SPECIAL COVID-19 EDITION

SnapBack
YOUR BUSINESS
+
Snapback Tool Kit
/ P.3

Off-Premise Delivers
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Restaurant to
Pop Up Shop
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Foodies Unite
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 IN THIS ISSUE

Sysco Knows Fresh™. p. 2 Restaurant to Pop Up Shop. p. 6

FEATURES

WORLD OF SYSCO OPERATIONS

2 Sysco Knows Fresh™ 7 Your Top 5 Questions Answered
3 SnapBack Tool Kit 8 Sysco Marketing Service Concierge is Here to Help
4 Family Meal Deals & Off-Premise Delivers 9 Sysco Advantage is Here to Provide Our Customers with
Connections to Best-In-Class Service Providers
CULINARY TRENDS 10 Sysco Sponsors Canada’s Great Kitchen Party
5 Restaurant Pop Up Shop – Create Revenue and 11 Foodies Unite
Gain Competitive Advantage
Restaurant to Wholesale: Stock Up Events!

As our operating environment continues to evolve during the global pandemic, restaurant owners are being challenged
to meet and keep up with new, ever-changing consumer demands, as well as shifts in operating requirements as the country
begins to turn its focus to opening up the economy. It is critical that businesses move quickly and thoughtfully in order to
keep up with a rapidly evolving market.
This special, digital edition of Foodie is focused on the information you need to keep your business running during these
extraordinary times. From starting a pop-up grocery store to providing delivery options where they didn’t exist before,
Sysco has ready-made tools and resources to help you manage your business through this difficult time.
As your partner in business, Sysco remains committed to helping our customers and communities succeed because together,
we are #foodservicestrong.

To learn about Sysco's Products, Services and more, visit www.sysco.ca

@SyscoCanada @SyscoCanada @SyscoCanada Sysco Canada

©2020 All Rights Reserved. Sysco Corporation. 612730

 WORLD OF SYSCO

Fresh is always in season at Sysco. From traditional

dine-in service to off-premise caterings and curbside From produce that’s picked at
pickup, the landscape of foodservice is ever-
its peak, to meat, seafood, and
changing. That’s why we’re open and ready to
wholesome dairy items like eggs,
deliver wholesome foods that nourish and comfort
milk, and cream, our products are
your guests.
selected and packed to maintain the
utmost in quality and deliver
With freshness at the core of every product we
freshness you can see and taste. Visit
offer, we’re committed to providing you with the
https://sysco.ca/produce to learn
largest portfolio of quality assured products. We
more about our quality produce
work closely with our vast network of suppliers to
offerings and fresh cut, value added
keep you stocked during this shifting climate
items to help you deliver fresh,
with the freshest ingredients you need to keep
delicious products to your customers,
your business – and community – healthy and
strong. anyway you serve it!

To le a r n m o re , v is it https://sysco.ca/produce o r c o n t a c t y o u r S y s c o re p re s e n t a t iv e .

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 WORLD OF SYSCO

SnapBack Tool Kit

Navigating the New Foodservice Landscape

Safety Checklists, Sanitation The New Guest Experience Business Planning Resources
& PPE Products • How to pair down menu guide • Cashflow Management - P&L
• Spacing and capacity (Menu Relevancy) Calculator, Break Even Calculation,
Sales and Labor Expense Simulations
• Social Distancing and • Price relevancy
Sanitation Protocols • Inventory Management
• Simplifying your menu -
(Sysco Source)
• Sanaitation Products rethinking the format
• Snapback Opening Checklist
• Kitchen and restaurant setup to • Carry out and Delivery
support both in-house and off-site • Hiring new staff
• Rethinking product mix while
dining (efficiency flow) keeping my brand identity • Onboarding staff

