Semi-detailed Lesson Plan

English 8
Learning Competency: Analyze intention of words or expressions used in propaganda techniques
(EN8V-lllg-26).
I. Learning Objectives
At the end of the lesson, the students shall be able to:
a. identify the different propaganda techniques;
b. evaluate the words and expressions as tools used in propaganda
techniques; and
c. create a propaganda as a group.
II. Subject Matter
Area: English 8
Content: Examining Biases
Reference: Self-Learning Module (SLM) Quarter 3: Module 2
Materials: Instructional Materials

III. Lesson Proper

A. Preparatory Activities
1. Prayer
2. Greetings
3. Classroom Management
4. Attendance
5. Review of the previous lesson
B. Motivation
Directions: Read the comic strip below and answer the guide questions that follow. Write
your answers on a separate sheet of paper.

1. Did the saleslady successfully convince the customer to buy the product?
______________________________________________________________________
 _____________________________________________________________________
2. What words or phrases were used by the saleslady to convince the
customer?
______________________________________________________________________
_____________________________________________________________________
3. If you were the customer, which particular technique used by the seller
in of the comic strip do you think would convince you the most?
______________________________________________________________________
_____________________________________________________________________
4. Do you think that the techniques used here are effective? Why or why
not?
______________________________________________________________________
______________________________________________________________________

C. Activity (Watch and Learn)

Directions: List five advertised products and their corresponding taglines on the table
below. Look for advertisements from available resources like television, radio,
newspapers, or posters. Do this on a separate sheet of paper.
Example:
Product Tagline
Rejoice Shampoo -------------“Smooth, with perfume all day long.”

D. Analysis
 1. Which of the taglines do you think are more enticing for people to buy the product or
accept the idea?
 2. Which information in the tagline do you find less convincing?
E. Abstraction
What is a propaganda?
It is a form of communication that is aimed at influencing the attitudes, perspectives and emotions of
people or communities toward some cause or position by presenting only one side of an argument. It is
usually repeated and presented over a wide variety of media in order to attract the interests of a greater
majority.
Types of Propaganda Techniques. There are a number of ways and/or techniques on how to persuade
people to buy products, accept ideas, and avail services.
1. Card Stacking. This is a technique that shows the product’s best features, tells half-truths, and
omits its potential problems.
2. Name-calling. This is the use of names that may evoke fear or hatred among the viewers. The
name-calling technique links a person or idea, to a negative symbol. The most obvious type of
name-calling involves bad names such as racist, dictator, terrorist, rebel, protester, idiot, liar and
monster.
 3. Plain Folks. This is the use of common people to sell or to promote a product or service. Advertisements
appear to associate a person or groups of individuals to be one of common people or the masses. This
technique is commonly used in the world of advertising because buyers are on the lookout for real
experiences.

4. Glittering Generalities. This is the use of words or ideas that evoke a positive emotional response
from an audience. Virtue words are often used. For better effect, brands appear to use hyperboles,
metaphors, or lyrical phrases to attract more attention.
5. Soft Soap. This is the use of flattery or insincere compliments designed to get the audience on the
side of the speaker.
6. Bandwagon. This is a technique that persuades people by showing them that everyone else are
doing the same thing. It also implies that one must accept or reject an idea because everyone else
is accepting or rejecting it.
7. Testimonial. This is a technique wherein a famous or seemingly authoritative person recommends
a product or service, and vouches for its value.
8. Transfer. This is a technique used in propaganda and advertising known as association. This
technique of projects positive or negative qualities of a person, entity, object, or value to another in
order to make the second more acceptable or discredit it.
9. Simplification. This is used to reduce crucial issues to basic ideas and packages them with catchy
slogans and images. It usually targets uninformed readers or customers.
10. Loaded Words. This technique uses words in attempting to influence an audience by using
emotional appeal or stereotypes that cannot be supported by concrete evidences.

F. Application

Direction: The class will be divided into two groups. Each group will be tasked to create a
propaganda advertisement on a bond paper within 5 mins. Afterwards, each group will present
their workin front of the class.

CRITERIA 30 points 25 points 20 points

Content The content is related to the The content is clear Content is
topic. The message are but lack of information. incomplete.
clearly stated. Major points are
not clear.
Achievement Purpose is clearly Purpose is clearly Purpose is
of Purpose established and effectively established and established but
sustained. generally sustained. may not be
sustained.
Cooperation All members actively Not all members were Only few
participated in their group actively participating in members were
task. their group task. actively
participating in
their group task.

IV. Evaluation
Directions: Analyze the situation below. Then, answer the following the guide questions.
Situation:
 A teenager is troubled by pimples on her face. She tried different beauty products but her problem
still persists. She searched for remedies online and she came across an advertisement that says
“The face and body cream that you will surely love. Whitens the skins, removes pimples,
decreases eye bags and prevents scar formation in just seven days! It has oil-control formula that
leaves your face naturally radiant, smooth, and shine-free. It is hypo-allergenic and
dermatologically tested to be mild even on sensitive skin.” The product was put on sale and she
immediately availed the buy one-take one promo. After using it for several days, in her dismay her
pimples worsened and she noticed dark spots on her face.
Guide Questions:
 What propaganda technique is used in the situation? What words or phrases do you think helped
convince the customer to patronize the product?
 In terms of language used, does the propaganda achieve its purpose? How?
 Did the teenager make the right decision of immediately buying the product online? Why or why
not?
 If you were the customer, would you do the same thing as the teenager did in the situation?
Why?
 How have your knowledge about propaganda technique so far influence your decision-making in
supporting ideas, buying products, and availing services?
V. Assignment
Directions: Look for products, ideas, and services advertised in the television, radio, newspapers, social
media, or even through direct selling. Then, fill in the table below with the necessary information. Do this
on a separate sheet of paper.

Product/ Idea Advertised Propaganda Technique Words or Phrases Used to Intention

Convince
E.g. Jollibee Glittering Generalities “Bida ang Saya!” To convince customers by
generalizing the idea of
experiencing great joy
when dining at Jollibee
1.
2.
3.
4.
5.

Prepared by:
Rachel Rose C. Versaga