirements provided in the Global standards in addition to the variations below.

2.4.7.B Non-Visa-Owned Marks and Other Language on Visa cards

2.4.7.B.1 Permitted Use of Non-Visa-Owned Marks on Visa cards
● Issuer hereby certifies that it is authorized to use on its cards, payment devices, marketing materials and promotional activities (collectively, the
"Materials") all trademarks, service marks, trade names, patents, trade secrets, and copyrights (collectively, "Third Party IP") that appear within the
Materials. Third Party IP may include but is not limited to names, marks, logos, designs, slogans, patented technology, inventions, card designs,
pictures, photos, works of authorship, or any other protected right or asset

● Do not include advertising, promotional, or other language on a Visa Card, unless it is an integral part of the identification of the issuer’s
organization

2.4.7.B.2 Olympic Marks

When using Olympic marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Olympic
Toolkit.

2.4.7.B.3 FIFA Marks

When using FIFA marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Football
Toolkit.

2.4.7.C Trademark Notification and Use (CANADIAN REGULATIONS)

Trademark Placement
Whenever possible, the Visa-owned marks should be identified by the symbol (®) for registered trademarks only, (™) for registered and unregistered
marks, or an asterisk (*) or another symbol with a legend which begins with the same symbol, on material to identify the following:

● Ownership of the mark

● Licensed or authorized use of the mark by a licensee

The symbol or legend used to identify the Visa-owned mark must always be used in its most prominent position, with the legend appearing in either
English or French as appropriate and as specified in Table: Proper Use of Trademarks and Legends below.

Table: Proper Use of Trademarks and Legends

Legend Alternate Acceptable Legends

Full Form Options
Visa® ®Visa Int. Service Association/Licensed user,
Usager licencié
®Visa International Service ®Visa Int. Service Association/Authorized user,
Association Licensed User/Usager Usager authorisé
licencié
®VisaInt/Lic user, Usager lic. ®Visa Int. Service Association/Used Under
License by, Utilisés Sous Licencié Par
Short Form Options
®All you need ®Visa Canada, Licensed User
®Visa Canada Association Licensed ®Visa Int'l/Auth user, Usager aut.
user/Usager licencié

Prohibition
Notification or legends in any form must not appear on any of the following:

● Merchant decals

● Decal representations

● Card representations

Multiple Marks and Owners

Trademarks owned by different companies must be distinguished in advertising and promotional materials by use of different notification symbols (™,
®, or *) together with matching legends as follows:

● VISA® ALL YOU NEED™

● ®Visa Int./Lic user, Usager Lic

● ™Visa Canada/Lic. user, Usager lic

Trademark Usage Requirements

The Visa Wordmark and any other Visa-owned mark appearing in any typed or printed text, must comply with the Visa Product Brand Standards and
this section.

The Visa-owned marks must always appear as follows:

● As an adjective modifying a noun

● Capitalized, italicized, or in some way distinguished from other text

When used as an adjective modifying a noun, a Visa-owned mark will generally be used as the name for a product or service such as, but not limited
to:

● VISA cardholders benefit from VISA issuer services

● You can benefit from "Issuer's Mark” Visa cardholder services

Use of Registered Marks

The trademarks of Visa International Service Association and the Association, must always be used in the exact form registered and must not be
used in any of the following forms:

● Noun (Here's your Visa)

● Possessive (Visa's many benefits)

● Plural (How many Visas do you need?)

2.4.7.D Use of Marks by Issuers (CANADIAN REGULATIONS)

Requirements
If an issuer or merchant has questions about the Visa Product Brand Standards, the issuer or merchant must contact the organizations listed below,
in the order specified.

Organization Chart for Trademark Use Approval

An issuer must immediately contact the Association if it detects possible trademark infringement.

