BOTSWANA EXAMINATIONS COUNCIL
BOTSWANA SENIOR SECONDARY EDUCATION
Candidate Name
Centre Number Candidate
Number
BUSINESS MANAGEMENT 1444/04
SPECIMEN PAPER 4-ALTERNATIVE TO PBA
October/November 20XX
Additional Materials: None 1 hour
INSTRUCTIONS
• Answer all questions.
• Use black or dark blue pen.
• Write your candidate name, Centre number and candidate number in the spaces provided at the top of
this page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• DO NOT WRITE IN ANY BARCODES.
• You may use an HB pencil for any diagrams, graphs or rough working.
INFORMATION
FOR EXAMINER’S USE
• The total mark for this paper is 40
• The number of marks for each question or part question is shown in 1
brackets [ ].
• You may lose your marks if you do not show your working. 2
TOTAL
This document consists of 13 printed pages and 3 blank pages.
[Turn over
2 For
Examiner’s Use two
1. ABC Company located in Gaborone is a manufacturer of fruit jam branded “JA”. It is planning to
launch its jam on new foreign markets.
(a) Eplain two factors that make a product successful
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(b) Design an advertisement for ABC Company.
(4)
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(c) Suggest and evaluate the pricing strategy that ABC is likely to use.
Pricing strategy-------------------------------------------------------------------------------------------------------
advantage-----------------------------------------------------------------------------------------------------------------
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Disadvantage------------------------------------------------------------------------------------------------------------
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[Total marks 15]
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Examiner’s Use two
2. Masa a student in Masunga Senior Secondary School, wants to investigates the use of financial
rewards as motivating factors used by Choppies Supermarket in Masunga.
a) Suggest a title for the research project.
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b) (i) State one aim for Masa’s research project.
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(ii). State one possible objectives of the study.
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c) Suggest two sources of secondary research that Masa might use.
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d) Table 1 shows information gathered by Masa from Choppies Supermarket employees
during the investigation.
Financial reward Number of respondents
Bonus 20
Salary 15
Commission 10
Profit sharing 5
Table 1
i. Which financial reward motivates the employees the most?
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ii. Which financial reward motivates the employees the least?
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iii. Interpret the data presented in the table.
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Examiner’s Use two
iv. Present the data provided in a pie chart.
(5)
e) Consider the advantages and disadvantages of the use of financial rewards.
Would you advice Choppies Supermarket to use financial rewards as a motivating factor?
Advantage-----------------------------------------------------------------------------------------------------------
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Disadvantage-------------------------------------------------------------------------------------------------------
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Justification----------------------------------------------------------------------------------------------------------
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[Total marks: 25]
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BLANK PAGE
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BLANK PAGE
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Permission to reproduce items where third party owned material protected by copyright is included, has been sought and cleared where For
p reasonable effort has been made by the publisher (BEC) to trace copyright holders, but if any items requiring clearance have
unwittingly the publisher will be pleased to make amends at the earliest possible opportunity.
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ossible. Every
been included,
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