B2C
CONTACT US:
[email protected]
WWW.IRIS-IIMI.COM
The Case
Background
You are FunPay, a leading digital payments platform dedicated to making
transactions simple, secure, and seamless. India's digital payment landscape
has experienced remarkable growth, with transaction volumes increasing from
2,071 crore in FY 2017-18 to 18,737 crore in FY 2023-24, reflecting a compound
annual growth rate (CAGR) of 44%.
Local businesses form the backbone of tier 2 and tier 3 city economies. Despite
their importance, many of these businesses still rely on cash transactions,
limiting their growth potential and customer convenience.
FunPay aims to bring these businesses into the digital payments ecosystem,
unlocking new opportunities for them while enhancing customer experiences.
Objective
Your challenge is to design a service-led marketing campaign that
successfully digitizes local businesses by onboarding them onto FunPe. The
solution should address the unique needs of tier 2 and tier 3 cities and create
value for both business owners and their customers.
Submission Format
Teams need to submit a 3-5 slider presentation (not including the
Introduction and the annexure slides) in a pdf format.
The submission should comprehensively cover the problem statement, target
audience insights, proposed solution, expected outcomes, and ensure clear
visual presentation.
Evaluation Criteria
Submissions will be judged based on:
Application of Marketing Concepts: Demonstrate understanding and
usage of core marketing principles such as segmentation, targeting,
positioning, and the marketing mix (4Ps/7Ps).
Market Research: Provide data-backed insights on local businesses,
customer behaviour, and digital payment trends in tier 2 and tier 3 cities.
Feasibility and Implementation: Ensure the solution is practical and
scalable and considers the unique challenges faced by local businesses.
Creativity and Innovation: Showcase unique ideas that differentiate the
campaign while addressing the key objectives.
Clarity and Structure: Present a well-organized, visually appealing, and
easy-to-understand slide deck.
We look forward to your innovative ideas to transform the lives of street food
vendors and empower them through FunPay’s digital solutions!
