Pme Unit 1 Final
Pme Unit 1 Final
UNIT -1
1. Meaning of Entrepreneurship
Entrepreneurship refers to the process of identifying a business opportunity, taking risks, and
organizing resources to create and manage a business for profit and growth. Entrepreneurs play a
key role in economic development by introducing new products, services, and innovations.
2. Definitions of Entrepreneurship
JosephSchumpeter(1934)
"Entrepreneurship is a process of creative destruction, where new businesses replace outdated
ones through innovation."
PeterDrucker
"Entrepreneurship is about innovation and taking risks to create value and opportunities in the
market."
J.B.Say
"An entrepreneur shifts economic resources from lower to higher productivity areas to generate
profits."
OxfordDictionary
"Entrepreneurship is the activity of setting up a business or businesses, taking on financial risks in
the hope of profit."
Example: Startups in the IT sector have provided employment to millions of software engineers,
developers, and marketers worldwide.
Example: Countries like the USA and China have strong economies due to the presence of
numerous entrepreneurs who drive innovation and exports.
3. Encourages Innovation & Creativity: Entrepreneurs introduce new ideas, products, and
technologies that solve real-world problems. Their innovations lead to better efficiency, improved
customer experiences, and technological advancements.
Example: Companies like Tesla and SpaceX have revolutionized the automobile and space
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Example: Large corporations like Microsoft and Google have significantly contributed to global
wealth creation and improved standards of living.
Example: Many small business owners and freelancers now prefer self-employment over
traditional jobs, thanks to digital platforms and e-commerce.
Example: Recycling businesses convert waste products into usable materials, reducing
environmental pollution while generating profits.
7. Social Development & Problem Solving: Many entrepreneurs focus on solving societal
issues such as poverty, education, and healthcare through their businesses. Social entrepreneurship
has emerged as a strong force for positive change.
Example: Companies like Grameen Bank provide microfinance loans to help small entrepreneurs
in rural areas start businesses and escape poverty.
Example: The rivalry between smartphone companies like Apple and Samsung has resulted in
cutting-edge innovations and affordable technology for consumers.
Scope of Entrepreneurship
Entrepreneurship has a vast scope across various industries and sectors. It plays a significant role
in economic growth and provides numerous opportunities for individuals to start businesses in
different domains. The following are the key areas where entrepreneurship thrives:
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Examples:
Automobile manufacturing (e.g., Tata Motors, Toyota)
Textile and garment production
2.Service Sector: The service sector is one of the largest contributors to the economy.
Entrepreneurs in this field provide intangible services rather than physical products. It includes
industries such as IT, healthcare, tourism, education, and finance.
Examples:
IT services (software development, cloud computing)
Healthcare services (hospitals, diagnostic centers)
Educational institutions (coaching centers, online learning platforms)
Tourism and hospitality (hotels, travel agencies)
3.Retail & E-commerce: Retail businesses involve selling products directly to consumers
through physical stores or online platforms. E-commerce has revolutionized the retail sector by
enabling businesses to reach a global audience through digital marketplaces.
Examples:
Physical retail stores (supermarkets, clothing stores)
Online marketplaces (Amazon, Flipkart)
Direct-to-consumer brands (Nykaa, Mamaearth)
5.Agriculture & Food Industry: Entrepreneurship in agriculture and food processing has
gained popularity with the rise of organic farming, sustainable agriculture, and food startups.
Entrepreneurs in this sector focus on increasing productivity, reducing waste, and delivering
quality food products.
Examples:
Organic farming businesses
Food processing units (packaged foods, frozen foods)
Dairy and poultry farming
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7. Social Entrepreneurship: Social entrepreneurs establish businesses that aim to solve social
problems while being financially sustainable. Their focus is on creating a positive impact in areas
like poverty, education, and environmental conservation.
Examples:
Microfinance institutions (Grameen Bank)
Affordable healthcare initiatives (Aravind Eye Care)
Renewable energy startups (solar power solutions)
8. Global Business & International Trade: Entrepreneurs who operate on a global scale
engage in import and export businesses. They trade goods and services across different countries,
contributing to international economic growth and cultural exchange.
Examples:
Exporting handmade crafts to foreign markets
Importing machinery and electronics
International logistics and supply chain businesses
2. Risk-taking: Entrepreneurs should be ready to take smart risks, balancing possible rewards
with challenges. It means stepping out of the comfort zone with wise decisions.
