NAME: BRIAN KIARIE
ADMISSION: 12878
INSTITUTE: JEREMIH NYAGAH TECHNICAL INSTITUTE
COURSE: DIPLOMA IN INFORMATION COMMUNICATION TECHNOLOGY
BUSINESS NAME: HAPPITEK SOLUTIONS
DEPARTMNT: I.C.T AND INFORMATICS
SUPERVISOR: M.R MURNGIRI J.M
PRESENTED TO: KENYA NATIONAL EXAMINATION COUNCIL
AWARD: PARTIAL FULFILMENT FOR AWARD OF DIPLOMA IN INFORMATION COMMUNICATION
TECHNOLOGY
SERIES: SEPTEMBER 2023
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DECLARATION
I Brian Kiarie do declare that this document I submit to the examination council has never been
presented to KNEC.
NAME: Brian Kiarie
Sign of student
Date
SUPERVISOR: Murangiri J.M
Sign of supervisor
Date
2
DEDICATION
I dedicate this project to my Parents and sister, their wise guidance and support that got me to
this institution so as for me to purse my career course.
3
ACKNOWLEDGEMENT
I gladly acknowledge all those who have been with me and supported me in this journey and all
they effort they put in getting to this place. I am grateful to family and teachers in this
institution who lecture in it and all the inspiration they’ve given me with knowledge to be sure
of myself that this is the business plan I want to go ahead with. Lastly, I thank God Almighty for
granting me the health and peace I needed to go ahead with this.
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ABSTRACT
This tech solution company is going to specialize in providing innovative technology solutions to
businesses of all sizes. Our products and services will include software development, cloud
computing services, security software and a mech store. Our target is going to be a small,
medium sized businesses. This includes individual services, school, health care, finance and
retail sectors.
The company will look forward to a significant growth in revenue over the next three years,
with an expected increase of up to 20% in the first year. Our long term goal will be to achieve a
market share of 15% within the second year by expanding our product line. We will also be
committed to ensuring customer satisfaction by providing excellent customer support and
training our sales team.
The company will also increase the number of employees by investing in training and
development programs. This will help us to build a skilled workforce that will be able to meet
the needs of our customers. Finally, we will aim to establish a strong brand within the next five
years by focusing on customer satisfaction and implementing an effective marketing strategy.
With this all in plan, we will look forward to becoming a leader in the tech solutions company.
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Table of Contents
DECLARATION................................................................................................................................ 2
DEDICATION...................................................................................................................................3
ACKNOWLEDGEMENT....................................................................................................................4
ABSTRACT...................................................................................................................................... 5
CHAPTER 1..................................................................................................................................... 7
1.1 Sponsor........................................................................................................................... 7
1.2 Business name and address............................................................................................ 7
1.3 Business Location............................................................................................................7
1.4 Form of ownership..........................................................................................................7
1.5 Form and type of Business..............................................................................................7
1.6 Product and Services.......................................................................................................8
1.7 Justification of opportunity.............................................................................................8
1.8 The Industry.................................................................................................................... 8
CHAPTER 2..................................................................................................................................... 9
Market plan................................................................................................................................9
2.0 Potential Customer.............................................................................................................. 9
2.1 Market Share........................................................................................................................9
2.2 Competition....................................................................................................................... 10
2.3 Pricing strategy...................................................................................................................10
2.4 Sales Tactics....................................................................................................................... 10
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CHAPTER 1
1.1Sponsor
The owner of the proposed Business is Brian Kiarie who is currently 20 years old studying at
Jeremiah Nyagah Technical institute pursuing a diploma in Information Communication
Technology. Studied at Kerugoya Framar Junior academy and later joined Spring board High
school till senior year. The capital required to start the business is Ksh 600,000. The owner of
the business, with Ksh 200,000 of savings will look up to family who will help provide Ksh
100,000 and the rest of the money that is Ksh 300,000 will be a loan from bank. With this
money put ready, the business will be fully established and ready to go.
1.2Business name and address
The proposed business name is HappiTek solutions. The name was chosen because it portrays a
good picture and a confident way of exposure to the masses and also for the services that are
going to be offered. The business shall be located at Nairobi City opposite the
“…………………………………………….”.
