Super League Kerala
United Football Sports Development in association with Kerala Football Association and AIFF, has
launched Super League Kerala on 10th May 2024.
A league format tournament where 6 teams will play a total of 30 matches i round
robin format followed by semi-finals and finals to decide the winner of the soon
to be the most popular event in Kerala.
Matches will be played at 3 stadiums across Kerala including the most featured
Jawaharlal Nehru Stadium in Kochi.
Players will be selected from a draft which will include both Kerala and non-
Kerala footballers, as well as 6 foreign players following all AIFF standards
Andres Iniesta the legend of Spanish football and his academy will be assisting for scouting talent for
Krela Football.
Football in Kerala
It builds public equity
Join the epic saga of football’s ascent in India
50% 14 45%
Average KBFC match viewership 14 KBFC matches featured 45% of national ISL viewership
in Top 25 live sports events was from Kerala in the last year
was over 50% more than the
when home team KBFC
average ISL viewership in 2022
reached the finals
7.6 23% 43%
In Kerala, football La Liga matches have a 23% The state constitutes
beats cricket. TVR viewership on Viacom18 43% of viewership from
higher than IPL
from Kerala South India
30% 1.1 Bn
30% of the FIFA World Cup 1.1 billion views from Source: KBFC
2022 viewership across all India out of 5 billion global
channels were from Kerala viewersfor the 2022
FIFA World Cup
CASE STUDY: ISL- Kerala Blasters FC 2022-2023
TheKerala Blasters FC (KBFC)successstoryshows
The potential of the Kerala football market
INR 8.5 Cr INR 22 Cr 35,000 INR 17.5 Cr
Ticket sales revenue Average stadium
Annual sponsorship Central revenue
for 10 home matches attendance inKochi share from ISL
amount at the club
in Kochi
INR 300 Cr INR 1 Cr INR 60 lakhs
Total merchandise Revenue from Source: KBFC
Currentvaluation YouTube and other
sales in the
of KBFC platforms
2022-2023 season
58.26 l 58.26 l 95.5 l
Franchisees
Franchisee Owners
TRIVANDRUM KOCHI THRISSUR MALAPPURAM KOZHIKODE KANNUR
THIRUVITHAMKOOR PRITHVIRAJ BRISBANE ROAR CONSORTIUM
PRODUCTIONS & BISMI/SIFF IBS SOFTWARE
CONSORTIUM
DR. M.I SAHADULLA
KIMS
CHANDRA HASAN PRINCESS GOWRI PARVATHI BAYI KAZ PATAFTA BENOIT
KERALA TRAVELS TRAVANCORE PALACE CEO, BRISBANE ROAR MAGNUS SPORTS
AUSTRALIA
BABY NEELAMBRA DR. HASSAN KUNHI MIBU NETTIKADAN
PRESIDENT, NRI QATAR NRI QATAR
AJMAL VA SAUDI INDIAN
BISMI GROUP FOOTBALL FORUM
TJ MATHEW
KOVALAM FC MOHAMMED RAFEEQ
NUSYM TECHNOLOGIES
VK MATHEWS
DR. AJITH JOY
DR. ANWAR AMEEN ASHIQUE KAINIKKARA
GRAND GROUP ME
PRITHVIRAJ SUKUMARAN SHAMEEM BACKER NASLY MOHAMMED
& SUPRIYA MENON WAYANAD UNITED FC KERALA ROADWAYS
PRAVEESH KUZHIPALLY MOHAMMED SHYJAL
AMBICA DEVELOPERS
Venues
Evening Matches Engagement Enhancement of Brand
Evening floodlit Fostering 360° brand presence at
matches at Kerala’s intimate fan stadiums
international stadiums engagement
MANJERI KOCHI
TRIVANDRUM
Malappuram District KOZHIKODE Jawaharlal Nehru
Chandrasekharan
Sports Complex EMS Stadium International
Nair Stadium
Stadium Capacity: 30,000 Stadium
Capacity: 18,000
Capacity: 25,000 Capacity: 36,000
Kerala’s biggest marketing splurge for a Single Event
India & MiddleEast
Digital world
Social media Television
engagement
360°
Print
promotions Brand
Ambassador
Media
Radio
PR
BTL
Launching
Super League Kerala
Team Name and Logo
Why Team?-(add your club
name and logo)
Partnership Oppotunities
Sample Logo
Club Logo
Client 1 Client 2
MAIN MAIN
SPONSORS SPONSORS
Client 3 Client 4 Client 5 Client 6
ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE
SPONSORS SPONSORS SPONSORS SPONSORS
fo r
are ly
ds on
an ce
r
B eren
ef
R
for
are ly
ds on
an ce
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B ere n
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Title Sponsor Deliverables
Integrated Club logo unit with sponsors in all Marketing and Branding
Communication in Social Media (Meta/ Google), Print, OOH & TV- (Refer
to slide 27)
Logo on Jersey -(Refer to position 5 on slide 28)
Logo in LED Perimeter Board
Brand Logos at the welcome gate. Space for Kiosks in the outer area.
Stadium inner/outer area concourse branding
Special Box seating for title sponsor and associates
Complimentary Tickets
Client or Client representative at award presentation after each home
match
Reference
ORGANISED BY:
UNIFED FOOTBALL SPORTS DEVELOPMENT PVT. LTD., EMAIL: [email protected]
TOLL FREE: 1800 203 5633, MOB: +91 79091 13232, WEB: superleaguekerala.com
