MBA in

AI for Business
for Working
Professionals
INDEX
Programme introduction 01

Who should apply 02

Programme highlights 03

Programme objectives 04

Student learning outcomes 05

Experiential learning 06

Programme structure 07

Programme curriculum 08

Eligibility criteria 09

Fee structure 10

Course-wise syllabus 11

Mode of examination 14

How to apply 16

Mode of learning 18

WILP Presence and impact 20

 Programme Introduction

Artificial Intelligence (AI) is transforming businesses worldwide and is anticipated

to play an even greater role in the future. According to the 2023 GMAC Corporate
Recruiters Survey Report, 74% of employers recognize AI and machine learning
as essential skills for business school graduates. This trend underscores a
growing demand for business professionals who are equipped to analyze and
apply AI tools and techniques in real-world scenarios.

The industry seeks leaders and managers who can leverage AI to address
business challenges, drive organizational transformation, and disrupt traditional
business models. It is imperative to develop leaders who can align AI with
organizational strategies and harness it as a competitive advantage. In response
to this need, we propose the introduction of a Master of Business Administration
programme - AI for Business designed specifically for working professionals.

The global AI and machine learning in business market was valued at US$ 120.9
bn in 2022, and is projected to reach US$ 190.5 billion by 2032, growing at a
CAGR of 32% from 2023 to 2032.

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 Who Should Apply?

Employed professionals
holding a degree such as
B.E. or M.Sc. in relevant
disciplines, or a
three-year undergraduate
degree in fields such as
Mathematics, Statistics,
Science, Economics,
Commerce, Humanities,
or Business Management.

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 Programme Highlights
Attend live-lectures from
anywhere over an online Design, implement, and
technology-enabled platform. critically evaluate end-to-end
These live lectures would be machine learning pipelines
conducted by faculty mostly and AI solutions for diverse
on weekends or after real-world problems across
business hours enabling various domains
working professionals to
pursue the programme along
with their jobs

The Project in the final

semester enables
Lectures conducted by BITS
participants to apply
Pilani faculty and experienced
concepts and techniques
industry professionals
learnt during the
programme

Demonstrate an understanding
Become members of an
of various computer science
elite & global community
concepts and principles to
of BITS Pilani Alumni
create AI based solutions

Understand the professional,

Option to submit fee using
legal, social and ethical
easy-EMI with 0% interest
issues of AI & ML techniques
and 0 down payment
and appropriate usages

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 Programme Objectives
This programme enables students to:

Strategically leverage AI Analyze and interpret complex data

technologies to transform business to build effective AI models that
models, enhance decision-making, deliver actionable insights for solving
and drive competitive advantage business challenges.
across industries.

Apply AI-driven solutions across Ensure the ethical, transparent, and

functional domains such as responsible implementation of AI
marketing, finance, operations, and systems, addressing societal and
human resources to optimize legal considerations.
performance and efficiency.

Effectively communicate AI-enabled

strategies and innovations to diverse
stakeholders while adapting to
evolving business and technology
landscapes.

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 Student
Learning Outcomes
At the end of the programme, the
students will be able to:

Apply critical thinking skills Demonstrate empathetic

to solve Business leadership skills in a Operate in an ethically
Problems and make sound dynamically changing and socially responsible
decisions. business world. manner.

Effectively apply modern Design and implement Analyse AI models,

management techniques AI-driven business solutions architectures and business
for the benefit of their firms as strategic levers to create contexts for informed
and society in general. competitive advantage. decision making.

Deploy artificial intelligence Promote a collaborative

tools and techniques in interaction approach between
different functional domains humans and AI for ethical
of management. applications in business.

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 Experiential Learning
The programme emphasises on Experiential Learning that allows learners to apply concepts
learnt in the classroom in simulated, and real work situations.

This is achieved through: Simulation Tools, Platforms & Environments: Some or all of the
following would be utilised across the programme.

Tensorflow for Deep Learning and various Python libraries for data processing, machine
learning, OpenCV for computer vision, NLTK for NLP etc.