2.4.7.E Use of the Word "smart” on Chip Cards (CANADIAN REGULATIONS)

Requirements
If a chip card bears the Visa Flag Symbol, the Visa Brand Mark, the Visa Brand Mark with Electron identifier, or Visa Electron Symbol and the word
"smart,” the word "smart” must appear on the card as follows:

● No more than 4 mm away from the chip

● As specified in the creative and style specifications provided by the Association

● The initial letter of the word "smart” must always be a lower case "s"

● Only in black and white

● Without additional words or letters

● Without a trademark denotation (e.g., TM)

2.4.7.F Issuer Marks (CANADIAN REGULATIONS)

Requirements
The following regulations apply to issuer marks, trade names, and designs on cards bearing the Visa-owned marks:

● Marks, trade names, and designs associated exclusively with the services of a particular issuer are permitted

● An issuer may use, in the issuer identification area, any trade name or mark that is owned by the issuer and which identifies a business carried on
by the issuer

● An issuer may continue to use marks, trade names, and designs that were in use on its cards bearing any of the Visa-owned marks on 16 April
1980

● The rights of a participant issuer are subject to the By-Laws

2.4.7.G Trade Name or Mark of a Non-Issuer (CANADIAN REGULATIONS)

Marks of the Interac Association
The marks of the Interac Association may appear on the back of a card provided such marks do not interfere with and are not placed on top of either
or both the:

● Signature panel

● Magnetic stripe

2.4.7.H Affinity Card Program and Co-branded Card Program Designs

Requirements for Affinity Card Design
An affinity card design must comply with the following requirements:

● An affinity card must clearly disclose the financial institution is issuing and is the owner of the affinity card, and it must be clear from the affinity
card design that the affinity card is issued by the financial institution and not by the affinity participant.
Issuer identification must appear in the issuer identification area on the front of the card
The issuer identification must be clearly and readily legible and occupy a surface area of at least 180 square millimeters

● With the prior consent of Visa Canada and where that consent has not been withdrawn:
The trade name or mark of a non-member may appear on the front or back of a Visa Affinity card, subject to the conditions specified in
Chapter 3, "Issuer Standards."
Cards issued by a financial institution and displaying the corporate name or trade name of that issuer on the front of the card may bear the
name, trade name or mark of up to 2 affinity participants in conjunction with the issuer's Visa Affinity Card Program if it appears
❍ In the issuer identification area on the front of the affinity card
❍ On the back of the affinity card in the area not covered by the signature panel or magnetic stripe

● No other name, corporate name, trade Name, or mark may appear on the front of the Visa Affinity card, except:
Visa-owned marks
Marks owned directly (i.e., not through subsidiaries or affiliates) by the issuer which identify a business carried on by the issuer
Marks owned by or licensed to the issuer that are used as issuer Identification
Marks owned by, or licensed to, non-members that use the mark as non-member Identification
With the approval of Visa, marks owned by, or licensed to, non-members that are associated with the non-member and relate to a product,
program, or service being offered in connection with the Affinity Card Program

● Background color requirements for a Visa Affinity card are as specified in the Card Color section

● Non-member promotional, marketing, or advertising language must not appear on a Visa Affinity card

● Where a non-member identification appears on a proprietary card bearing the Plus Symbol and no other Visa marks, the affinity card rules do not
apply

Options
● Photographs or illustrations of a non-member product or service, whether branded or not, may be used on the front or back of the card, subject to
approval by Visa Canada

● A non-member URL or domain name may appear on the back of a Visa Affinity card

UNITED STATES

2.4.7 Other Marks and Names on Visa cards

This section discusses requirements and options when working with marks and names.

2.4.7.A Visa-Owned Marks on Visa cards

2.4.7.A.1 The Visa Brand Name on Visa cards
Requirements

● The Visa Brand name can be used on a Visa Card only when it is:
Part of a Visa product name (for example, Visa Commercial)
Used only as a term “Visa Card” when used in conjunction with an issuer's product name (e.g., issuer name or issuer product name +
“Visa Card”)
Used with the Olympic marks, logos, designations, and authenticating statements as specified in the current Visa Olympic Toolkit

2.4.7.A.2 Trademark Denotation Symbols

2.4.7.B Non-Visa-Owned Marks and Other Language on Visa cards

● Do not include advertising, promotional, or other language on a Visa Card, unless it is an integral part of the identification of the issuer’s
organization

● Only issue a Visa Card with political designations if prior written consent from Visa has been provided

2.4.7.B.2 Olympic Marks

When using Olympic marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Olympic
Toolkit.

2.4.7.B.3 FIFA Marks

When using FIFA marks, designations, and authenticating statements, comply with official requirements, including those in the current Visa Football
Toolkit.

