Score

Fourth Regional Quarterly Unified Assessment

ENTREPRENEUSHIP - APPLIED TRACK SUBJECT
GRADE 12
SENIOR HIGH SCHOOL

Name Date
Section Division
School

Directions: Read and understand the questions. Tick the letter of the correct answer on the screen.

1. Which of the following includes everyone who is involved in the product or service
whether directly or indirectly?

a. Positioning b. Promotion c. People d. Packaging

2. Which of the following marketing mix includes the various methods of publicizing
the products or services of the enterprise?

a. Positioning b. Promotion c. People d. Packaging

3. Which marketing mix comprises markdowns, allowances and charges, terms of payment,
and credit?

a. Promotion b. Pricing c. Positioning d. Packaging

4. Why is positioning an important part of the marketing mix?

a. It creates image of the products in the mind of consumers.

b. It creates confusion between other products.
c. It advertises the product.
d. If the product is in position, it will not be successful

5. Why is place an important part of the marketing mix?

a. Consumers must be in the right place to buy the product.

b. The product must be ready for the consumers in the right place.
c. Advertising should be in the right place.
d. If the product is in place, it will not be successful.

1
6. What refers to a system of interconnected elements used to bring products or services
to the market and effectively communicate them to the target audience?

A. market research C. marketing mix

B. evaluating customers D. partial customers

7. Product: Car ; _______: referral

A. place C. promotion
B. price D. physical evidence

8. What refers to the tangible elements of your service that customers will interact with?

A. place C. promotion
B. price D. physical evidence

9. Why marketing mix is important?

A. Because, it provides a sort of template that helps to zero in on things that really matter and lay
the foundations for a successful marketing strategy.
B. Because, it provides a sort of template that helps to low in on things that really matter and lay
the foundations for a successful marketing strategy.
C. Because, it provides a sort of template that helps to moderate in on things that really matter and
lay the foundations for a successful marketing strategy.
D. Because, it provides a sort of template that helps to high in on things that really matter and lay
the foundations for a successful marketing strategy.

10. .Which of the following does not belong to the group?

A. place C. partition
B. price D. physical evidence

11. Which of the following refers to everything that a customer views while looking at a
product/service, which proves that the brand exists?

A. place C. partition
B. price D. physical evidence

12. Which of the following refers to the series of steps that a business takes while
delivering the final product/service to its customers?

A. place C. process
B. price D. physical evidence

13. What refers to the location where a product will be distributed/sold or where the target
audience can avail of a specific service?

A. place C. process
B. price D. physical evidence
14.What refers to specific strategies that help marketers familiarize their audience with the
brand and promote the product?

A. place C. promotion
B. price D. physical evidence

15. What refers to the pricing strategy that the company will adopt to promote its
product/service?

A. place C. promotion
B. price D. physical evidence

16. What refers to the collective imagery, feeling, and reputation of a company that follows
it everywhere?
A. brand C. brand size
B. product D. tag line

17. What is the impact when brand built improperly?

A. It can help the company reach new heights of success.

B. It might push customers away and make turning a profit nearly impossible.
C. It can increase the sales.
D. It can lead to customer loyalty.

18. Which of the following is not true about brand strategy?

A. It refers to how, what, where, when and to whom you plan on communicating and delivering on
your brand messages.
B. Platform for advertisement
C. Distribution channels
D. Cause for low of sales

19. What refers to the symbol that serves as the face of the brand?

A. Brand name
B. Tagline
C. Logo
D. Market

20. Which of the following refers to a catchprase used to get the attention of customers to
remember and buy a product?

A. logo
B. Tagline
C. Brand name
D. Research

21. Which of the following is an important consideration in developing a brand name?

A. Manage, leverage and protect the brand.

B. Stick and never change brand name and presentation.
C. Develop a name that appeals to you as the business owner.
D. Develop the name, logo, and tagline similar to famous and successful companies.
22. Which of the following is not an important part of developing a brand name?

A. It improves recognition of the product.

B. It creates trust and generates new customers.
C. It represents the company’s customer service and reputation.
D. None of these.

23. What refers to a systematic way of doing a particular job?

A. machine C. materials
B. manpower D. method

24.Which of the following does not belong to the group?

A. Assess your business reality

B. Create a technology roadmap
C. Shop around for buyers
D. Keep training in mind

25.What refers to the process of acquiring the materials and services to be used in
production?

