MASTER RH – 1ère année
ANGLAIS PROFESSIONNEL
ÉTUDE DE CAS 1 : LVMH
CASE STUDY: IMPROVING LOCAL RECRUITMENT AT LVMH
1. INTRODUCTION (1/2 PAGE)
About LVMH: LVMH is a global leader in luxury
goods with many famous brands.
The company has a strong international
presence and values local talent.
Goal of the Case Study: Analyze LVMH’s local
recruitment practices and suggest simple
ways to improve them.
2. CURRENT SITUATION (1 PAGE)
LOCAL RECRUITMENT PRACTICES:
O LVMH WORKS WITH LOCAL SCHOOLS AND
UNIVERSITIES TO FIND TALENT.
O THE COMPANY ORGANIZES JOB EVENTS LIKE "YOU
& ME 2025" TO HIRE LOCALLY.
O TRAINING PROGRAMS LIKE THE INSTITUTE OF
EXCELLENCE (IME) HELP PREPARE LOCAL
EMPLOYEES FOR LUXURY INDUSTRY JOBS.
BENEFITS OF LOCAL RECRUITMENT:
O LOCAL EMPLOYEES UNDERSTAND THEIR MARKET
BETTER.
O HIRING LOCALLY IS CHEAPER THAN MOVING
INTERNATIONAL STAFF.
O LVMH IMPROVES ITS BRAND IMAGE BY
SUPPORTING LOCAL COMMUNITIES.
CHALLENGES:
O FINDING SKILLED LOCAL WORKERS FOR LUXURY
JOBS.
O PROVIDING ENOUGH TRAINING TO MEET LVMH’S
STANDARDS.
O BALANCING LOCAL WORK CULTURE WITH LVMH’S
GLOBAL VALUES.
3. IDEAS FOR IMPROVEMENT (1 PAGE)
BETTER LOCAL RECRUITMENT:
O BUILD MORE PARTNERSHIPS WITH SCHOOLS AND
UNIVERSITIES.
O INCREASE JOB FAIRS AND HIRING EVENTS IN KEY
REGIONS.
MORE TRAINING FOR LOCAL EMPLOYEES:
O EXPAND TRAINING PROGRAMS LIKE IME TO MORE
COUNTRIES.
O OFFER ONLINE TRAINING TO TEACH LUXURY
INDUSTRY SKILLS.
SUPPORT LOCAL TALENT GROWTH:
O CREATE A MENTORING PROGRAM BETWEEN LOCAL
STAFF AND EXPERIENCED EMPLOYEES.
O SHOW CLEAR CAREER PATHS WITHIN LVMH TO
KEEP LOCAL EMPLOYEES MOTIVATED.
USE DIGITAL TOOLS:
O USE HR SOFTWARE TO UNDERSTAND LOCAL TALENT
NEEDS BETTER.
O PROVIDE ONLINE TRAINING ON LVMH’S CULTURE
AND VALUES.
4. HOW TO KEEP LOCAL TALENT (1/2 PAGE)
ONBOARDING STRATEGIES:
O DEVELOP AN EASY-TO-FOLLOW ONBOARDING
PROCESS TO HELP NEW HIRES ADAPT.
O INTRODUCE THEM TO LVMH’S VALUES AND WORK
STYLE.
CAREER DEVELOPMENT:
O OFFER ONGOING TRAINING AND SKILL
DEVELOPMENT.
O PROVIDE INTERNAL JOB OPPORTUNITIES TO KEEP
LOCAL TALENT WITHIN THE COMPANY.
5. CONCLUSION (1/2 PAGE)
SUMMARY OF SUGGESTIONS:
O IMPROVE HIRING EVENTS AND TRAINING FOR LOCAL
TALENT.
O USE DIGITAL TOOLS TO SUPPORT HR PRACTICES.
O CREATE PROGRAMS TO HELP LOCAL EMPLOYEES
GROW WITHIN LVMH.
EXPECTED BENEFITS:
O LVMH WILL HAVE STRONGER LOCAL TEAMS.
O COSTS FOR HIRING AND TRAINING WILL BE LOWER.
O THE COMPANY WILL BUILD A BETTER REPUTATION
IN LOCAL MARKETS.
LVMH CASE STUDY
Case Study: Improving Local Recruitment at LVMH
1. Introduction (1/2 page)
About LVMH: LVMH is a global leader in luxury goods
with many famous brands. The company has a strong
international presence and values local talent.
Goal of the Case Study: Analyze LVMH’s local
recruitment practices and suggest simple ways to
improve them.
2. Current Situation (1 page)
Local Recruitment Practices:
o LVMH works with local schools and universities
to find talent.
o The company organizes job events like "You &
ME 2025" to hire locally.
o Training programs like the Institute of
Excellence (IME) help prepare local employees
for luxury industry jobs.
Benefits of Local Recruitment:
o Local employees understand their market better.
o Hiring locally is cheaper than moving
international staff.
o LVMH improves its brand image by supporting
local communities.
Challenges:
o Finding skilled local workers for luxury jobs.
o Providing enough training to meet LVMH’s
standards.
o Balancing local work culture with LVMH’s global
values.
3. Ideas for Improvement (1 page)
Better Local Recruitment:
o Build more partnerships with schools and
universities.
o Increase job fairs and hiring events in key
regions.
More Training for Local Employees:
o Expand training programs like IME to more
countries.
o Offer online training to teach luxury industry
skills.
Support Local Talent Growth:
o Create a mentoring program between local staff
and experienced employees.
o Show clear career paths within LVMH to keep
local employees motivated.
Use Digital Tools:
o Use HR software to understand local talent
needs better.
o Provide online training on LVMH’s culture and
values.
4. How to Keep Local Talent (1/2 page)
Onboarding Strategies:
o Develop an easy-to-follow onboarding process to
help new hires adapt.
o Introduce them to LVMH’s values and work style.
Career Development:
o Offer ongoing training and skill development.
o Provide internal job opportunities to keep local
talent within the company.
5. Conclusion (1/2 page)
Summary of Suggestions:
o Improve hiring events and training for local
talent.
o Use digital tools to support HR practices.
o Create programs to help local employees grow
within LVMH.
Expected Benefits:
o LVMH will have stronger local teams.
o Costs for hiring and training will be lower.
o The company will build a better reputation in
local markets.
Langage formel : Utilisez un style académique clair, formel, sans
jargon excessif, avec une structure logique et bien organisée.
