1. What is the primary goal of an e-commerce business?
A) To increase brand visibility
B) To drive offline store traffic
C) To generate online sales and profits
D) To create a customer service team
2. Which of the following is a key component of customer experience in e-commerce?
A) Fast and secure payment processing
B) High product prices
C) Limited product variety
D) Long delivery times
3. What is "SEO" in the context of e-commerce?
A) Search Engine Optimization
B) Sales Event Optimization
C) Seller Engagement Outreach
D) Secure E-commerce Operations
4. What is the primary purpose of SEO in e-commerce?
A) To increase website traffic
B) To improve website design
C) To enhance customer support
D) To increase inventory
5. Which of the following would likely improve customer retention in an e-commerce store?
A) Higher shipping costs
B) A user-friendly website and loyalty programs
C) Poor product descriptions
D) Lack of customer support
6. What does "cart abandonment" refer to in e-commerce?
A) Customers leaving products in their online shopping carts without purchasing
B) Products that are out of stock
C) Customers abandoning their user accounts
D) Returning products after purchasing
7. Which metric is most important for measuring the success of an e-commerce marketing
campaign?
A) Page Views
B) Bounce Rate
C) Conversion Rate
D) Session Duration
8. What is a "lead time" in the context of e-commerce logistics?
A) Time taken to resolve customer complaints
B) The time between placing an order and its delivery
C) Time taken to process a customer return
D) Time customers spend browsing the website
9. Which of the following is an example of a customer engagement strategy in e-commerce?
A) Offering a discount to new customers
B) Showing personalized recommendations based on browsing history
C) Hiding contact information from customers
D) Removing product reviews from the website
10. What is the "drop-shipping" model in e-commerce?
A) The store buys products in bulk and stores them in a warehouse
B) The store sells products it manufactures
C) The store sells products directly from third-party suppliers without holding inventory
D) The store sells only digital products
11. What is a common benefit of offering free shipping in an e-commerce store?
A) Higher sales volume
B) Increased customer complaints
C) Reduced website traffic
D) Lower product prices
12. What is the main function of a Customer Relationship Management (CRM) system in e-
commerce?
A) Managing product inventory
B) Tracking customer interactions and data
C) Processing payments
D) Shipping and logistics
13. What is the role of social media in e-commerce?
A) To provide customer support
B) To drive traffic to the e-commerce website
C) To process payments
D) To manage inventory
Additional Questions
14. Can you walk me through your experience in e-commerce?
15. Can you describe your retail experience and the roles you've held?
16. How do you approach sales targets and performance metrics in retail?
17. How do you motivate and manage a retail team?
18. How do you leverage technology to improve retail operations and customer experience?
19. How do you ensure a positive customer experience on an e-commerce site?
20. What strategies do you use to handle customer complaints and returns?
