ENGLISH : SMESTER 6 : TD 435.

Cours du 25/01/23 :

Emma Ward, professor. Call her Emma.

2 truths and a lie :

- I served as a military cadet.

- I write some poetry.
- Soccer is my favourite sport.

INTRODUCTION :

[email protected]

If you need to email me , please include your full name, TD number and time.

Rules of attendance :

Don’t be late to class.

DRAGON’S DEN :

What is the feedback from each of the Dragons ?

Dragons thin that this is a good idea. Two of them are not impressed. Another think the brand is too
ecliptic. All products were natural. One was not impressed by the sales.

Negociation process.

- Profit, sustainable.

Offers.

- Nothing :
- 460K :
- All the money, 50% of the business.
- All the money, 12% of the business.

Chosen Offer.

The fourth one. The one who wants 10%.

Creative thinking ice-breaker :

Futura, a fabricator of autonomous artificial floating islands (green energy), a solution of

surpopulation.
Details about cloud-shapping : not very expensive, activities are half-payed by the regions. Cloud
hunters to take the clouds to schools and childrens.

CLASS 2 :

HMRC = tax in the UK, how much tax do youp ay from your bill, or « his majesty’s Revenue and
customs » (Finances publiques).

What’s his business idea ?

What’s he asking for ?

100 000 pounds, 12,5% of the shares.

What was the HMRC issue ?

He must payed 200K, a tax penalty from HMRC because he doesn’t declare some money.

Would you invest in his project ?

No, it’s too risky and the man is too shdowy. Some unprofessionnal attitude, too arrogant for
someone who dosn’t know where is a substancial part of his money.

Playground = terrain de jeu.

Tarmac = goudron.

Concrete = béton.

Fencing = barrière.

Flood lightning = projecteur.

They bit my hand off ! = trop enthousiaste

Rent-free weeks =

A gap in the market = un manque à gagner.

DISCUSSION QUESTIONS ON STARUPS :

What kind of startups do you know from your country ? How successful are they ?

High Technology are the most successful ones I guess. Economic ones like Lydia or utilitarian like
BlaBlaCar. Compagnie Bulle (change car into camping-car).

Coffre = boot (UK), trunk (US).

Parapente = paragliding.

Have you ever been involved in a startup or maybe had an idea that could be turned into a startup ?

One to find babysitter and petsitter.

Why do you think so many startups fail ?

Lack of money, and skills. Based on the idea that everyone can ascend the social ladder.

TED TALK : THE SINGLE BIGGEST REASON WHY STARTUPS SUCCEED.

What factors ?

Unlock human potential to achieve unbelievable thigs.

Ideas = everything

Team = the exécution, adaptability

Business Model = raising to the top with a good plan.

Funding = the most important

Timing = considered to be the most important factor between success and failure, emerging during a
recession for example.

Exécution matters a lot but timing matters even more.

DISCUSSION :

What do you think about the factors that the speaker mentioned ? Do you agree wih his
conclusions ?

Good points, the first one, the timing, is surprising but logical. I agree pretty much with him.

How do you think the Mike Tyson’s quote « everybody has a plan, until they get punched in the
face » relates to business ?

Differences between ideas and the real world, between theory and pratics.

Not random luck but a clear study about the conditions of the world.
FINDING AND DEFINING YOUR NICHE :

- Pay a bodygard to put the cat outside.

- A cat dispensor which put cat’s food when you’re about to wake up.
- A robot to prepare the coffee before you wake up (connceted coffee machine with your
phone).
- A robot with a laser pointer to distract the cat.

Prise (électrise) = plug (UK) or outlet (US).

A niche is a very specific market you are targeting to sell your product to.

Patagonia :

Lefty’s : for the left-handed people.

Lush : For Vegan people with a bathtube.

La Vie Claire :

Breizh Cola : For Breizh people.

Chanel : For really rich people.