2.4.7.B.4 Prohibited Use of Marks

● Do not issue a Visa Card bearing the Trade Name or mark of any entity that is competitive with Visa or with a Visa-owned program (e.g., the Plus
Program), including but not limited to the following companies and their subsidiaries or affiliates:
American Express Company
MasterCard Worldwide
❍ An issuer participating in the Cirrus network as of March 31, 2010, may continue to do so under the following conditions
❍ The Issuer must not extend its use of the Cirrus Wordmark or functionality beyond the existing debit, credit, or prepaid Card
product types or Visa Card Programs participating in the Cirrus network on 31 March 2010.
❍ The Issuer must not allow the Cirrus Wordmark and functionality to continue on a Visa Card Program obtained through a merger
or an acquisition.
❍ When appearing on a Visa Card, the Cirrus Wordmark must appear on the back of the Visa Card

Discover Financial Services (A variance to this requirement applies in the U.S. for Visa cards bearing the Pulse mark and cards bearing the
Plus Symbol.)

2.4.7.C Affinity/Co-Branded Cards

Requirements
● The primary appearance of the name and/or logo of the affinity group must be printed within the issuer identification area of the card

● The name and/or logo of the affinity group may appear in any color that provides sufficient contrast to the background color

● The affinity group name may be embossed on the 4th line (or S1 line) of embossing

2.4.8 Magnetic stripe on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA
2.4.8 Magnetic Stripe on Visa cards
The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the
Canada area. Use this specific information in conjunction with the global standards.

The magnetic stripe on a card contains the necessary information to complete a transaction.

A magnetic stripe must be present on all Visa cards.

Magnetic Stripe on Visa Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Magnetic Stripe on Visa Card with Chip

Horizontal Orientation Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

UNITED STATES

2.4.8 Magnetic Stripe on Visa cards

The magnetic stripe on a card contains the necessary information to complete a transaction.

A magnetic stripe must be present on all Visa cards.

Magnetic Stripe on Visa Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Magnetic Stripe on Visa Card with Chip

Horizontal Orientation Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

2.4.9 Signature Panel on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

Please refer to the Global Standards tab for requirements.

UNITED STATES

2.4.9 Signature Panel on Visa cards

The Signature Panel is a tamper-evident panel on the back of the card on which a cardholder signs his or her name. Visa has designed a standard
Signature Panel for use on Visa cards. With Visa approval, an issuer may develop and use a customized Signature Panel on a Visa Card.
As shown in the illustrations below, the length of the Signature Panel will be in part determined by the choice of CVV2 placement and by the presence
of a chip on the card.

See 2.4.11 Card Verification Value 2 (CVV2) on Visa cards for more information on CVV2 placement specifications.

Signature Panel on Visa Card without Chip

Note: All measurements have a tolerance of ± 0.1mm

Signature Panel on Visa Card with Chip

Horizontal Orientation

Vertical Orientation

Note: All measurements have a tolerance of ± 0.1mm

Requirements (Standard Visa-Designed Signature Panel)

The Signature Panel must be placed on the card as follows:

● The Signature Panel must be placed on the back of the card as shown in illustrations above

● The minimum height of the Signature Panel must equal 8.0 mm

● The Signature Panel must be placed a minimum of 25.0 mm from the bottom edge of the card

● The Signature Panel must not interfere with the card's functional or security features

● Other marks, legends, or printed information (e.g., ATM marks or customer service contact information) must not interfere with the Signature Panel

Requirements (Customized Signature Panel)

A customized Signature Panel must comply with the following requirements:

● Tamper-evident Signature Panel material must be used

● Do not feature competitive brands or their design elements in the customized Signature Panel design

● Do not use the Visa Brand name, Visa Brand Mark, or its design elements

● Do not use a design that denigrates the Visa brand, as determined by Visa

● Original artwork of the Visa-approved custom design must be submitted directly to a Signature Panel manufacturer for production

2.4.10 Legends on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.10 Legends on Visa cards

These sections stipulate the specifications for legends on Visa cards.

2.4.10.A AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa cards
The “AUTHORIZED SIGNATURE” and “NOT VALID UNLESS SIGNED” legends are used to indicate where the cardholder signature must appear on the
card.

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card Without Chip

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card With Chip

Horizontal Orientation Vertical Orientation

Requirements
The legends “AUTHORIZED SIGNATURE” and “NOT VALID UNLESS SIGNED” must be positioned on the card as follows:

● The legends must be printed above, below or beside the Signature Panel. Example placements are shown in the illustrations above

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.4.10.B VALID ONLY IN (COUNTRY) Legend on Visa cards

The "VALID ONLY IN (COUNTRY)" legend must be used on all cards that are issued for domestic transactions only.

