Controlling notes
Controlling notes
◦ Controlling is a process that entails comparing actual performance to the desired outcome,
so as to ensure the successful achievement of objectives.
◦ Setting standards, measuring actual performance, and taking corrective action in case of
deviations are all part of the managerial role of controlling function.
◦ Controlling refers to the process of evaluation and assessment of the work done.
◦ Under the process of controlling, standards are set for various tasks and activities.
Accordingly, the various tasks and activities are evaluated against the set standards.
Deviations from the set targets are identified, and corrective actions to be taken are
decided.
◦ Thus, controlling refers to the process of ensuring that the various activities and tasks in the
organization are carried out according to the pre-defined goals and objectives. It ensures
that deviations if any are identified and appropriate corrective action is taken.
Definition :
Controlling is the measurement and correction of performance in order to make sure that
enterprise objectives and the plans devised to attain them are accomplished”
By Harold Koontz
Relationship between Planning and Controlling
Planning and controlling are interrelated and in fact reinforce each other in the sense
that-
1. Planning is pre-requisite for controlling.
Plans provide the standard for controlling. Thus, without planning, controlling is blind. If the
standards are not set in advance managers have nothing to control.
2. Planning is meaningless without controlling.
It is fruitful when control is exercised. It discovers deviations and initiates corrective measures.
3. Effectiveness of planning can be measured with the help of controlling.
4. Planning is looking ahead and controlling is looking back:
Planning is a future oriented function as it involves looking in advance and making policies for
the maximum utilization of resources in future that is why it is considered as forward looking
function. In controlling we look back to the performance which is already achieved by the
employees and compare it with plans.
If there are deviations in actual and standard performance or output then controlling functions
makes sure that in future actual performance matches with the planned performances.
Therefore, controlling is also a forward looking function. Thus, planning & controlling cannot be
separated. The two are supplementary function which support each other for successful
execution of both the function.
Planning makes controlling effective whereas controlling improves future planning.
Nature of Controlling/Features of Controlling
1. Goal oriented:
Controlling is directed towards accomplishment of organizational goals in the best possible manner.
2. Pervasive:
Controlling is an essential function of every manager and exercised at all levels of management.
3. Continuous:
It is not an activity to be pursued in the end only; it has to be done on a continuous basis.
4. Controlling is looking back:
Controlling involves measurement of actual performance and its comparison with the desired
performance. It is the process of checking and verification.
5. Controlling is forward looking:
It is related to future because it seeks to improve future results on the basis of experience gained in
the past.
6. Depends on planning:
It pre supposes existence of planning because without planning no control is possible.
7. Action oriented:
Control has no meaning if no corrective action is taken; So timely action should be taken to prevent
deviations.
8. Primary Function of Management:
Controlling is performed at all levels and in all types of organizations.
9. Brings back management cycle back to planning:
Control should not be viewed as the last function. In fact it links back to planning. Controlling
involves
Importance of Controlling
1. Controlling helps in achieving organizational goals: The controlling function measures
progress towards the organizational goals and brings to light/indicates corrective action.
2. For Evaluating/Judging accuracy of standards: A good control system enables
management to verify whether the standards set are accurate or not by careful check on the
changes taking place in the organizational environment.
3. Making efficient use of resources: By the process of control, a manager seeks to reduce
wastage of resources.
4. Improves employees motivation: A good control system ensures that employees know
well in advance what they are expected to do & also the standard of performance. It thus
motivates & helps them to give better performance.
5. Facilitating Coordination in action: In controlling each department and employee is
governed by predetermined standards which are well coordinated with one another. Control
provides unity of direction.
6. Ensuring order and discipline: Controlling creates an atmosphere of order and discipline
in the organization by keeping a close check on the activities of its employees.
Limitations of Controlling
1.Difficulty in setting quantitative standards
Control system loses its effectiveness when standards of performance cannot be defined in
quantitative terms. This makes comparison with standards a difficult task.
e.g. areas like human behavior, employee morale, job satisfaction cannot be measured
quantitatively.
2. Little control on external factors:
An enterprise cannot control external factors like government policies, technological
changes, competition. etc.
3. Resistance from employees:
Control is resisted by the employees as they feel that their freedom is restricted. E.g
employees may resist and go against the use of cameras to observe them minutely.
4. Costly:
Control involves a lot of expenditure, time and effort. A small enterprise cannot afford to
install an expensive control system.
TYPES OF CONTROL
1) Preliminary or feed forward controls
• They are accomplished before a work activity begins.
• They make sure that proper directions are set and that the right resources are available
to accomplish them.
• The active anticipation and prevention of problems, rather than passive reaction.
