Group Assignment
FIN644: Commercial Bank Management
Section: 02
Topic: A Business Idea on Community Based Renewable Energy Platform
Prepared For
Dr. Prashanta K. Banerjee Sir
Professor, Department of Accounting & Finance
MBA Program
North South University
Group Information
Serial Full Name ID Number
1 Protima Chakraborty 2125160660
2 Basheratul Zannat 2235426060
3 Forquan Ahmed 2315133060
4 Eshraq Kader 2315221660
5 Nafis Ahmed Raiyan 2315252660
Date of Submission: November 28, 2024
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Community Based Renewable Energy Platform
This initiative aims to provide an accessible and sustainable energy solution to both rural and urban
communities, local businesses, and individuals in Bangladesh. It focuses on tackling the challenges
of energy access and environmental sustainability, particularly in underserved regions.
Core Components
1. Community Invested Solar Microgrids:
This feature allows local groups or individuals to pool resources and invest in small-scale solar
power installations, which then supply electricity to nearby communities or businesses. Profits are
distributed among investors according to their stake in the project.
2. Energy as a Service:
This model offers affordable solar panel and battery storage rentals to low-income families, with
a flexible payment structure that charges users based on their consumption and financial ability.
3. Mobile App for Monitoring:
Users can easily manage their energy consumption, track their investments, and make payments
via a mobile application.
4. Collaborations with NGOs & Microfinance Institutions:
The platform works in tandem with NGOs and microfinance entities to help fund renewable energy
adoption in economically disadvantaged areas.
5. Awareness & Education Initiatives:
The platform offers training sessions, both in-person and online, to raise awareness about the
benefits of sustainable energy and its practical applications.
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Business Feasibility
1. Demand in the Market:
Bangladesh frequently experiences power shortages, especially in rural regions. Renewable energy
solutions can play a significant role in filling this gap and ensuring a reliable energy supply.
2. Social Benefits:
By enhancing energy access, this platform can reduce reliance on fossil fuels and contribute to the
empowerment of local communities, fostering greater self-sufficiency.
3. Potential for Expansion:
The program will first be implemented in rural communities and later expanded into urban areas,
scaling the impact of the renewable energy model.
4. Economic Feasibility:
The cost of solar technology continues to decline, and government incentives for green energy
projects enhance the financial viability of such ventures.
Community Impact
1. Energy Independence:
This initiative aims to reduce energy costs and help communities gain autonomy over their energy
production.
2. Environmental Advantages:
By promoting the use of clean, renewable energy, the platform significantly lowers carbon
emissions and reduces environmental pollution.
3. Job Creation:
Local technicians will receive training in the installation and maintenance of solar systems, which
creates skilled employment opportunities.
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4. Education & Awareness:
The platform helps raise awareness about renewable energy, encouraging a sustainable mindset
and promoting environmentally conscious living.
Financial Overview
1. Initial Setup Costs:
Infrastructure Development:
Solar Microgrid Installation (pilot phase, 5 grids): BDT 50 million
Battery Storage Systems: BDT 10 million
Technology Development (App, CRM): BDT 5 million
Operational Setup (office, admin costs): BDT 3 million
Total Initial Investment: BDT 68 million
Personnel Costs:
Staff (engineers, technicians, admins for 10 employees): BDT 5 million per year
Marketing Budget:
Marketing (both digital and traditional): BDT 3 million annually
2. Revenue Projections:
Year 1 (Pilot in 5 Communities):
Revenue from energy sales (500 households @ BDT 500/month): BDT 3 million
Revenue from solar panel rentals (200 small businesses @ BDT 1000/month): BDT 2.4
million
Total: BDT 5.4 million
Year 2 (Expansion to 20 Communities):
Revenue from Energy Sales (2,000 households): BDT 12 million
Revenue from Solar Rentals (800 businesses): BDT 9.6 million
Total Revenue: BDT 21.6 million
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Year 3 (Expansion to 50 Communities):
Revenue from Energy Sales (5,000 households): BDT 30 million
Revenue from Solar Rentals (2,000 businesses): BDT 24 million
Total Revenue: BDT 54 million
3. Operational Costs:
Maintenance (5% of infrastructure costs annually): Year 1 - BDT 3.4 million, scaling up
in subsequent years
Salaries: Year 1 - BDT 5 million, growing as operations expand
Technology upkeep: BDT 1 million annually
4. Funding Requirements:
Initial Capital Needed: BDT 75 million
Break-Even Point: End of Year 3, assuming steady growth and efficient operation
Marketing Strategy
1. Digital Presence:
Website & Mobile Application: Showcase services, share success stories, and offer
real-time updates on energy usage.
Social Media: Promote the environmental and social advantages of renewable energy,
featuring community transformations.
2. Community Outreach:
Workshops: Provide hands-on education in target areas about renewable energy’s
benefits.
Referral Program: Encourage customers to refer others with incentives, such as free
energy for a month.
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3. Strategic Partnerships:
NGOs and Microfinance Institutions: Work with these organizations to help finance
the adoption of renewable energy by low-income households.
Corporate Social Responsibility (CSR): Engage with corporations to invest in
sustainable energy initiatives as part of their social responsibility programs.
4. Local Marketing:
Billboards & Flyers: Use these in rural areas to spread awareness.
Local Influencers: Collaborate with influential community members to promote the
platform.
Community Launch Events: Organize events to introduce solar Microgrids and
highlight the positive changes they bring.
5. Public Relations:
Media Coverage: Invite journalists to cover successful projects, emphasizing societal
benefits.
Government Relations: Seek endorsements and incentives by aligning with national
sustainable development goals.