Vestiaire Collective :

Project speed-dating : Take 5 minutes to try and define your project in pairs :

Science café : Near Confluence to attract people, conferency on scientific subjects, with people
presenting their thesis. With posters of Leonardo’s blueprints, with bseveral blackboards with
formulas, and a free library. The barman is disguised with a labcoat with protective glasses and
cocktails with smokes and vivid colours in bechers-based glasses. Niche = nerds, people who enjoyed
the secrets of the life. Science Bar. Retrogaming adding to the Science Bar. RPG gamings. Film night.

Group preparation time :

I want to sell modified fruits on the halfway of the prime quality prize for weed.

They appeal to young people (at the start of the legal age) who want to experience the relaxing
experince of weed without any damage on their lungs.

Happy Fruits Company

The L3 B2-C1 level project is two-fold :

Developing your own small business (a service, a product, an app, etc) which you put on the market.
You start off with 10 000£ to invest in your small business for which you come with the main
structure :

Your niche :

Your concept (brand name, logo, slogan, etc) :

Your mission statement :

Wanting to grow bigger, and pitching your project to potential investors to help you to expand.
Expanding can take different shapes and forms : expanfing your production line (quantity /range),
expanding the premises, opening a second store/ branch in a different city / country, etc.

Our goal at the Happy Fruit start-up is to produce fruits and products from their transformations that
are enriched with canabinoid in order to benefit from both recreational and medicinal effects. What
we are looking for is quality production at an honest price that will be aimed at both regular
consumers and new consumers of young adults. We do not seek to create addictions obviously, the
levels of canabinoids in our products are controlled and reduced, moreover we have a production
that ensures the quality of the opiates used in the process.

To achieve this result, we created multifruit trees with various origins, then we grafted hemp plants
again to each graft to get the perfect mix. To be sure, hemp was even genetically modified upstream
of the process. Two varieties are currently planned: one with cannabidiol (CBD) and the other with
tetrahydrocannabivarin (THCV). We also have compotes, jam and fruit juices in preparation, so that
our first range sells well enough.

The new start up’s name is HAPPY BERRIES. The slogan is : « COOL BERRIES DELIGHT ».

[email protected]

[email protected]

Slogan : short, accessible, encapsulate the idea of the company, alliteration, esay to remember and
include the customer.

PRODUCT PLACEMENT :

The lack of natural situation. It breaks the fluidity of the show.

Stadiums for example, everywhere in fact, in Youtube. Viideo games. Social medias. Education.

A more warmth relation between the influencer and the followers. Blind trust, suconsicous,
endorsement by celebrities, strong emotional attachment.

PRODUCT PLACEMENT :

A little TikTok, a TV talk like two influencers on a couch.

A simplistic and short discussion between the two on the Happy Berries (our start-up), a new kind of
fantastic fruit in which you can find CBD. The two will bite a berry with a strange colour and simulate
the new addiction to this WONDERFUL recreational « fruit with some tiny side effects like probably
the ability to cure you ! »

BUY NOW, AN INFINITE WORLD TO ACCESS WITH ONE BITE.

ALL THE COOL OF THE CBD WITHOUT THE CANCER !

Target : young stoners with the help of livestyle-kind of influencers.

Peep Show : to watch when you’re bored.

Specialise = stressed

Unstressed - /a/

Video assessment :

Title : TD number (435) + FAMILY NAME + L3 +GROUP Number and SPEAKER ORDER.

Introduction : what’s your product ? Who’s your target audience ? Logo ? Mission statement ?
Slogan ?

Ways to diffrentiate between group members :

- What’s your origin story ?

- How will you reach your target audience ?
- How are you different to competition ?
- How will you spend the 10K $ that you are asking for the Dragons ?
- What’s your business model ?
- Why did you choose this product ?
- How will you expand your business ?
- What is the biggest obstacle you have faced so far ?
- What problemens do you anticipate in the expansion ?

More questions :

- How can you sell your product ?

- How can you make a publicital campaign ?
- How work your communication plan ?

Strategy : to create a specify box to sell each month with a selection of CBD-altered berries with
strange colours maybe also.

GROUP NUMBER TWO : Théo Gauffre, People 1.