Business Address
HappiTek Solutions
P.O BOX
NAIROBI
Mobile: 0103772102
Email:
[email protected]1.3Business Location
The business shall be located in Nairobi City. The location is suitable because it is well
populated place and surrounded by businesses and people that will be in need of my services
most and it is also the busiest city in the country with everything from schools, hospitals and
many companies. Resources needed for the business are readily available and security is good.
1.4Form of ownership
The business is going to be a sole proprietorship and the business owner is Brian Kiarie. The
idea of choosing this form of ownership is because the Owner of the business controls
everything alone; the face of the business.
1.5Form and type of Business
The business will adopt a sole proprietor from of business because it is easy to start up due to
the less amount of capital needed and less legal requirements needed to keep the business
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running. The owner of the business will also be responsible for all the decision making which
will be simpler since he is the main owner of the business. He will also enjoy all the profits alone
and run the business to his wish. The main target consumers of the business will be schools and
hospitals in need of services involving technology.
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1.6Product and Services
Our Tech solution company will offer a variety of technology based products and services.
These services will include custom software development, IT consulting and support, cloud
computing services and cyber security services. I will provide customized solutions also so as to
meet the needs of my clients and optimize their IT devices and experience and also secure their
data. The business will also provide training, installation and maintenance services to ensure
smooth operations from our clients.
1.7Justification of opportunity
The owner of the business will highlight the factors necessary for the growth of the business,
this includes customer testimonials, data from market research, case studies and knowing how
the services we provide are suited to meet the requirements to the targeted market and also
match with the competition. This analysis will be taken using a SWOT analysis table as show
below:
SWOT ANALYSIS
COMPETITOR STRENGTH WEAKNESS OPPORTUNITY THREATS
Wilberforce High speed Poor Good conducted Cost
Cyber internet administration owner and
connectivity better internet
speed
Miriam and After sale Aging staff The owner is of Cost
Johnson Tech services and young age and
solutions good discounts full of spirit
Emmartex cyber Popular Expensive Offer reasonable Cost
discount and
bonuses on our
services
Kingston Cyber Good Business Lack good Good Location
and tech location administration administration
solutions and well trained
on customer
servicing
1.8The Industry
The technology industry is a broad field with a large range of products and services that helps
businesses improve efficiency, productivity and competitiveness. The Technology industry is
constantly evolving and new technologies are emerging and companies are doing their best to
improve their productivity so as to match and steady head of competition.
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CHAPTER 2
Market plan
2.0 Potential Customer
Based on the location of the business, the main target customers of the business will be
institutions, this includes schools and hospitals and big businesses. An example is providing
custom software solutions to a school so as to well manage their large database; this also
applies to the hospitals. The big businesses will also need software to manage their inventory,
process transactions and analyze customer data. The business also provides cloud and cyber
services, which will be needed by all our customers so as take care of all their mass data and
ensure no data loss, which might lead to decline in their businesses.
2.1 Market Share
The business will aim to gain a good market share in time after its establishment.
MARKET SHARE AT START UP
At start up the business will have a low market share, this is because we will still not be well
exposed to the public and gaining new customers to move to our services is going to take a lot
of hard work and it will also take time. Especially with the competition acknowledging our
existence, thy will also do their best to maintain their customers.
SHARE
9% Wilberforce
22% Emmartex
Miriam and Johnson
Kingston
37% HappiTek
15%
17%
MARKET SHARE AT END OF YEAR ONE
After one year in the industry, the business will have picked up customers and new trends and
ways to improve on what we had not planned during establishment of the business.
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SHARE
16% Wilberforce
20% Emmartex
Miriam and Johnson
Kingston
24% 19% HappiTek
20%
MARKET SHARE AFTER 2ND YEAR
At the end of year 2 the business shall have grown and we will have measures and news
strategies already input so as to grow faster, spread our influence as we increase our market
share overtaking the other businesses. The market share will have surely drifted to look like
below:
SHARE
Wilberforce
19%
25% Emmartex
Miriam and Johnson
Kingston
16%
HappiTek
21%
20%
2.2 Competition
The business will be aware of the competition. We will conduct a research to identify our
competitors’ strengths and weaknesses so as to spot opportunities. We research our
competitors’ services, pricing strategies, marketing tactics and customer base. Intelligent
techniques such as monitoring the competitions websites, social media so as to stay informed
of their new products and services and any changes in their strategy.
