Certificate
Programme
on
AI in Business:
Fundamentals
to Applications
Overview
Artificial Intelligence and Machine Learning Key components:
have recently risen to prominence in business
applications and outcomes. Not only have • Introduction to Artificial
they accelerated innovation, improved Intelligence and Machine Learning:
efficiencies and boosted creativity, but have origin, concepts and applications
also altered our interactions with the world.
• Generative AI: Learn the use of latest
tools through prompt engineering and
As per a McKinsey report1, Gen-AI’s impact on
customise and deploy your own pre-
productivity can add trillions of dollars to the global
trained models
economy; with the current generative AI coupled with
other technologies having the potential to automate • AI Agents and Automaton: Learn
tasks that take 60-70% of employees’ time today. to implement AI-powered workflows
across functions
Given AI’s capabilities to solve complex
problems, streamline processes, and • Applications of AI in Business:
improve decision-making, it now serves as a Practical applications of AI to
fundamental skill for professionals, whether modernise functions
early-career ones or seasoned leaders, to • AI Ethics and Future Trends: Ethical
gain leverage by performing high-order tasks. challenges, responsibilities, and future
developments
The programme ‘AI in Business’ is a
17-week journey that will help you navigate • Generative AI models: GPT, Gemini,
the AI realm from foundational concepts to Llama and other open source models
advanced applications for improved
decision-making and business success. • Generative AI tools: Google Colab,
ChatGPT, DALL E, Copilot, GenaAI
The programme takes you through the grounding with search (Perplexity AI)
origin, AI models in use, their applications in
business functions, using them responsibly,
and what the future holds for AI.
Fees
INR 1,25,000 + Taxes
Equip yourself with sound fundamental
knowledge and concepts strengthened Start Date
by practical learning June 1, 2025
Gain clarity on how AI is transforming Duration | Format
your function with hands-on learning
on popular tools to become proficient 17 weeks | Online
(Self-paced and live virtual)
in your role
Use custom GPTs and RAG (Retrieval-
Augmented Generation) to build your
own models for higher efficiency and
improved outcomes
Apply Now
1
The economic potential of generative ai: the next productivity frontier | mckinsey.com | https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-poten-
tial-of-generative-ai-the-next-productivity-frontier#business-and-society
Who is this
programme This programme
for? does not require
a technical
background or
The Certificate Programme on ‘AI in Business’ is useful experience.
for a wide-ranging set of professionals across functions,
industries, and leadership levels looking to gain a deep
understanding of AI and how to incorporate it into their
operational tasks for improved business outcomes.
Early-career to Mid-senior Professionals
• Leaders in product, marketing, finance, operations, and
strategy roles.
• Aspiring executives keen to integrate AI into business
decision-making.
• Professionals looking to enhance their skill sets to
remain competitive in a technology-driven economy.
Entrepreneurs and Innovators
• Start-up founders and business owners exploring AI for
scalability and efficiency.
• Innovators aiming to leverage Generative AI tools
forcreative industries or business automation.
Functional Experts Looking to Adopt AI for Excellence
• Non-technical professionals in domains like HR, law,
or professional services who want to understand AI
applications for their industries.
85% of executives trust that AI will allow their companies Vandith Pamuru
to obtain or sustain a competitive advantage by streamlining
Programme Director,
operations. Through a comprehensive exploration of AI Assistant Professor,
fundamentals, Generative AI, and automation, this course Information Systems, ISB
focuses on hands-on learning. Participants will gain practical
skills that empower them to confidently understand and
implement AI solutions across diverse business contexts.
Overview of
Programme
Structure
This 17-week journey will introduce
you to the realm of Artificial
Intelligence, from foundational
concepts to advanced
applications. Throughout the
course, you will explore the
history, core techniques, and
practical applications of AI,
machine learning, and generative
AI models. By the end of this
programme, you will understand
how AI is transforming various Orientation
industries and gain practical skills Date
to use AI tools effectively. May 31, 2025
Introduction to Generative AI
AI and ML Core principles, popular
Foundational models and practical
understanding of Artificial applications of AI
Intelligence (AI) and
Machine Learning (ML)
AI Agents and Applications of AI in
Automaton Business
AI Foundation concepts and Understanding AI tools
practical applications and techniques to improve
of AI in automating decision-making and create
workflow value
AI Ethics and Future
Trends
Explores ethical
considerations and
emerging trends that will
shape the future of AI
Introduction COURSE OVERVIEW
to Artificial In this course, learners will gain a foundational
understanding of Artificial Intelligence (AI)
Intelligence and Machine Learning (ML), exploring their
key concepts, historical context, and modern
and Machine applications. This course is designed for those
looking to understand the basics of AI, including
Learning its various subfields and real-world applications
in business and industry. By the end of this
origin, course, participants will have a solid grasp of
concepts and
how AI and ML work, the differences between
applications
different learning methods, and the underlying
architectures of neural networks that power
advanced AI models.
