PHILIPPINE WOMEN’S UNIVERSITY

College of Tourism and Hospitality

OUTCOMES-BASED TEACHING AND LEARNING PLAN

in Micro Perspective of Tourism and Hospitality

At the completion of the BSTM/BSHRM Program, the students are expected to:

Program Intended 1. Demonstrate expertise in performing the prescribed range of specific functions of Tourism Management based from the local, national, and international
Learning Outcomes standards;
Addressed by the
Course 2. Demonstrate expertise in acquiring, understanding, and analyzing relevant data to improve service efficiency in Tourism Management;
3. Engage in entrepreneurial ventures related to the practice of Tourism Management.

At the end of this course, the students should be able to:

1. Acquire a comprehensive knowledge about the roles of tourism stakeholders and the characteristics of the different sectors in the tourism and hospitality industry
by passing all the assessments and evaluations;
Course Intended
Learning Outcome 2. Evaluate the basic concepts of marketing that influence tourism and hospitality businesses through case analyses and presentations; and
3. Develop strategies to enhance and sustain business growth in the tourism and hospitality industry.

COURSE CODE THC 3 COURSE TITLE Micro Perspective of Tourism and Hospitality
CREDIT UNITS 3 COURSE PRE-REQUISITE/CO-REQUISITE THC 1, THC 2
COURSE DESCRIPTION The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope and structure of the
travel organizations, it provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on the
management, organization and planning of specific business strategies for the various entities in the local setting. This will also involve the analysis of the
possible impacts of external factors and trends on the different tourism industry sectors and specific types of businesses. It will also look into client profiling
such as travel motivations and influences as it relates to aligning strategic and tactical solutions to the business. This course also identifies the
 employment opportunities available in each sector and the corresponding qualifications for the
jobs.

1. Cruz, Z. (2019). Micro perspective of tourism and hospitality. REX Bookstore

2. Page, S. J. (2019). Tourism management. Routledge.
3. Ratten, V., Braga, V., Alvarez-Garcia, & Del Rio-Rama, M. D. (2020). Tourism innovation: Technology, sustainability and creativity Routledge.
TEXTBOOKS AND
4. Soratana, K., Landis A.E., Jing, F., & Suto, H. (2021) Supply chain management of tourism towards sustainability. Springer Nature Switzerland
REFERENCE MATERIALS
A.G.
5. Tuazon-Disimulacion, M. (2016). Principles of tourism 2. Books Atbp. Publishing Corp.
6. Other websites

TEACHING AND LEARNING PLAN

TEACHING AND
ASSESSMENT OF INSTRUCTIONAL
DESIRED LEARNING OUTCOMES (DLO) COURSE CONTENT LEARNING ACTIVITIES
TASKS (ATS) MATERIALS
(TLAS)
Week 1 Course Introduction Interactive Discussion Open Discussion Laptop or Smartphone
Knowledge Check
Overview of Tourism and Hospitality Industry Skills Checklist Presentation
Activity
Determine different tourism concepts (CO1) Definition of Tourism
Idea Sharing Activity
History and Development of Tourism

Distinguish the historical timeline of tourism and Tourism and Hospitality Careers
its development (CO1)

Week 2 Tourism and Hospitality Industry Stakeholders Interactive Discussion Quiz Laptop or Smartphone
Definition of Tourism Stakeholders Activity (True or False Case Analysis Presentation
with Options)
Explain the functions of stakeholders in the Stakeholders Theory in Tourism and Hospitality
tourism and hospitality industry (CO1)
Stakeholder Analysis in Tourism and Hospitality
 Roles of Stakeholders in Tourism and Hospitality

Assess the importance of the different tourism

and hospitality industry stakeholders (CO1)
Week 3-4 The Accommodation and Food and Beverage Interactive Discussion Open Discussion Laptop or Smartphone
Sectors Individual Activity
Summarization Written Task Presentation
The Accommodation Sector
Differentiate the types of accommodations and
food and beverage services (CO1) The Food and Beverage Service Sector
Group Activity Paired/Grouped
Presentation
Classify hotels according to function, location,
size, quality ranking and clientele (CO1, CO2)

