MONDLE

A Business Plan
Presented to the Faculty of
Humanities and Social Sciences (HUMSS) Strand
NU Dasmariñas

In Partial Fulfillment of the Requirements

For Entrepreneurship

Aspuria, Haezelle Ashley V.

Burdeos. Marie Mikaela C.
Chua, Jhaezelle Krishia P.
Goyala, Catherine Ysabelle R.
Mancao, Lance Felix L.
Rodejo, Keith D.

December 2024
PROJECT DESCRIPTION
Mondle is a unique, eco-friendly candle business that combines captivating scents with hidden
surprises as the candle burns. Designed with mindfulness in mind, crafted from sustainable
materials, each candle is inspired by delicious treats and drinks, offering a comforting fragrance
that transforms any space into a sanctuary. Mondle candles are not only a treat for the senses but
also promote tranquility, joy, and the thrill of discovery.

VISION
Our goal is to revolutionize the candle industry with eco-conscious innovations that promote
relaxation, entertainment, and environmental sustainability.

MISSION
Mondle aims to create eco-friendly candles with captivating scents and innovative designs,
promoting tranquility, joy, and mindful living in homes.

TARGET MARKET
Our target market includes individuals of all ages who are attracted to creative candles.
specifically:
• students not only to NU Dasmariñas students but all and young professionals who value
trendy and unique items for personal use or as gifts
• homemakers and professionals who enjoy adding style and fragrance to their homes
• prize-motivated buyers: customers of all ages who are drawn to the excitement of winning
cash prizes or special rewards through their purchases

AREA TARGET
We aim to reach customers within SM Dasmariñas since we will only sell within SM Dasmarinas
grounds. SM Dasmariñas is a busy mall, it provides a terrific opportunity to attract both regular
shoppers and visitors from neighboring towns.
Long-Term Goals Short-Term Goals
1. Establish Mondle as a leading sustainable 1. Launch the brand with a strong marketing
candle brand globally. campaign and social media presence.
2. Expand internationally and collaborate with 2. Refine products based on customer
premium retailers. feedback and ensure eco-friendly practices.
 3. Achieve carbon-neutral operations and 3. Partner with influencers and local stores to
support eco-conscious initiatives. boost visibility.
4. Build a loyal customer community through 4. Highlight the hidden surprises in candles
engagement and subscription services. through creative storytelling.
5. Measure initial success and use insights to
scale effectively.

OTHER CLIENT/TARGET
• Event Organizers: people looking for unique candles to use as decorations or giveaways at
events
• Social Media Enthusiasts: individuals who enjoy sharing aesthetic products online, helping
to promote the brand through their contents
• Collectors: people who enjoy collecting unique, creative candle designs, especially food
and drink-inspired items

MARKET RESEARCH
(Direct Competitors)
Competitor A - Jo Malone Candle
• Jo Malone Candle is a luxury candle that was made from London, England. These candles
have, as they said, “iconic fragrances.” It can be a direct competitor because we sell the
same product, which is the candle itself. Our product also has the same quality when it
comes to scents.
Competitor B - Yankee Candle Company
• Yanke Candle Company sells different variations of not only candles, but also home
fragrances, car air freshener, and any accessories that fill any spaces with scent. This can
be a direct competitor because we sell the same product, but they have so much variety
more than just candles. Of course, their target market is much bigger than ours.
Competitor C - Village Candle
• Village candles have been on the market since 1993, they are much more experienced and
more well known. They are a direct competitor because, like the others, we sell the same
product, however they are more experienced than us.

(Indirect Competitors)
Competitor A - Bath and Body Works
 • Bath and Body Works sell different varieties of aesthetically pleasing products, such as
lotions, bath bombs, colognes and many more. This may be an indirect competitor as we
both have the same target market.
Competitor B - P&G
• P&G was founded more than 185 years ago as a soap and candle company. Today, they
are one of the largest consumer goods companies. Including Always, Charmin, Braun, Oral
B, Pantene and more. They can be indirect competitors as they target a much larger
audience and market.
Competitor C - Perfume Dessert
• Perfume dessert is in the perfume/fragrance business, which can be an indirect competitor
to our product as we both target the same audience and market.

