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Course Information Form
This Course Information Form provides the definitive record of the designated course
Section A: General Course Information
Course Title MSc Marketing
Final Award MSc
Route Code MSMARAAF
Intermediate Postgraduate Diploma Marketing
Qualification(s)
FHEQ Level 7
Location of Delivery University Square Campus, Luton
Mode(s) and length of
Full Time over 1 Year (MSc)
study
Standard intake points
October,November, February, April, June or August
(months)
QAA subject benchmarks statements: business and management (2019) available at:
https://www.qaa.ac.uk/docs/qaa/subject-benchmark-statements/subject-benchmark-statement-business-and-management.pdf?
External Reference sfvrsn=db39c881_5
Points as applicable
including Subject QAA Framework for higher education qualifications (2014) (level 7)
Benchmark http://www.qaa.ac.uk/en/Publications/Documents/qualifications-frameworks.pdf
QAA (2020), ‘Master’s Degree characteristics’
https://www.qaa.ac.uk/docs/qaa/quality-code/master's-degree-characteristics-statement.pdf
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Professional, Statutory
or Regulatory Body
Not Applicable
(PSRB) accreditation or
endorsement
HECoS code(s) 100075
UCAS Course Code Not Applicable
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We understand that today’s marketers need confidence in data, analytics, digital and consumer behaviours, so this forms the
bedrock of the first year. The course also builds learners confidence in the Basic principle of marketing in year one, developing
themes such as brand engagement and digital in year 2. Answering questions such as “How you inspire the digital consumer?”
The course offers learners the opportunity to develop strength in marketing, locally and internationally, operationally, tactically and
strategically. Understanding the role of marketing in the global context is essential.
More nuanced aspects of marketing are covered in year three, such as Purpose and Ethics, as marketers potentially have a
greater input after Cop26. We define marketer’s roles as change makers. At the same time, developing a real life brief with an
external client, makes this to be a truly professional experience for students.
There is focus on strategic areas of branding and communication, intercultural competencies, digital media and social networking,
all framed by the opportunity to complete a final capstone unit where you can opt for a traditional research dissertation or an
experiential learning option (Professional Practice or Live Project).
Learners develop the skills required to adopt appropriate strategic responses to different market environments. Also students will
understand the impact of contextual forces on international marketing and branding, including understanding yourself, culture, and
Course Aims
international and environmental change issues.
Students will also study the management and development of people in organisations within a cross-cultural context, the use of
relevant communications within the global economy. Appreciating how cultural differences affect both buying behaviour and
marketing approaches. As well as specific knowledge relating to international business, you will develop enhanced personal and
interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-
management and negotiation skills.
At the end of this course, students will have the confidence to use analytical skills to solve marketing management problems.
Leaners will also enhance their abilities to listen and sense check data patterns, with the ability to develop a logical way ahead.
The course will bring the business realities to learners from traditional to disrupter models, ensuring students are comfortable with
both contexts. Also, the opportunity to understand the realities of working in a Small Medium Enterprise (SME), large scale global
operation, and from in house to client side.
Lifelong employability skills will be gained with Career in practice; understanding the culture, managing and leading and how to
successfully deliver a project on time and budget.
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Upon successful completion of your course you should meet the appropriate learning outcomes for your award shown in the table
below
Outcome Award
Demonstrate a deep critical understanding and broad knowledge of
marketing strategies and planning at functional and corporate levels
taking into account factors such as the social, political, technological, MSc Marketing and Postgraduate Diploma in
1
economic and global contexts as well as industry and market Marketing
structures and analyse the elements and the sources of brand equity
and be able to apply theories synthetically to practice.
Demonstrate a depth of knowledge and systematic understanding of
cultural diversity and evaluate strategies for managing MSc Marketing and Postgraduate Diploma in
2
interdependencies of intercultural competence in different business Marketing
environments.
