ABOUT US
Times Internet is the largest Indian Internet Network and the digital venture of Times of India
INDIA’S NO. 1 DIGITAL
NEWS, ENTERTAINMENT
SOURCE IN INDIA
India's largest media and entertainment group
270MN 84% 23BN 23BN 09
Monthly UV’s Mobile User Base Monthly PV’s Minutes Spent Languages Content
*Source: Google Analytics Apr’18
WE UNDERSTAND THE CUSTOMER BY UNDERSTANDING
What they are Interested in | How they are Connected to their Community | What they are looking for
CUSTOMER
INTEREST SOCIAL SEARCH
GRAPH GRAPH GRAPH
Driven by user needs for Information, Driven by need to share Triggered by
Entertainment, Decisions & Transactions Experiences socially Curiosity
NEWS @ TIL & OUR BRANDS
Connecting Seamlessly Across Platforms & Geographies
ENGLISH SITES
LANGUAGES SITES
ENTERTAINMENT & LIFESTYLE
TIL - DEMOGRAPHIC PROFILE
Audience Profiling
270MN+ 70%
Monthly UV’s 38%
Female Audience 62% Age Group 18-34 yrs.
Male Audience
*Source: Google Analytics Apr’18
WHY WORK WITH US
Our Approach to News & Information
Content in the Language you prefer On the platform you access:
across 9 Languages Web, Apps, Mweb
Photos, Videos, Articles, Live, Social,
We deliver news in every format,
Infographics, listicles, researches,
context & genre our users prefer
briefs
Credibility of content
General News, Business, Sports,
maintained across long form,
Lifestyle, Tech & Entertainment
short form, or quick bites
#1 DIGITAL NEWS SOURCE IN INDIA
#1 DIGITAL NEWS SOURCE IN INDIA
REACH & TRENDS
NEWS GENRE
#1 DIGITAL NEWS SOURCE IN INDIA
REACH - NEWS GENRE
News in 9 Languages to learn what is happening around the World
197 MN+
Monthly UV’s
85% 2.89 BN+
India Audience Monthly PV’s
(India + International)
*Source: Google Analytics Apr’18
NEWS GENRE – DEOMGRAPHIC PROFILE
#1 DIGITAL NEWS SOURCE IN INDIA
GENDER RATIO & AGE DEMOGRAPHY
(India + International)
35
%
65%
13% Desktop Audience 85% Audience (18-44 Years)
87% Mobile Audience 15% Audience (45 Years & Above)
*Source: Google Analytics Apr’18
COMPARITIVE ENGAGEMENT: TIME SPENT
Keeping Audiences Engaged & Hooked on Longer
more loyal user base
NEWS @ TIMES INTERNET 2 times average daily visitors vs. any other news publisher
is not just the largest in
scale but also the
3429 MN+ Minutes spent on News @ Times Internet every month
“MOST ENGAGED”
in the category. more time spent
3 times than any other news platform
*Source: ComScore Apr’18
NEWS@TIL : COMPETITIVE UV’s
Over a Decade of News Category’s Leadership
93 MN
78 MN
73 MN 65 MN
56 MN 38 MN
36 MN
Times of India India Today HT Media Jagran NDTV Bhaskar India Express
#1 NEWS VERTICAL IN INDIA *Source: ComScore Apr’18
NEWS : COMPETITIVE PV’s
Over most Credible Content delivered fastest across Screens
3500
3000
3108 MN
2500
8X
Monthly UUs ‘MMs
2000
CONTENT
1500
CONSUMPTION
1000
500
0
The Times of India Today NDTV The Indian HT Media Bhaskar INDIA.COM Jagran Sites
India Group Express Group Group Sites
#1 NEWS VERTICAL IN INDIA *Source: ComScore Apr’18
#1 DIGITAL NEWS SOURCE IN INDIA
REACH & TRENDS
TIMES OF INDIA
#1 DIGITAL NEWS SOURCE IN INDIA
TOI REACH & SCALE
#1 DIGITAL NEWS SOURCE IN INDIA
153 MN+ 1,876 MN+ 1,311 MN+ 81%
Monthly UV’s Monthly PV’s Minutes Spent India Audience
(India + International) (India + International) (per month) (per month)
*Source: Google Analytics Apr’18
TOI SOCIAL REACH
10,815,863
Followers Corporate Overview
TIL proudly carries with it 175 years of prestige associated
11,268,510
with the Times of India Group yet stands independent as a
Followers collective of start-ups offering dynamic digital products.
The Times of India website (www.timesofindia.com) is the
509,446 India’s largest news site
Subscribers
It also ranks among the world’s most-visited news sites.
568,000
Followers
#1 DIGITAL NEWS SOURCE IN INDIA
TOI PLATFORM-WISE AUDIENCE BREAKUP
Web & Mobile (India + International)
WEBSITE TRAFFIC
UV’s= 19.20 MN;
PV’s= 295 MN
WAP TRAFFIC
UV’s= 130.03 MN;
PV’s= 814 MN
87% APP TRAFFIC
Traffic on UV’s= 3.80 MN;
Mobile PV’s= 767 MN
*Source: Google Analytics Apr’18
#1 DIGITAL NEWS SOURCE IN INDIA
TOI DEMOGRAPHIC PROFILE
GENDER RATIO & AGE DEMOGRAPHY
(India + International)
84% Mobile Audience
87% 37%
16% Desktop Audience
Mobile Audience Female
85% Audience (18-44 Years)
63% Male 15% Audience (45+ Years)
#1 DIGITAL NEWS SOURCE IN INDIA *Source: Google Analytics Apr’18
#1 DIGITAL NEWS SOURCE IN INDIA
REACH & TRENDS
LANGUAGES
LANGUAGES REACH & SCALE
#1 DIGITAL NEWS SOURCE IN INDIA
45 MN+ 1,018 MN+ 89 MN+ 95%
Monthly UV’s Monthly PV’s Minutes Spent India Audience
(India + International) (India + International) (per month) (per month)
*Source: Google Analytics Apr’18
LANGUAGES PLATFORM-WISE
AUDIENCE BREAKUP BY WEB & MOBILE
(India + International)
WEBSITE TRAFFIC
UV’s= 6.89 MN;
PV’s= 161 MN
WAP TRAFFIC
87% UV’s= 36.0 MN;
PV’s= 290 MN
Traffic on
Mobile
APP TRAFFIC
UV’s= 1.81 MN;
PV’s= 566 MN
*Source: Google Analytics Apr’18
LANGUAGES DEMOGRAPHIC PROFILE
84%
Mobile
Audience
73% Male Audience 85% Audience (18-44 years)
27% Female Audience 15% Audience (45+ years)
*Source: Google Analytics Apr’18
#1 DIGITAL NEWS SOURCE IN INDIA
OUR SOLUTION
DISPLAY CONTENT SPOTLIGHT VIDEO NATIVE
SOLUTION SOLUTION SOLUTION SOLUTION SOLUTION
OUR SOLUTION
CREATING AWARENESS Impact, Video, Native Solutions
DIGITAL STRATEGY
INFLUENCING CONSIDERATION Impact, Display Solution
CREATIVE STRATEGY INDUCING TRIALS Spotlight Branded Solution
ENABLING TRANSACTIONS Coupons, Dineout, Haptik
EXECUTION
RETARGETING Content Distribution
MEARUSING ROI
DRIVING ROI AT EVERY STEP OF YOUR MARKETING FUNNEL
#1 DIGITAL NEWS SOURCE IN INDIA
THANK YOU