OUR PRODUCT
Mondle candles are not just candles—they are an experience. Each of our eco-friendly, handcrafted
candles is designed to captivate the senses with delightful, comforting fragrances inspired by
beloved treats and drinks. Made from sustainable materials, Mondle candles are perfect for
creating a serene and mindful atmosphere in any space. Our Bowl Series takes this experience
further, offering an exciting twist: as the candle burns, you will uncover a hidden metallic foil
surprise with cash prizes of 20, 50, 100, or even 500 pesos! Each prize also comes with a
meaningful message, adding a sense of discovery and joy to every burn.

HOW WE PRODUCE
At Mondle, sustainability and craftsmanship go hand in hand. Our candles are carefully made using
eco-friendly materials, including natural wax and sustainably sourced wicks, ensuring a clean and
long-lasting burn. The fragrances are thoughtfully curated to evoke comfort and nostalgia, while
the design process prioritizes beauty and mindfulness. Each candle is lovingly poured and
inspected to meet the highest quality standards, with attention to every detail, including the hidden
prize tucked away inside the wax.

HOW WE DELIVER
We deliver Mondle candles directly to your doorstep, ensuring a seamless and delightful
experience from start to finish. Each candle is securely packaged to preserve its quality and beauty
during transit, with eco-friendly materials used wherever possible. Whether purchasing for
yourself or as a gift, our candles are presented with care, ready to bring joy and discovery into your
life. With prompt and reliable delivery, Mondle ensures your journey toward tranquility and
surprise begins as soon as you place your order.
COST OF PRODUCTION
Cost of production per product in the Drink Series is:
P2,239 / 14pcs = P160.64
Food Series:
P2,476 / 15pcs = P183.07

COST OF PRODUCTION BREAKDOWN COST OF PRODUCTION BREAKDOWN

DRINK SERIES FOOD SERIES
INGREDIENTS: INGREDIENTS:
• Soy Wax - P220 x 3 packs = P660 • Soy Wax - P220 x 3 packs = P660
• Gel Wax - P306 • Gel Wax - P306
• Instant Coffee Powder - P77 (50 g) • Vanilla Essence - P35 (375 ml)
• Matcha Powder - P189 (250 g) • Candle Dyes 24 pieces - P295
• Candle Dyes 24 pieces - P295 MATERIALS:
MATERIALS: • Silicon Mold - P65
• Silicon Mold - P49 • Salad Bowl - P28 x 15 pcs = P420
• Glass without Handle - P28 x 7 pcs = • Flower Seeds - P45
P196 • Colored Metallic Foil - P77
• Glass with Handle - P30 x 7 pcs = P210 • Wick - P30 (25 pcs)
• Wick - P30 (25 pcs) • Wick Sticker - P13 (50pcs)
• Wick Sticker - P13 (50 pcs) • Money for Bowl(bills) - P800
• Packaging- P18 x 14 pcs = -252 Total: 2,746
Total: P2, 249 Cost Per Product: P2, 746/15 = P183.07
Cost Per Product: P2,249/14 =P160.64

SELLING PRICE
Drinks Series Pricing Food Series Pricing
(P179.99) (P249.99)
Cost of Production per product: P160.64 Cost of Production per product: P183.07
Selling Price: P 179.99 Selling Price: P 249.00
Markup: P179.99 − P160.64 =P19.35 Markup: P179.99 − P183.07 = P65.93
Markup Rate: P160.64 & P19.35 Markup Rate: P65.93 & P183.07 x 100 =
×100=12.05% 36.55%
MARKETING AND SALES PLAN
Marketing strategy:
Target Market - students, homemakers, prize motivated buyers
Positioning - Mondle's product expresses diversity by creativity and uniqueness of creating
candles.
Marketing Channels - Social Media, Posters, and Brochures
Branding -Mondle's logo, Mondle's different kinds of candles such as foods and drinks
Number 9 can help hook costumers - According to research, the magic of nines, or charm pricing,
is due to the fact that customers read from left to right with precipitously decreasing attention.

