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QIAcubeConnect Marketing Presentation

The QIAcube Connect is an advanced nucleic acid extraction instrument that integrates automation and modern features based on customer feedback. It addresses current market needs by offering a robust design, including a tablet app for real-time updates and enhanced usability. Key features include UV decontamination, barcode reading, and improved storage, making it suitable for both academic and pharmaceutical labs with low throughput requirements.

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0% found this document useful (0 votes)
18 views17 pages

QIAcubeConnect Marketing Presentation

The QIAcube Connect is an advanced nucleic acid extraction instrument that integrates automation and modern features based on customer feedback. It addresses current market needs by offering a robust design, including a tablet app for real-time updates and enhanced usability. Key features include UV decontamination, barcode reading, and improved storage, making it suitable for both academic and pharmaceutical labs with low throughput requirements.

Uploaded by

e.dmontenegro50
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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QIAcube Connect

Sales training and presentation, 2018

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QIAcube Connect

Background

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Current nucleic acid extraction behavior

Membrane based methods are still preferred by customers

How do you currently extract your nucleic acids? Please select all that apply.
(Base: 921; Multiple answers possible*)

*according to conjoint analysis 2017

Manual membrane- 86%


based methods 80%
(including spin-columns)
66%

16%
Manual magnetic bead-based
methods 26%
24%

20%
Self-developed methods 15%
15%

11%
Automated spin-column-based Academics (n=654)
isolation instrument 26%
26%
Biotechnology/Pharma
7% Industry (n=151)
Automated magnetic bead-based
isolation instrument 19% Diagnostics (n=116)
49%

We believe the market still has a need for automating nucleic acid extractions

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3
Throughput needs for automation

Customers in both segments don’t always have high throughput needs

94% process a maximum of


30-40 samples week
Academic
labs

79% process a maximum


of 30-40 samples a week
Pharma/
Biotech

Low throughput automation platforms serve a majority of customers


*according to conjoint analysis 2017 with 805 respondents from LS

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QIAcube reaction to competition + customer feedback*

Customers love:
1. The QIAcube is a very robust instrument
2. Trust in results from QIAGEN spin columns
with no change from manual chemistries
3. Love the walk-away automation aspect
The QIAcube is a trusted workhorse

Customers wish for:


1. Barcode reader for samples and kits
2. UV decontamination
3. Visibility under hood during run
4. Remote error/complete run notifications
5. Run reports
6. Increased storage/screen size
7. Personalisation options
8. Increased throughput to 24

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*11 Customer interviews done over phone from across EMEA, NA, Pharma, Academia, MDx
QIAcube Connect

Features and the philosophy of Connect

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QIAcube Connect

How can I help today?

• Modernised design Tablet app assistant


• UV light for decontamination
• Illuminated work deck
• Barcode reader
• Large touchscreen
• Increased storage
• Run reports/audit trail
• Launch colour blue in Jan 2019
• Red available in July 2019
Not just a new instrument. A new experience

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QIAcube Connect Guided Set-up

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QIAcube Connect Guided Set-up

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QIAcube Connect Guided Set-up

No protocol sheets needed anymore!


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QIAcube Connect Assistant Application

Tablet provided with cube with app


1. Run set-up
2. Real time run update
3. Push notifications (errors,
complete)
4. Run complete reports
5. Push to print results
6. Maintenance schedules

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QIAcube Connect Assistant Application

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QIAcube Connect Assistant Application

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QIAcube Connect Assistant Application

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QIAcube Connect Assistant Application

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QIAcube Connect Packaging concept

How can I help today?

Every customer gets a tablet QIAcube


with the instrument Connect Bridge package

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QIAcube Connect - Architecture

Data flow

Connection Q-Base(s)

Architecture
LAN
W-LAN • Android tablet only
QC(s)2.0 • Connected to customer’s intranet
Android
LAN W-LAN • Q-base used to connect tablet to instrument
Customer Intranet

W-LAN • One way data flow from QC Connect


-> Q-Base -> App
• Bluetooth for one time configuration

Instrument sales support & state of the art instrument monitoring


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