2) Concurrent Control
• Focus on what happens during the work process. Sometimes called steering controls,
they monitor ongoing operations and activities to make sure that things are being
done correctly.
• Monitoring and adjusting ongoing activities and processes.
• Can reduce waste in unacceptable finished products or services.
• Focus on what happens during work process
3) Feedback control
Also called post action .
they take place after an action is completed.
They focus on end results, as opposed to inputs and activities.
Checking a completed activity and learning from mistakes.
Provide useful information for improving future operations
Process of control
Analysing deviations: Once the deviations are identified it is important to analyse them
through:
1. Critical point control: All the deviations may not be significant. Moreover, it may not be
either economical nor easy to monitor each and every activity in the organization.
Therefore, every organization identifies and states its specific key result areas (KRAs) or
critical points which require tight control are likely to have a significant effect on the working
of the business. Any deviations on these points are attended to urgently by the
management. If the expenditure on refreshment of workers goes up by 10% it can be
ignored but if the production cost goes up by 5% it may call for managerial action.
2. Management by exception: Management by exception is the principle of management
control which is based on the belief that if you try to control everything, you may end up
controlling nothing. Therefore, only significant deviations which go beyond the permissible
limits should be brought to the notice of the management. Like the output defects upto 2%
may be considered acceptable but if goes up by 5% it may call for managerial action.
4. Taking corrective action: This is the final step involved in the controlling process. When the
deviations are within acceptable limits no corrective action is required. However, when the
deviations go beyond the acceptable range, especially in the important areas, it demands
immediate managerial attention so that deviations do not occur again, and standards are
accomplished. Corrective action might involve training of employees, buying new machinery,
increasing supervision and so on.
Organizational Control Systems
1) Management Processes
◦ Strategy and objectives
◦ Policies and procedures
◦ Selection and training
◦ Performance appraisal
◦ Job design and work structures
◦ Performance modeling, norms, and organization culture
2. Compensation and Benefits
◦ Attract talented people and retain them.
◦ Motivate people to exert maximum effort in their work.
◦ Recognize the value of their performance contributions.
3. Employee Discipline
Discipline is defined as influencing behavior through reprimand.
Progressive Discipline ties reprimand to the severity and frequency of the employee’s
infractions.
Positive Discipline tries to involve people more positively and directly in making
decisions to improve their behavior.
4. Information and Financial
◦ Activity-based costing - the true cost of all products and services.
◦ Economic value added - examine the value added by all activities.
◦ Understand the implication of key financial measures of (ratios) organizational
performance
5. PURCHASING
Economic Order Quantity
Automatic reorder points
Just-In-Time Scheduling
6. PROJECT MANAGEMENT
◦ Program Evaluation and Review Technique (PERT) - Identifies and controls the many
separate events in complex projects
7. STATISTICAL QUALITY CONTROL
◦ Based on the establishment of upper and lower control limits, that can be graphically and
statistically monitored to ensure that products meet standards.
Techniques of Managerial Control
Traditional Techniques of Managerial Control
Traditional techniques are those which have been used by the companies for a long time
now. These include:
1.Personal observation
• This is the most traditional method of control. Personal observation is one of those
techniques which enables the manager to collect the information as first-hand
information.
• It also creates a phenomenon of psychological pressure on the employees to perform in
such a manner so as to achieve well their objectives as they are aware that they are
being observed personally on their job.
• However, it is a very time-consuming exercise & cannot effectively be used for all kinds
of jobs.
2.Statistical reports
• Statistical reports can be defined as an overall analysis of reports and data which is used
in the form of averages, percentage, ratios, correlation, etc., present useful information
to the managers regarding the performance of the organization in various areas.
• This type of useful information when presented in the various forms like charts, graphs,
tables, etc., enables the managers to read them more easily & allow a comparison to be
made with performance in previous periods & also with the benchmarks.
3.Break-even analysis
• Breakeven analysis is a technique used by managers to study the relationship between
costs, volume & profits. It determines the overall picture of probable profit & losses at
different levels of activity while analyzing the overall position.
• The sales volume at which there is no profit, no loss is known as the breakeven point.
There is no profit or no loss. Breakeven point can be calculated with the help of the
following formula:
• Breakeven point = Fixed Costs/Selling price per unit – variable costs per unit
4. Budgetary control
Budgetary control can be defined as such technique of managerial control in which all
operations which are necessary to be performed are executed in such a manner so as to
perform and plan in advance in the form of budgets & actual results are compared with
budgetary standards.
Therefore, the budget can be defined as a quantitative statement prepared for a definite
future period of time for the purpose of obtaining a given objective. It is also a statement
which reflects the policy of that particular period. The common types of budgets used by an
organization.
