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Keyword Research Course Lessons

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SEO Course Basic SEO (Foundation & Planning) Keyword Research In Progress
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Module Progress 0% Complete Basic SEO (Foundation & Planning)

6 Lessons

The 5 Truths of SEO

How to Make Google Happy

Important SEO Terms

SEO Tools & Resources

Planning your SEO Strategy

Keyword Research

Intermediate SEO (Optimization &

Best Practices)
5 Lessons

Advanced SEO (Ongoing and

Marketing)
5 Lessons

SEO Resources & Case Studies

4 Lessons

Extras
3 Lessons

Return to SEO Course

Now onto a really important aspect of SEO, especially when building and planning out a websites’ SEO strategy…keyword research.
Search Course Content
Keyword research can really be done in 1 of 2 (or both) ways:

An organic approach (which is often free)

A data-driven approach (which is more advanced and often requires paid tools)

We’ll dive into this in detail in this lesson but before we do, we need to talk in a little more detail about WHAT a keyword actually is because there
are a few “types” that you and your clients need to be aware of.

Short-tail Keyword – Ex: “Dentist”

Mid-tail Keyword – Ex: “Dentist Columbus”
Long-tail Keyword – Ex: “Pediatric Dentist Columbus”

In short, long tail keywords are often easier to get better rankings on because they’re more detailed and sometimes location specific opposed to
one word (short tail) keywords that have massive competition and may compete with searches from all of the world opposed to certain locations.

This is really important when working with clients and figuring out what they want to rank for. I’ve experienced most clients either have no idea
what a keyword is or they just want to “be on the first page of Google” but as you’ll find out, that completely depends on all the factored around a
keyword. Factors such as competition, density of the keyword in the area, if a competitor is running PPC ads (pay per click), etc.

So just keep in mind that you’ll want to explain the difference between the keywords to your clients so they understand ��

Ok now on to the 2 types of keyword research.

1) Organic Approach
What you would search for – don’t get hung up on “the perfect term” as that comes across too packaged and can often be too competitive.
Optimize your keywords and search phrases for how YOU would search for it. This is what I’ve done on all my tutorials. Same applies to your
clients too. They know their industry so ask them what they’d search for or what their competitors are being found for.
Type the keyword, search term or phrase and see what Google suggests
People “also searched for” or “also asked” section
Look at “related search” at the bottom of a search page
Look at what questions people are asking! This could be in Facebook groups, meetings, forums, social media threads, etc. Questions = search
term

2) Data-driven Approach
The big issue with this option is that (most) of these services are paid platforms. Though I don’t go this route, having a data-driven mindset when it

comes to planning SEO keywords has a lot of benefits.

After researching and talking with many of my colleague SEO experts, here are some of the most practical tools and best options for data-driven
keyword research:

Google Keyword Planner – You do need to create a Google ads account for this but it is the most widely talked about ways to start
researching keywords. For more details on how to set up and use Google Keyword Planner, see here .

Google Trends – This will be based off of your location and is easy and free to use. For more details, here’s a great article on the Ahrefs blog on
how to use Google Trends.
SpyFu Keyword Research
SEMRush Keyword Research
KeywordTool.io
Moz.com/explorer
LongTailPro.com
LSIgraph.com

Each case study guest talks about their methods with keyword research on a more advanced, data driven level soI encourage you to check those
out for more detail as well. But again, I’ve always taken the first, more organic approach with my stuff as well has clients but the second approach
is something I would consider when offering monthly SEO plans, especially if you’re getting further into SEO services.

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