UNLOCK AI POTENTIAL
AI Literacy for the
Generative AI Era
Where Do You
Stand? Goldman Sachs
projects that
Generative AI could
There’s no doubt that you want to steer raise global GDP
your organization to the crest of the colossal by 7% this decade.1
economic opportunity of Generative AI, but is
your workforce capable of properly wielding
the technology to unlock the value?
Keep reading to fully understand the 82% of leaders agree that their employees
importance of AI literacy (including will need new skills to prepare for AI
Generative AI literacy) and to see why you, as a advancement.2
business leader and decision maker, should
pay particular attention to this topic.
82% of people say they don’t
Finally, discover what goes into creating and
scaling a successful AI literacy strategy and 60% currently have the right
capabilities to get their
work done.2
read about two global organizations relishing hello1 2
the results of AI literacy programs.
1 Goldman Sachs | Generative AI Could Raise Global GDP by 7%
2 Microsoft | Will AI Fix Work
The Case for AI Literacy
in the Enterprise
If employees do not understand how to effectively apply AI and Generative
AI tools, they risk:
• Decreased productivity
• Potential data leaks and exposure to security breaches
• Errors, inefficiencies, and overall performance reduction3
• Missed career development opportunities and falling behind
industry standards
In contrast, with AI literacy, all employees can bring AI into their daily work
(whether it’s analyzing, searching, or generating insights from their data),
make informed decisions, and set strategic goals to achieve a positive
Return on AI (ROAI). Understanding effective and responsible usage of
these tools is crucial for both individual and organizational success, as well
as for maintaining data integrity and security.
3 MIT | How Generative AI Can Boost Highly Skilled Workers’ Productivity
At Deloitte, we promote AI literacy as a foundational
element of modern business strategy. With over
80% of surveyed executives recognizing AI as
critical for success,* understanding its nuances is
not just advantageous — it's quickly becoming an
imperative.
In today's landscape, fluency in AI helps facilitate
informed decision-making, fosters innovation, and
drives sustainable growth.1
* Source: Deloitte's Global Human Capital Trends Survey 2024
As a CEO, driving competitive advantage through increased
productivity and innovation is a supreme priority. According to
Deloitte’s "State of Generative AI in the Enterprise, Quarter Three
Report," improved efficiency, productivity, and cost reduction are
still the top benefits organizations seek, with 42% of respondents
Championing AI Literacy citing these as the most important benefits achieved so far.4
These high-performing organizations are more adept at
leveraging AI across various business functions. This suggests a
Supports Executive Goals deep understanding of AI and its potential, which is crucial for
maximizing its benefits and staying competitive. Programs like
widespread AI literacy can offer a pathway to enhance the deep
understanding employees need of its applications and usage.
Executives who prioritize AI literacy and practical democratization
efforts better position the organization to identify new
opportunities for AI-driven innovation, develop cutting-edge
products and services, and stay ahead of industry trends and
disruptions.
4 Deloitte | State of Generative AI in the Enterprise, Quarter Three Report
If you are a CIO, risk mitigation is probably a big Similarly, as a CDO, data monetization As a CHRO, you probably spend a lot of time future-proofing your
focus area for you. Just nine percent of companies is critically important and fostering a workforce. The World Economic Forum’s future of jobs report predicts
say they’re prepared to manage Generative AI risks.5 data-driven culture is a way to open 83 million jobs will be lost due to factors such as technological
up the organization to unlocking advancements and changing labor demands. However, it also
Further, according to a Dataiku survey of 200 senior more ideas and translating them into forecasts the creation of 69 million new jobs, driven by the adoption
analytics and IT leaders, more than a quarter (26%) revenue-generating products and of new technologies and other macroeconomic trends.7
of the respondents have faced infrastructure barriers services.
to using large language models (LLMs) in the way What does the job of the future look like and how can employees
that they would like.6 Through AI literacy, you can ensure adapt to it? AI literacy empowers CHROs and CPOs to develop a
that accessible data is used effectively workforce that is ready to embrace the future by helping them
AI literacy allows CIOs to implement enterprise- and responsibly to drive strategic understand how these tools work.
wide Responsible AI design and usage practices and decisions for the company.
