P Umashankar | umashankarav@gmail.
com | +91 8143 444 236
Senior Inside Sales & Digital Marketing Professional | 12+ Years in Tech, SaaS, CRM, and
B2B Sales
PROFILE SUMMARY
Strong 12+ years across tech sales, staffing, and digital marketing, software/project delivery.
Proven expertise in talent acquisition, client handling, team coordination, and agile
environments. Adaptable to startups and enterprise settings, with strong communication,
leadership, and problem-solving skills.
PROFESSIONAL EXPERIENCE
MANTRA Technologies Private Limited| Inside Sales for Tech | Hyderabad, India
Feb 2021 to Till Date
• Enhanced the sales pipeline by 30% by implementing focused cold calling, inbound,
outbound, and email programs that generated qualified leads on a monthly basis.
• Developed and presented comprehensive sales reports, identifying areas for
improvement and optimizing business growth strategies.
• Compiled and visualized sales data using Excel, Power BI, and Tableau, delivering
actionable insights to senior leadership. contributing to a 30% increase in the overall.
• Utilized CRM tools (Salesforce, HubSpot, Zoho, Sugar CRM…etc) to track and improve
conversion rates.
• Conducted sales analysis and performance evaluations, providing data-driven
strategic insights to CXOs and Business Heads SaaS/tech startups.
VBLP Tech Solutions |Digital Marketing Executive | Hyderabad, India
Jun 2020 to Jan 2021
• Optimized campaign performance through data-driven insights, A/B testing, and
audience segmentation, achieving 25% improvement in conversions.
• Expertise in client acquisition, revenue growth, and digital marketing (SEO, PPC,
SMM), survey analysis, data collection, customer behaviour research, SWOT
analysis, competitive intelligence.
Vaya Fin Serve Pvt Ltd | Process Associate Executive | Hyderabad, India
Oct 2018 to May 2020
• Handled loan, chit fund, and credit card sales through outbound calls, ensuring high-
quality KYC compliance and monthly reporting.
• Prepared and maintained MIS Excel reports on daily collections, tracking field
operations and ensuring accurate and timely status updates in CRM.
• Conducted KYC verification and ensured compliance with company policies and
financial regulations.
Makro Technologies Pvt Ltd | Team Lead | Hyderabad, India
Apr 2012 – Sep 2018
• Managed Sales team on selling software and hardware support to clients in USA, UK,
Canada as well as Bench sales Candidates on requirement basis in USA.
• Selenium automation testing, an open-source framework, was used to automate web
browser testing allowing developers and testers to simulate user actions and run
tests across multiple browsers and platforms
• Developed and maintained UI/UX for Makrogrp websites and provided software
support to clients using DDI Smart
• Led sourcing and recruitment efforts using CareerBuilder, Monster, Dice, and other
platforms to identify top tech talent.
• Generated leads sourcing contact and email information through Hunter.io,
AeroLeads, Snov.io, Apollo.io, Lusha, Zoominfo…………etc.
Honors and Awards:
“You Extra Miler” Award for year 2013, “You Shine” Award for year 2016.
Academic Credentials:
MBA in Finance & Marketing – Osmania University
B.Sc. in Computer Science – Osmania University
Core Skills:
✔ Business Development in SaaS or IT services
✔Lead Generation & CRM (Salesforce, HubSpot, Zoho CRM…etc)
✔ Inbound & Outbound Sales (B2B & B2C)
✔ SEO, PPC, Social Media Marketing (Google Ads, Facebook Ads)
✔ Sales Pipeline Management & Forecast, CRM/Lead Gen Specialist
✔ SDR (Sales Development Representative)
✔ Account-Based Marketing (ABM)
✔ Revenue Enablement, Inside Sales / Tech Sales
✔ SaaS Product Sales, Digital Marketing Roles
✔ Website development ✔ Market Research & Competitive Analysis
LinkedIn: [linkedin.com/in/umashankarpettiketi]