VEERAYATAN INSTITUTE OF PHARMACY (267)
Academic Year: 2024-25
B. Pharm: VIIIth-Semester
Assignment Questions
Subject: Pharma Marketing Management
Subject code: BP803TT
Name of Faculty Member: Mr. Vishal Pathak (VP) and Mrs. Janki Shrimali (JS)
CHAPTER 1 (Marketing):
1. Discuss on scope of Marketing in Pharma Industry.
2. Explain in detail Rural Marketing.
3. Explain the role of Market Research in Pharmaceutical Marketing.
4. Differentiate between Marketing and Selling.
5. Write a brief note on Global Marketing.
6. Discuss about Vertical and Horizontal Marketing.
7. Explain the Pharmaceutical Marketing Channels Selection Process.
8. Discuss the objective and importance of Pharma Marketing Management.
9. Discuss four types of Market Segmentation.
10. Selling transforms the goods into money, but marketing is the method of serving and
satisfying customer needs (True/false). Justify your answer.
11. Discuss the trends in OTC Drug Marketing in India.
12. Write a note on General Concept and Scope of Marketing.
13. Discuss role of Medical Representative in Pharmaceutical Marketing.
14. Discuss external forces affecting Marketing Environment.
CHAPTER 2 (Product Decision):
1. Explain the different stages of Product Life Cycle.
2. Write a brief note on Product Branding. Or Write in detail about Product Branding.
3. Write the importance of Product Positioning.
4. Write the importance of Packaging and Labeling Decisions.
5. What is a Product? Explain Product Mix and Product Line
6. Discuss product Portfolio Analysis and its Significance.
7. Discuss the role of public relations in Product Promotion.
8. Write a note on Pharma Product Lifecycle Management.
9. Explain different stages of Product Life Cycle.
10. Describe in detail New Product Development Process in Pharmaceutical Industry.
11. Discuss about product portfolio analysis and Product Policy.
12. Write the importance of Product Positioning.
CHAPTER 3 (Promotion):
1. Discuss on Medical Exhibition as Elements of Promotion.
2. Explain the online promotion techniques for OTC products.
3. Discuss the trends in OTC drug marketing in India.
4. What are the various steps involved in Personal Selling.
5. Write details about the factors affecting Promotion Mix.
6. Discuss pharmaceutical Promotion Methods.
CHAPTER 4 (Pharmaceutical Marketing channels and Professional sales
representative):
1. Write a brief note on selection and training of PSR.
2. Write a note on compensation and future prospects of PSR.
3. Write in brief about tasks in Physical Distribution Management.
4. Write a short note on Marketing Channels.
5. Differentiate between Wholesalers and Retailers.
CHAPTER 5 (Pricing and emerging concepts in marketing):
1.Write a short note on DPCO.
2.Discuss about Vertical and Horizontal Marketing.
3.Write a short note on NPPA.
4.Discuss the role National Pharmaceutical Pricing Authority.
5.Write a note on DPCO 2013.
6.Write advantages and disadvantages of vertical and horizontal marketing
7.Write note on personal selling.
8.Write a brief note on global marketing.
9.Write process of Market Research.
Dear Students,
Note:
1) You all need to Attempt or go through all the Questions for improvement
grade/points in GTU/MID examination.
2) Submit Assignment of 20 Question considering 5 questions from each Units with-in
stipulated time.