• Signage, Banners, etc. • Ongoing staff training

• Managing staffing levels to meet
business and operational demands

Marketing to the New Normal Market Insights, Podcasts Snapback Partner Offers
• Social Media best practices and tips & Webinars & Deals
• Research • UberEats • BarterPay
• Ideas to pull customers back into
• HYR • EZ Chef
the restaurant • Trends • TD Banking • TrainCan
• Social Media presence regarding • Podcasts Merchant Services • SiriusXM
sanitation efforts
• Webinars (Snapback Additional Offers)
• Social Media templates • Ordereze • Moduurn
• Industry Related Articles
• Sample Safety Posters for Customers • MPP • Spiffy
• Optimum Control
• Sample Snapback Marketing Kit • Restaurantowner.com
• RunningRestaurant.com

Visit https://www.sysco.ca/Snapback the full toolkit.

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 WORLD OF SYSCO

OFF-
PREMISE
DELIVERS
With restaurant operators having to limit the number of guests
and even close their dining rooms to comply with safety and social
distancing regulations amid the current COVID-19 health pandemic,
offering takeout and delivery is the biggest opportunity to drive sales
within local communities. Even as restrictions are lifted and businesses
slowly open back up, being flexible and willing to adapt business
operations are key to retaining a customer base and growing profits.

Take it to Go tip To minimize

contact, offer to
Self-Delivery and Third-Party Services
Carryout and curbside pick-up allows you take payment over the Whether you have your own delivery service or choose to partner
to utilize valuable front of house employees phone or online when with a third-party company, offering delivery helps boost revenue
to take incoming orders, package meals, the order is placed to and reach a new customer base. And as consumers long for a sense
process payments, and handoff/deliver meals avoid handling cash of normalcy and grow weary from piecing together groceries for

tip
or credit cards.
at curbside. Having a designated area for meals at home, they will be looking for opportunities
packing and holding orders, investing in sturdy, to have food delivered to them. Many delivery
high-quality packaging that retains food integrity, promoting a services are waiving fees and mobilizing into Your delivery
streamlined menu that features items that travel well, and having unity to support local restaurants and optimize menu pricing
should cover any
a clearly marked area for pickup within the restaurant or signage order experiences for consumers. Sysco has associated costs
to denote reserved parking spots for curbside pickup are keys to partnered with UberEats to provide a special that come with self
successful takeout. sign-on deal for Sysco customers (go to and third-party
www.sysco.ca/advantage to find out more). delivery.
Family-Style Meal Deals
Ideal for guests who are getting food to go, larger family style meal Promote Your Efforts
bundles can help streamline back-of-house operations to reduce Share your meal deals, limited menus, promos, and more on your
error, reduce packaging costs for takeout orders and decrease website, community platforms, and social media channels. Be sure
item variability, all while utilizing products in your inventory. to use hashtags like #FoodserviceStrong, #TakeOutDay, and
Additionally, having a limited – or rotating – family-style menu #FoodiesUnite to help your posts reach more people. Promoting
that features a choice of 3-5 entrees and a couple of sides allows your partnership with third-party delivery services, new hours of
for a reduction of inventory products. It reduces prep time, labor operation, or special holiday meal deals is also key to keeping your
and ticket times for your staff, which leads to a decrease in overall digital audience informed and engaged. Depending on the traffic in
cost and exposure while still maintaining a high standard of food the area surrounding your restaurant, yard signs and banners can
and service quality. also be useful marketing pieces to gain attention and drive business.

Grab and Go Foods

Whether your local government mandate allows for dine-in Did you know?
service or limits restaurants to only offer takeout and delivery, the
opportunity for you to offer prepackaged grab and go items can be The CDC states that currently there is no evidence to
a profitable solution to navigate the current state of foodservice support transmission of COVID-19 associated with food.
operations. This is especially useful for operators who are working CLICK HERE TO READ MORE
with limited staff. When pre-packing food, it’s important that
the items offered travel well—grilled meats, vegetables, pizzas, For more resources to help drive your take-out business,
casseroles and pot pies, pasta dishes, sandwiches and salads. please visit https://www.sysco.ca/Snapback
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CULINARY TRENDS

