Assessment 3
Assessment 3
User Persona
Name: Hassan Ahmad Abubakar
Age: 34
Occupation: Freelance Digital Marketer
Tech Savvy: High
Goals: Simplify client project tracking, improve communication, and automate reporting.
Pain Points: Uses multiple tools to manage tasks, client feedback is scattered, struggles with
weekly reporting.
Environment: Works remotely with 5-10 clients at a time.
User Journey
Hassan signs up for the SaaS product, 'FlowBoard', a project management and reporting tool
designed for freelancers. During onboarding, he customizes his dashboard with templates
suited for digital marketing. He quickly imports ongoing projects from Trello and Google
Sheets.
FlowBoard provides a unified view of client feedback, task deadlines, and campaign metrics.
Hassan receives automated notifications for overdue tasks and uses the AI-powered
assistant to generate weekly reports that are automatically emailed to clients. He also uses
built-in chat features to streamline client communication.
Over the next few weeks, Hassan finds that he spends 30% less time managing projects and
gets positive feedback from clients on the clarity of updates.
Research Insights
1. 68% of freelancers use more than three tools to manage client work, leading to
inefficiencies.
2. The top complaint from clients is inconsistent updates and scattered communication.
3. Freelancers expressed a strong interest in automation features that reduce admin
workload.
4. Competitive analysis shows a gap in lightweight, all-in-one tools tailored specifically for
freelancers.