3. Innovation & Creativity: Creating new ideas, products, or services that solve problems or
meet customer needs. Creativity helps make a business stand out from competitors.
4. Decision-making: Making quick and good decisions is important for business success.
Entrepreneurs need to use available information to choose the best action.
5. Networking: Building good relationships with customers, suppliers, investors, and business
partners. A strong network can offer support, resources, and new opportunities.
7. Problem-solving: Entrepreneurs often face problems. Good problem-solving skills help find
issues, think about solutions, and fix them effectively.
8. Strategic Planning: Setting clear business goals and planning how to achieve them. Strategic
planning helps guide the business toward success and growth.
9. Marketing & Sales Skills: Promoting products or services well and making sales. Good
marketing and sales strategies increase brand awareness and bring in more money.
10. Leadership & Team Management: Leading a team with a clear vision, motivation, and good
communication. Good leadership creates a positive work environment and helps achieve business
goals.
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Entrepreneurial Traits
These are personal qualities and characteristics common among entrepreneurs:
1. Passion & Motivation: Having a strong desire and energy to achieve business goals. Passion
helps entrepreneurs stay focused and motivated even during tough times.
2. Self-confidence: Believing in oneself and one's decisions. Confidence helps entrepreneurs take
bold steps and handle challenges effectively.
3. Resilience: The ability to bounce back from setbacks and failures. Resilient entrepreneurs learn
from mistakes and keep moving forward.
4. Flexibility & Adaptability: Being open to change and adjusting to new market trends or
situations. Adaptable entrepreneurs can quickly modify their strategies when needed.
5. Integrity & Honesty: Maintaining strong ethical values and honesty in business dealings. Trust
and integrity build a good reputation and strong relationships.
6. Visionary Thinking: Having a clear vision for the future of the business. Visionary
entrepreneurs set long-term goals and plan steps to achieve them.
7. Resourcefulness: Making the best use of available resources, including time, money, and
skills. Resourceful entrepreneurs find creative solutions to problems.
8. Persistence: Staying committed to goals even when facing difficulties. Persistent entrepreneurs
don’t give up easily and keep trying until they succeed.
9. Time Management: Organizing tasks efficiently and setting priorities. Good time management
ensures that important tasks are completed on time.
10. Customer Orientation: Focusing on understanding and meeting customer needs. Customer-
oriented entrepreneurs provide good service and build lasting relationships.
1. Economic Factors
1. Capital Availability – Entrepreneurs need financial resources to start and expand businesses.
2. Market Conditions – Demand, competition, and customer preferences impact business
growth.
3. Infrastructure – Good roads, electricity, communication, and transport help businesses
operate efficiently.
4. Raw Materials – Availability of necessary resources affects production and costs.
5. Economic Policies – Government policies on taxation, trade, and industrialization play a key
role.
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1. Education & Skills – Higher education levels and skill training encourage entrepreneurship.
2. Social Attitude – Society's perception of entrepreneurs influences business motivation.
3. Family Background – Entrepreneurial families often provide knowledge and financial
support.
4. Work Ethics & Values – A culture of hard work, innovation, and honesty promotes success.
4. Technological Factors
1. Innovation & R&D – Advanced technology leads to better products and services.
2. Digitalization – Online platforms and automation improve efficiency.
3. Access to Information – Internet and mobile technology help entrepreneurs stay informed.
6. Environmental Factors
1. Natural Disasters & Climate – Unpredictable weather conditions can affect businesses.
2. Geographical Location – Proximity to markets and resources impacts operations.
3. Globalization – International trade and foreign investment create new opportunities.
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Need for Achievement- The drive to excel, to achieve in relation to set of standards, to strive to
succeed. It is the desire to do something better or more efficiently, to solve problem, or to master
complex task.
McClelland called such individuals as gamblers as they set challenging targets for themselves and they
take deliberate risk to achieve those set targets. Such individuals look for innovative ways of
performing job. They perceive achievement of goals as a reward, and value it more than a financial
reward.
(ii)Need for Affiliation- Need for affiliation is a need for open and sociable interpersonal
relationships. In other words, it is a desire to establish & maintain friendly & warm relations with
others.
Individuals with high affiliation needs -
(a) Are drawn to interpersonal relationships.
(b) Seek opportunities for communication.
(c) Have an urge for a friendly and supportive environment.
The manager with high need of affiliation prefers to be accepted and liked by others, and this weakens
their objectivity. Such people have a need to be on the good books of all. They generally cannot be
good leaders.
