AARUSHI ANAND GMAT FE 675|+91 9711024277| aarushianand2205@gmail.
com | LinkedIn
Dynamic and customer-oriented professional with a strong background in market research, strategic planning, and brand management. Experienced
in working with high-end markets and providing exceptional customer service. .
Academic Qualifications
Graduation – B.Com Hons Maitreyi College University of Delhi 2021-2024 8.3 CGPA
CBSE (Class XII) The Indian School CBSE 2020-2021 95.75%
CBSE (Class X) The Indian School CBSE 2018-2019 93.6%
Work Experience
Business Analyst- Infoneo technologies (August 2024 - Present)
● Skilled in JIRA, resource management, and frontend-backend coordination to drive efficient project execution.
● Conducted in-depth business analysis to gather requirements, develop project scopes, and prioritize features, with a focus on data-driven
decision-making and clear communication.
● Enhanced project efficiency by 20% through structured workflows and clear client communication, achieving 95% satisfaction.
Internships
Research and Communications intern- Infoneo technologies|Invest India (June 2023 - October 2023)
● Lead client: Invest India, the national investment promotion agency (Government of India)
● Analysed trade policies at the state level to identify regional strengths and opportunities for boosting state-wise investments and trade policies
with various countries, evaluating their impact on India's trade relations and investment potential.
● Improved user engagement by studying traffic from different countries, targeted approach for enhancing user interaction and investment
queries, resulting in a 20% increase in organic traffic from USA, UAE and UK.
● Led a team of 4 people and worked with 20+ teams to support projects such as Digital India, Make in India, and 50+ sectors of the Indian market.
Market Research Intern- Saturn Consulting Group (March 2023 - May 2023)
● Conducted in-depth research on market trends and regulations around capital inflow in India, supporting strategic decision-making.
● Connect with NRIs and clients in the UK for financial advisory services, maintaining client relationships, understanding the investment
opportunities and regulatory framework in Gift City, India.
● Enhanced social media presence through strategic allocation by analysing the economic budget and India’s position in the market.
Founder’s Office Intern- Akriti Fabrications (December 2022 – December 2023)
● Conducted extensive market research in North Indian states to identify customer preferences and market opportunities
● Negotiated vendor contracts, saving 70-80k monthly, while maintaining service quality.
● B2C market expansion, onboarded 20+ distributors and increased revenue by 12%.
● Created an online presence, registered 20+ products on India Mart and tapped into Distributor Marketing and Manufacturing Advertising.
● Product management and pricing strategy.
Positions of Responsibility
Research and Operations Head- UniWay
● Student-led startup for campus community- Internal Navigation and College Community
● Identifying college student trends and preferences, analysing competitor strategies and market gaps, gathering and implementing user feedback
for SAAS product refinement.
● Tailored inclusivity by spearheading the integration of features catering to the disabled community
● Contributing to business strategy and growth roadmap, persuaded key stakeholders to adopt new software, Identifying expansion opportunities
into new markets like malls, universities.
Panel Member as well as Member of the core team of Impeccable, the commerce event of The Indian School
● Panel member- Judge for Business plan competitions
Achievements
● Deloitte GSM: Selected as one of four participants from the entire college, contributing to a successful case study submission.
● Won 2nd price in brand marketing competition organised by DCAC college
● Secured 3rd position in social business plan competition organised by St Stephens college after getting short listed from 900 participants
● Member of Enactus Maitreyi; the social entrepreneurship society
● Tutor at Nav Ahiyan Ngo
● Team head of the Sponsorship Department of AVGAAHAN 2022, raised INR 16,000 cash sponsorship from Upskool.
Courses and Training
● Digital Marketing – Coursera
● Social Entrepreneurship Programme- SRCC college
Additional Skills
Research Communication and Presentation Project Management
Marketing Stakeholder Mapping Business Strategy
Problem Solving Website Management MS Office, MS Powerpoint