Analyse and critically evaluate strategies for managing brand
reputation that acknowledge and involve all internal and external
Course Learning stakeholders and demonstrate a thorough understanding and broad MSc Marketing and Postgraduate Diploma in
Outcomes 3
knowledge of the function of marketing communications tools in Marketing
integrated brand communication by judging the effectiveness and
outcome of their applications in both analogue and digital media.
Demonstrate a critical awareness of a range of ethical and cultural
MSc Marketing and Postgraduate Diploma in
4 constraints on professional practitioners required to be cognisant of
Marketing
when communicating in the 21st century.
Demonstrate effective, rigorous and reflective skills of self-
management and independence in terms of planning, behaviour,
motivation, individual initiative and enterprise in order to meet the
5 MSc Marketing
demands of the field of study in Marketing, while taking responsibility
for personal learning and continuous professional development
against clearly identified personal career-related goals.
Deal with a range of complex and pervasive issues in a systematic
and creative manner appropriate to a Masters degree in Marketing,
6 in doing so form sound judgements in the absence of complete data MSc Marketing
and communicate conclusions and recommendations appropriate to
both a specialist and non-specialist audience.
Learning and Teaching
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Your course will be delivered in a blocks format; this means you will undertake one unit at a time for 6 weeks and that will be a
block of delivery. At the end of four blocks you will progress to the Master’s capstone stage where you will need to complete a
final capstone unit where you can choose one of the three options
• Business Dissertation, Business Live Project, and Professional Practice.
Regardless of which master’s capstone experience you opt for, you will have to produce an individual, independent piece of work
(dissertation/business report). You will have to identify the research question or problem under investigation, review relevant
literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss your findings and
make recommendations. It is the capstone of this course and builds on the knowledge and skills acquired in all taught Units. All
capstone options are evaluated as equivalent based on the unit learning outcomes.
In order to undertake any of the capstone elements of this course you must have successfully completed 90 taught credits with the
exception of the Professional Practice Unit for which you need to have completed all taught elements. Each Unit will include
significant direct contact time but it will also require and provide time for individual reading and preparation for assessment. That
will take place in weeks 3 and 6 of each block. By the end of this course you will appreciate the importance of marketing from
branding in a national and global context, through to how digital marketing is framed.
If you have opted to enrol for the 15 month course, you will take a break of one block at the end of the four taught blocks. You will
then progress to the master’s capstone unit in block 6. The time to complete the master’s capstone unit is not affected by taking a
break at the end of the four taught blocks.
Assessment
The intensive character of this Course’s delivery as it is outlined in its Teaching and Learning philosophy is consistent with the
needs of today’s world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a
way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by your own
contribution through individual learning, will take you to your first assessment point. At the end of your six-week block, your final
assessment will be due. This will be a demanding but very rewarding experience.
Teaching, learning and
assessment strategies
A range of assessments are used on this course including:
• Written Examination or Class Test
• Individual Written Report or Essays
• Case Study Examination
• Oral Presentation
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• Reflective Report
• Dissertation / Professional Practice / Live Project
Risk Assessment statement
To protect the integrity of our awards, for any submission we may use one or more of the following to ensure that a student is
submitting their own work:
• Submission of your work to Turnitin or other software for similarity checks
• Recorded or non-recorded review of draft work with a tutor in formative sessions
• Viva voce examination; you may be asked to discuss aspects of your submission and/or to provide evidence of draft work. A
viva will follow the procedures set out in the Quality Handbook.