RESTAURANT to POP UP SHOP

In addition to offering meal packs and fulfilling to-go orders,
many operators have monetized their currently unused or
Why adopt the
partially utilized dining rooms by converting them into
Pop Up Shops. Merchandized like a neighborhood corner
POP UP SHOP
store, they are providing much-needed supplies
like pantry staples, paper products, and
CONCEPT?
cleaning and sanitation items to their • Operators can continue to make
customers in a safe, shoppable a profit (or mitigate loss) with
revenue beyond takeout and
environment.
limited dining service.
• Operators can continue
to employ their staff.
• Allows operators to leverage dining
room space for an additional
source of revenue, even if they are
open for limited dining service.
• It provides customers the chance
to shop with fewer crowds than big
box stores, which helps minimize
exposure to health risks.
• It provides operators with a
competitive advantage within
local communities.
• Creates opportunities to
message to your neighbors
locally – for example:
we have eggs!

GET STARTED WITH THE HERE’S WHAT YOU NEED:

POP UP SHOP CONCEPT
• Floor space for dry goods; push tables together or
re-arrange to merchandise products. No need for racks
For more information on how to set up – this is very informal, like a wholesale environment.
your own Pop Up Shop and serve your • Walk-in cooler/freezer space to sell dairy, fresh produce,
community with essential goods, talk to and other chilled or frozen items.
your Sysco Representative and visit
• Staff to work the floor, stock products and help customers
https://www.sysco.ca/Services/Solutions-
while adhering to social distancing best practices.
and-Services/Sysco-Pop-Up-Shop.html
• Order and payment tools.

Disclaimer: Please check with your local officials to

• A communications plan to share the message about your
determine if a Pop Up Shop concept is in compliance pop up shop. Your website, social media channels and
with your city guidelines. Your Sysco Representative can messaging by your associates on their channels to reach
help. the community are important to your success.

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 CULINARY TRENDS

POP UP SHOP SUCCESS STORY

POP UP
SHOP
Owner: Joey Saladino Jr. | Business: Joe’s BBQ | Location: Alvin, Texas

To help our employees and our loyal We had so many customers telling us Today our store has been open for two
customers, we came up with the thanks and writing very nice notes full weeks and is still going strong.
idea of a general store to sell some of about the stuff that we were getting The grocery stores in our town have
the essential products people need. for them. At one point, I was able to been stocked back up with most of
We started taking things out of our get 10 cases of baby wipes and that the items that people need. We are
storeroom and offering those items like put it over the top. I started my day planning to stay open with a few of the
paper towels, toilet paper and bleach. every morning going through what things that we need. I go to Walmart
With help from Sysco we needed for our store. We started and H.E.B in the morning and see
Houston, we were able to putting specials on our cooked food what they don’t have and I order those
like ½ price specials and offering items for the community. I still have
procure enough supplies to
10% off some items. I think the people asking me how I am getting all
fully stock our general store. combination of both the store and the these items that they cannot get in the
I started posting on Facebook, sharing
daily special helped us sell more food. stores. I am quick to tell them
pictures of our paper goods and letting
people know we have the goods they
The more food that we needed to cook Sysco is supplying us with
means that we needed more staff on all the things that our
are looking for. After a couple of days, board. The staff liked it because they
we started incorporating more products community needs.
were able to get some hours. We had
into our store that our customers were I say all good things
to let ½ of our staff go just with the
requesting like meat, chicken, beef, come from Sysco.
promise to let them come back when
pork, vegetables, dried beans, bottled all is back to normal.
water, bread, eggs, and milk.

