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TikTok Business Messaging Workshop Slides (20th Feb 2025)

The document outlines the benefits and functionalities of TikTok Business Messaging, emphasizing its potential to enhance lead generation and sales through direct customer interactions. It provides a step-by-step guide on connecting TikTok to the respond.io platform, including demos and integration tips. Additionally, it highlights the limitations of TikTok messaging and offers resources for further support and workflow templates.

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Leandro
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© © All Rights Reserved
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0% found this document useful (0 votes)
34 views23 pages

TikTok Business Messaging Workshop Slides (20th Feb 2025)

The document outlines the benefits and functionalities of TikTok Business Messaging, emphasizing its potential to enhance lead generation and sales through direct customer interactions. It provides a step-by-step guide on connecting TikTok to the respond.io platform, including demos and integration tips. Additionally, it highlights the limitations of TikTok messaging and offers resources for further support and workflow templates.

Uploaded by

Leandro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 23

The Secret to

More Leads &


Sales on TikTok
Our TikTok Business
Messaging Expert
Nana
Technical Product Manager,
respond.io
01 Intro to TikTok Business Messaging Channel

02 How to Connect TikTok to respond.io - Demo

Agenda 03 Intro to TikTok Messaging Ads

04 How to Send TikTok Conversion Events to


TikTok - Demo

05 Q&A + Get Access to Our Free Workflow


Template and Slides!
4 / 23

Why TikTok
Business
Messaging?
5 / 23

TikTok users are likely to


contact a business
through Messaging Ads

Hello? 󰠠󰬜󰘋󰘆
󰲱
Your customers are
already thinking 󰠀
about messaging 1 in 2
you on TikTok Of those who arenʼt
already doing it, say
they are like to do so
6 / 23

Why TikTok Business Messaging?

�� ����
Users want to reach Users wants to know more Being reachable improves
businesses immediately about your product/service brand trustworthiness
from what you posted
7 / 23

Authentic Relevant

See It in Action

Example of TikTok
Posts that receives
a lot of customer
inquiries

Creators Professional Experts


8 / 23

Intro to
TikTok Business
Messaging Channel
9 / 23

TikTok Business Messaging Channel Allows You to do All This

Create Chatbots with AI


Manage TikTok Messages
on Respond.io
Integrate TikTok to Your
Existing CRM & Tools
Assign Conversations to
Agents Automatically

Multiple Users on 1 Chat Inbox


Qualify Leads Automatically

Itʼs Free, No
Conversation Fees
Tag & Track Your TikTok
Conversations by Lifecycle
10 / 23

TikTok Channel Limitations

������⏱
Canʼt Start a Canʼt Send Video No Broadcasts 48 Hour Messaging
Conversation with and Voice Messages Window
TikTok Contacts
11 / 23

TikTok Messaging Channel

48-Hour Messaging Window

10AM Customer sends a message


TikTok Business Messaging has
limits on how you can reach out
to Contacts. 48H Businesses have 48 hours to respond

A 48-hour Messaging Window starts


when a contact messages you. 3PM Customer sends message 2
During this window, you can send up
to 10 free-form messages, until your
contact replies. 48H Businesses have 48 hours to respond

Each new contact message resets


the 48-hour timer.
5PM Customer sends message 3
After the window closes, you canʼt
send a message again.
48H Businesses have 48 hours to respond
12 / 23

How to
Connect
TikTok to
Respond.io
13 / 23

Youʼll Need 3 Things

TikTok Business Account A Respond.io Account Enable Direct Messages


(Admin Access) (Admin Access) from Everyone
14 / 23

Live Demo - How to Connect TikTok


15 / 23

TikTok Messaging
Ads -> Respond.io
16 / 23

How It Looks Like


17 / 23

TikTok Messaging Ads Conversations and How to Identify Their Specific Ad Sources
18 / 23

Letʼs Start by
Integrating
TikTok Ads
Account with
Respond.io
19 / 23

If you already have a TikTok Ads Account, connect it to respond.io


Live Demo
Click here for a step-by-step guide
How to Setup
TikTok Ads
Integration on
Respond.io

How to Create a
TikTok Ads Account:

Click Here
20 / 23

Live Demo

How to use Lifecycle


Stages & TikTok Lower
Funnel Events to
optimize your TikTok
Messaging Ads
21 / 23

��
How to Connect TikTok Channel
to Respond.io

��
How to Set up TikTok
Reading Messaging Ads on TikTok Ads
Manager
Recommendations
��
How to Connect TikTok Ads
Manager to Respond.io

��
How to Track & Analyze TikTok
Messaging Ads Conversions
22 / 23

Talk to Support Get the Workflow Template


23 / 23

Q&A
��

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