A. machine C. materials
B. manpower D. method

26. Which of the following relies on a computerized program to calculate the quantity of
materials needed for production and to determine when they should be ordered or made?

A. Material Requirements Planning C. Requirements Planning Material

B. Planning Material Requirements D. Material Planning Requirements

27.Which of the following does not belong to the group?

A. Loyal C. Skilled
B. Irresponsible D. Team player

28.Which of the following refers to a form of marketing copy used to describe and explain
the benefits of your product?

A. brand name C. product description

B. logo D. advertisement

29.Which of the following is not true about product description?

A. It can be a sentence.
B. It can be a paragraph.
C. It can be serious statement.
D. It must not be funny.
30.Which of the following includes attributes such as dimensions, materials, product
features, cost and functions?

A. brand name C. product features

B. logo D. advertisement

31. Which of the following does not belong to the group?

A. An increase in conversion rate

B. A increase in cart abandonment
C. A lower return rate
D. Fewer calls from shoppers

32. Which of the following refers to a simple visualization of the product to test the concept?

A. brand name C. product features

B. logo D. prototype

33. What is the primary purpose of prototyping?

A. To ensure that you are building the right thing your user will use, without wasting time and
resources.
B. To ensure that you are building the right thing your supplier will use, without wasting time and
resources.
C. To ensure that you are building the right thing your business-partner will use, without wasting
time and resources.
D. To ensure that you are building the right thing your user will use, wasting time and resources.

34. Which of the following does not belong to the group?

A. Feasibility prototypes
B. Strong-fidelity user prototypes
C. High-fidelity user prototypes
D. Live data prototypes

35. What stage occurs when the idea originates and there is no existing product or user
base?

A. early stage C. maturity stage

B. growth stage D. depression stage

36. What stage occurs when the product expands and gains a substantial number of users?

A. early stage C. maturity stage

B. growth stage D. depression stage

37. What stage occurs when the product reaches its peak and provides the best possible
service to users?

A. early stage C. maturity stage

B. growth stage D. depression stage
38.What need refers to gaining insight into how the existing product and features are
utilized and perceived by the user?

A. to identify what to build

B. to know the how
C. to identify the why
D. to know when

39.What need refers to validate ideas for a new feature and concept to identify the potential
next development?

A. to identify what to build

B. to know the how
C. to identify the why
D. to know when

40. What need refers to find potential issues with an existing feature?

A. to identify what to build

B. to know the how
C. to identify the why
D. to know when

41.Which of the following helps to avoid wasting resources on building things that might
not result in the company’s desired effect?

A. Validate customer’s need

B. Test technical feasibility
C. Improve product standards
D. Gain stakeholder buy-in

42.Which of the following requires you to identify the course of action needed for your
product to be ready to adapt changes in technology?

A. Validate customer’s need

B. Test technical feasibility
C. Improve product standards
D. Gain stakeholder buy-in

43. Which of the following is an advantage to a supplier of delivering products on time

consistently?

A. Lower payment
B. Repeating orders
C. Lower trading costs
D. Minimal buffer stock consumed

44. Which of the following is a factor to consider as the most important choosing the right
suppliers?

A. Price
B. Location
C. Reliability
D. Partnership

45. Which of the following is the initial stage in a supply chain for a candy bar?

A. The supplier of sugar

B. The seller of the candy bar
C. The manufacturer of the candy bar
D. Transportation between each stage of the candy bar

46. Which area of the business will particularly focus to ensure deliveries of product to
customer arrive on time?

A. Sales
B. Finance
C. Logistics
D. Marketing

47. Manufacturer X and Y supply manufacturer Z, which supplies customers A and B.

Which of the following statements is best?

A. The supply chain for manufacturer X includes Y, Z, A and B.

B. The supply chain for manufacture Y includes X, Z, A and B.
C. The supply chain for company Z includes X, Y, A and B.
D. All the above.

48. Which of the following statements is true?

A. The supply chain integrates all activities and processes to provide a product or service to the
end user.
B. Raw material in the supply chain typically flows from customer to producer.
C. The supply chain involves only one supplier.
D. All of the above.

49. Which of the following generates the best source of the recommendation for a
potential job candidate?

A. Internet
B. Employee referral
C. Company Web site
D. Recruiting organizations

50. Manufacturing is important to the economy because____________.

A. It adds value to products and services

B. It supports service and production.
C. It creates wealth.
D. All of the above