POP
• UP SHOP CHECKLIST  On-site signage to attract
 Ensure you have adequate
• road traffic attention storage space for extra products –
inventory tightened
 Discuss with your Sysco Marketing  Set up your e-commerce platform
Associate the items available to to be able to show images and
descriptions of available products
 Establish business practices
such as a refund or return policy
your operation

 Develop your communication plan  Atopoint of sale system

process orders
 Enforce social distancing
including email and social media to
 Be sure to comply with all food
advertise your Pop Up Shop offerings,
hours and safe selling practices
 Train staff on the new concept
with proper safety handling
storage regulations as provided
by the local health department

6
 5
OPERATIONS

Your
Top
Questions
Answered
The foodservice industry has seen hard
times before, but we have never experienced
anything like the conditions we are seeing
and feeling today with the COVID-19
global health pandemic. Weathering this
storm will take patience, creativity and the
support of trusted partners.

1
What is Sysco doing to support my business?
Sysco is working around the clock, both local and corporate teams, to develop resources to help our customers navigate the
current global health pandemic. Visit the COVID-19 Foodservice Hub on Sysco.ca to find support materials with information
and ideas about shifting your business to new revenue streams and pivoting to takeout, delivery and curbside service models.
Additionally, we are continuing to develop support materials for operators who are moving toward reopening their doors for
traditional service and how to resume operations under the new and quickly changing mandates. Your Marketing Associate is
another great resource to discuss options that will work best for your unique business.

2 What suggestions does Sysco have for how to serve customers for upcoming holiday occasions, such as Mother’s Day?
As the economy gradually reopens and evolving mandates allow for more businesses to open their doors – often with limitations
and social distancing practices in place – operators should prepare for takeout and to-go to be the primary method for serving
customers during these traditionally busy foodservice holidays. Once you’ve developed a limited holiday or family meal pack
menu that’s themed to each occasion, you’ll want to promote it far enough in advance to give customers time to plan and place
orders. Posters, banners, social media posts, and website banners are effective ways to reach your customers during this time.
Additionally, allowing customers to pre-order helps with inventory planning, reduced unnecessary labor expenses, and lower
ticket times.

3 Can Sysco help scratch-made kitchens find value-added items to save on labour?
Sysco has many great speed-scratch products that help reduce labor without sacrificing flavour and quality. Hand-cut fries
are time-consuming and don’t usually travel all that well in delivery, so consider a frozen fry option with maximum crispness
properties like our Sysco Imperial Ultimate Crisp fry. Soup bases, pre-cut produce, par-baked breads, and heat and serve meats
like our Butcher’s Block pulled pork can be great versatile products that help fill in gaps and require minimal labour. Ask your
Marketing Associate about speed-scratch products in your local assortment that can help your business.

4 What are some ideas to help my business stand out from everyone else?
Social media is your biggest ally right now – it’s everyone’s main line of connection to the rest of the world. If you do not have a
digital presence or are not active on it, you are missing opportunities to drive local sales. And while social media channels like
Facebook and Instagram are no-cost platforms, paying nominal fees to boost your posts to local zip codes to increase exposure
to your community can help gain a new customer base. Additionally, look for local food-focused Facebook groups and community
pages to join and post your offerings. Get creative with your meal packs, too; include a couple rolls of toilet paper, thank you
cards, and coupons to increase customer-perceived value. Also, don’t forget to talk about the measures you are taking to keep
your operation, employees, and food safe for your customers. This boosts confidence in the safety of your business.

5 Can Sysco help with a menu for those running on a skeleton crew?
Yes! Sysco’s Menu Services is working overtime to help customers with this very issue. Our team can help with every aspect of the
menu – from streamlining it to your best sellers, helping you conceptualize and price family packs, and make your menu as efficient
and appealing as possible. This may entail using some items that are ready-made (you will have to pick and choose your battles) as
these items will bring consistency with minimal labor. To find out how our Menu Services team can create value-added materials for
you, call 1-800-380-6348, email [email protected] or ask your Marketing Associate for details.
7
 Conciergeisishere
OPERATIONS