Tools & Technologies covered

Continuous Assessment
The assessment includes graded assignments/quizzes,
mid-semester and comprehensive exam

Case studies & Assignments

Carefully chosen real-world cases & assignments are both
discussed and used as problem-solving exercises during the
programme

Dissertation / Project Work

The seventh semester offers an opportunity for learners to apply
their knowledge gained during the programme to a real-world like
complex project. The learner is expected to demonstrate
understanding of vital principles learnt across semesters and
their ability to successfully apply these concepts

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 Programme Structure
Management Core (8 Courses)
Course Title
● Marketing
● Financial and Management Accounting
● Managerial Economics
● Quantitative Methods
● Managing People & Organizations
● Financial Management
● Operations Management
● Strategic Management & Business Policy

AI for Business Core (3 Courses)

Course Title
● AI Applications Ecosystem
● Applied Data Science
● Applied Machine Learning and Deep Learning

Pool of Electives (Any three to be chosen)

Course Title
● AI in Finance
● AI in Marketing
● AI in Operations and Supply Chain
● AI in Human Resource Management
● FinOps for AI
● Computer Vision for Business
● NLP and GenAI for Business
● Management of AI Products
● AI Strategy, Ethics and Governance
● Human-centric AI
● Disruptive Applications of AI and Emerging Technologies

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 Programme Curriculum
First Year - First Semester First Year - Second Semester
● Financial and Management ● Financial Management
Accounting ● Operations Management
● Marketing ● AI Applications Ecosystem
● Quantitative Methods ● Applied Data Science
● Managing People & Organizations
Second Semester

Second Year - First Semester Second Year - Second Semester

● Strategic Management and ● Elective 2
Business Policy ● Elective 3
● Managerial Economics ● Project
● Applied Machine Learning and
Deep Learning
● Elective 1

Pool of Electives
● AI in Finance ● NLP and GenAI for Business
● AI in Marketing ● Management of AI Products
● AI in Operations and Supply Chain ● AI Strategy, Ethics and Governance
● AI in Human Resource Management ● Human-centric AI
● FinOps for AI ● Disruptive Applications of AI and
● Computer Vision for Business Emerging Technologies

Note: Choice of Electives is made available to enrolled students at the beginning of each semester. Students' choice will be
taken a s one of the factors while deciding on the Electives offered. However, Electives finally offered will be at the discretion of
the Institute.

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 Eligibility Criteria
Employed professionals holding an Integrated First Degree of BITS or its equivalent
such as B.E. / M. Sc. in relevant disciplines or a three-year undergraduate degree in
such areas as Mathematics, Statistics, Science, Economics, Commerce, Humanities
and Business Management.

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 Fee Structure
The following fees schedule is applicable for candidates seeking new admission during
the academic year 2024-25.

Application Fees Admission Fees Semester Fees

(one time) (one time) (per semester)

`1500 `16,500 `66,750

Easy Monthly Payment Option with 0% Interest and 0 Down Payment

Instant EMI option with 0% interest and 0 Down Payment is now available
that allows you to pay programme fee in an easy and convenient way.

● Instant online approval in seconds

● No Credit Cards/ CIBIL score required
● Easy & Secure online process using Aadhaar and PAN number
● Anyone with a Salary Account with Netbanking can apply Option to submit fee
using easy- EMI with 0% interest and 0 down payment

Admissions Open. Last date to apply is Click here to learn more

April 7, 2025.
All the above fees are non-refundable.

Important: For every course in the programme, institute will recommend textbooks,
students would need to procure these textbooks on their own.

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 Course-wise Syllabus
AI Applications Ecosystem
Introduction to AI and its business impact, components of AI systems including data,
algorithms, and models, foundations of AI technologies like machine learning, deep
learning, NLP, computer vision, and robotics, business applications through case studies
in industries such as finance, and marketing, setting up AI environments, hands- on use of
pre-built models and low-code platforms, generative AI applications in business processes,
AI ethics, governance, and policy frameworks, emerging trends in AI tools and techniques
for innovation.

Applied Data Science

Progression from traditional data analysis to AI and generative AI applications, data
acquisition and management from diverse sources, data cleaning and preprocessing
techniques, exploratory data analysis (EDA), data visualization for actionable insights,
data governance and compliance frameworks, strategic use of data for business
problem-solving, ethical considerations in data handling, integration of emerging tools like
big data frameworks, advanced analytics, and data-driven AI applications.

Applied Machine Learning and Deep Learning

Overview of machine learning types including supervised, unsupervised, and
reinforcement learning, exploration of key ML algorithms like regression, classification,
clustering, and decision trees, introduction to neural networks and deep learning
architectures such as CNNs and RNNs, practical business applications including customer
segmentation, recommendation systems, and fraud detection, hands-on model building
using libraries like Scikit- learn and TensorFlow, model evaluation and interpretability,
ethical and societal implications of AI systems, adaptability for emerging frameworks such
as AutoML, transformers, and large language models.