(iii) Need for Power- Need for power is the desire to influence other individual‘s behavior. In other
words, it is the desire to have control over others and to be influential.
Individuals with high power needs -
(a) Have a strong urge to be influential and controlling.
(b) Want that their views and ideas should dominate and thus, they want to lead.
Generally, managers with high need for power turn out to be more efficient and successful managers.
They are more determined and loyal to the organization they work for. Need for power should not
always be taken negatively. It can be viewed as the need to have a positive effect on the organization
and to support the organization in achieving its goals.
Application in Entrepreneurship
Entrepreneurs with a high need for achievement work hard to build successful businesses.
Those with a high need for power become strong leaders and decision-makers.
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Entrepreneurs with a high need for affiliation build good teams and strong customer relations.
A conceptual model of entrepreneurship explains the process of starting and growing a business
by identifying key elements that influence an entrepreneur’s journey. It provides a structured
framework to understand how entrepreneurs create and manage businesses.
Diagram Representation
This model helps in understanding how entrepreneurs transform ideas into successful businesses
and contribute to economic growth.
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2. Opportunity Identification
Environmental Scanning: This involves analyzing market trends, understanding consumer needs,
and identifying gaps in the industry.
Idea Generation: Entrepreneurs use creative thinking to develop new solutions to existing
problems or unmet needs.
3. Resource Organization
Financial Resources: Gathering funds through investments, savings, loans, or venture capital to
start the business.
Human Resources: Building a team with the right skills and experience to support business
operations.
Material & Technological Resources: Acquiring the necessary tools, technology, and
infrastructure for the business.
4. Business Planning
Business Model Development: Designing a strategy for how the business will earn money and
create value.
Feasibility Analysis: Evaluating whether the business idea is practical and can generate profits.
Risk Assessment: Identifying potential risks and planning ways to reduce them.
5. Implementation
Operational Management: Handling the daily activities and efficiently using resources to run the
business.
Marketing & Sales: Promoting products or services to attract and retain customers.
Financial Management: Managing budgets, tracking expenses, and ensuring healthy cash flow.
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To create and build a new venture, establish To drive growth, innovation, and efficiency
Objective
market presence, and generate profit. within the organization.
Profit, independence, recognition, and self- Career growth, job security, recognition, and
Motivation
fulfillment. organizational contribution.
Resource Limited resources; must manage resources Access to established resources,
Utilization effectively. infrastructure, and support systems.
Learning Steep learning curve; learns from direct Benefits from organizational training,
Curve market experience and challenges. mentorship, and structured learning.
Market Needs to establish brand, customer base, and Leverages the existing brand reputation and
Approach market trust from scratch. customer base of the organization.
Support Builds support systems and networks Supported by internal teams such as HR,
System independently. finance, legal, and marketing.
Key Takeaways
Classification of Entrepreneurs
1. Based on Innovation
3. Based on Ownership
4. Based on Motivation
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5. Based on Technology
6. Based on Function
7. Based on Risk-Taking
1. Aggressive Entrepreneur: Ready to take high risks for potential high rewards.
Example: Elon Musk (SpaceX, Tesla).
2. Conservative Entrepreneur: Takes calculated and minimal risks.
Example: Traditional business owners.
3. Balanced Entrepreneur: Takes moderate risks, balancing caution and opportunity.
Example: Founders of Infosys and Wipro.
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1. Meaning of EDP
2. Objectives of EDPs
3. Phases of EDPs
Entrepreneurial Development Programmes are conducted in three phases:
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5. Benefits of EDPs
a. Launched: 2016
b. Objective: To support startups through funding, mentoring, and regulatory benefits.
c. Key Features:
a. Launched: 2016
b. Objective: To promote entrepreneurship among SC/ST and women entrepreneurs.
c. Key Features:
a. Launched: 2015
b. Objective: To provide financial support to micro and small enterprises (MSEs).
c. Key Features:Loans up to ₹10 lakh in three categories:
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a. Launched: 2016
b. Objective: To encourage innovation and entrepreneurship among youth.
c. Key Features:
a. Launched: 2014
b. Objective: To boost manufacturing and entrepreneurship in India.
c. Key Features:
(vi) Skill India & PMKVY (Pradhan Mantri Kaushal Vikas Yojana)
a. Launched: 2015
b. Objective: To provide skill training to youth for entrepreneurship and employment.
c. Key Features:
a. Launched: 2016
b. Objective: To support SC/ST entrepreneurs in business development.
c. Key Features:
(viii) Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE)
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