CONSUMER AWARENESS
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TITLE: CONSUMER AWARENESS
INFO:
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ACKNOWLEDGEMNT:
I would like to express my sincere gratitude to the school for offering us
this valuable opportunity to enhance our understanding of consumer
rights and awareness.
I also extend my appreciation to my mother for her constant
encouragement to complete the project on time, and to my friends for
their motivation and support.
I am deeply thankful to my teachers, ___ Sir , for their continuous support,
guidance, and for providing the necessary information for this project.
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INDEX:
SR. TOPIC PAGE NO REMARK
NO
1 Title 1
2 Acknowledgement 2
3 INdex Current page - 3
4 Introduction 4&5
5 Objective 6
6 Meaning of consumer 7&8
awareness
7 Forms of consumer
exploitation
8 Factors causing consumer FILL THE REST
exploitation LATERRR
BISHSHSH
9 Rights and duties of the
consumer
10 Measures for consumer
protection
11 Conclusion
12 Bibliography
13 Thank you
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INTRODUCTION:
Introduction
A consumer is anyone who buys or uses goods and services to satisfy
their needs or wants. This includes children, adults, and senior citizens.
From everyday items like food and clothes to services like electricity and
internet, we all play the role of consumers. Therefore, it is important that
every individual understands their rights and responsibilities as a
consumer.
Why Consumer Awareness Is Important
Due to rapid development, globalization, and modern marketing, problems
such as poor-quality products, misleading advertisements, and unfair
trade practices have become common. Governments, including India’s,
have made laws to protect consumers. However, many people—regardless
of their education level—are still unaware of these laws.
In a country like India, where poverty, illiteracy, and unemployment are
major issues, awareness remains low. This is where consumer education
becomes crucial. It should be taught from an early age so that individuals
can grow up making smart and informed decisions.
Consumer Rights and Responsibilities
The first step in consumer education is understanding consumer rights,
such as:
The right to safety
The right to information
The right to choose
However, knowing our responsibilities is just as important. Consumers
should use goods properly, avoid waste, and speak out against unfair
practices.
The Role of Children as Consumers
Today, children are active consumers. They are influenced by
advertisements, social media, and peer pressure. That’s why it is
important for children to:
Understand the difference between needs and wants
Learn to save and spend wisely
Read product labels and compare prices
Question the messages in advertisements
Children also spend a lot of time watching TV or using digital platforms.
Many of the ads they see focus on food, drinks, and beauty products.
While some advertisements are helpful, many are exaggerated or make
false claims. Parents, teachers, and media must help children think
critically about what they see.
Consumer Education and the Environment
Consumer awareness is also linked to environmental care. Children must
learn:
The importance of reducing, reusing, and recycling
To avoid products that harm the environment or health
How their buying choices affect nature and resources
Conclusion
Anyone who buys or uses a product is a consumer. Unfortunately, many
are taken advantage of due to lack of awareness. That is why consumer
education is essential—especially in schools. It prepares students to be
smart, responsible citizens who make informed decisions and care about
both their rights and the world around them.
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OBJECTIVE:
1. Consumer awareness seeks information about consumer
awareness regarding different products and services
2. It gets information about demerits and defects of products and
suggests remedial measures.
3. It prepares the consumers whom to approach , and how to
approach in case of defective products.
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Meaning of consumer awareness
Consumer Awareness means knowing your rights and
responsibilities as a person who buys or uses products and
services. It’s about understanding how to make smart decisions
when shopping, knowing what to look for, and being careful about
things like false advertising or poor-quality items. It also means
knowing that as a consumer, you have certain rights, like the
right to safety, the right to know about the product, and the right
to choose from different options.
But it's not just about knowing your rights. It’s also about your
responsibilities. You need to use products the right way, not
waste things, and speak up if something isn’t fair. Consumer
awareness helps you make better choices, especially with all the
ads and marketing targeting young people today. It teaches you
to read labels, understand what you're buying, and avoid getting
tricked. In today’s world, where everything is available online and
in stores, being aware of your rights as a consumer is really
important to avoid getting scammed and to make sure you're
getting the best products.
