Photography
Photography
#7 Focus
on
You
WELCOME
Welcome to your lesson from the New York Institute of
Photography—we’ve been educating photographers since 1910.
Our Mission
F
or over 100 years, NYIP has been
providing high-quality training in
the art, technique, and business
of photography. We offer a unique
combination of online education and
personal coaching. Our online, accred-
ited certificate programs allow you to
engage in course work at your own pace.
Affordable tuition with flexible, interest-
free payment plans and a no-risk refund
policy make NYIP the best value in photo-
graphic education.
since 1910.
lighting to portfolio editing.
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Our Students
T
here’s NYIP graduate Matthew
Lewis Jr., a Pulitzer Prize winning
photographer who spent twenty-
five years at the Washington Post.
Lewis personifies the storytelling tradition in
great news photography. His famous images
include Jacqueline Kennedy at President
Kennedy’s funeral, scenes at the March on
Washington in 1963, and policemen beating
marchers during the Poor People’s Campaign
in 1968.
W
hile we don’t really advo-
cate that you burn your
camera manual, we do
suggest that you spend
reading it only when you have a specific
question about camera function. The rea-
son we suggest avoiding your manual is
because your point-and-shoot, like many
of today’s electronic gadgets, has suffered
from feature creep. The designers and
engineers figure out new things they can
add to new cameras to differentiate their
product from others on the market. But
as far as we know, there is no button or
dial which can teach you to see and think
like a photographer.
F
irst, we’ll look at the “one eye” that
Cartier-Bresson mentioned, and
how you can develop your own.
Next, you’ll explore what you want
to photograph. That’s because figuring
out what you want to do is like unlock-
ing a secret. Why do you want to take
photographs? What are you planning to
do with them? When and where do you
want to take them? All questions with
critically important answers.
Y
ou’ve probably looked at stunning photo-
graphs in magazines, books, and websites
thought: “I wish I could take beautiful pic-
tures like that!” But simply looking at beauti-
ful pictures doesn’t help you take better pictures.
(Though it can inspire and motivate you!)
PHOTOGRAPHER
graph—that means developing a sense of how the
three-dimensional scene in front of your camera
EYE OF THE
Every good picture is about someone or something. It may tell a story The viewer’s eye is immediately drawn to the subject. The viewer doesn’t have There should be no distractions in your photograph. The picture includes
about a subject. The subject is clear and unambiguous. Whoever looks at to hunt for the subject or guess what it is. We call this emphasis. In this lesson, only those elements that draw the viewer’s eye to the subject, and it
the photograph should immediately see what the photographer intended you’ll learn a number of ways you can give emphasis to your subjects. excludes or diminishes those elements that might draw the viewer’s atten-
to be the subject of the picture. tion from the intended subject. Anything that distracts from the photo’s
subject is eliminated, hidden, or minimized.
As you absorb the three guidelines
you’ll find yourself looking at photo-
graphs in a new way. More importantly,
you will find yourself seeing the world
around you with a fresh perspective.
Eventually, you will find yourself mak-
ing vastly improved photographs.
What do I want to be
the subject of this photograph?
or
What is the subject (or theme)
that I want this picture to express?
Remember, the subject of your photo is
going to look a lot different in a two-di-
mensional format than it does as you look
at it in front of your camera. If you’re mak-
ing a portrait, you see the vitality of the
person in front of your camera. You see
varied expressions. Chances are good that
you know your subject. The challenge is
to capture that vitality in a photograph.
« Close-up
N
ow it’s time for you to ask your-
self some questions. What kind
of photographs do you want to
take and why?
FOCUS ON YOU
including the basics of posing and light-
ing the human face and body.
The Clock
H
ow much time are you willing to
spend taking pictures? If you’re
traveling, can you get away from
your family or friends for a while
to explore the surroundings by your-
self? Are you willing to get up early and
spend some time with your camera while
the rest of the family is still sleeping?
F
or most of us, it’s easier to take exciting pic-
tures when we visit faraway lands than it is
in our own backyard. That’s because travel
awakens us to new things. But there are beau-
tiful and striking images in the familiar world that
surrounds each of us, whether that’s a big city, small
town, suburb, or farm.