EXAMPLE: VALID ONLY IN (COUNTRY) Legend

Horizontal Orientation Vertical Orientation

Requirements
Place the "VALID ONLY IN (COUNTRY)" legend on the card as follows:

● The legend "VALID ONLY IN (COUNTRY)" must be printed on the front of card

● The legend must be printed in the English language

● A sans serif type style with a type size of 6-10 points must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features

● In addition to the English language version, the local language equivalent of the "VALID ONLY IN (COUNTRY)" legend may appear on the card

2.4.10.C VALID DATES and Related Legends on Visa cards

● MONTH/YEAR

● GOOD THRU LAST DAY OF

● VALID FIRST DAY OF

● VALID FROM

● VALID DATES

● CUSTOMER SINCE

● MEMBER SINCE

● VALID THRU

● GOOD THRU

● EXPIRES END
EXAMPLE: VALID DATES and Related Legends on Embossed Visa Card

Horizontal Orientation Vertical Orientation

Requirements
Expiration Date is required on a Visa Card. The legends must be placed on the card as follows:

● The legend must be placed above, below or beside the expiration date, as shown in the illustration above

● 4- to 6-point Helvetica type font must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card’s functional or security features

UNITED STATES

2.4.10 Legends on Visa cards

These sections stipulate the specifications for legends on Visa cards.

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card Without Chip

EXAMPLE: AUTHORIZED SIGNATURE and NOT VALID UNLESS SIGNED Legends on Visa Card With Chip

Horizontal Orientation Vertical Orientation

Requirements
The legends “AUTHORIZED SIGNATURE” and “NOT VALID UNLESS SIGNED” must be positioned on the card as follows:

● The legends must be printed above, below or beside the Signature Panel. Example placements are shown in the illustrations above

● A sans serif type style with a type size of 6-8 points must be used

● A color that contrasts with the card background color must be used

2.4.10.B VALID ONLY IN (COUNTRY) Legend on Visa cards

The "VALID ONLY IN (COUNTRY)" legend must be used on all cards that are issued for domestic transactions only.

EXAMPLE: VALID ONLY IN (COUNTRY) Legend

Horizontal Orientation Vertical Orientation

Requirements
Place the "VALID ONLY IN (COUNTRY)" legend on the card as follows:

● The legend "VALID ONLY IN (COUNTRY)" must be printed on the front of card

● The legend must be printed in the English language

● A sans serif type style with a type size of 6-10 points must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card's functional or security features

● In addition to the English language version, the local language equivalent of the "VALID ONLY IN (COUNTRY)" legend may appear on the card

2.4.10.C VALID DATES and Related Legends on Visa cards

● MONTH/YEAR

● GOOD THRU LAST DAY OF

● VALID FIRST DAY OF

● VALID FROM

● VALID DATES

● CUSTOMER SINCE

● MEMBER SINCE

● VALID THRU

● GOOD THRU

● EXPIRES END
EXAMPLE: VALID DATES and Related Legends on Embossed Visa Card

Horizontal Orientation Vertical Orientation

Requirements
Expiration Date is required on a Visa Card. The legends must be placed on the card as follows:

● The legend must be placed above, below or beside the expiration date, as shown in the illustration above

● 4- to 6-point Helvetica type font must be used

● A color that contrasts with the card background color must be used

● The legend must not interfere with the card’s functional or security features

2.4.11 CVV2 on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.11 Card Verification Value 2 (CVV2) on Visa cards

The CVV2 is a 3-digit number printed on a card for security purposes. The CVV2 is placed directly on the card plastic in the standard white area to
the right of the Signature Panel.

CVV2 Placement Without Chip

CVV2 Placement With Chip

Horizontal Orientation

Vertical Orientation

Requirements
The 3-digit CVV2 must be placed on the card as follows:

● The CVV2 must be printed directly onto the card plastic, in the standard white area to the right of the Signature Panel as shown in the illustrations
above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

UNITED STATES

2.4.11 Card Verification Value 2 (CVV2) on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the US
area. Use this specific information in conjunction with the global standards.
The CVV2 is a 3-digit number printed on a card for security purposes. The CVV2 is placed directly on the card plastic in the standard white area to
the right of the Signature Panel.