Sales strategy:
Purpose: We will be in full effort to provide quality products to attract customers and gain trust
from them, by having the means of being transparent, accepting ideas, and identifying
opportunities for growth.
Sales Channels: Mondle's products and upcoming products will be advertised through social media
and posters, so that customers who buy the products will have the chance to try out their favorite
candles and new upcoming candles.
Pricing Strategy: Our pricing starting from P179.99 to P249.99 is based on our labor and materials
for creating quality candles.
Customer Support: We will have proof of the durability of the model’s product to create an ensure
assurance for customers.

PROMOTION:
Buy 1 Drink Series + 1 Food Series, get ₱29.90 off
(Without Discount): ₱428.99
(With ₱29.90 Discount): ₱399.09
Profit after Discount: ₱96.25
MEET OUR TEAM
Chief Executive Officer (CEO): Lance Mancao
Chief Operating Officer (COO): Haezelle Aspuria
Chief Financial Officer (CFO): Jhaezelle Chua
Chief Marketing Officer (CMO): Catherine Goyala
Chief Technology Officer (CTO): Keith Rodejo
Chief Product Officer (CPO): Mikaela Burdeos

FINANCIAL PLANS
Start-up cost:
1. Initial Inventory Costs (Raw Materials)
Drinks Series:
Total Raw Materials for Drinks: ₱1,527
Food Series:
Total Raw Materials for Food: ₱1,296

2. Equipment and Supplies

One-time purchases are required to produce and package your products.
Molds and Containers:
Total for Molds & Containers: ₱940
Total for Wicks & Stickers: ₱43

3. Packaging
Packaging (14 pieces): ₱252 (for Drinks and Food)

4. Miscellaneous Costs
Other initial costs to consider:
Money for Bowl (Bills): ₱800
Flower Seeds, Foil, etc.: ₱122

5. Total Start-Up Costs

Total for Drinks: ₱3,519
Food Series: 2,746
Grand Total = ₱6,129

REVENUE PROJECTION
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 1297 - 2 31,128 (1 + 46,692 (1 + 70,038 (1 + 105,057 (1 +
weeks 50%) 50%) 50%) 50%)
x 2 = 2594 1-
month
income x 12
=
31,128

Revenue 31,128 46,692 70,038 105,057 157,585.5

EXPENSES
Ingredients: Materials:
• Soy Wax - P220 x 3 packs = P660 • Silicon Mold - P49
• Gel Wax - P306 • `Glass without Handle - P28 x 7 pcs =
• Instant Coffee Powder - P77 (50 g) P196
• Matcha Powder - P189 (250 g) • Glass with Handle - P30 x 7 pcs = P210
• Candle Dyes 24 pieces - P295 • Wick - P30 (25 pcs)
• Wick Sticker - P13 (50 pcs)
• Packaging- P18 x 14 pcs = -252

Total: P2, 249

Cost Per Product: P2,249/14 =P160.64
Food Series Materials:
Ingredients: • Silicon Mold - P65
• Soy Wax - P220 x 3 packs = P660 • Salad Bowl - P28 x 15 pcs = P420
• Gel Wax - P306 • Flower Seeds - P45
• Vanilla Essence - P35 (375 ml) • Colored Metallic Foil - P77
• Candle Dyes 24 pieces - P295 • Wick - P30 (25 pcs)
• Wick Sticker - P13 (50pcs)
 • Money for Bowl(bills) - P800

Total: 2,746
Cost Per Product: P2, 746/15 = P183.07

PROFIT
Drink series candle
P179.99 x 14 = P2,519.86
2. Food Series Candle
P249.99 x 15 = P3,749.85
Total revenue: P2,519.86+ P3,749.85 = P6,241
Profit: P6,241 - P4,944= 1,297

BREAK-EVEN POINT
DRINK SERIES
Break Even Point = fixed costs/unit sale price - unit variable cost
= P 2,249 / P179.99 - P160.64
= P 2,249 / 19.35
Break Even Point = 116 pcs candles x P179.99
Break Even Point = P20,878.84
FOOD SERIES
Break Even Point = fixed costs / unit sale price - unit variable cost
= P 2,088 / P249.99 - P183.07
= P 2,249 / P66.92
Break Even Point = 41 pcs candles x P249.99
Break Even Point = P 10,257.09