0 ratings 0% found this document useful (0 votes) 40 views 18 pages 2024 Nonprofit Technology Trends Report
The 2024 Nonprofit Technology Trends Report highlights the increasing reliance on technology within the nonprofit sector, driven by the need for efficiency and impact. Survey results indicate that 44% of organizations reported revenue growth in 2023, with government funding being the primary source of increase, while challenges such as economic uncertainty and inflation persist. The report emphasizes the importance of financial management tools and the role of finance leaders in ensuring transparency and accountability to enhance mission-driven goals.
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Technology
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SSE CC ECC’Table of
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Inatime of rapialy changing technology advancements and The survey conducted for this report captures the perspectives of
growing reliance on digital solutions, the nonprofit sector those leaders, exploring the challenges faced, the opportunities
{sleveraging technology solutions to maximize impact and seized, and the technologies that are shaping the nonprofit
efficiency ata faster pace. sector in 2024
(ur2024 Nonprofit Technology report offers a deep dive into
‘technology use in the nonprofit sector With valuable insights
‘rom nonprofit finance leaders from across North America, this
report not only sheds tight on current technology trends but
also provides strategic foresight into the changing landscape of
nonprofit operations.
‘As stewards of financial integrity within their organizations,
nonprofit finance leaders play a critical rote in guiding the
adoption of technologies that align with mission-driven goals.
Sage seuone nineDemographics
Sage
‘This year, nearly 300 nonprofit leaders responded to our survey. The majority (90%) of
these leaders represent small to mid-size nonprofit organizations inthe United States
with revenue of less than $24M annually. The demographics are inline with our survey
respondents from previous years, allowing us te compare year-over-year results.
What's the approximate annual revenue for
your organization?
Less than $3M
m$3M-$10M
mS10M-$24M
m$25M-$49M,
1m $50M-$99M,
™$100M or more
‘The respondents representa variety of nonprofit cause areas, including human services
(2199, education 17%), community improvement (16%), arts and culture (14%), and
healthcare (13%,
‘The most frequent titles of respondents wore executive director, chief financial officer,
and chief executive officer More than half (56%) of respondents represented the C-suite
at their organization, up from 49% of respondents last year Other survey participants
‘identified themselves as controller, director of finance, accounting manager, and VP of
finance and administration.Results
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Revenue
‘44% of respondents reported an increase in revenue in 2023, with an additional 29%
reporting flat revenue. We saw a larger percentage report an increase last year, but in
totality, a higher number of organizations are reporting either increased or flat revenue
meaning the post-pandemic bounce back was higher in 2022, but fewer organizations
reported a decrease in 2023.
Human services, ats and culture, and education organizations more frequently
reported an increase in revenue over other nonprofit categories. Arts and culture
‘organizations are new to that lst this year, indicating a recovery in an area that was
hard-hit during the pandemic.
What changes have you experienced in your revenue
inthe past 2 months?
wos © rerease in revenue
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When we examine the last five years in greater detail, we see a clear positive trend in
revenue versus the decrease we saw during the hetght of the pandemic in 2021. Our 2024
survey results reflect the lowest percentage of survey responclents reporting a decrease
{n revenue since pre-pandemic times. Of those who reported a decrease in funding, 65%
‘say their funding decreased by a small margin of less than 25%, Of those that reported
an increase in funding, more than a quarter experienced an increase of greater than
25%.
Good news for 2024: 86% of organizations are predicting increased or flat revenue,
with 63% forecasting an increase. Of those forecasting an increase, 41% of those
organizations expect an increase of greater than 25%. That number is up from 26% last
year, meaning many more organizations are forecasting larger increases.Sage
Funders
29% of nonprofit finance leaders reported that the biggest increase in funding this year
ceame from government funding, followed by foundation grants. Our survey respondents,
reported that the most significant decrease in funding came from individual donors,
Inwhat funding areas have you seen a change in the last
‘2months?
50%
40%
@ oreasea
30% @ decreased
20% @ stayed the same
10%
0%
Foundations Individuals Corporate Government
When we look t year-over-year trends, funding from foundations has remained
the steadiest, while individual, corporate, and government funding has had more
variability, trending up or down given the economic climate.
This year, we saw every area drop slightly in the percentage who have seen an increase,
‘except corporate giving, For the first time in our survey, we've seen corporate giving
back to pre-pandemic levels.