Concierge heretotohelp.
help.
Sysco Marketing Services is here to
help
Sysco you reimagine
Marketing Servicesyour business
is here to
helpwith
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for aa successful
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here to
ccessful Snap–Back!
Snap–Back!
ack! As you move forward with reopening or expanding your
As you move forward with reopening or expanding your
services, it’s important that you strategize your snap-back
services, it’s important that you strategize your snap-back
plan. This includes current safety and social standards,
plan. This
the power of anincludes current
online and safety presence,
social media and social standards,
panding your the power of an online and social media presence,
and the creativity and resilience of your team!
our snap-back and the creativity and resilience of your team!
Our team of associates is available to assist you.
standards, Our teamyour
• Understand of associates is available
local, state, and to assist you.
federal guidelines
esence, • •Communicate
Understandwith
youryour
local, provincial , and federal guidelines
customers
m! • Streamline your business
• Communicate with–your
smarter, faster, better!
customers
assist • Rethink
you. your business
• Streamline your and expand
business your services
– smarter, faster, better!
guidelines • Reconfigure
• Rethinkyour
yourspace and implement
business and expand your services
social distancing measures
• Reconfigure your space and implement
• Connect with our service partners to setup a website,
r, better! social distancing measures
online ordering, and delivery services
er vices • Connect with our service partners to setup a website,
• Gain access to helpful tools, such as Sysco | Studio
online ordering, and delivery services
Let’s partner to create your menus and marketing.
• Limited menus for dine-in, carryout, and delivery
p a website,
Let’s partner to create your menus and marketing.
• Pop Up Shop menus and marketing
• Limited
• Banners menusto
and signage forpromote
dine-in,your
carryout,
safety and delivery
o | Studio • Contactless
sanitation protocolmenu creation
•
d marketing. Customer promotions
• Pop Up Shop menusand social media messaging
and marketing
deliver y • Banners and signage to promote your safety and

our concierge
sanitation protocol
ety and For
• Customer service, and
promotions call 1-800-380-6348
social media messaging
or email [email protected]
messaging
For our concierge service, call 1-800-380-6348
or email [email protected]
380-6348
For more information about how Sysco can support
m your business please go to Foodie.Sysco.com/Covid

moreinformation
For more informationabout
abouthow
how Sysco
Sysco can
can support
support your business
©2020 All Rights Reserved. Sysco Corporation.

please go to https://www.sysco.ca/Snapback
your business please go to Foodie.Sysco.com/Snapback/
8
©2020 All Rights Reserved. Sysco Corporation.
 OPERATIONS

Sysco Advantage provides restaurateurs with connections to

business partners that help them compete, stay in the game
and focus on what they do best. Through Sysco Advantage,
service providers offer discounts and value-added offer to
Sysco Customers across Canada.

Visit www.syscoadvantage.ca for more information

9
Let’s Celebrate #TakeOutDay
with Foodies from across Canada!
As a part of Foodies Unite, Sysco Canada has partnered
with Canada’s Great Kitchen Party @ Home Edition to
support local Canadian restaurants.
 TOGETHER,
WE CAN
HEAL.
Foodies Unite is a nationwide community support initiative,
powered by Sysco. We are leveraging our network to
support the continuity of food supply across Canada,
help heal the Foodservice industry, help our customers,
and help fight hunger through food relief partnerships to
serve communities most in need.

Join us now! Visit foodiesunite.ca for more information.

Healing the Helping our Nourish our

Industry Customers Communities
We believe that as Canadians Sysco has the resources, We are leveraging our network
work together, we can tools, and products you need to ensure food continuity,
unite to heal the industry, to support you during this fight hunger and serve those
and bring us all back together, unprecedented time. communities most in need
stronger than ever. across Canada.

11
Sysco is committed to supporting our customers,
and we’re working tirelessly to provide you with the
information, tools, and products you need to stay
current in this rapidly evolving market.
As restrictions and local mandates are lifted and
operators are allowed to slowly reopen their dining
rooms, Sysco is hard at work developing resources
and solutions to help our customers ease back into
full-service operations and return to the community.

Please visit www.sysco.ca to learn more about how Sysco can help!