Some of the types of budgets prepared by an organization are as follows:
I. Sales budget: A statement of what an organization expects to sell in terms of quantity
as well as value.
II. Production budget: A statement of what an organization plans to produce in the
budgeted period.
III. Material budget: A statement of estimated quantity & cost of materials required for
production.
IV. Cash budget: Anticipated cash inflows & outflows for the budgeted period
V. Capital budget: Estimated spending on major long-term assets like a new factory or
major equipment.
VI. Research & development budget: Estimated spending for the development or
refinement of products & processes
Modern Techniques of Managerial Control
Modern techniques of controlling are those which are of recent origin & are comparatively
new in management literature. These techniques provide a refreshingly new thinking on the
ways in which various aspects of an organization can be controlled. These include:
1)Return on investment
• Return on investment (ROI) can be defined as one of the important and useful techniques. It
provides the basics and guides for measuring whether or not invested capital has been used
effectively for generating a reasonable amount of return. ROI can be used to measure the
overall performance of an organization or of its individual departments or divisions. It can be
calculated as under-
• Net income before or after tax may be used for making comparisons. Total investment includes
both working as well as fixed capital invested in the business.
2)Ratio analysis
• The most used ratios used by organizations can be classified into the following categories:
• Liquidity ratios, Solvency ratios, Profitability ratios, Turnover ratios
3)Responsibility accounting
• Responsibility accounting can be defined as a system of accounting in which overall involvement
of different sections, divisions & departments of an organization are set up as ‘Responsibility
centers. The head of the center is responsible for achieving the target set for his center.
Responsibility centers may be of the following types:
Cost center , Revenue center, Profit center , Investment center
2. Operating Budget.
This type of budget is an expression of the organization’s planned operations for a
particular period. They are usually of the following types:
1. The sales or revenue budget
It focuses on the income the organization expects to receive from normal operations.
It is important since it helps the manager understand what the future financial
position of the organization will be.
2. The expense budget
It outlines the anticipated expenses of the organization in a specified period. It also
points out upcoming expenses so that the manager can better prepare for them.
3. The project budget
It focuses on anticipated differences between sales or revenues and expenses i.e. profit. If
the anticipated profit figure is too small, steps may be needed to increase the sales budget
or cut the expense budget
3. Non-Monetary Budgets.
Budgets of this type are expressed in non-financial sales or revenues and expenses, i.e.
profit. If the anticipated profit figure is too small steps may be needed to increase the
sales budget or cut the expense budget.
Fixed and variable budgets
Regardless of their purpose, most budgets must account for the three following kinds of
costs:
1. Fixed costs
They are the expenses that the organization incurs whether it is in operation or not.
Salaries of managers may be an example of such a cost.
2. Variable costs
Such costs vary according to the scope of operations.
The best example may be the raw materials used in production. If $5 worth of material is
used per unit. 10 units would cost $50, 20 units would cost $100 and so on.
3. Semi-variable costs
They also vary, but in a less direct fashion. Costs for advertising, repairs, and maintenance,
etc. may fall under this category.
All these categories of cost must be accurately accounted for in developing a budget. Fixed
costs are usually the easiest to deal with. Variable costs can also be forecast, although
with less precision from projected operations.
Semi-variable costs are the most difficult to predict because they are likely to vary, but not
in direct relation to operations. For these costs, the manager must often rely on
experience and judgment.
MAINTENANCE CONTROL
Maintenance department has to exercise effective cost control, to carry out the maintenance
functions in a prespecified budget
• First line supervisors must be apprised of the cost information of the various materials
• A monthly review of the budget provisions and expenditures actually incurred in respect of
each center/shop
• The total expenditure to be incurred can be uniformly spread over the year
• The controllable elements of cost such as manpower cost and material cost can be discussed
QUALITY CONTROL
Quality control refers to the technical process that gathers, examines, analyze & report the
progress of the project & conformance with the performance requirements
1) Determine what parameter is to be controlled.
2) Establish its criticality
3) Establish a specification for the parameter to be controlled
4) Produce plans for control
5) Organize resources to implement the plans
6) Install a sensor at an appropriate point
7) Collect and transmit data to a place for analysis
8) Verify the results and diagnose the cause of variance.
9) Propose remedies and decide on the action
10) Take the agreed action and check that the variance
Question:
1. Write a short note on budgetary control?
2. explain how management audit serves as an effective technique for controlling?
3. Management control begins with planning. Do you agree? Give your views.
4. Describe briefly the relationship between controlling and planning.
5. highlight the importance of ‘controlling’ function of management.
6. How does controlling help in “Judging accuracy of standards” and “Ensuring order and
discipline”