Overall, we've seen government funding remain fairly high when compared to 2020,
numbers, butit did dip slightly this year as the availability and accessibility of
government funding has changed post-pandemic.
Inwhat funding areas have you seen an increase
‘in the Last 12 months? @ Foundation grants
@ inivisuar giving
@ comporate giving
0%
@ severeneraing
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2020 201 2022 2028 2024Sneed
services, coupled with inflation
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Sage
Programs and services
‘The major theme when it comes to programs and services over the last two years has
been one of increased demand coupled with higher costs. 26% of survey respondents
say that participation in programs has increased this year, with 70% saying the cost of
programs has increased.
hile inflation isa hurdle in most sectors right now, the National Philanthropic Trust
says that nonprofits are “particularly vulnerable to inflation because they cannot react
to rising prices the way for-profit businesses can” They go on to note the correlation
between rising costs and an increased demand for services, and the difficult position
‘that puts nonprofits in
‘The increased demand for services, coupled with inflation and rising costs of programs,
puts more pressure on nonprofits to accurately budget and plan for the future, stretch
‘every dollar, and be good stewards of funding.
In what areas have your programs increased
in the last 12 months?
@ Pericisationinprograms @ number ofprograms @ costor programsClear and transparent
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Sage
‘The rote of the nonprofit finance Leader
‘This survey is for nonprofit finance leaders, and each year, we ask about their role
{n teling the story of mission impact to constituents, Finance plays a huge role in
‘translating an organization's mission into fiscal strategies, providing the guidance
needed to move the mission forward.
What is the rote of your finance team in helping to build a
‘compelling story of mission impact?
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Nearly 60% of respondents indicated that thelr finance team documents transparency
and accountability at their organization. It’s no surprise this was the most common
response, as itis acructal component for nonprofit success. Transparency and
accountability establish a foundation of trust with stakeholders and clear and
‘transparent documentation of financial practices assures donors thetr contributions
are being used responstbly and in alignment with the nonprofit's misston,
Nearly half of respondents indicated thetr finance teams track program results. This
enables nonprofits to demonstrate impact, make stratagic decisions, and effectively
‘communicate their impact story with stakeholders.
By actively engaging the finance team in pursuit of mission achievement, nonprofits
can optimize resource allocation, enhance operational efficiency, and build a
foundation for sustainable growth. Through this involvement, the finance team
becomes a partner in transforming mission statements into tangible, positive change
within the causes the nonprofit serves.Market trends
Sage
External challenges
Nonprofits face several challenges thatare out oftheir control In this survey, we asked
about the largest external challenge a respondent's organization is currently facing.
What are the biggest external challenges your organization
is facing today?
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Increased demand fr services
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‘There wore also other challenges in the comments worth noting:
“Delays in federal grant payments, due to normal processing delays and
especially government shutdowns.”
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“Government funding via COVID retief funds is coming to an end.”
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“Worldwide events, conflicts, and wars draw attention away from our issue.”
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‘The responses echo much of what has been discussed around programs and funding,
However, given that economic uncertainty, inflation, and competition for funding are
tied for the top response, we wanted to dive deeper into the challenges nonprofits are
experiencing related to the ecanomy.Sage
‘The economy has had a significant impact on nonprofits, shaping operations, funding
‘sources, and overall viability. With the economy experiencing volatility, nonprofits have
‘to make fast changes to be successful in the current climate. We asked our respondents
how they anticipate this uncertainty will affect their organizations.
How do you anticipate economic uncertainty will affect
your organization? (select al that apply)
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‘Some respondents expanded on the challenges in the comments:
‘We are seeing changes in program and operations spending but not reduced.
‘There are fewer individual donations but government contracts are 3-5 years, so,
economic uncertainty is a factor around renewal.”
“Economic uncertainty may cause foundations (the chief source of our revenue)
to reduce the level of their funding commitment. Qur government funder is
faced with increasing deficits and cut its grants to us in an effort to reduce the
deficit”
~Commurity improvement nonprofit
‘We are seeing increased demand for our services; therefore we need to expand
our staff and also generate increased support through grants from foundations
and government sources.
1d to prospect for additional donors to compensate for attri
~Eveaton orpSage
But the economic uncertainty has also turned challenges into positive innovation,
which was also reflected in the comments
“We have already invested in technology to automate repetitive administrative
tasks. This has freed up staff time to focus on volunteer training and support.”
~Eaveaton nonprofit
fe see an increase in team participation in resource mobilization and a shift
to innovative revenue models.”
