Kelompok 7
PitchDeck
ITCB
Belicia Vevila Latishia 00000111374
Cecilia Paramitha 00000108243
Evelyn Limanto 00000107639
Flint Wiradarma 00000108453
Jovanca Helena 00000091133
Observation
There is a growing need for a specialized environment for
distributing individually listed, one-time clothing. The current e-
commerce market facilitates mass-produced products, instead of
reselling single products. In Indonesia, thrift stores can't compete
with producers in this field due to how e-commerce sites are
systematically built. Which ironically is biased towards producers
rather than distributors, Even though it's easier for everyone to
distribute products now, this also applies to the producers.
Nowadays, people buy products directly from the producers
through e-commerce instead of local convenience stores.
Thrift stores are currently left in the dust because they usually
resell unique single products, and modern e-commerce sites do
not support these small enterprises well. But the fact is that they
still exists, it means the demand also exists. So, our product
streamlines e-commerce in favor of these thrift stores. We
facilitate a platform that focuses specifically on one-time product
purchases.
Problem Solution
The current e-commerce platforms Our platform streamlines e-
are built primarily for mass-produced commerce specifically to favor thrift
goods and are not well-suited for stores, acknowledging their unique
reselling unique single products, business model, reinforced with proper
which is the nature of thrift store UI/UX and customer service. The
inventory. This setup biases the platform facilitates an environment
systems towards producers rather focused explicitly on one-time
than distributors, putting thrift stores product purchases, creating a
at a disadvantage, particularly in specialized space for distributing
Indonesia. The platforms that have individually listed, unique clothing
existed exhibit noticeable UI/UX items.
issues, and inconsistent customer
service
AboutUs
Rethread is a dedicated Indonesian
online platform for selling and
distributing secondhand fashion. It
offers a curated, easy-to-use space
where users can find affordable, and
sustainable clothing. Rethread makes
thrifting more accessible and
organized.
Pros Cons
There is existing demand for the Customers often worry about
unique single products that the quality of thrifted items
thrift stores sell Thrift items inherently have
Customers can find unique limited sizing options
fashion through the platform The process of searching
The platform aims to provide an through unorganized items can
enjoyable shopping experience be a pain point for customers
Customers can benefit from Existing online experiences may
cheap prices suffer from inadequate UI/UX
It facilitates a platform focused
on purchasing unique, one-time
clothing items
Competitor
Preloved Indonesia is an
online marketplace that
facilitates the buying and
selling of secondhand
fashion items. Founded in
2023, the platform offers a
space where individuals
can easily trade their
preloved clothing.
Competitor
Depop is a UK-based
social shopping app where
users buy and sell
secondhand and vintage
fashion. It's popular for its
mix of e-commerce and
social media features.
Competitor
Thrifted is the UK's largest
online vintage clothing
store, offering a curated
selection of secondhand
fashion from brands like
Nike, Adidas, and The
North Face. Embracing
circular fashion, Thrifted
promotes sustainability by
extending the life of
quality garments.
STP
Segmentation Targeting Positioning
Age: 16-35 years Young urban professionals
“Your curated, eco-friendly
Income: Low to middle Students looking for
thrift destination, affordable,
income affordable and stylish
and stylish.”
Lifestyle: Eco-conscious, clothes
trend seekers, budget
focused
Values: Sustainability,
individuality, affordability
VPC
ValuePropositionCanvas
Gain Creators
Creating an enjoyable
shopping experience
Offering affordable/cheap Customer Gains
prices Enjoyable shopping experience
Products and Services Enabling customers to
A platform that Unique, affordable to find
easily find unique fashion Cheap price
streamlines e-commerce items
specifically for thrift
stores items
Customer Jobs
Save money on
It facilitates the
clothes
distribution of individually
Find unique fashion
listed, one-time clothing
in an easier way
Customer Pain
(online)
It focuses specifically on Pain Reliever Worry about quality
one-time product Mitigating concerns about quality Spending digging through the
purchases Providing an organized, clothes/junk
searchable online platform Limited sizing option
Providing a better UI/UX and
customer service experience
Offering an environment focused
on individually listed items
ValueMap
Customer Jobs
Save money on clothes
Find unique fashion
Customer Gains
Enjoyable shopping experience
Unique, affordable to find
Cheap price
Customer Pain
Worry about quality
Spending digging through the clothes
you don’t want
Limited sizing option for clothing
CustomerSegmentProfile
Products and Services
A platform that streamlines e-commerce specifically for thrift
stores items
It facilitates the distribution of individually listed, one-time
clothing
It focuses specifically on one-time product purchases
Pain Reliever
Mitigating concerns about quality
Providing an organized, searchable online platform
Providing a better UI/UX and customer service experience
Offering an environment focused on individually listed items
Gain Creators
Creating an enjoyable shopping experience
Offering affordable/cheap prices
Enabling customers to easily find unique fashion items
BMC
Marketing and Providing active Chat support & Age Low to middle
Self service 16–35 years income
Thrift Stores Customers community customer An online shopping platform community
platform
building. service specifically for thrifting sec hand engagement
items thats curated affordable and
easily accesible
Lifestyle Values
Attracting the Curating and Eco-conscious, Sustainability,
Logistics Content target customer organizing the trend seekers, individuality,
Providers Creators segment to the items listed on budget-focused affordability
platform the platform
Technology Employees E-commerce Website
Shipment
Servers Instagram Tiktok
Chain
Featured listings Advertising
Commission on
Salary Distribution Value Driven or paid space for
each sale (e.g., 2-
promotions for sustainable
3%).
MSMEs. brands.
Promotion Production
Prototype
Prototype
Prototype
ThankYou