N
ow let’s return to NYIP’s
Three Guidelines for Great
Photographs. In particular, it’s
time to delve more deeply into
the implications of Guideline Two: How
Can I Add Emphasis to My Subject?
Light is one of
Y
ou may have heard that there are rules There are many techniques you can use to draw
of composition, but there really are no the viewer’s attention to the main subject and
strict rules. We prefer to regard these emphasize it. You can do it by the way you place that
so-called “rules“ as additional guide- subject within the four borders of the picture frame,
lines. Following the guidelines can help you by the way you relate other objects in the picture to
achieve the magnificent images you want. it, by the way you focus on it, by the way light falls
upon it, and other simple techniques.
Emphasis Through Placement
It has been said that the major difference between composition is all about—the way you arrange
the real world and a photograph of the real world elements within the borders of the picture.
is the four borders that limit the photograph.
Where the real world is continuous and the viewer The first and most important decision you must
can shift attention to any part of the panorama, make is where to place the main subject. Snap-
the photograph captures a segment of that world shooters almost always place it dead center in
within sharply defined borders, top and bottom, the picture. This “bull’s-eye“ placement certainly
left and right. How the photographer places the does emphasize the subject, and it does make
objects within those borders determines the focusing easier, but it tends to produce a static,
success or failure of the picture. That’s what boring picture. Placing the subject off center usu-
ally makes a more powerful and pleasing image.
Rule of Thirds
An almost never-fail guideline to placement of the If dead-center, head-on placement is dull, static, and
subject is known as the Rule of Thirds. (We’d like to uninteresting, does this mean that you should never
call it the Guideline of Thirds, but it’s been called a place the subject in the center? Never say ”never.” There
“rule“ for too long to change it.) To follow the rule are several types of subjects that work well when they’re
of thirds, you mentally divide your viewfinder into a centered. If the subject is symmetrical and you want
grid with two evenly-spaced horizontal and vertical to emphasize that symmetry, centered placement will
lines—the way you would draw a tick-tack-toe grid. do it. Centering the subject also works if the subject is
Then compose your image so the main part of the surrounded by radial lines. And centered placement is
subject is at or very close to one of the points of effective when the subject is in the middle of two diago-
intersection of these lines. Or if you have a horizontal nals that make an X or a V. If it’s a single subject that fills
subject, place it on or close to one of the horizontal the frame, centered placement works just fine. But unless
lines, or place a vertical subject on a vertical line. you have a good reason to place the subject otherwise,
you are best off to follow the time-honored rule and place
When you have any doubts about subject it off center. You’ll find that this Rule of Thirds placement
placement, think Rule of Thirds. It really works. will work for the majority of the photographs you make.
Balance
Balance is something you must be concerned with Asymmetrical balance distributes the elements
when placing a subject off center. If all the elements in a less rigid manner. Rule of Thirds composition
that attract the eye are on one side, the picture is based on asymmetrical balance.
may seem ready to tip over, and this can be visually
disturbing. The picture may need something of less Balance implies equal weight among the elements in
importance on the other side to balance it. the frame, but here we’re talking about visual weight.
Large objects seem to weigh more than small
There are two types of balance: symmetrical objects, and dark objects more than light colored
(also called formal balance) and asymmetrical ones. The position of the elements is critical. A heavy
(informal balance). Symmetrical balance weight on one side can be balanced by a lighter
places the subject in the center with all other weight on the other side if the lighter object is at a
elements arranged evenly around it. The right greater distance from the center of the picture.
side is like a mirror image of the left side.
Emphasis Through Relative Size Emphasis Through Framing
The most obvious way to emphasize your subject When the subject does not dominate because of
is by being sure it appears larger than the objects its relative size, one way to focus attention on it
around it. It should dominate the image. Many is by framing it with another object. Doorways,
photographers stand so far away that the subject arches, fence posts, branches of trees—you can
appears very small—sometimes it’s so small that it is find creative framing elements everywhere. To
not recognizable as being the subject of the picture. be effective, a frame should surround the sub-
Get in close or use a longer focal length to make ject on two or more sides. A few leaves poking
your subject compellingly large. down from the top of a picture does not work
as a frame, but leaves surrounding the subject
on three sides really emphasize it. Generally, the
frame should be sharply focused, but an out-of-
focus blur sometimes works very well, especially
when it completely surrounds the subject.