AI in Finance
Applications of AI in risk management and credit scoring, fraud detection and anomaly
identification, algorithmic trading and portfolio optimization, predictive analytics for financial
forecasting, customer segmentation and personalized financial services, conversational AI
tools like robo-advisors and chatbots, sentiment analysis for market insights, ethical
considerations and compliance with regulations like GDPR and Basel III, integration of
future trends in blockchain-enabled AI, decentralized finance (DeFi), and AI-driven
sustainable finance.

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 AI in Marketing
AI-driven customer segmentation and predictive analytics, personalized marketing
strategies through recommendation systems and collaborative filtering, conversational AI
tools like chatbots and virtual assistants, campaign optimization using AdTech and
marketing automation platforms, sentiment analysis for customer feedback and insights,
generative AI applications for content creation and experiential marketing, balancing
automation with creativity in AI-powered marketing, emerging trends such as voice search,
visual search, and augmented reality in marketing strategies.

AI in Operations and Supply Chain

Demand forecasting and inventory optimization using AI-powered analytics, route
optimization and cost reduction in logistics, computer vision applications in quality control
and defect detection, AI-based supply chain risk management and mitigation strategies,
real-time data analysis for operational efficiency, integration of IoT devices and digital
twins in supply chains, emerging AI applications in sustainable and green supply chain
practices, adoption of advanced robotics and autonomous systems for supply chain
transformation.

AI in Human Resource Management

AI in recruitment processes including automated resume screening and candidate
assessment, workforce optimization using predictive analytics for manpower planning and
skill gap analysis, AI-driven strategies for employee engagement and retention, sentiment
analysis for employee feedback and satisfaction, adaptive learning systems for
personalized training and development, integration of chatbots for HR support and
self-service, ethical and legal considerations in workforce AI applications, emerging trends
in diversity and inclusion analytics, and advanced talent management using AI.

FinOps for AI 4
Key concepts in AI infrastructure cost management and financial sustainability, cloud
computing models and cost optimization strategies, budgeting and forecasting for AI
projects, evaluating ROI and cost-benefit analysis for AI initiatives, governance and
accountability in FinOps frameworks, financial risk management in AI implementation,
scaling AI applications with financial efficiency, integration of emerging trends in edge AI,
open- source AI adoption, and cloud pricing models for financial optimization.

Computer Vision for Business

Image processing techniques including image segmentation, object detection, and
recognition, business applications of computer vision in areas like quality assurance,
defect detection, and augmented reality, facial recognition and its use in security and
customer interaction, visual search technologies for e-commerce and marketing, drones
and computer vision for logistics and inventory management, generative AI integration in
image and video creation, adoption of advanced tools for real-time image analysis,
exploration of emerging trends in AR/VR and AI-powered vision systems.

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 NLP and GenAI for Business
Core concepts of NLP such as tokenization, lemmatization, and embeddings, applications
of text classification, summarization, and topic modeling, sentiment analysis and customer
feedback insights, chatbots and conversational AI for business interactions, generative AI
applications for content creation and personalized customer engagement, automation of
business processes using NLP tools, ethical considerations in language model
deployment, integration of advanced LLMs, transformers, and future innovations in NLP
and generative AI.

Management of AI Products
Foundational principles of AI product management, understanding the role of data in
AI-driven product lifecycles, developing product roadmaps and strategies for AI-powered
solutions, feature prioritization and market analysis for AI products, rapid prototyping using
low-code tools, post-deployment monitoring and scaling strategies, collaboration between
technical and non-technical teams, addressing ethical challenges and regulatory
compliance, adaptability for incorporating trends in explainable AI and evolving product
frameworks.

AI Strategy, Ethics, and Governance

Strategic frameworks for aligning AI with organizational goals, governance models for AI
adoption and accountability, compliance with ethical and legal standards in AI deployment,
exploring the societal implications of AI technologies, balancing innovation and regulatory
constraints, enterprise AI innovation strategies, evaluation of global best practices in AI
governance, adaptability for incorporating evolving trust frameworks, and addressing
challenges in responsible AI implementation.