Formative feedback statement
We recognise that formative feedback is essential to supporting you to submit your best attempt. Formative feedback can take
many different forms but may include:
• In-class exercises exploring aspects of the assignment, with feedback given collectively or individually during the class
• Assessment brief dialogue
• Zero-rated assignments that should be completed but carry no formal mark
• The opportunity to informally submit part of the work for brief comments from your tutor
• A document in the unit Assessment & Feedback folder that reflects on common errors on similar assignments
• Assignment Q&A sessions
• Summative and formative feedback from preceding units
The University’s comprehensive student support service includes:
• Student Information Desk, a one-stop shop for any initial enquiries
Learning support • Student Support team advising and supporting those with physical or learning needs or more general student well being
• Study Hub team providing academic skills guidance
• Personal Academic Tutoring system
• a student managed Peer-Assisted Learning scheme
• and support from your lecturers
https://www.beds.ac.uk/entryrequirements
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Approved Variations and Additions to Standard Admission
Admissions Criteria
None
https://www.beds.ac.uk/about-us/our-university/academic-information
Note: Be aware that our regulations change every year
Assessment
Approved Variations and Additions to Standard Assessment Regulations’
Regulations
None
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Section B: Course Structure
The Units which make up the course are listed below. Each unit contributes to the achievement of the course learning outcomes either through
teaching (T), general development of skills and knowledge (D) or in your assessments (A).
Core or
Unit Unit Name Level Credits 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Option
D1 TD
BSS072-6 Performance Achievement Planning 7 0 Core D12 D12 D12
2 A12
TA1
MAR036-6 Brand Communication and Reputation Management 7 30 Core
,2
TD
MAR038-6 Intercultural Business Competencies 7 30 Core
A12
TD
MAR039-6 Marketing and the Digital Future 7 30 Core
A12
DA
MAR042-6 Business Dissertation 7 60 Option DA1
2
TD
MAR043-6 Strategy and Brand Management 7 30 Core A1
2
Core or
Unit Unit Name Level Credits 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Option
D1
BSS072-6 Performance Achievement Planning 7 0 Core D12 D12 D12
2
TA1
MAR036-6 Brand Communication and Reputation Management 7 30 Core
2
TD
MAR038-6 Intercultural Business Competencies 7 30 Core
A12
TD
MAR039-6 Marketing and the Digital Future 7 30 Core
A12
TD
MAR043-6 Strategy and Brand Management 7 30 Core A1
2
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Section C: Assessment Plan
The course is assessed as follows :
MSMARAAF+MSMAKAAF-
Ass 1 Type Ass 1 Submit Ass 2 Type Ass 2 Submit Ass 3 Type Ass 3 Submit Ass 4 Type Ass 4 Submit
Unit Code Level Period Core/Option
code wk code wk code wk code wk
1
MAR036-6 7 BLOC Core CW-RW 3 WR-I 6
K
1
MAR038-6 7 BLOC Core CW-PO 3 WR-I 6
K
1
MAR039-6 7 BLOC Core WR-I 3 IT-PT 6
K
1
MAR043-6 7 BLOC Core CW-RW 3 WR-I 6
K
2
MAR042-6 7 BLOC Option WR-I 3 WR-WB 12
KS
MSMARAAF+MSMAKAAF- Postgraduate Diploma in Marketing
Ass 1 Type Ass 1 Submit Ass 2 Type Ass 2 Submit Ass 3 Type Ass 3 Submit Ass 4 Type Ass 4 Submit
Unit Code Level Period Core/Option
code wk code wk code wk code wk
1
MAR036-6 7 BLOC Core CW-RW 3 WR-I 6
K
1
MAR038-6 7 BLOC Core CW-PO 3 WR-I 6
K
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1
MAR039-6 7 BLOC Core WR-I 3 IT-PT 6
K
1
MAR043-6 7 BLOC Core CW-RW 3 WR-I 6
K
Glossary of Terms for Assessment Type Codes
CW-PO Coursework - Portfolio
CW-RW Coursework - Reflective Writing
IT-PT Summative in-class test or phase test
WR-I Coursework - Individual Report
WR-WB Coursework - Worked Based Report
Administrative Information
Faculty University of Bedfordshire Business School
School Department of International Business, Marketing and Tourism
Head of School/Department Steve McPeake
Course Coordinator Codrin Chiru
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