Ariana Grande Social Media Audit
PURPOSE:
Evaluate Performance: analyzing metrics such as engagement rates, follower growth, and
content reach.
Understand Audience: Gain insights into your audience demographics, interests, and
behaviors. This helps in tailoring your content to better meet their needs and preferences.
Assess Content Effectiveness: Review which types of content are resonating with your
audience and which are not, includes quality, relevance, and engagement
Scope:
Instagram: @arianagrande
Twitter: @ArianaGrande DELETED
Facebook: @arianagrande
YouTube: Ariana Grande
TikTok: @arianagrande
Profile information accuracy:
INSTAGRAM:
Username: @arianagrande
URL: https://www.instagram.com/arianagrande/
Profile Name: Ariana Grande
Bio: “ currently somewhere over the rainbow ”
Contact info: NOT AVAILABLE
Audience analysis:
FACEBOOK:
Username: arianagrande
URL: https://www.facebook.com/arianagrande/
Profile Name: Ariana Grande
Bio: “ eternal sunshine ˚❀*·ꕤ. out now ”
Contact info: NOT AVAILABLE
YOUTUBE:
Username: ArianaGrandeVevo
URL: https://www.youtube.com/@ArianaGrandeVevo
Profile Name: ArianaGrandeVevo
Bio: no bio
Contact info: NOT AVAILABLE
TIKTOK:
Username: arianagrande
URL: https://www.tiktok.com/@arianagrande?lang=en
Profile Name: arianagrande
Bio: “ currently somewhere over the rainbow ”
Contact info: NOT AVAILABLE
Audience analysis
INSTAGRAM:
FOLLOWERS
376,000,000 million
ENGAGEMENT RATE
Likes - 1 to 4 million Share - 12k to 60k Comment - 30 to 60
FACEBOOK:
FOLLOWERS
42,000,000 million
ENGAGEMENT RATE
Likes - 6k to 60k Share - 350 to 3k Comment - 1k to 1.5k
YOUTUBE:
FOLLOWERS:
54,600,000 million
ENGAGEMENT RATE:
Likes - 500k to 600k Views - 400k to 600k Share - NOT AVAILABLE Comment - 20k to 30k
TIKTOK
FOLLOWERS:
35,600,000 million
ENGAGEMENT RATE:
Likes - 500k to 12M Views - 800k to 2.9m Share - 1k to 26k Comment - 1k to 5k
US 40%
ASIA 30%
EUROPE 20%
OTHER COUNTRIES 10%
GIRL 60% BOY 40%
13-17 Years Old 45%
18-24 Years Old 30&
25-34 Years Old 20%
35-44 Years Old 5%
Overall engagement rate:
INSTAGRAM:
Engagement Rate 0.0000031
11.674 Million * 376 Million
x 100
ENGAGEMENTS:
Likes - 1 to 4 million Share - 12k to 60k Comment - 30 to 60
Quality of comments:
Controlled There is no negative comments Mostly verified accounts
Types of Question asked:
None, Mostly of comments are affections, congratulatory and compliments.
FACEBOOK:
Engagement Rate 0.532%
223,288K * 42 million
X 100
Engagement:
Likes - 6k to 60k Share - 350 to 3k Comment - 1k to 1.5k
Quality of comments:
• Memes
• Positive / Negative
• Not controlled
Types of Question asked:
Asking about locations ( for her eternal sunshine album release vinyl )
YOUTUBE:
Engagement Rate 9.77%.
160,200 * 1,639,000
x 100
Engagement:
Likes - 500k to 600k Views - 400k to 600k Share - NOT AVAILABLE Comment - 20k to 30k
Quality of comments:
• Positive / Negative
• Not controlled
• Fans Affections
• Trolls
Types of Question asked:
Curiosity about her music videos
TIKTOK:
Engagement Rate 12.1%.
1,645,479 * 13.494M
x 100
Engagement:
Likes - 500k to 12M Views - 800k to 2.9m Share - 1k to 26k Comment - 1k to 5k
Quality of comments:
• Memes
• Positive / Negative
• Not controlled
• Bashers / Trolls
Types of Question asked:
Normally the questions are related to her new projects
CONTENT PERFORMANCES:
INSTAGRAM:
CONTENT TYPE:
Images Videos
Content FREQUENCY:
From Aug 13 - Sept 13 13 posts
CONTENT THEMES:
Wicked Movie
Eternal sunshine album
Tenth year of My everything album
Love notes Perfume by AG
REM beauty
FACEBOOK:
CONTENT TYPE:
Images Videos
Content FREQUENCY:
From Aug 13 - Sept 13 12 posts
CONTENT THEMES:
Wicked Movie
Eternal sunshine album
Tenth year of My everything album
Love notes Perfume by AG
REM beauty
YOUTUBE:
CONTENT TYPE:
Videos
Content FREQUENCY:
From Aug 13 - Sept 13 3 posts
CONTENT THEMES:
Music Videos
Remixes of her songs
TIKTOK:
CONTENT TYPE:
Videos
Content FREQUENCY:
From Aug 13 - Sept 13 5 posts
CONTENT THEMES:
Wicked movie
Love notes perfume by AG
We can’t be friends remix
REM Beauty
COMPETITOR REVIEW:
ARIANA G. V.S MARIAH C.
ARIANA G.
Strength
• Authenticity
• personal connection
• relatable content
• iconic style
• massive fan base
• high-profile partnership
• pop culture impact
• VERY RELEVANT
• weakness
Weakness
• public criticism
• sharing personal life
• handling controversies
MARIAH C.
Strength
• CULTURAL LEGEND
• ICONIC PERSONA
• QUEEN OF CHRISTMAS
• FANBASE ENGAGEMENT
• DIVA IMAGE
• STAR-STUDDED CONNECTIONS
Weakness
• INCONSISTENT POSTING
• SEASONAL FOCUS
• GENERATIONAL GAP
Competitor overview (content themes)
ARIANA G.
• Album
• Music
• Movie
• Business
• Personal Post
MARIAH C.
• Christmas Music
• Events
• Personal Post
Competitor overview (PRACTICES)
MARIAH C.
• HOLIDAY BRANDING
• COLLABORATING WITH OTHER SINGERS
• QUEEN OF CHRISTMAS
• FASHION AND GLAMOUR
• SEASONAL POST VIRAL
RECOMMENDATIONS
Suggestions for contents
Posting Frequency: 3 post per week
Put a contact information on each social media
Themes: Try to prioritize her album (Eternal sunshine ) that makes a HUGE engagements
Types: PR stunts and trigger people to have a lot of engagements. Positive and negative
publicity is still Publicity
Suggestions for tools and resources
Make a connection to publicist and bloggers, and collaborate to promote her projects and have a
lot of engagements
Summary
• We find here that ariana grande’s social media is effective when it comes to promoting
her projects and marketing
• She has a lot of projects, that’s why she is very relevant
• She uses her social media personally, especially instagram
• Ariana Grande's social media is very active, with substantial interaction from her
followers. She consistently gains large numbers of likes, shares, and comments, reflecting
a strong and engaged online presence.
Tool used:
Instagram: @arianagrande
Twitter: @ArianaGrande DELETED
Facebook: @arianagrande
YouTube: Ariana Grande
TikTok: @arianagrande
Social blade
Chat gpt
Top performing acc and post:
Instagram: @arianagrande
• Tenth anniversary of Her Album “ My Everything”
TikTok: @arianagrande
• New perfume “ Love Notes”
