<Introduction to Data Management>

PROJECT REPORT
(Project Semester January-April 2025)

ECOMMERCE SALES ANALYSIS

Submitted by
PUTTA MEHER PRAKASH
Registration No :12312840

Programme and Section – B. Tech CSE, K23GX

Course Code INT-217

Under the Guidance of

Name of faculty: Savleen Kaur
UID: 18306

Discipline of CSE

Lovely School of Computer Science

Lovely Professional University, Phagwara

 CERTIFICATE

This is to certify that MEHER PRAKASH bearing Registration no. 12312840

has completed INT 217 project titled, “ECOMMERCE SALES ANALYSIS”
under my guidance and supervision. To the best of my knowledge, the present
work is the result of his/her original development, effort and study.

Signature and Name of the Supervisor

Designation of the Supervisor
School of …………………………………………….
Lovely Professional University
Phagwara, Punjab.

Date: 22-04-2025
 DECLARATION

I, PUTTA MEHER PRAKASH, student of Computer Science under CSE

Discipline at, Lovely Professional University, Punjab, hereby declare that all
the information furnished in this project report is based on my own intensive
work and is genuine.

Date: 22/4/2025 Signature

Registration No. 12312840 PUTTA MEHER PRAKASH

Acknowledgement:
We would like to express our sincere gratitude to Maven Analytics for providing access to the
ECOMMERCE SALES ANALYSIS dataset, which made this project possible. We also
acknowledge the developers and analysts who contributed to building the dashboard and its
insights. Special thanks to our mentors and peers for their guidance throughout this project.

Table of Contents
1. Introduction
2. Source of Dataset
3. Dataset Preprocessing
4. Analysis on Dataset
I. General Description
II. Specific Requirements
III. Analysis Results
IV. Visualization
5. Conclusion
6. Future Scope
7. References
1. Introduction:
This e-commerce sales analysis report examines the performance of an online retail
business from 2011 to 2014, utilizing data from the provided dashboard and underlying
Excel sheet. The dashboard highlights key metrics for 2012, including total sales of
$2.30M, a profit of $286K, and a profit margin of 12%, alongside year-over-year (YOY)
growth trends. The analysis delves into monthly sales and profit trends, category-wise
performance, regional sales distribution, and top-performing sub-categories. With
detailed transaction records spanning multiple years, this report aims to uncover
actionable insights to drive strategic decision-making, optimize profitability, and
identify growth opportunities in the e-commerce sector.

2. Source of data:
The dashboard is built using historical sales data collected from an eCommerce platform
over multiple year. It includes key fields such as sales amount, profit, quantity sold,
orders placed, and product category details. Regional data and filters by year, segment,
and region have also been incorporated to allow multi-dimensional analysis.

This dataset simulates operations for a national candy distribution company in the
United States and contains a variety of interrelated business information, including:

The data used in this dashboard comes from a real-time eCommerce database,
containing multi-year transactional records.

It includes key performance metrics such as Sales, Profit, Quantity Sold, Orders,
and Profit Margin.

The dataset spans across different years (2011–2014), allowing for year-over-year
comparisons and trend analysis.

Data is also categorized by Regions (Central, East, South, West) and Segments
(Consumer, Corporate, Home Office).
 Product information is further broken down into main categories and sub-
categories, enabling deep-dive profitability insights.

This structured dataset allowed for dynamic filtering and drill-down capabilities
across the dashboard.

You can access the dataset via:

https://docs.google.com/spreadsheets/...

4. Analysis on Dataset:

1.) Sales and profit analysis:

i.) General Description:

The dataset provides monthly sales and profit data for an e-commerce business
from March to December. Total sales amounted to $1,4536.82K, with a total
profit of $4463.82K. The data highlights significant variations in sales and
profit across the months, with a notable peak in November.

ii.) Specific Requirements:

Metrics to Analyze: Monthly sales and profit figures.

Trends: Identify peak and low-performing months for sales and profit.

Comparison: Assess the relationship between sales and profit trends

iii.). Analysis Results:

 Overall Performance: Total sales reach $14,536.82K, with profit at
$4,463.82K. November stands out with $6,714.08K in sales and $2,469.30K in
profit, indicating a strong seasonal peak.

Monthly Trends: Sales and profit are lowest in April ($371.73K sales, -
$27.09K profit) and highest in November. Other notable months include
December ($4,303.72K sales, $1,440.83K profit) and September ($541.86K
sales, $114.82K profit).

