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Marketing: Real People, Real Choices 10th Edition Solomon Marketing: Real People, Real Choices,
10th Edition, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, ISBN-10: 0135199891,
ISBN-13: 9780135199893, ISBN-10: 0135209927, ISBN-13: 9780135209929 Table of Contents PART 1:
UNDERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value
2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning Supplement: Build a
Marketing Plan PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 4. Mark
Research 5. Marketing Analytics: Welcome to the Era of Big Data! 6. Understand Consumer and
Business Markets 7. Segmentation, Target Marketing, and Positioning PART 3: DEVELOP THE VALUE
PROPOSITION FOR THE CUSTOMER 8. Product I: Innovation and New Product Development 9. Product
II: Product Strategy, Branding, and Product Management 10. Price: What Is the Value Proposition
Worth? Supplement: Marketing Math PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION 11
Deliver the Goods: Determine the Distribution Strategy 12. Deliver the Customer Experience:
Goods and Services via Bricks and Clicks 13. Promotion I: Advertising One to Many Marketing
Communications 14. Promotion II: Social Media Marketing and Other Communication Tools Appendix
Marketing Plan: The S&S Smoothie Company

#Elnora W. Stuart#Greg W. Marshall

#ISBN-10: 0135199891
#ISBN-10: 0135209927

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