A
Project Report on
" ROLE OF CLINICAL TRIALS IN DRUG MARKETING "
A Report Submitted
in Partial Fulfillment of the Requirements for the Degree of
BACHELOR OF PHARMACY
By
PRASHANT PRATAP SINGH
2111370500067
Under the Guidance
DR. VIBHA SHUKLA
Associate Professor
AXIS INSTITUTE OF PHARMACY, KANPUR
To
DR. A. P. J. ABDUL KALAM TECHNICAL UNIVERSITY
LUCKNOW SESSION
2024-25
A PROJECT REPORT ON PHARMACEUTICAL MARKETING MANAGEMENT
A PROJECT REPORT ON INDUSTRIAL TOUR
AXIS INSTITUTE OF PHARMACY, KANPUR (1137)
CERTIFICATE
This is to certify that the dissertation “Role of Clinical Trials In Drug Marketing” is a Bonafide
work done by Prashant Pratap Singh (2111370500067) for the award of Bachelor of Pharmacy
from Dr. A.P.J. Abdul Kalam Technical University, Lucknow under my supervision during the
academic year 2024-2025. The project embodies results of original work and studies out by the
studies out by the student himself.
Sign: Ms. Vibha Shukla
Date: Associate Professor
Axis Institute of Pharmacy, Kanpur
A PROJECT REPORT ON PHARMACEUTICAL MARKETING MANAGEMENT
A PROJECT REPORT ON INDUSTRIAL TOUR
AXIS INSTITUTE OF PHARMACY, KANPUR (1137)
CERTIFICATE
This is to certify that the dissertation “Role of Clinical Trials In Drug Marketing” is a Bonafide
work done by Prashant Pratap Singh (2111370500067) for the award of Bachelor of Pharmacy
from Dr. A.P.J. Abdul Kalam Technical University, Lucknow under supervision of Supervisor
Ms. Vibha Shukla (Associate Professor) during the academic year 2024-2025. The project
embodies results of original work and studies out by the studies out by the student himself.
Sign: Dr. Esha Yadav
Date: Head of Department
Axis Institute of Pharmacy, Kanpur
A PROJECT REPORT ON PHARMACEUTICAL MARKETING MANAGEMENT
A PROJECT REPORT ON INDUSTRIAL TOUR
AXIS INSTITUTE OF PHARMACY, KANPUR (1137)
CERTIFICATE
This is to certify that the dissertation work entitled “Role of Clinical Trials In Drug Marketing”
submitted by the student bearing 2111370500067 submitted to “Axis Institute of Pharmacy,
Kanpur”, which is affiliated from “Dr. A.P.J. Abdul Kalam Technical University, Lucknow”,
for the partial fulfillment of the degree of Bachelor of Pharmacy in Report on Project Report
(BP814PW), is a Bonafide project work which has been carried out by me during the academic
year 2024-2025.
Internal Examiner External Examiner
Date:
A PROJECT REPORT ON PHARMACEUTICAL MARKETING MANAGEMENT
A PROJECT REPORT ON INDUSTRIAL TOUR
AXIS INSTITUTE OF PHARMACY, KANPUR (1137)
ACKNOWLEDGEMENT
Every mature individual in professional life is keenly aware of his sense of ineptness to many
people who have stimulated and influenced his intellectual development. Ordinarily, this
feeling is expressed in customary gesture of acknowledgement. Therefore, it seen as a right to
acknowledge my gratitude with sense of veneration to the Almighty GOD and various people
who helped me during the course of project. Their valuable guidance and wise direction have
enabled me to complete my practical visit. Their valuable guidance and wise direction have
enabled me to complete my practical training in systematic and smooth manner.
A special note of gratitude to Dr. Esha Yadav, HOD of Axis Institute of Pharmacy, for her
guidance and mentorship. Her insights and encouragement have been instrumental in shaping
the direction of my research.
I am thankful to my Supervisor Ms. Vibha Shukla (Associate Professor) for her dedication
and guidance throughout this project. Her wisdom and advice have been crucial in navigating
the complexities of this research.
I am also grateful to the esteemed faculty members of Axis Institute of Pharmacy, for their
expertise and support. Their constructive feedback and encouragement have been
instrumental in shaping my understanding and approach to this project.
Lastly, I would like to thank my classmates for their camaraderie and support. Their
collaboration and encouragement have made this journey both enjoyable and enriching.
In conclusion, I extend my heartfelt gratitude to everyone mentioned above, as well as to all
others who have supported me along the way. Your contributions have been invaluable, and
I am truly grateful for the opportunity to learn and grow under your guidance.
Sincerely,
PRASHANT PRATAP SINGH
2111370500067
B. Pharm 4th. Year
Axis Institute of Pharmacy, Kanpur
A PROJECT REPORT ON PHARMACEUTICAL MARKETING MANAGEMENT
A PROJECT REPORT ON INDUSTRIAL TOUR
AXIS INSTITUTE OF PHARMACY, KANPUR (1137)
DECLARATION
I, Prashant Pratap Singh (2111370500067), hereby declares that I hereby declare that this
submission is my own work and that, to the best of my knowledge and belief, it contains no
material previously published or written by another person nor material which to a substantial
extent has been accepted for the award of any other degree or diploma of the university or
other institute of higher learning, except where due acknowledgment has been made in the
text.
Sign: PRASHANT PRATAP SINGH
Date: 2111370500067
B. Pharm IVth Year
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