Profitability: Negative profit in April suggests potential losses, while

November and December show strong profitability

IV. Visualization:

2.) Category-wise profit:

i.) General description:

The dataset provides profit analysis by category for an e-commerce

business, covering Furniture, Office Supplies, and Technology. The total profit across
all categories is $286.40K, with Technology leading at $136.09K, followed by Office
Supplies at $107.07K, and Furniture at $30.30K. The data spans multiple years, with
2013 highlighted.

ii.) Specific Requirements:

Metrics to Analyze: Profit by category and year.

Trends: Identify the most profitable category and year.

Filters: Assess data by region and segment (e.g., Central, Corporate).

 iii.). Analysis Results:
Overall Performance: Technology is the most profitable category at $136.09K,
significantly outperforming Furniture ($30.30K) and Office Supplies ($107.07K). The
year 2013 stands out, suggesting a peak performance period.

Category Trends: Technology consistently shows higher profit, indicating a strong

market position, while Furniture lags behind.

Filter Insights: The dataset includes filters for region (e.g., Central, East) and
segment (e.g., Corporate, Home Office), allowing for deeper analysis by these
dimensions.

IV. Visualization:

3.) Category-wise sales share:

i.) General Description:

The dataset presents the sales distribution across three categories—Furniture, Office
Supplies, and Technology—for an e-commerce business. The total sales percentage is
100%, with Technology leading at 46.68%, followed by Furniture at 26.44%, and
Office Supplies at 26.88%.

II. Specific Requirements:

• Metrics to Analyze: Sales percentage by category.

• Trends: Identify the dominant sales category.
• Visualization: Assess the proportional contribution of each category to total
sales

III. Analysis Results:

 • Overall Performance: Technology accounts for nearly half of total sales
(46.68%), making it the most significant contributor. Furniture and Office
Supplies contribute almost equally, at 26.44% and 26.88% respectively.
• Category Trends: Technology’s higher sales share suggests strong demand or
market preference, while Furniture and Office Supplies show balanced but
lower contributions.
• Insight: The data indicates a potential opportunity to boost sales in Furniture
and Office Supplies to balance the portfolio.

v.) Visualization:

4.) Sales for state:

I. General Description:

The dataset provides sales data by state for an e-commerce business, covering
Delaware, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, and Rhode
Island. The total sales amount to $14,536.82K, with New York leading at $8,583.80K
and Ohio at $1,215.96K. The data is filtered by year, with 2014 highlighted.

II. Specific Requirements:

• Metrics to Analyze: Sales by state and year.

• Trends: Identify the highest and lowest sales regions.
• Visualization: Assess geographical sales distribution.

III. Analysis Results:

• Overall Performance: New York dominates with $8,583.80K in sales,

accounting for a significant portion of the total. Delaware has the lowest sales
 at $198.09K. Ohio ($1,215.96K) and Pennsylvania ($2,846.22K) also
contribute notably.
• Regional Trends: Sales are concentrated in the Northeast and Midwest, with
New York and Ohio as key contributors, suggesting strong market presence in
these areas.
• Yearly Insight: The 2014 filter indicates this data reflects sales for that year,
allowing for year-over-year comparison if additional data is available.

IV. Visualization:

5.) Top 5 subcategories:

I. General Description:

The dataset provides sales data for an e-commerce business across five subcategories:
Binders, Storage, Chairs, Accessories, and Machines. The total sales amount to
$11,216.066K, with Machines leading at $4,061.97K and Accessories at $2,431.676K.

II. Specific Requirements:

• Metrics to Analyze: Sales by subcategory.

• Trends: Identify the highest and lowest sales subcategories.
• Visualization: Assess the proportional contribution of each subcategory to
total sales

III. Analysis Results:

• Overall Performance: Machines dominate with $4,061.97K in sales, followed

by Accessories ($2,431.676K) and Chairs ($2,313.748K). Binders have the
lowest sales at $1,030.782K.
• Subcategory Trends: Machines and Accessories show strong sales, indicating
high demand, while Binders lag behind, suggesting potential areas for
improvement.
 • Insight: The data highlights a skew toward Machines, which may reflect a
market preference or inventory focus.

IV. Visualization:

6.) KPI (Profit,quantity,order id,quantity):

I. General Description:
The dataset provides a monthly breakdown of sales, profit, quantity, order count, and
profit margin for an e-commerce business from March to December. Total sales are
$14,536.82K, with a profit of $4,463.82K, 270 units sold, 70 orders, and an average
profit margin of 0.307070053. November stands out with the highest sales
($6,714.08K) and profit ($2,469.30K).

II. Specific Requirements

• Metrics to Analyze: Sales, profit, quantity, order count, and profit margin by
month.
• Trends: Identify peak and low-performing months across metrics.
• Visualization: Assess trends using line charts for each metric.