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Internal challenges
‘We also wanted to understand what challenges nonprofits were facing internally
What are the biggest internal chatlenges your organization
is facing today?
Lack ot process automation and
Manual tn-consuning reporting
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Sage
‘When you compare the internal challenges over the last few years, the top five have
remained fairly consistent.
‘Top 5 internal challenges from the
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2022 2023, 2024
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This year, “lack of process automation and organization efficiency” was the number one
{internat challenge. This challenge has consistently appeared in the top two challenges
singe this survey's inception five years ago.
‘We consistently hear from nonprofits that a lack of process automation and
organization efficiency impacts thetr ability to effectively fulfill their missions and
‘serve their communities. Resource constraints, time-consuming manual tasks, and
human errors are all consequences of manual, paper-based inefficient processes,
Lack of automation is a major theme when discussing internal challenges. All five of the
‘top challenges could be alleviated with the use of modern technology.Technology
Sage
We asked respondents about the technology solutions they use to support operations
and growth, The most used pieces of technology were financial management and
accounting software (85%), a donor management or ORM solution (64%), and a
‘budgeting and planning tool (28%). Over the course of our annual survey, we've seen
a large increase in the use of a budgeting and planning software~it has increased
steadily from 18% use in 2022 to 28% this year.
‘Accounting and financial management software
When asked specifically about financial management and accounting systems, 48%
of respondents indicated they use QuickBooks. This was the most prevalent answer
followed by Sage Intact and MIP Fund Accounting (formerly Abita),
We also asked respondents what functionality of financial management and accounting
software is most important to thetr organization.
‘When it comes to your financial management and accounting software, which of
‘the following functionality isa priority to your organization?
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These responses are in the same priority order asin the 2021 and 2022 surveys,
indicating these are key factors when considering financial management and
accounting software.
One difference to hightight is that 46% noted the importance of automating outcome
metrics. This has increased steadily over the years, up from 35% in 2022. Outcome
metrics are key to telling the story of mission achievement and the ability to track and
‘measure those automatically has become increasingly important to nonprofits.Key
takeaways
4. Entry-level accounting software cannot rise to the needs of nonprofit,
chatlenges—especially during economic instability.
When discussing internal challenges in the survey one respondent from a public
benefit organization noted their biggest challenge was the “increasing concern of
whether QuickBooks can keep up with our needs." When you consider the top pains
of lack of organization efficiency and manual, time-consuming reporting—coupled
with the fact that most respondents use QuickBooks, it's safe to assume that entry
level accounting software like QuickBooks can not rise to meet the needs of current
nonprofit challenges,
While entry-level accounting software like QuickBooks can be a good fit for small
organizations with a simplistic structure, it wasn’t built for the needs of a complex
nonprofit, especially ina challenging economic climate. Some of the impacts of
economic instability on nonprofits including increased competition far funding,
volatility in funding streams, and operational challenges can be exacerbated by the
Use ofa solution like QuickBooks. However, these pains can be exacerbated or removed
by leveraging a modern, cloud accounting and financial management solution lke
Sage Intacet
+ Competition for funding: Sage Intacct can help nonprofits differenti
themselves when funding competition is fierce. By utilizing compliance reporting
in Sage Intacet, nonprofits can demonstrate that they are a responsible steward of
donor dollars. Couple that with the abitity to track and measure outcome metrics
ccan make a nonprofit very attractive when under consideration for funding.
+ Volatitity in funding streams: Nonprofits often experience fluctuations in
‘funding streams due to economic uncertainties, Government grants, corporate
«giving, and individual donations may become more unpredictable, impacting
long-term planning and program sustainability. Sage Intacctis, atts core, a fund
accounting salution, with the ability to easily track multiple funding sources
‘and establish a clear and complete audit trail from transaction to report to
reconciliation. This not only frees up valuable time for finance staff but makes
audits fast and efficient,
+ Operational chattenges: Nonprofits using QuickBooks as their financial
foundation are often forced to butld cumbersome workarounds to complete
‘complex processes like revenue recognition and multi-entity consolidation,
‘eaving users overly retiant on spreadsheets and manual data entry. Sage Intacct
has built-in automation and workflows to increase your efficiency and productivity
by eliminating redundant data entry, routing and tracking digital approval
signoffs on transactions, and automating fund, revenue, and billing processes,
Sage enoneSage
2. Tracking outcome metrics is a critical component of telting your story and
attracting donors
Ina warld where both the demand for services and competition for funding are high,
nonprofits have to employee various strategies to stand out and secure financial
support. Outcome metrics are a powerful too! for demonstrating accountability,
and transparency. They can measure financial and statistical data that reflect an
organization's, program’s, or initiative’s efficacy. Many nonprofits obtain their
best results by measuring across multiple dimensions for blended scorecards that
encompass activities, capacities, financial results, and other metrics.