Develop ways to enhance products and services

in the accommodation and food and beverage
sectors (CO1, CO3)
WEEK 5: PRELIMINARY EXAMINATION (WRITTEN EXAMINATION)
Week 6 - 7 The Transportation, Recreations and Attractions Interactive Discussion Recitation Laptop or Smartphone
and Gaming and Entertainment Individual Activity
Skills Checklist Presentation
The Transportation Sector Idea Sharing
Summarize the importance of transportation in Internet connection
the tourism and hospitality industry (CO2, Recreations and Attractions
CO3)
The Gaming Entertainment

Discuss the challenges faced by the recreation

and leisure service field in the 21st century
(CO3)

Evaluate how the gaming entertainment is

converging with other aspects of tourism (CO2)
Week 8 M.I.C.E. and Travel Trade Sectors Interactive Discussion Recitation Laptop or Smartphone

Distinguish the value of the M.I.C.E and travel The M.I.C.E. and Special Events Sectors Group Activity Written Task Presentation
trade sectors in the tourism industry (CO1, The Travel Trade Sectors
CO3)

Exhibit the relationship between the M.I.C.E.

and travel and trade sectors through a group
activity (CO1, CO3)

Week 9 Strategic Solutions for Tourism Businesses Interactive Discussion Recitation Laptop or Smartphone

Determine the different business strategies and Client Profiling Video Analysis Digital Learning Presentation
tools used in tourism and hospitality (CO1) Assessment
Tourism Business Strategies and Tools

Develop strategies that may help tourism

businesses improve their products and
services based on clients’ interest (CO2, CO3)

WEEK 10: MIDTERM EXAMINATION (WRITTEN EXAMINATION)

Week 11 – 12 Tourism Marketing Interactive Discussion Recitation Laptop or Smartphone
Definition of Marketing Quiz Presentation
Determine the basic concepts of tourism Marketing Segmentation Assessment Task
marketing (CO2) (Tourism Marketing Plan)
Tourism Product Life Cycle
Strategic Marketing Process
Assess the contributions of marketing for
tourism and hospitality industry growth (CO2,
CO3)
Week 13 TASK OUTPUT PRESENTATION Group Experiential Activity Group Presentation and Laptop or Smartphone
Questioning
Presentation
Present developed strategies that may help
tourism businesses improve their products and
services based on clients’ interest (CO2, CO3)

WEEK 14: PRE - FINAL EXAMINATION (WRITTEN EXAMINATION)

Week 15 Factors Influencing the Tourism and Interactive Discussion Recitation Laptop or Smartphone
Hospitality Industry Sectors
Finding Solution Assessment Task Presentation
Tourism and Hospitality Trends Tourism and
Discuss the developments that will influence Hospitality Challenges
the future of the tourism industry (CO2, CO3)

Week 16 TASK OUTPUT PRESENTATION Group Activity Group Reporting Laptop or Smartphone
Presentation
Propose solutions to combat the different
challenges faced by the tourism and
hospitality industry (CO1, CO3)

Week 17 SEMINAR Seminar Summary of Learning Laptop or Smartphone

Presentation
Accomplish a written report based on a seminar
about the different factors influencing the tourism
and hospitality industry (CO1, CO2, CO3)
 WEEK 18: SUBMISSION OF FINAL REQUIREMENT

GRADING SYSTEM

Assessment Tasks 60 %
Major Exams 40 %
Periodic Grade 100 %

Prelim Grade = 60% (Assessment Tasks) + 40% (Prelim exam)

Midterm Grade = 60% (Assessment Tasks) + 40% (Midterm Exam)]
Pre Final Grade = 60 % (Assessment Tasks) + 40% (Pre final Exam)]
Final Grade = 60 % (Final Exam): [(Assessment Tasks) + 40% (Midterm Exam)]

COURSE REQUIREMENTS

A. Attendance: Each class hour is equivalent to one (1) point in attendance. Incurring 20% of the total number of hours will be a ground for dropping the students from the roll.
B. Quizzes: Short quizzes may be given without prior announcement. Long quizzes will be announced.
C. Assignments: Homework/assigned tasks are due in class on the day assigned. A student who fails to turn in the given task on time will get a grade of zero (0).
D. Exercises: Exercises shall be submitted on the scheduled date. Late submission will be given a corresponding deduction.
E. Examination: Major examination will be given per term. Failure to take an examination would mean a grade of 50 beyond the 10 day – grace period.

Prepared by:

APRILYN O. REYES
THM Instructor

Checked by:

University Librarian

Recommending Approval: Approved by:

Mark Ryan Capacio CHP, PhD Vice President for Academic Affairs
Dean