avoid ethical or legal pitfalls. With proper guardrails As head of talent, keeping talent is also likely top of mind. Ninety
in place, CIOs can encourage seamless collaboration percent of organizations are worried about employee retention,
between technical teams and domain experts who and providing learning opportunities is the number one retention
have been upskilled to leverage AI applications. strategy.8 Adding AI content from day one, such as into onboarding
training catalogs, is a great long-term investment for employees
12 to acquire these lasting skills and sets the scene for a culture of
continuous learning.2
5 Riskonnect, The New Generation of Risk Report 2023 7 World Economic Forum | The Future of Jobs Report 2023
6 Dataiku | A CIO's Guide to Modern Analytics 8 LinkedIn | Workplace Report 2024
The Benefits of AI Literacy Initiatives
Increased Productivity Positive ROAI
Using Generative AI can boost business users’ throughput To deliver a positive ROAI, identifying the right set of use cases for
by 66%, averaged across three case studies. This applying these technologies is essential. Properly targeting both quick
improvement is particularly notable for tasks well-suited wins and high-impact opportunities ensures that AI applications yield
to AI assistance, such as generating human-like text benefits while also building towards long-term value.
outputs.9 Without understanding how to effectively use
these tools, employees may not be able to fully deliver This strategic balance allows organizations to achieve short-term gains
the associated productivity gains. and sustain growth and innovation over time. Misapplication of AI can
result in suboptimal outcomes and missed opportunities (or worse,
significant cost or reputational damage), underscoring the importance
9 Nielsen Norman Group: AI Improves Employee Productivity by 66% of informed and targeted implementation.
Impact on Talent Acquisition for Widespread Adoption and Skills Risk Mitigation
Employers Requirements
Understanding how to use AI tools effectively
Companies that empower their Without a formal skills development program, also involves mitigating risks such as
employees with AI training and employees risk falling behind as AI becomes inadvertently sharing sensitive data. Misusing
tools are more likely to attract top more integral to workplace operations. AI AI can lead to the unintentional exposure of
talent and maintain a competitive proficiency is becoming a key differentiator in sensitive information, which can have serious
advantage over their peers.10 the job market. legal, ethical, and reputational implications for
both individuals and organizations.
Lacking AI-related knowledge limits career
10 Brookings | Machines of Mmind: The Case for
opportunities and advancement. The World Proper training in AI usage includes
an AI-Powered Productivity Boom Economic Forum highlights that AI-related awareness of key risk areas as well as data
skills are increasingly in demand, with a 142- privacy and security protocols, ensuring that
11 LinkedIn | LinkedIn Members Adding AI Skills
to Profiles Rise 142x – 2024 Work Trend Index
fold increase over six months in LinkedIn employees can harness AI's benefits without
Report members adding AI skills to their profiles.11 compromising confidential information.
8 Steps to
Build and Scale
a Successful
AI Literacy
Program
1. SECURE EXECUTIVE
SPONSORSHIP AND LEADERSHIP
Bolstering AI literacy as a transformational program necessitates strong
executive sponsorship and leadership. Executives must champion the
initiative, communicate its strategic importance, and allocate resources
to support its implementation and ongoing development. Buy-in from
the CDO, CEO, and CHRO executive trifecta is a great way to ensure an AI
literacy vision gets translated into action.
The change management consultancy Prosci reported that “active
and visible” executive sponsorship has ranked consistently as the
top contributing factor to project success since it started capturing
benchmarking data in 1998.121
12 Prosci | Primary Sponsor's Role and Importance
2. PERFORM COMPREHENSIVE
ASSESSMENT AND SUCCESS
PLANNING
As a second step in your AI literacy program,
conduct a comprehensive assessment of the
organization's current AI capabilities, literacy
levels, and readiness for transformation.
Identify gaps, challenges, and opportunities,
and develop a detailed plan for launching,
scaling, and embedding AI literacy across the
organization.
• Data creation or IT app ownership
• Data access
OWNER
• Data restrictions
• Data quality
• Subject matter expertise
STEWARD • Data business context
• Data usage and quality issues identification
3. BUILD A DIVERSE TEAM OF STAKEHOLDERS
• Bridge between technical & business stakeholders Inspire and empower stakeholders from various departments and business
• Ensure projects don’t get stuck and progress to
TRANSLATOR units. Create core roles and make them accountable to deliver key
completion
• Scoping, from concept to projects
objectives that are pivotal to the success of the program. Engage managers
and get their buy-in to ensure their participating teams have the time
• Senior leader championing data management in arrangements and good conditions to focus on this learning experience.
their business domain
CHAMPION
• Driving and communicating Data strategy
• Structuring data roles in their LoB
• Evangelization relays outside the CoE
AMBASSADOR • Promoting use of data across the business
• Training and improvement feedback
4. DEFINE A VISION AND LEARNING OBJECTIVES
Articulate the desired outcomes and benefits of AI literacy, such as driving innovation, improving
decision making, and enhancing operational efficiency. Then, define a clear vision and set of objectives
for the AI literacy program, aligning them with the organization's strategic goals and priorities.