Human-centric AI
Human-centered AI design principles emphasizing transparency, fairness, and inclusivity,
user experience design for accessible and intuitive AI systems, enhancing human
capabilities through AI collaboration, ethical frameworks for bias and accountability in AI
models, applications in domains like healthcare, customer service, and assistive
technologies, adaptive systems for continuous improvement based on user feedback,
emerging innovations in human-machine interaction, and governance of human-centric AI
systems.

Disruptive Applications of AI and Emerging Technologies

Exploration of quantum computing and its impact on AI and data processing, generative AI
and explainable AI applications, edge AI and real-time distributed computing, integration of
IoT and AI for smart systems, blockchain and AI convergence for secure and transparent
applications, advanced robotics for industrial automation, applications of augmented and
virtual reality in business, adoption of neural networks, AutoML, and other cutting- edge
technologies, flexibility for incorporating advancements in emerging industry-specific AI
innovations.

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 Mode of Examination

Semester 1, 2, 3, 4, 5 & 6 have

Mode of Examinations Mid-semester Examinations and
applicable for students Comprehensive Examinations
admitted in for each of course.
Batch beginning in These examinations are
April 2025. mostly scheduled on Friday,
Saturday or Sunday.

Students need to appear in

As per the examination
person for taking the
schedule, Instructions, rules
examinations at the
institution’s designated and guidelines announced
examination centres. before every examination.

Students can take their examination at any of our 36 designated examination centres in India
at the following locations:
● South Zone: Bangalore, Chennai, Hyderabad, Mysore, Vijayawada, Visakhapatnam, Kochi,
Thiruvananthapuram, Hosur, Madurai, Kancheepuram, Coimbatore.
● North Zone: Delhi NCR, Gurugram, Noida, Faridabad, Jaipur, Chandigarh, Lucknow,
Bhilwara, Udaipur, Pilani.
● West Zone: Mumbai, Thane, Pune, Ahilya Nagar, Goa, Ahmedabad, Vadodara, Surat,
Indore, Nagpur.
● East Zone: Kolkata, Guwahati, Jamshedpur, Bhubaneswar.
In addition to these locations, the Institution also has a designated examination
centre in Dubai.

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 During these semesters, in addition to the above mentioned Mid-Semester and
Comprehensive examinations, there will also be Quizzes/Assignments conducted online on
the Learning Management System (LMS) as per the course plan in which the students need
to participate.

In Semester 7 (Final Semester), the student will be doing Dissertation/Project Work as per
the Institution’s guidelines.

For International Students:

● In addition to the above locations, the institution also has a designated international
examination centre, located in Dubai.
● To facilitate the learning of international students, applying from any other location except
India and Dubai, the mode of examinations will be online, which can be availed by
meeting the requirements of the institute.

a). Scanned copy of the visa for the country in which you are currently residing. The visa
should be currently valid. No expired visas shall be considered,
b). Scanned copy of government-issued ID from the residing country
c). HR recommendation or endorsement letter from the employer, stating the location of
your work.

● Indian students, who are temporarily based out of India, can also avail of online
examinations on request by meeting the above-mentioned requirements of the institute.

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 How to Apply

Click here to Create your login at

the Application Center Once logged in,
Apply now
by entering your follow four essential
through the BITS steps:
unique Email id and
Pilani online create a password of
application centre. your choice.

Step 1 2 3 4
Fill and submit
Step
Download a PDF
Step
Pay the application
Step
Print the downloaded
your application copy of the fee of INR 1,500 using Application Form and
form for your application form. Net banking/Debit note your Application
chosen program. Card/Credit Card. Form Number.

In the printout of the downloaded Application Form, you will notice on page no. 3 a section called the
Employer Consent Form. Complete the Employer Consent Form. This form needs to be signed and
stamped by your organisation’s HR or any other authorised signatory of the company.
Important: In view of work-from-home policies mandated by many organisations, a few candidates may
not be able to get the physical forms signed by their HR/other authorised organisational representative.
Such candidates may instead request an email approval to be sent to their official email ID by the HR
using the format available through this link.

On page 4, complete the Mentor Consent Form, Due to remote work policies, some candidates
which needs to be signed by your Mentor. may struggle to get physical mentor signatures.
They can request email approval using a
provided format.