CVV2 Placement Without Chip

CVV2 Placement With Chip

Horizontal Orientation

Vertical Orientation

Requirements
The 3-digit CVV2 must be placed on the card as follows:

● The CVV2 must be printed directly onto the card plastic, in the standard white area to the right of the Signature Panel as shown in the illustrations
above

● A Visa-allowed printing process must be used. See section 5.13 Visa-Allowed Processes for a list of Visa-allowed processes

2.4.12 “VOID”/security code pattern on Visa Commercial

cards
Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.12 “VOID”/Security Code Pattern on Visa cards

“VOID” Pattern Placement

Requirements
The “VOID”/security code pattern must be placed on the card as follows:

● The “VOID” pattern must be printed on the back of the card directly onto the plastic core in the area covered by the Signature Panel

● The pattern must be positioned a minimum of 2.0 mm within the edges of the Signature Panel area as shown in the illustration above

● The “VOID” pattern must be printed in all capital letters using a sans serif type style with a minimum type size of 6 points

● A color that contrasts with the card background color must be used

● The manufacturer identification code must be printed near or within the “VOID” pattern

Options
● The “VOID”/security code pattern is not applicable when a photographic reproduction of a cardholder signature is on the back of the card. See
2.4.16 Photographic Reproduction of the Cardholder Signature on Visa cards for more information

UNITED STATES

2.4.12 “VOID”/Security Code Pattern on Visa cards

“VOID” Pattern Placement

Requirements
The “VOID”/security code pattern must be placed on the card as follows:

● The “VOID” pattern must be printed on the back of the card directly onto the plastic core in the area covered by the Signature Panel

● The pattern must be positioned a minimum of 2.0 mm within the edges of the Signature Panel area as shown in the illustration above

● The “VOID” pattern must be printed in all capital letters using a sans serif type style with a minimum type size of 6 points

● A color that contrasts with the card background color must be used

● The manufacturer identification code must be printed near or within the “VOID” pattern

2.4.13 Ultraviolet element on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.13 Ultraviolet Element on Visa cards

Requirements
● The ultraviolet element must be placed on the card in accordance with the requirements provided by Visa to Visa-approved card manufacturers

UNITED STATES

2.4.13 Ultraviolet Element on Visa cards

The Visa Product Brand Standards site provides global baseline requirements. This section discusses requirements and options specific to the US
area. Use this specific information in conjunction with the global standards.
The ultraviolet element is a security-related mark required on all cards with the Visa Brand Mark. It is only visible under ultraviolet light. Visa provides
the artwork, placement and size requirements for the ultraviolet element to Visa-approved card manufacturers.

Requirements
● The ultraviolet element must be placed on the card in accordance with the requirements provided by Visa to Visa-approved card manufacturers

2.4.14 Manufacturer identification code on Visa

Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.14 Manufacturer Identification Code on Visa cards

The manufacturer identification code designates the Visa-approved card manufacturer, order number, and batch number. It is used to identify the
source of the card.

EXAMPLE: Manufacturer Identification Code Placement on Visa Card Without Chip

EXAMPLE: Manufacturer Identification Code Placement on Visa Card With Chip

Horizontal Orientation Vertical Orientation

● The manufacturer identification code that must appear under the Signature Panel must contain the following information:

Area identifier assigned by the Visa Card design representative in your area

A = AP

C = Canada

CE = CEMEA

E = Europe

L = LAC

U = US

Manufacturer’s security code assigned by the Visa Card design representative in your area

Card manufacturer identifier consisting of text information used to identify the card manufacturer and provide card production information:

Approved manufacturer identification or name

Order number or batch number for production or job run

Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The following format for the card manufacturer ID that appears underneath the Signature Panel must be adopted to maintain global consistency:

A BB CCCCCCCCCCCCCCCCCCCCC

● The manufacturer identification code that must appear in the visible area consists of the same card manufacturer identifier information “C” used
underneath the Signature Panel:

Approved manufacturer identification or name

Order number or batch number for production or job run

Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The required manufacturer identification code underneath the Signature Panel must be visible on the proof submissions for verification

UNITED STATES

2.4.14 Manufacturer Identification Code on Visa cards

The manufacturer identification code designates the Visa-approved card manufacturer, order number, and batch number. It is used to identify the
source of the card.