For example, a vision could be, "To cultivate a workforce proficient in AI, enabling 75% of core business
processes to be enhanced by ethical AI solutions within three years, driving at least a 20% improvement
in operational efficiency and customer satisfaction."
HERE ARE SOME EXAMPLE OBJECTIVES:
• Achieve 100% completion of foundational AI training for all employees within the first year,
with 80% scoring above the competency benchmark in assessments.
• Foster continuous learning by ensuring 50% of employees engage in at least two advanced
AI skill development programs annually.
• Deploy at least 10 high-impact AI solutions per year across different business units, each
generating a minimum of five million dollars in quantifiable benefits or revenue.
NUMBER OF CERTIFIED TRAINING RATINGS: UPSKILLING
LEARNERS: RECOMMENDATION:
Feedback scores provided
The count of individuals who by learners after completing Suggestions for additional
have successfully completed the training, reflecting their training or advanced courses
5. IDENTIFY THE METRICS the training and earned a satisfaction and the perceived tailored to enhance the
THAT MATTER certification, demonstrating
their proficiency in the subject
quality of the educational
experience.
learners' existing skills and
further their professional
matter. development.
Establish key performance indicators (KPIs)
and metrics to measure the effectiveness and
impact of the AI literacy program. Monitor
progress, gather feedback, and iterate on
CONTRIBUTION TO DATA NUMBER OF CAPSTONE DELIVERED VALUE PER
the program to ensure alignment with TRANSFORMATION: PROJECTS: TEAM/FUNCTION:
organizational goals and evolving business
needs. Here is a starting point of some metrics The impact of the training The total number of The tangible benefits or
to measure success. on improving data processes comprehensive, practical outcomes generated per
and practices within the projects completed by team/function as a result of
organization. learners, showcasing their the training, such as increased
ability to apply learned productivity, innovation, or
concepts to real-world financial returns.
scenarios.
6. DEVELOP TAILORED TRAINING AND CUSTOMIZED LEARNING PATHS
Design and deliver tailored training and development programs to build AI literacy among employees
at all levels.
To maximize the effectiveness of your AI literacy program, choose programs for learners tailored to
a variety of roles and skill levels. Segment your employees by existing skill, aspiration, and need. By
understanding the diverse needs and expectations of learners, you can customize training experiences
and materials to accelerate their maturity levels in AI proficiency. This personalized approach not
only facilitates skill development but also aligns with career progression, empowering individuals to
advance their expertise and contribute meaningfully to organizational goals.
Offer a mix of classroom-based learning, hands-on workshops, and self-paced resources to
accommodate diverse learning styles and preferences. To assess the right learning experience for your
teams, consider incorporating a variety of approaches such as using a learning platform or massive
online open course for flexible, self-paced education, initiating cohort kickoffs for collaborative
learning, involving a training partner for specialized expertise, and combining instructor-led sessions
with e-learning for a comprehensive and engaging training program.
Make AI literacy a core competency and continuous experience. Start at day one, in employee
onboarding.
7. SUPPORT CONTINUOUS LEARNING, INCLUSIVITY,
AND ACTIVE ENGAGEMENT
Foster a culture of continuous learning by providing ongoing support,
resources, and opportunities for skill development. Engage employees
to stay abreast of emerging AI trends, technologies, and best practices
through networking, community forums, and industry events.
You never know where your next AI rockstar will come from. By embracing
a broad selection process for practitioners, organizations unearth their
top innovators. Diversity in talent fosters inclusivity and sparks creativity,
leading to breakthrough solutions. Casting a wide net isn't just about
finding talent — it's about igniting a culture of innovation that propels
organizations into the future.
To establish a vibrant community among learners, leverage
communication threads to address cold start problems, get learners
unstuck, and create engagement in the first few weeks. Encourage learners
to interact, share resources, and support each other through online
forums, study groups, and peer-to-peer mentoring.
8. DEMOCRATIZE WITH CONTROL
A platform that provides a user-friendly interface
and empowers employees across different roles
and skill levels to build, deploy, and consume
AI solutions plays a key role in democratizing AI
literacy. It can empower every employee to do as
much as possible — and appropriate — with their
data to derive insights and create value.
At the same time, said platform will need to
enable control through robust governance
features like role-based access controls, model
documentation, and audit trails, ensuring the
responsible and secure use of AI assets as literacy
scales across the organization. This balance
of democratization and control is critical for
successful AI literacy initiatives that aim to drive
broad adoption while mitigating risks.
Jump to AI
Literacy Action
The amalgamation of human ingenuity with
the power of AI holds the key to unlocking
unparalleled efficiency, creativity, and strategic
foresight.
