4/15/25, 5:37 PM Summary of Decisions
Summary of Decisions StrideX Quarter 3
Corporate
Goals and Strategy
Target Segments: 1 - Speed, 2 - Mountain, 3 - Work, 4 - Recreation, 5 - Youth
Mission statement: We exist to push the limits of speed and performance while embracing sustainability. Through
relentless innovation and cutting-edge technology, we deliver premium, eco-conscious products that inspire riders to
conquer every journey with confidence, style, and a commitment to a greener future.
Strategic directions:
focus on smaller, high margin segments
focus on the largest geographic markets, even if they are more expensive
focus on geographic markets which minimize distribution costs
Focus on niche markets where providing a unique product to the customer
take the lead and keep it
be first to market
sidestep the competition whenever possible
be the profit margin leader
be the technology leader
be the high service provider in the market
Marketing
Modify Brand
No new or modified brands this quarter.
Price and Priority
NORAM - EUROPE
Brand Available for Sale Retail Price Price Rebate Sales Priority Point of Purchase Display
Stridex Vortex 1,449 100 1
Stridex Summit 1,099 50 2
Modify Ad
Ride the storm Conquer
[ Stridex Vortex] [ Stridex Summit] StrideX
[new] [new] [new]
Mention brand name 1 1
Special price rebate 5
Picture of a rider on a steep trail 2 6
Picture of road race 2
Tackle steep climbs with more gears 3 7
Carbon fiber quality at a great price 4 1
A tailor-made bike just for you! 3D printing 2
Enjoy your ride - carbon fiber light 7
Rid th t C
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4/15/25, 5:37 PM Summary of Decisions
Ride the storm Conquer
[ Stridex Vortex] [ Stridex Summit] StrideX
[new] [new] [new]
Shorten the commute with a carbon fiber bike 9 3
Have an adventure on a carbon bike! 8
Go anywhere on a tough carbon bike 4 4
Mountains are no longer difficult 5
No pain, lots of gain 7 5
Lots of fun to ride 6
Grab the path with high tread tires 6
Roll fast with racing tires 3
Local Media
NORAM - EUROPE
City Cost Ride the storm Conquer StrideX
Portland 1,050 2 3 3
New York City 1,350 5 2 3
Total number of inserts: 18
Total local media expenses: 19,498
Manage Web Pages
Manage Web Pages
Regions Deployed with Quarterly Cost
Selection of
NORAM - EUROPE
Web Page Segment and
Content Keywords 1,000
Ride the storm Speed
Conquer Mountain
StrideX Speed
Total web pages budget: 3,000
Buy Market Research
Buying for: NORAM - EUROPE, APAC
Total Expenses: 40,000
Sales Channel
Open Stores
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4/15/25, 5:37 PM Summary of Decisions
Open Stores
NORAM - EUROPE
Operational: Portland, New York City
APAC
Opening: Bangalore
Total sales office cost: 190,000
Hire Sales and Service People
NORAM - EUROPE
Specialized Training with Quarterly Cost
300 100 200 250 400 400
Annual Total
City Salary Sales People Support Youth Work Recreation Mountain Speed
Portland 24,960 4 1 0 0 0 1 1
New York City 33,280 4 1 0 0 0 1 1
Total number of sales people in the prior quarter 0
Total number of sales people in the current quarter 8
Net change in number of sales people in region 8
Cost to hire new sales people 5,909
Cost to lay off sales people 0
Cost to employ sales people for the quarter 60,440
Total sales force budget: 66,349
Manufacturing
Demand Projection
Last Quarter (Actual) This Quarter (Projected)
Number of Demand per Total Number of Demand per Total
Sales People Sales Person Demand Sales People Sales Person Demand
Sales Offices 0 0.00 0 8 50 400
Last Quarter (Actual) This Quarter (Projected)
Brand Demand Percent Demand Percent
Stridex Vortex n/a n/a 250 62.5%
Stridex Summit n/a n/a 150 37.5%
Total 0 100.0% 400 100.0%
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