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Forms of consumer exploitation
Consumer exploitation is a type of exploitation in which the consumers are
exploited or cheated by the business community in terms of poor quality
of product, underweight, under-measurement, duplicate articles etc. Some
of the common ways by which the consumers are exploited by the
business community are as follows:
1. Underweight and under-measurement
2. Sub-standard quality
3. High prices
4. Duplicate articles
5. Adulteration and impurity
6. Lack of safety devices
7. Artificial scarcity
8. False and incomplete information
9. Unsatisfactory after sale services1
10. Rough behavior
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Factors causing consumer exploitation
1. Limited Information – Consumers may not have access to
accurate or complete details about products or services, making it
easier for businesses to deceive them.
2. Lack of Consumer Awareness – Many consumers, especially
those with limited knowledge, are unaware of their rights, which
makes them more vulnerable to unfair practices.
3. Limited Competition – When few businesses dominate a market,
they can set high prices or offer substandard products with little fear
of losing customers to competitors.
4. Weak Enforcement of Consumer Protection Laws – Inadequate
enforcement of existing laws means businesses can exploit
consumers without facing severe consequences or legal action.
5. Low Literacy Levels – Consumers with low literacy or limited
understanding of market terms and conditions are more likely to be
misled by complex contracts or advertisements.
These factors create an environment where businesses can take
advantage of consumers, making education, awareness, and stronger
regulations crucial in preventing exploitation.
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Rights and duties of consumer
As codified under the Indian Laws the Consumers have the following
Rights
1.Right to Safety—to protect against hazardous goods
2.Right to be Informed—about price, quality, purity
3.Right to Choose—access to a variety of goods and services at
competitive prices
4.Right to be Heard—consumers interest and welfare must be taken care
of
5.Right to seek Redressal—protection against unfair trade practices and
settling genuine grievances.
6.Right to Consumer Education. —Knowledge about goods and issues
related to consumers.
Duties
1.Insist on cash receipts or bill without fail, on all purchases made.
2. Read information carefully on the packets before purchasing.
3. Do not feel tempted on misleading advertisements.
4. Buy standardized products only i.e. of ISI, AGMARK brands
5. File consumer complaints against default in goods deficiency in
services, or unfair trade practices.
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Measures for consumer protection
Consumer protection in India is essential to safeguard the rights of
individuals in a growing market. With the rise of unfair practices,
substandard products, and misleading information, it’s important to have
legal and regulatory measures in place. The government has introduced
various laws and initiatives to ensure consumers are treated fairly and can
seek justice when needed. Here are some key measures for consumer
protection in India:
1. Consumer Protection Act, 2019 – This law provides a legal
framework to protect consumer rights, including provisions for
addressing unfair trade practices, defective goods, and poor
services. It also created the Central Consumer Protection
Authority (CCPA) to handle consumer complaints and enforce the
law.
2. Consumer Redressal Forums – India has established consumer
dispute resolution forums at the district, state, and national levels.
These forums allow consumers to file complaints and seek
compensation for grievances like defective products or services.
3. Right to Information (RTI) – The RTI Act allows consumers to
access information from government departments, helping them
make informed decisions and hold authorities accountable for their
actions.
4. Bureau of Indian Standards (BIS) – The BIS ensures that
products meet safety and quality standards, protecting consumers
from substandard goods. It also mandates proper labeling to provide
consumers with important product information.
5. E-commerce Regulations – To protect online shoppers, the
government has introduced regulations that ensure transparency
and fair practices in e-commerce, aiming to reduce fraud and ensure
that digital transactions are safe for consumers.
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Conclusion
In conclusion, consumer awareness is important for helping people make
smart choices when buying products or services. With so many options
available, it’s crucial that consumers know their rights to avoid being
cheated. The government has introduced laws like the Consumer
Protection Act, 2019, and created forums to resolve complaints, which
help protect consumers. However, it’s still important for consumers to
stay informed and check the quality of products before buying them. By
understanding their rights and being careful about misleading information,
consumers can protect themselves and create a fairer market. Consumer
education and awareness should continue to grow so that everyone can
make safe and informed decisions.
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Bibliography
1. Google
2. Wikipedia
3. All in one
4. ChatGPT
5. Byjus.com
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thank you