2.3 Pricing strategy
The business will adopt a pricing strategy based on competition, value and loss. By doing this
we will make sure that our prices’ are in line with or lower than the prices of similar products
and services offered by our competitors, this will ensure we stay competitive and attract more
customers. More factors to consider will include:
Buying Price
Total expenses
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Profit ratio
2.4 Sales Tactics
HappiTek Solutions, will implement a variety of sales tactics to increase on our revenue. These
tactics will include:
Networking - Attend industry, join trade organizations and participate in online forums
to build relations and generate leads.
Sales Presentation – We will make face-to-face presentations to potential customers to
demonstrate the benefits of our products and services.
2.5 Advertising and promotion strategy
a) Advertising strategy
HappiTek will implement an advertising strategy efficient and well designed to reach our target
market and also spread our brand awareness. We will use both digital and analog methods of
advertising ourselves, this includes:
Online advertising – We will use popular social media online platforms such as
Facebook, Instagram, WhatsApp groups, Twitter, Google ads and Discord, to reach as
many people as possible.
Public relations – Industry publications and influencers will also be needed so as to build
relationships and generate positive press coverage for the business.
Trade shows and exhibitions – We will also participate in trade shows and events related
to the industry to meet potential customers and promote our products and services.
b) Distribution strategy
In order to make our services and products easily accessible to our target market, our company
will implement good distribution strategies, this will include:
Direct sales – We will sell our services directly to consumers through our websites or
using a sales team or associating with a company like Mailchamp; so as to deal with all
the emails and phone calls and also reach as many people as possible.
Channel – We will work, with other businesses, like retailers, to distribute our services
and products.
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CHAPTER 3
Management Plan
3.1 Management Team
The whole business will be headed and managed by me; the owner. There will also be a staff,
that will help me in running the business. This will literate employees, each well trained for the
position they will be given.
Organization Hierarchy
Manager
Secretary
Software
Accountant Watchman
developers
HappiTek will be a 12 hours operating business. With every workers’ interests put in place and
good time management, this will help make sure that all of them put in their effort so as to
avoid cases, of bad work done or customer handling complaints.
Job description of employees
I. Secretary
Duties and responsibilities
Keep records of the business.
Deal with all the paper work and any concerns that need to be directly addressed to the
manager.
Qualifications
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Diploma in Secretarial studies or I.T
II. Software Programmers
Duties and responsibilities
Creating the software needed by customers.
Qualifications
Degree in Computer Science.
Diploma in I.T.
III. Accountant
Duties and responsibilities
Manage all the bills and money that comes in and out of the business.
Qualifications
Diploma in Accounting.
Degree in business administration.
IV. Watchmen
Duties and responsibilities
Safe guarding the business property
Qualifications
Government issued I.D
Remuneration table
Job Basic Salary NHIF Allowances Other taxes and TOTAL
allowances
Secretary 24,500 1000
Software 45,000 1000
Developers
Accountant 28,000 1000
Watchman 18,000 1000
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3.2 Staffing
The staffing of key personnel; will be a tough and yet important process for building a great
business team. The owner of the business, will be responsible for all this. The trend and flow of
business will be coordinated by the manager. The manager will arrange the staff and give out
the work that will be needed to be done, and all the employees will answer only to him, this
also includes complains, ideas and also making the final decision.
3.3 Hiring and Training
Recruitment and hiring the staff members is the duty of the business owner. So as to reach
people suitable for this jobs, the manager will use different methods such as online job
recruitment, this will be done by spreading word on social platforms like reddit and LinkedIn.
University and college partnerships will also be considered. Establishing of relationships with
educational institutions and participation in career affairs or even recruitment events to
connect with young talents and graduates. Interviews will also be done virtually and also in
person to evaluate qualifications and experiences.
3.4 Legal Requirements
To ensure legal compliances for HappiTek solutions, I will begin by registering the business and
obtaining necessary permits and licenses. Our property will also be protected through
trademarks and copyrights. The business shall also be keen on laws and other operations and
regulations that apply to us, this includes employment laws and data protection regulations.