EXAMPLE: Manufacturer Identification Code Placement on Visa Card Without Chip

EXAMPLE: Manufacturer Identification Code Placement on Visa Card With Chip

Horizontal Orientation Vertical Orientation

● The manufacturer identification code that must appear under the Signature Panel must contain the following information:

Area identifier assigned by the Visa Card design representative in your area

A = AP

C = Canada

CE = CEMEA

E = Europe

L = LAC

U = US

Manufacturer’s security code assigned by the Visa Card design representative in your area

Card manufacturer identifier consisting of text information used to identify the card manufacturer and provide card production information:

Approved manufacturer identification or name

Order number or batch number for production or job run

Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The following format for the card manufacturer ID that appears underneath the Signature Panel must be adopted to maintain global consistency:

A BB CCCCCCCCCCCCCCCCCCCCC

● The manufacturer identification code that must appear in the visible area consists of the same card manufacturer identifier information “C” used
underneath the Signature Panel:

Approved manufacturer identification or name

Order number or batch number for production or job run

Date the card was produced, referenced as mm/yy (mm=month and yy=year)

● The required manufacturer identification code underneath the Signature Panel must be visible on the proof submissions for verification

2.4.15 Cardholder photograph on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS
Please check the tabs for requirements specific to your area.

CANADA

2.4.15 Cardholder Photograph on Visa cards

A cardholder photograph is a picture of the cardholder on the card that may be additionally used at the point-of-sale to verify the cardholder's identity.

Cardholder Photograph on Visa Card

Requirements
The use of a cardholder photograph on Visa cards is optional. If used, the cardholder photograph must be placed on the card as follows:

● The cardholder photograph may be positioned on the front or the back of the card

● The cardholder photograph must not be placed over the Visa Brand Mark and its clear space area

● The cardholder photograph must not interfere with the card's functional or security features

UNITED STATES

2.4.15 Cardholder Photograph on Visa cards

A cardholder photograph is a picture of the cardholder on the card that may be additionally used at the point-of-sale to verify the cardholder's identity.

Cardholder Photograph on Visa Card

Requirements
The use of a cardholder photograph on Visa cards is optional. If used, the cardholder photograph must be placed on the card as follows:

● The cardholder photograph may be positioned on the front or the back of the card

● The cardholder photograph must not be placed over the Visa Brand Mark and its clear space area

● The cardholder photograph must not interfere with the card's functional or security features

2.4.16 Photographic reproduction of the cardholder

signature on Visa Commercial cards
Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.16 Photographic Reproduction of the Cardholder Signature on Visa cards

Photographic Reproduction of Cardholder Signature on Visa Card

Placement Option 1: Front of Card

● The photographic reproduction of the cardholder signature must not be placed over the Visa Brand Mark and its clear space area

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

Placement Option 2: Back of Card

● If the photographic reproduction of the cardholder signature is placed on the back of the card, this replaces the tamper-evident Signature Panel

● The cardholder signature must be laser-engraved or covered by a chemical-resistant protective overlay

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

● When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code usually placed
underneath the Signature Panel must be placed in the area covered by the magnetic stripe. See 2.4.14 Manufacturer Identification Code on Visa
cards for additional details

UNITED STATES

2.4.16 Photographic Reproduction of the Cardholder Signature on Visa cards

Photographic Reproduction of Cardholder Signature on Visa Card

Placement Option 1: Front of Card

● The photographic reproduction of the cardholder signature must not be placed over the Visa Brand Mark and its clear space area

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

Placement Option 2: Back of Card

● If the photographic reproduction of the cardholder signature is placed on the back of the card, this replaces the tamper-evident Signature Panel

● The cardholder signature must be laser-engraved or covered by a chemical-resistant protective overlay

● The photographic reproduction of the cardholder signature must not interfere with the card's functional or security features

● When using a photographic reproduction of the cardholder signature on the back of the card, the manufacturer identification code usually placed
underneath the Signature Panel must be placed in the area covered by the magnetic stripe. See 2.4.14 Manufacturer Identification Code on Visa
cards for additional details

2.4.17 Plus Symbol on Visa Commercial cards

Visa Commercial Card

The Visa Commercial Card is one of the cards in the Visa

Commercial Card product family. It is targeted to businesses
generally.

GLOBAL
STANDARDS

Please check the tabs for requirements specific to your area.

CANADA

2.4.17 Plus Symbol on Visa cards