Share this interactive learning experience that
covers AI fundamentals, including Generative
AI topics, with your teams to kickstart your
MASTER AI BASICS IN JUST 1 DAY
organization’s AI literacy initiative. It’s great for
learners of all levels, especially AI newcomers!
CHECK IT OUT
USE CASES
At Standard Chartered Bank, the main challenge was a pipeline of use
cases and tools at hand but not enough talent to implement them,
coupled with a long (nine months!) lead time required to make new team
Real-World members operational on analytics skills.
Success Story #1: To tackle this issue, Standard Chartered and Dataiku created a large-scale
program within two months, with instructor-led learning journeys, hands-
Standard Chartered
on sessions, and hackathon days supported by a community-driven
learning environment.
Bank + Dataiku Furthermore, the FP&A team created a 100 Days of Coding challenge, a call
to arms to ensure the skills of the entire team — from most senior digital
leaders to business analysts — were constantly improving. Participations
were encourage to share on LinkedIn using #100daysofcode.
USE CASES
Dataiku reduced the cost and time
to teach new ways of digital and
democratize advanced analytics
and machine learning; it reduced
the time it takes to become a
digital unicorn. It allowed us to
see how we got to the 'enterprise'
leveraging Everyday AI.
Craig Turrell,
Head of SAP Design and Application Architecture at SCB
USE CASES
A global leader in the energy sector recognized the critical importance
of AI to maintain a competitive edge and drive innovation. The company
embraced AI literacy by empowering its domain experts to become key
players in their AI-driven future. To accomplish this goal, the company
launched an AI educator training program, upskilling a team of trainers
Real-World who then educated hundreds and built AI communities led by passionate
evangelists.
Success Story #2: The company also established a custom Dataiku portal and a gamification
Multinational Energy
campaign, motivating employees to earn certifications and share their
progress on social media. This initiative gave experts the tools to build
automated data pipelines, analytics, and no-code machine learning
Company + Dataiku solutions, enhancing internal and external workflows across diverse
functions at the company like HR, risk management, and operations.
To date, over 3,000 employees across the company have engaged in
AI learning, leveraging modular, hands-on courses from the Dataiku
Academy.
USE CASES
AI Literacy at the Multinational Energy Company:
40% of AI projects are made
Hundreds of users
by people other than data
leverage AI in their
scientists.
roles.
40%
Thousands of data
projects have been
created.
35% of AI use cases are
collaborative projects.
Models and AI-driven
insights are used in
70 countries.
ANALYTICS EFFICIENCY: Enhance efficiency and quality with Dataiku's Generative AI-powered assistants: AI Prepare for
data preparation, AI Code Assistant for coding support, and AI Explain for automatic flow descriptions.
The Best
Resource for NO CODING REQUIRED: With Dataiku, you can work with data without the need for code. Our platform empowers users
to dive into AI projects without being hindered by technical barriers. Leverage Dataiku's simplified model creation through
AutoML. Build both ML and Generative AI use cases with an explainable, visual interface. The platform offers explainable AI
Your Teams
via visual recipes, providing insights into model behavior and decision-making processes.
SCALABILITY AND ADAPTABILITY: The Dataiku platform grows with you as you progress in your AI journey. Whether you're
just starting out or you're an experienced practitioner, our full AI project lifecycle methodology ensures that the platform
At Dataiku, we promote garnering a basic evolves to meet your needs.
understanding of the technologies at play as a
foundational springboard and then advocate
for active learning through real-life experience. COLLABORATIVE ENVIRONMENT: Facilitating multi-persona collaboration on a single platform. Both AI novices and AI
experts can work in the same place; there’s no need to buy special tooling for separate groups. The Universal AI Platform
fosters teamwork and innovation, allowing diverse teams to work together effectively.
Here’s how the Universal AI Platform is
designed to make learning by doing as
seamless as possible for all kinds of users: DEMOCRATIZATION WITH CONTROL: Dataiku promotes the democratization of AI while ensuring governance and control.
Users can access and utilize AI tools and capabilities while maintaining oversight and compliance within organizational
frameworks.
Arthy Krishnamurthy Delphine Cai
Arthy is a strategic business value leader with 18+ years in GTM Delphine is a PMO leader driving cross-functional programs
strategy, business development, and software development. from strategy to execution in tech environments. She delivers
She has a proven track record of influencing multimillion-dollar both go-to-market and internal structuring initiatives at scale,
deals and crafting AI strategies for Fortune 500 clients, excelling bringing her expertise in project management and change
at articulating business value to C-level executives. Her management for transformational impact.
expertise lies in developing business cases, financial models,
and scalable approaches to value capture, and she specializes
in unlocking ROI from AI investments.
As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of our legal structure.
Certain services may not be available to attest clients under the rules and and regulations of public accounting.
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