What is Performance
Marketing, and how is it
implemented in real-time?
Presenter: RAJA M
Section 1
Understanding Performance Marketing
Page 1.1: Definition of
Performance Marketing
Transparency
20% Data-Driven
25%
Key Metrics for Success
Performance marketing relies on specific metrics such
as Cost Per Click (CPC), Cost Per Acquisition (CPA), Pay for Performance
Real Time Optimzation
and Return on Ad Spend (ROAS) to evaluate campaign 20% 10%
effectiveness, enabling advertisers to optimize their
strategies based on real-time data and measurable
outcomes.
Target Advertis
25%
Page 1.2:
100
Key Features of
80 Performance
Marketing
60
CPC (Cost Per Click): Pay
40 for each ad click.
CPA (Cost Per
Acquisition): Pay when a
20 user converts.
CPM (Cost Per Mille): Pay
per 1,000 ad
0
CPC CPA CPM impressions.
CPC VS CPM CPC Advantages
Ideal for driving traffic, maximizing ROI when clicks convert
sales or leads.
Stands for cost Stands for cost per
per click 1,000 impressions CPA Efficiency
Best for driving Best for building brand
conversions awareness Focuses budget on completed actions, ensuring cost-effectiveness
in user acquisition strategies.
Easy to measure More difficult to track
exact ROI ROI CPM for Visibility
Typically higher- Impressions do not
quality always mean views Best suited for brand awareness campaigns, allowing broad
impressions audience reach at a controlled cost.
Section 2
How Performance Marketing works
Page 2.1: The Mechanism of
Performance Marketing
120
100
Data-Driven Campaign
Adjustments 80
60
Continuous analysis of real-time
performance metrics allows marketers to
40
make informed decisions, enhancing
campaign effectiveness by swiftly
reallocating resources and optimizing ad 20
content based on audience engagement
and conversion trends.
0
01-01-2025 01-02-205 01-03-2025
Page 2.2: Importance of Measurable Outcomes
Increase
Increase Data-Driven Strategy Enhancement
Conversation
Customer
Rate
Loyality
46% 43%
Measurable outcomes empower marketers to refine
Primary their strategies by providing actionable insights,
Objectives enabling real-time adjustments that enhance
campaign performance and ensure optimal resource
allocation for maximum return on investment
Increase Increase
Customer Customer
Journey Engagement
42%
42%
Page 2.3: Metrics for Success (CTR, ROAS, CPA)
Comprehensive Performance Analysis
Evaluating CTR, ROAS, and CPA collectively provides a holistic view
of marketing effectiveness, enabling data-driven decisions that enhance
campaign strategies and optimize budget allocation for improved
customer engagement and revenue generation.
Section 3
Real Time Implementation Examples
Page 3.2: Performances Marketing on Meta Ads
Targeted Advertising Real Time Performance Cost Efficiency and ROI
Strategies Tracking
Utilize advanced targeting options on Implement tools for real-time ROI Focus on maximizing
Meta Ads to reach specific demographics, tracking of key metrics, allowing return on investment by
enhancing engagement and increasing the for immediate adjustments to analyzing cost per acquisition
likelihood of conversions through campaigns based on and return on ad spend,
personalized messaging. performance data, optimizing ad ensuring that marketing
spend effectively. budgets are utilized efficiently
for measurable results.
Page 3.2: Performances Marketing on Google Ads
Targeted Campaign Optimization Real-Time Performance Insights
Leverage various ad formats, including search, Monitor and analyze compaign metrics in real
display, and video ads, to engage users across time, allowing for immediate adjustments to
multiple platforms and touchpoints effectively. strategies and maximizing return on ad spend.
Real-Time Performance Insights
Utilize Google Ads advanced targeting features
to refine audience reach, enhancing ad
relevance and increasing conversion potential
Page 3.3: Case Study: Dream11's Performance Marketing Strategy
DATA-DRIVEN TARGETING CONTINUOUS CAMPAIGN
SUCCESS OPTIMIZATION
Dream11's use of advanced data analytics enables
precise audience targeting, significantly enhancing By implementing real-time adjustments based on
user engagement and optimizing marketing spend performance metrics, Dream11 maximizes ROI,
for better results. demonstrating the effectiveness of agile marketing
strategies in a competitive landscape.
Thank You