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 Who is a mentor:
● Candidates applying to Work Integrated Learning Programmes must choose a Mentor,
who will monitor the academic progress of the candidate, and act as an advisor &
coach for successful completion of the programme.
● Candidates should ideally choose the immediate supervisor or another senior person
from the same organisation. In case a suitable mentor is not available in the same
organisation, a candidate could approach a senior person in another organisation who
has the required qualifications. Wherever the proposed Mentor is not from the same
employing organization as that of the candidate, a supporting document giving
justification for the same should be provided by the candidate’s employer.
● Candidates applying to B.Tech. programmes should choose a Mentor who is an
employed professional with B.E./ B.S./ B.Tech./ M.Sc./ A.M.I.E./ Integrated First
Degree of BITS or equivalent. Candidates applying to M.Tech., M.Sc., MBA, M.Phil
programme should choose a Mentor who is an employed professional with:
● B.E./ M.Sc./ M.B.A./ M.C.A./ M.B.B.S. etc. and with a minimum of five years of relevant
work experience.
OR
● M.E./ M.S./ M.Tech./ M.Phil./ M.D./ Higher Degree of BITS or equivalent.

In the final step (Step 4),

Photocopies of these
Page 5 of the downloaded upload your printed Application
documents should be made,
Application Form includes Form, Mentor Consent Form,
and applicants need to
a Checklist of Employer Consent Form, and
self-attest academic mark
Enclosures/Attachments. mandatory documents
sheets and certificates.
one by one.

Selected candidates will

Accepted file formats for The Admissions Cell will
receive email notifications
uploads include .DOC, review your application for
within two weeks of submitting
.DOCX, .PDF, .ZIP, and completeness, accuracy,
their application with all
.JPEG. and eligibility.
required documents.

You can also check your

selection status by logging
in to the Online Application
Centre.

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 Mode of Learning
The Mode of Learning used in this programme is called - Work Integrated
Learning. Internationally, Work Integrated Learning (WIL) is defined as "An
educational approach involving three parties - the student, educational institution,
and employer organization(s) - consisting of authentic work-focused experiences
as an intentional component of the curriculum. Students learn through active
engagement in purposeful work tasks, which enable the integration of theory with
meaningful practice that is relevant to the students' discipline of study and/or
professional development*.

An education model can be considered as WIL if and only if:

1. The programs are designed and developed by the institute in collaboration

with industry.
2. Work-focused experiences form an active part of the curriculum.
3. The program structure, pedagogy and assessment enable integration of
theory-with relevant practice.

The innovative Work Integrated Learning Programs (WILP) of BITS Pilani are
quite aligned with the above definition and requirements. The programs are
designed in collaboration with its industry partners, subject matter experts from
industry and academia that enable the students to remain relevant in their
chosen profession, grow in their career and retain the habit of lifelong learning.
The continued availability of workplace related experiences along with the
weekly instruction sessions promote integration of theory with practice. An active
participation of the organization mentor in the learning process of the student
plays a key role. Case studies, simulation exercises, labs and projects further
strengthen this integration.

The WILP of BITS Pilani is comparable to its campus-based programs in terms

of structure, rigor, instruction, labs, assessment, faculty profile and learning
support. The pervasive adoption of technology in all its academic processes
makes the same high-quality education of BITS Pilani available to the aspirants
at scale with the required flexibility.

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 Key Benefits of BITS Pilani WILP

● Can pursue the programme without any career break and along with the job.

● The programme curriculum is highly relevant to sectors, industries and

organisations they work for.

● In addition to the institute, the learning experience of working professionals in

the programme is also supported by the employer organisation and Industry
Mentors.

● Effective use of technology to deliver a range of learning interventions at the

location of the working professional such as faculty contact sessions,
asynchronous learning materials, remote, virtual and cloud labs, Learner
support, peer to peer collaboration etc.

● Contact sessions with faculty take place mostly over weekends or after
business hours and are conducted over a technology platform that can be
accessed from anywhere.

● Mid semester and End semester examinations for every semester are
conducted mostly at designated examination centres distributed across the
country (for details refer to link mode of examinations).

● Learners can access engaging learning material which includes recorded

lectures from BITS Pilani faculty members, course handouts and recorded
lab content where applicable.

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 WILP Presence and Impact

45+ 1,26,169
Years of Working
Educating Working Professionals
Professionals Graduated

46,178 1100+
Working Professionals
Currently Enrolled Faculty Members

47
Programmes

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B2C_04_03_2025
Let's start a conversation
to ignite the change you desire

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Call: 080-48767777
[email protected]