We will also have accounts for payroll, taxes social security contributions and workers’
insurances. We will also be keen on taxes, this will include filling tax returns and remitting taxes
on time.
3.5 Professional services
HappiTek solutions will require various professional services to support its operations, this
includes establishing a banking relationship for managing financial transactions such as
receiving payments and making vendor payments. Also securing a dedicated business address
to contribute to a professional image, carrier services like G4S can be utilized for secure
transportation and other logistical needs. Engaging of auditors and lawyers will ensure our
compliance with financial and legal requirements respectively, providing expert guidance on
accounting practices, regulatory matters and legal issues. Lastly, we will obtain insurance
coverage, such as general liability and professional indemnity to protect against potential risks
and liabilities, collaborating with the professionals across this services will help the business to
operate smoothly.
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CHAPTER 4
4.1 PLANT, FACILITY AND EQUIPMENT
ITEM CAPACITY UNIT COST T.T COST SUPPLIER REMARKS
Printers 1 12000 12000 HP Good
Computers 4 25,000 100,000 Alien ware Perfect
Desks 2 8000 16000 Ikea Good
Photo 1 4000 4000 HP Amazing
copiers
3D printer 1 45,000 45,000 Samsung Perfect
Routers 3 1500 7500 Tenda Good
Coffee 2 2,000 6000 Kafi Co Amazing
machine
Docking 4 1600 6400 Asus Perfect
stations
Laptops 4 25,000 100,000 Framework Good
Tvs 4 10,000 40,000 LG
Internet Unlimited 9000 9000 Fiber Good
Power Unlimited ___ ___ KPLC Amazing
supply
Water 1 2500 2500 WOTA Co. Perfect
dispensary
Chairs 10 10000 40000 Obad Good
Coach 4 4000 16000 Local Perfect
G.Station 2 20,000 40,000 Sony Amazing
4.2 Production strategy
To ensure a steady flow of products and services, the manager will make sure that employees
comply with business rules and also safety of the business process. Employing of productive
staff will also give in big on the production sector. Offering cyber services to our clients will
greatly help, especially when we include incentives like giving bonuses and discounts. Ensuring
that the work place is comfortable and clean and well quite, the developers on the team will
also be able to share ideas and come up with quality and classy software good and efficient for
our clients. We will also ensure that the source of the hardware products not to fail us and be
of good quality so as to not push away our customers and instead attract more. When good
production and good sales continue within the business, there will be good profit coming into
the business and the business will also grow better and faster.
4.3 Production Process
The main services that will be offered as a face for the business will be software wise. To
provide our customers with the best, we will have to do our best efforts to make it possible. For
the developers, when a client comes and shares what he has in mind. The team will get
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together and brainstorm, before making any rush decision that could affect the job. After
agreeing to what they all want and the design of the program, they will then separate the job
among themselves. Each one with a part to play in the program creation. This will also help to
promote teamwork among the employees. For other tasks assigned to us, the information will
first be processed by the team then we all talk our minds on how to go ahead with the task
then it is executed. With this process implemented, the business will sure grow and always
meet clients’ satisfaction.
4.4 Regulations/Laws affecting Operations
GOVERNMENT REGULATIONS
For the business to start and continue its operations smoothly, we will need to comply with the
government regulations this includes paying our taxes and having the necessary documents
needed to run the business.
Safety regulations
Safety regulation will also be observed so as to ensure that all the employees and anyone in the
business premises is safe and does not get to be affected by any diseases or any form of
sickness. This will include observing thing like:
The right chairs to avoid workers suffering from back pains and exhaustion
Quality dishes to avoid stomach sicknesses
Clean environment to avoid germ and bacterial diseases.
Avoiding placing drinks near electrical appliances to avoid shock.
Equipment will also have to be used for the right purpose to avoid damage since they are all
costly to buy when new and also considering the repair pricing might be high or the lack of
spare equipment.
All employees will also need to have NHIF card so as to be ready medical wise. The business will
also allow for the employees to go on medical leaves so as to ensure that they stay safe and
healthy at all times and avoid serious cases.
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