III. Analysis Results

• Overall Performance: Sales peak in November ($6,714.08K) and are lowest
in April ($371.73K). Profits follow a similar trend, with November at
$2,469.30K and April at -$27.09K (loss). The quantity sold is highest in
September (64 units), and orders peak in December (17). The profit margin
averages 12%, with October showing the highest at 0.152012439.
• Monthly Trends: November and December show strong sales and profit,
while April and May underperform, with negative or low profit margins.
• Insight: Seasonal spikes in November and December suggest holiday-driven
sales, while April’s loss indicates potential cost issues

IV. Visualization
 • Sales: Line chart showing a sharp increase in November ($6,714.08K) with a decline
in December ($4,303.72K).
• Profit: Line chart peaking in November ($2,469.30K) and dipping to a loss in April
(-$27.09K).
• Quantity: Line chart with a peak in September (64 units).
• Orders: Line chart peaking in December (17 orders).
• Profit Margin: Line chart with a high in October (0.152012439) and an average of
12%.

5.) Conclusion:

The analysis of the e-commerce sales dataset reveals several key insights. The
business experiences significant seasonal peaks, particularly in November and
December, driven by high sales ($6,714.08K and $4,303.72K respectively) and profit
($2,469.30K and $1,440.83K), likely due to holiday demand. Technology consistently
outperforms other categories, contributing 46.68% of sales and $136.09K in profit,
indicating a strong market position. Geographically, sales are concentrated in the
Northeast (e.g., New York at $8,583.80K) and Midwest (e.g., Ohio at $1,215.96K),
which are suggesting regional strengths. However, challenges include a profit decline
(-0.15% YoY) and a notable loss in April (-$27.09K), highlighting potential cost or
pricing issues. Subcategories like Machines ($4,061.97K) show robust sales, while
Binders ($1,030.782K) lag, offering opportunities for optimization. Overall, focusing
on high-performing categories and regions, addressing seasonal weaknesses, and
improving profitability in underperforming months could enhance business
performance.

6.) Future Scope:

The analysis of the e-commerce sales dataset opens several avenues for future
improvement and expansion. Leveraging the strong performance of the Technology
category (46.68% of sales, $136.09K profit), the business could invest in expanding
its technology product line or enhancing marketing efforts in this segment.
Capitalizing on the seasonal peaks in November and December, predictive analytics
could be employed to optimize inventory and promotions for future holiday seasons.
Expanding into underrepresented regions, such as beyond the Northeast and Midwest,
could tap into new markets, using the sales concentration in states like New York
($8,583.80K) as a benchmark. Addressing profitability challenges, particularly the
April loss (-$27.09K), through cost analysis or pricing strategies could stabilize
revenue. Additionally, boosting underperforming subcategories like Binders
($1,030.782K) with targeted campaigns or product enhancements could balance the
portfolio. Implementing advanced data tools to monitor real-time trends and customer
preferences will further support strategic decision-making and growth.

1. Reference:

[1] Microsoft Corporation, “Microsoft Excel,” Microsoft Office, [online]. Available:

https://www.microsoft.com/en-us/microsoft-365/excel.

[2] OpenStreetMap Contributors, “OpenStreetMap,” [Online]. Available:

https://www.openstreetmap.org/.

[3] J. Han, M. Kamber, and J. Pei, Data Mining: Concepts and Techniques, 3rd ed., Boston,
MA, USA: Morgan Kaufmann, 2011.

[4] F. Provost and T. Fawcett, Data Science for Business: What You Need to Know About Data
Mining and Data-Analytic Thinking, O'Reilly Media, 2013.

[5] R. Sharda, D. Delen, and E. Turban, Business Intelligence: A Managerial Perspective on

Analytics, 2nd ed., Pearson, 2014.

[6] S. M. Ross, Introduction to Probability and Statistics for Engineers and Scientists, 5th ed.,
Academic Press, 2014.

[7] P. C. Doherty, "Optimizing Sales with Data Analytics: A Case Study," Journal of Business
Analytics, vol. 23, no. 4, pp. 451-467, Dec. 2019.

[8] J. L. Hwang and S. E. Lee, "Geospatial Analytics in Business: Mapping Retail Operations,"
International Journal of Business Geography, vol. 12, no. 3, pp. 234-249, 2020.

[9] T. H. Davenport and J. G. Harris, Competing on Analytics: The New Science of Winning,
Harvard Business Press, 2007.
LinkedIn: https://www.linkedin.com/posts/putta-meher-prakash-32929328a_ecommerce-
dashboard-dataanalytics-activity-7320445089699217408-
7Hjn?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEYqJxEBUrUsJ6bah49N
yxF3L57sEn78NR4

Final Dashboard: