Business Plan
ANGELO SANTIAGO
OWNER
ANGELO SANTIAGO
OCTOBER,2023 Hermosa,Bataan
[email protected]
Table of Contents
Executive Summary 0
Business description 01
Goals 02
Market Analysis 03
Competitive Analysis 04
Marketing & Sales Strategy 05
Sales Strategy 06
Operation & Management 07
Financial Plans 08
Revenue Projection 09
Risk Analysis 10
Conclusion 11
Executive
Summary
MISSION
To serve Good and delicious high quality food and drinks. Also to
provide nutritious and filling and affordable price's.
VISION
Our vision is to become a renowned culinary destination known
for its innovative menu, locally sourced ingredients, and a vibrant
atmosphere. We aspire to cultivate a loyal customer base and
establish Gourmet Delights as a staple in the city's dining scene.
BUSINESS OVERVIEW
The Beekerey Restaurant is a vibrant and innovative dining
establishment poised to become a cornerstone of the local
culinary scene. Nestled Hermosa,Bataan, our restaurant aims to
offer an exceptional dining experience, blending a carefully
curated menu with a warm, inviting ambiance.We aim to cater to
a diverse clientele seeking a combination of exquisite flavors,
exceptional service, and a comfortable, welcoming environment.
BUSINESS PLAN OCTOBER 2023 0
BUSINESS
Description
Target Market
Any Gender,Sex any ages even older to youngest person. Educated or not,
reach or poor, as long as you have a good manner and right conduct you
are always welcome to our restaurant. In the first place We are Holistic who
ever you are
PRODUCT/SERVICE
My special ingredients in my business is HONEY we all know that honey
have a lot of nutrients. Honey is not only delicious flavoring in food's and
drinks, it's also has many health benefits. These are the some example of
diseases that honey can cure.
First: Boosting the immune system. Honey has natural anti-bacterial and
anti-inflammatory properties that can boost our immune system
Second: lower cholesterol. Honey can help lower the level of "bad"
cholesterol in the body.
And other like lower blood pressure, reduce stress, relieves cough and cold,
and last healing wounds and abrasions.
what my product makes unique?
I will invent foods with honey and drinks with honey I know there are many
foods with honey but I want to pay attention to creating new foods to invent
for those with health problems
BUSINESS PLAN OCTOBER 2023 01
Goals
SHORT TERM GOAL
In my first try I Will spend 2 years of serving in the society. In this short
term goal I will make sure that my business will be success and I will sure
that my product/restaurant will safe and fresh, healthy.
LONG TERM GOAL
In my first try I said that I will give 2 years goals in this part I will spend 5
above years. I finished my shirt term goals it means that my business is
successful in this goal I will add a lot of branches around of this country
North, West, East, South. Luzon Visaya 's and Mindanao
BUSINESS PLAN JUNE 2023 02
MARKET ANALYSIS
INDUSTRY OVERVIEW MARKET TRENDS
The industry has experienced Social Media Influence: Social media
steady growth over the years platforms have become powerful
due to various factors. Firstly, the marketing tools for restaurants.
Engaging visuals, influencer
rising population and increasing
collaborations, and user-generated
urbanization have led to a
content play a vital role in attracting
greater demand for dining out.
customers and building brand
Additionally, changing lifestyles loyalty. Restaurants are actively
and busy schedules have made leveraging platforms like Instagram,
eating out a convenient option Facebook, and TikTok to showcase
for many individuals and their offerings and connect with their
families. target audience.
BUSINESS PLAN JUNE 2023 03
Competitive Analysis
Competitor Assessment:
I will make a survey to know there secret tactics moreover their
strength and weaknesses is not easy to know. But I Will make
sure that after a year I will know that. In their Market share it's
either high or low I will make sure that my restaurant will stand
out to the market than them.
ADVANTAGE:
We all know that many restaurants like Jollibee have their
unique selling proposition like mix and match. In my business I'll
give them a three dishes as low as 200 pesos only also I will
give them a games that they will enjoy.
BUSINESS PLAN OCTOBER 2023 04
MARKETING AND SALES STRATEGY
TARGET MARKET STRATEGY:
Basic. to post a lot of poster's in any platforms
and make a delicious commercial to their
eyes and tongue. Also to my 200 pesos only
for three dishes
PROMOTION STRATEGY:
I Will put my commercial in the highest
rating's to Lowes rating tv platforms. Also I will
rent new faces in showbiz industry to create
my commercial.
BUSINESS PLAN OCTOBER 2023 05
SALES STRATEGY
SALES CHANNELS
Dine-In Service: This is the traditional model where customers visit the
restaurant to enjoy meals on-site.
Takeout and Pickup: Offering a takeout service allows customers to order
food and then pick it up from the restaurant.
Delivery: Partnering with food delivery platforms or having an in-house
delivery service can expand your customer base.
Catering Services: Providing catering for events, parties, or corporate
functions can be a lucrative sales channel. This could involve creating
specialized menus and offering delivery or on-site catering services.
Online Ordering through Website/App: Having an easy-to-use online
platform for customers to place orders can boost sales, especially in the
era of digital convenience.
Drive-Thru (if applicable): If your restaurant is designed for it, a drive-thru
window can cater to customers looking for quick, convenient service
without leaving their vehicles.
SALES TACTICS
Sales Manager:
Menu Engineering and Pricing Responsibilities: Oversees the entire sales team, sets
Cost: Php 50,000 targets, develops sales strategies, and monitors
performance.
Qualifications: Proven sales management experience,
Promotions and Specials Planning: strong leadership skills.
Cost: Php 40,000
Marketing and Promotions Coordinator:
Responsibilities: Work closely with the sales team to
Social Media Marketing Package: develop and execute marketing campaigns,
Cost: Php 60,000 per month (3-month promotions, and events to drive sales.
minimum commitment) Qualifications: Marketing experience, creativity, event
planning skills.
Partnerships and Events Coordination: Customer Service Representatives:
Cost:15% of total event budget Responsibilities: Handle post-sales inquiries, resolve
(minimum Php 75,000) customer issues, and ensure customer satisfaction.
Qualifications: Strong communication skills, customer
service exp
erience.
BUSINESS PLAN OCTOBER 2023 06
OPERATION AND MANAGEMENT
Location
The Restaurant will be strategically situated in
the land of Hermosa,Bataan.This area is known
for its bustling commercial activity, high foot
traffic, and diverse demographic of residents,
tourists, and professionals.
Suppliers
Food Suppliers:
Local farmers and producers for fresh produce.
Beverage Suppliers:
•Wineries or distributors for wine.
•Soft drink distributors.
•Coffee and tea suppliers.
Kitchen Equipment Suppliers:
•Commercial kitchen equipment providers for stoves,
ovens, refrigeration, etc.
•Smallware suppliers for utensils, cookware, and cutlery.
Furniture and Decor Suppliers:
•Furniture providers for tables, chairs, and decor.
•Interior designers or decorators for the overall
ambiance.
Honey Farm Suppliers:
•harvested Honey for every food of the restaurant.
Service Process
•Greeting and Seating
•Menu Presentation
•Table Maintenance
•Food Presentation
•Payment Handling
•Farewell and Thank You
•Table Resetting
BUSINESS PLAN OCTOBER 2023 07
Financial Plan
Initial Investment
It will cost to open the
Restaurant is anywhere
between $50,000 to $150,000.
That's quite a range, but the
total cost could swing higher
or lower depending on
several variables.
Funding Sources
•Personal Savings
•Friends and Family
•Venture Capitalists
•Bank Loans
BUSINESS PLAN OCTOBER 2023 08
REVENUE PROJECTION
EXPENSE PROJECTION
•RESTAURANT STARTUP COSTS
•MONTHLY OPERATING
EXPENSES
•PROJECT ANNUAL EXPENSES
SALES FORECAST
MONTH PROJECTED SALES
Month 1 Php 50,000
Month 2 Php 55,000
Month 3 Php 60,500
Month 4 Php 66,550
Month 5 Php 73,205
Month 6 Php 80,525
Month 7 Php 88,578
Month 8 Php 97,435
Month 9 Php 107,180
Month 10 Php 117,898
Month 11 Php 129,688
Month 12 Php 142,657
BUSINESS PLAN OCTOBER 2023 09
Risk Analysis
Potential Risks
While embarking on the restaurant venture, it's crucial to be aware of
potential risks that could impact its success. One significant concern is
market saturation, as the area may already have a high density of dining
establishments, leading to intense competition for patrons. Additionally,
fluctuations in consumer preferences and food trends pose a risk,
requiring the business to adapt swiftly to changing tastes. Economic
downturns or unforeseen events, such as a pandemic or natural disaster,
can significantly impact revenue and operations. Another vital
consideration is rising ingredient costs, which could potentially affect
profit margins. Finally, ensuring compliance with health and safety
regulations, especially in the face of evolving standards, is paramount to
maintain a positive reputation and avoid legal issues.
Risk Mitigation
To mitigate risks in the business plan for the restaurant, several
strategies will be implemented. Firstly, a thorough market analysis will be
conducted to identify potential competition and customer preferences.
This will allow for targeted marketing efforts and menu adjustments to
meet local demand. Additionally, a robust financial contingency plan will
be established, including an emergency fund to cover unforeseen
expenses or economic downturns. To address operational risks, a
comprehensive training program will be implemented for staff to ensure
consistent service quality. Moreover, a strict adherence to health and
safety regulations, including regular inspections and staff training, will be
enforced to mitigate any potential health-related risks. Finally, a
diversified supplier base and contingency agreements will be
established to safeguard against disruptions in the supply chain. These
risk mitigation strategies will be continuously monitored and updated as
needed to adapt to changing market conditions and potential threats.
BUSINESS PLAN OCTOBER 2023 10
CONCLUSION
I am 100% sure that my business will be success. My
business will focus to the health of the customer.
Moreover the Beekerey restaurant will be stand out in
the market not only it's delicious it's because we have
a good offer for every customer. Even you're poor
reach. High class, low class middle class you are always
welcome to our restaurant. WE CARE YOUR HEALTH.
Also I'm pretty sure that one's that you entered to
our restaurant you will enjoy it.