Emphasis Through Lighting and Contrast Emphasis by Leading Lines
No matter what else is in the scene, the viewer’s eye Lines in a photograph can direct the viewer’s
is irresistibly drawn to the lightest, brightest area. attention and lead the eye to the center of inter-
By making sure the important part of the picture est. Such lines are referred to as leading lines. A
is brighter than the rest, you can draw attention road, a fence, a bed of flowers, a row of chairs,
to what you want the viewer to look at. It’s like the or even a shadow can all act as leading lines.
spotlight that illuminates the star on a stage. The
light commands the viewer’s attention. Intersecting lines are even more powerful in
emphasizing the subject. So are converging lines
The bright area of a photograph is also noticed that point like an arrow, leading the viewer’s
because of its contrast with its surroundings. eye to a subject, even if it is relatively small.
But a very dark subject amidst lighter surround-
ings will also call attention to itself because
of its contrast. Contrast, therefore, is another
way you can emphasize your subject.
»» Making it larger?
»» Framing it?
»» Using contrast?
»» Using colors?
L
et’s go on to discuss some com- Be sure not to crop off just the tips of
mon problems that frequently things—the tip of a finger, a flower petal,
occur when you try to compose a squirrel’s tail. If you’re going to crop, do it
pictures in the viewfinder. These significantly so it doesn’t look like a mistake.
are things that call attention to them-
selves and give unwanted and unintend- Watch the Background
ed emphasis to the wrong things in your
photographs. If you are aware of these We pointed out that very bright areas
pitfalls, it’s easy to avoid them. attract the viewer’s eye. Because of this,
always be alert to distracting bright areas
Picture Cropped Too of light that are not part of your subject.
Close or Too Loose Things like spots of sunlight bursting
through the leaves, or pieces of white pa-
A major decision you have to make as a per on the ground, will make the viewer’s
creative photographer is what to include attention jump from the subject to the
in your photograph and what to leave distracting blobs.
out. All the elements in the picture
should have a reason for being there. If Don’t include fragments of things
they don’t add meaning to the composi- at the sides of the frame, such as the
tion, they are distracting and detract arm of a person or a small twig.
from the photo. So move your position or
change your focal length so you can crop Have you ever seen a picture where
them out. a tree or telephone pole seems to
be growing out of a person’s head?
But don’t crop so closely that you crowd This false attachment may be all
the subject. When the subject is touching right for Salvador Dali, but not here,
or almost touching the borders of the please. This error happens when
picture, it’s visually uncomfortable for the you don’t observe what’s going on
viewer. Leave space for the viewer’s eye in the background. To avoid a “tree-
to move around, unless your subject mat- growing-out-of-the-head“ picture, take
ter is such that the discomfort of a tight the camera away from your eye and
crop will add emphasis and the right study what’s behind your subject.
mood to the photo.
Moral: When shooting, always carefully
observe the background behind your sub-
ject before you release that shutter.
Look Ahead
Before we leave this introductory lesson,
there’s one more point we want to cover.
That’s the future, and the speed with which
it’s coming at us, and the dazzling innova-
tions we’re seeing on a regular basis.
N
ew products and applications
for digital photography have
popped up all over the place.
What new consumer innova-
tion will be announced next month?
Next year? What digital photography gear
will be old hat a decade from now? We
can’t tell you what new innovations will
surface at the next Consumer Electronics
Show, but we guarantee that there will
be all kinds of inventive gadgets, new
markets for photography, and digital im-
aging possibilities beyond our ability to
envision at this time.
Whether in print or on the Web,
When things are changing this fast, it’s
an exciting time to be a photographer. good content is still king,
While we can’t predict the future, we can and good pictures are always going to be
make you two promises. Whether in print
or on the Web, good content is still king, at the heart of our craft.
and good pictures are always going the
be at the heart of our craft. Photography
technique is as important now as it was
back at the dawn of photography.
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