For Immediate Release
1 August 2024
INSPIRING NEW FILM FOR THE PENINSULA SPOTLIGHTS THE TRANSCENDENT
ALLURE OF TRAVEL
The chronicle of a team member’s immersive round-the-world journey is the latest iteration of
the legendary brand’s global “Peninsula Perspectives” campaign
For the newest instalment of its global “Peninsula Perspectives” brand campaign – which honours
both the personal histories of its employees, and the distinctive cities around the world that it calls
home – The Peninsula has released an uplifting film featuring Kam Tsui, a tenured team member
at its flagship hotel with an iconic role as one of the hotel’s Peninsula Pages.
The spot aims to illuminate the legendary hospitality brand’s longstanding commitment to cultural
exchange, and to facilitating that exchange through the sharing of meaningful experiences.
Kinship Beyond Words
A Page at The Peninsula Hong Kong for the past decade, Kam has greeted thousands of
international guests to the iconic property, and to his home city. Despite being unable to hear or
speak, his warm welcomes have made a lasting impression on visitors from all over the world.
Prior to his participation in Peninsula Perspectives, however, Kam had never travelled himself.
The campaign offered Kam a singular opportunity to take a round-the-world journey, to visit the
dozen cities where The Peninsula’s peerlessly elegant and luxurious hotels are located – and to
document his encounters with these enchanting locales for the first time. During his travels, he was
welcomed at each destination by fellow team members, who guided him on local adventures.
“For his many years with us, Kam has personified the profound connections that can be made
between different people, with different backgrounds and ways of communicating,” said Gareth
Roberts, Chief Operating Officer, The Hongkong and Shanghai Hotels, Limited, owner and
operator of The Peninsula. “It made perfect sense to invite him to experience that sense of rapport
on a grander scale.”
A Journey of the Senses
The film follows Kam’s adventures in these stunning destinations, where he marvels at magnificent
sights like Japan’s Mount Fuji and Paris’s Eiffel Tower. He also uses his other senses to take part
in each city’s distinctive cultural traditions: moving his body through the meditative, flowing
motions of tai chi at The Temple of Heaven in Beijing; feeling a baseball connect with his bat in
Chicago’s Les Miller Field; touching the vibrations of traditional Thai gong chimes in Bangkok.
No matter what new place he visits, Kam discovers that he is received as a member of the Peninsula
family – with the same graciousness and courtesy that he has himself offered for so many years to
guests in his hometown.
“Interacting with others from different places can be challenging, especially as a deaf person,” said
Kam at the end of his journey. “But everywhere I travelled, I was met with sincere smiles and
expressive body language, and invited to share experiences that made me feel welcomed and
included. I have learned the world is a beautiful place, filled with warm-hearted people.”
About Peninsula Perspectives
In January 2023, The Peninsula launched its new global brand campaign as a way to pay tribute to
its destination cities, and to the employees – ranging from baggage handlers and drivers to interior
designers and chefs –who contribute to its hotels’ highly personal guest experience.
The campaign encompasses a series of video spots in which numerous Peninsula team members
reflect, in their own words, about the personal journeys that led them to The Peninsula, and the
relationships they have cultivated with the cities where they live and work. The campaign has also
included a collection of print advertisements featuring photographed portraits of Peninsula team
members poised in home-city locations that hold deep personal significance for them.
Kam’s film is the first Peninsula Perspectives instalment that portrays a journey through sensory
exploration rather than voiceover narration.
The collected videos, portraits, and stories of The Peninsula Perspectives campaign can be seen on
dedicated website, www.peninsula.com/perspectives.
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About The Hongkong and Shanghai Hotels, Limited (HSH)
Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding
company of a Group which is engaged in the ownership, development and management of
prestigious hotel, commercial and residential properties in key locations in Asia, the United States
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and Europe, as well as the provision of tourism and leisure, club management and other services.
The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The
Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The
Peninsula Beverly Hills, The Peninsula London, The Peninsula Paris, The Peninsula Istanbul, The
Peninsula Bangkok and The Peninsula Manila. The property portfolio of the Group includes The
Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in
Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services
portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel,
California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan
Laundry in Hong Kong.
Learn more at www.peninsula.com or follow us on Facebook and Instagram.
For further information, please contact:
Karine Wong
Assistant Director, Communications
The Peninsula Hotels
Telephone: +(852) 27348172
Email: [email protected]
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