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Marketing Management 4th Edition Marshall Marketing Management, 4th Edition, Greg Marshall,
Mark Johnston, ISBN10: 1264155387, ISBN13: 9781264155385, ISBN10: 1260381919, ISBN13:
9781260381917 Table of Contents Part One: Discover Marketing Management CHAPTER 1: Marketing in
Today■s Business Milieu CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable CHAPTER
3: Elements of Marketing Strategy, Planning, and Competition Part Two: Use Information to
Drive Marketing Decisions CHAPTER 4: Market Research Essentials CHAPTER 5: CRM, Big Data, and
Marketing Analytics CHAPTER 6: Understand Consumer and Business Markets CHAPTER 7:
Segmentation, Target Marketing, and Positioning Part Three: Develop the Value Offering■The
Product Experience CHAPTER 8: Product Strategy and New Product Development CHAPTER 9: Build the
Brand CHAPTER 10: Service as the Core Offering Part Four: Price and Deliver the Value Offering
CHAPTER 11: Manage Pricing Decisions CHAPTER 12: Manage Marketing Channels, Logistics, and
Supply Chain Part Five: Communicate the Value Offering CHAPTER 13: Promotion Essentials:
Digital and Social Media Marketing CHAPTER 14: Promotion Essentials: Legacy Approaches and
Personal Selling

#Greg Marshall
#ISBN10: 1260381919
#ISBN10: 1264155387
#ISBN13: 9781260381917

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