[At Sage Intacct, we automatically tag and track data by key dimensions which gives
nonprofits the instant visibility and insights they need to be proactive. Sage Intacct
also provides access to statistical data to enable nonprofits to automatically calculate
key metrics such as financial (revenue), statistical (membership), ora combination
(donations per attendee).
The Sage Intacct open APL allows organizations to integrate their financial data with
the data from any or al of their other business systems. For instance, by viewing
combined CRM and financial data, nonprofits gain greater visibility into metrics tke
average number of gifts per active donor, fundraising to expense ratio, cost per dollar
contributed, and more
The ability to track outcome metrics is atthe core of alot of strategies to stand out and
attract donors. Here is how leveraging outcome metrics can help attract funds:
Strengthen relationships with existing donors: Cultivating relationships
with current donors is essential f you can leverage outcome metres in your
‘communication by demonstrating the impact of their contributions, you can
‘enhance donor loyalty and drive consistent support.
+ Focus on impactful storytetting: Compelling storytelling is key to
‘communicating @ nonprofit’ impact. By showcasing the tangible outcomes of
programs, highlighting success stories, and emphasizing the mission with data,
nonprofits can draw an emotional connection with potential funders,
+ Develop a strong ontine presence: Outcome metrics can help bolster your online
presence and are a key component to a well-designed website, active social media
‘channel, and compelling digital content that can increase a nanprofit’s visibility.Sage
+ Risk management: Planning for the future involves identifying potenti
‘3. The need to budget and plan for the future has never been greater
ur respondents cited “budgeting and planning” as atop five internal challenge
this year. In addition, we've seen a steady increase over the years in the number of,
respondents whose organizations leverage budgeting and planning software,
Inuncertain economic times, nonprofits may experience fluctuations in funding
streams. Government grants, corporate giving, and individual donations can be more
Unpredictable, impacting long-term planning and program sustainability. For smatl
nonprofits, it's easy to use spreadsheets to manage budgets, but when an organization
grows in complexity—or needs to quickly shift direction due to world events~Excel
becomes problem that only a true budgeting and planning solution can solve. These
are some of the ways a modern budgeting and planning sotution like Sage Intact
Planning can help nonprofits:
Financial stabitity: Budgeting enables nonprofits to allocate resources
strategically, ensuring there isa clear plan for income and expenses. Sage Intacct
Planning can streamline collecting data, create models, build plans and budgets,
{and define KPis continuously to make the process seamless,
risks.
and developing strategies to mitigate them, Automating planning using Sage
Intacct Planning allows nonprofits to be more agile in response to change. Change
‘can create risk, but also opportunity. Whether positive or negative, those who can
react quickly to change are more likely to succeed.
+ Real-time eottaboration: Effective planning cannot be done ina silo, For
maximum efficacy, everyone at the nonprofit from development to programs to
the board, needs to work tagether and be on the same page. Sage Intaect Planning
allows centralized input from all budget owners, making financial plans more
realistic and achievable,Conclusion
Sage
‘The 2024 Nonprofit Technology Trends Report aims te pravide a comprehensive view of
‘the current landscape of technology use within the nonprofit sector, based on insights
‘from nonprofit finance leaders across North America.
‘The responses from nonprofit finance leaders hightight positive trends in revenue
recovery since the peak of the pandemic. Our findings emphasize the crticat role
of nonprofit finance Leaders in leading their organizations through change with
‘transparency, accountability, and strategy.
‘As nonprofits face a complex landscape, the ability to track outcome metrics,
strengthen financial planning, and enhance operational efficiency are crucial for ong:
‘orm sustainability and impact. With oritical challenges such as economic uncertainty,
inflation, and competition for funding atthe forefront of the nonprofit sector, the need
‘to leverage modern technology solutions is greater than ever.
‘To earn more about Sage Intact, visit www sageintacct.comynonprofit.Peseta g
Sage Intacct is the AIOPA’s preferred provider of cloud financial
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