Duration
3 Weeks
CONCEPTS COVERED
What is AI,
Deep Learning
definition,
basics, introduction
scope, history
to neural networks
and its role in
and role of datasets
business today
Deep Learning
Types of ML,
architectures,
understanding
overview of artificial,
supervised,
convolutional neural
unsupervised,
networks, recurrent
reinforcement
neural networks,
learning, and data
attention and
processing
transformer modules
Generative COURSE OVERVIEW
This course provides a comprehensive
AI Learn the use introduction to Generative AI, highlighting the
of latest tools core principles, popular models and practical
through prompt applications that have made this technology
engineering a game changer in business and creative
and customise industries. Learners will explore how generative
and deploy your models work and gain experience with popular
own pre-trained AI tools like ChatGPT, DALL-E and Midjourney.
models
Duration
3 Weeks
CONCEPTS COVERED
Overview of tools
Core principles of with hands-on
Generative AI and practice
understanding models [Google Colab,
like GPT, Gemini, ChatGPT, DALL
Llama and more E, Copilot, GenAI
grounding with search
(Perplexity AI)]
Advanced AI topics
such as prompt
engineering, RAG,
dense embedding and
more
AI Agents COURSE OVERVIEW
This course explores the transformative role of
and AI agents and automation in modern business. It
Automation provides a comprehensive understanding of AI
agents, how they autonomously perform tasks
Learn to and their applications in streamlining cross-
implement functional processes. Designed for professionals
AI-powered interested in automating repetitive tasks and
workflows enhancing operational efficiency, this course
across covers foundational concepts and practical
functions applications of AI in automating workflows.
Duration
2 Weeks
CONCEPTS COVERED
Introduction to
AI Agents with
Automating
examples of their
repetitive tasks and
uses in various AI
building AI-powered
industries and
workflows
cross-functional
automation
Practical
demonstrations of
how to set up and
manage AI-powered
workflows to enhance
efficiency
Applications COURSE OVERVIEW
This course provides a deep dive into the
of AI in practical applications of AI across various
Business business functions. It highlights how AI can
enhance creativity, productivity, customer
Practical understanding, product development, marketing,
applications finance, and operations. It covers a range
of AI to of tools and techniques used to optimise
modernise workflows, improve decision-making, and create
functions value in modern organisations.
Duration
6 Weeks
CONCEPTS COVERED
AI for creativity AI in customer
and productivity understanding
through AI-driven (segmentation,
support sentiment analysis)
AI in product
AI in marketing and
development and
finance
enterprise search
AI in operations AI in customer support
and supply chain service
AI Ethics COURSE OVERVIEW
This course explores the ethical challenges,
and Future responsibilities, and future developments
Trends in artificial intelligence. With AI increasingly
integrated into society, it’s crucial to understand
the potential biases, ethical dilemmas, and best
Ethical practices for responsible AI use. This course
challenges, provides insight into the ethical considerations,
responsibilities, safeguards, and emerging trends that will shape
and future
the future of AI.
developments
Duration
3 Weeks
CONCEPTS COVERED
Ethical
considerations in Best practices in AI
AI
Future of AI and
preparing for the
future
Vandith Pamuru, an Assistant Professor of
Information Systems at the Indian School
of Business, focuses his research on user
engagement within online platforms, particularly
in the context of emerging technologies. His
work delves into incentive design and platform
policies, emphasising fairness. To explore these
topics, he employs cutting-edge techniques such
as econometrics, natural language processing,
image processing, reinforcement learning, and
Vandith Pamuru Deep Learning. Currently, his research focuses
Programme Director on the domain of Online Gaming, Metaverse
Assistant Professor, design, and Artificial Intelligence. He holds a
Information Systems,
PhD in Management Information Systems and a
ISB
Master’s in Economics from Purdue University,
where he earned the prestigious Dean’s Award
for his doctoral research. Before pursuing his
PhD, he gained substantial industry experience
in user experience design and product
Programme management.
Faculty
HEAR FROM FACULTY
Sumeet Kumar is an Assistant Professor at
the Indian School of Business. He studies
problems at the intersection of technology
and society. He is interested in analysing
user behavior, quantifying online forums’
polarisation, and finding advertisements
disguised as regular content on online
platforms.
Sumeet completed his undergraduate
education at IIT Kanpur. He has Masters
Sumeet Kumar degrees in Software Engineering and
Assistant Professor, Machine Learning, both from Carnegie
Information Mellon. He also earned his doctorate from
Systems, ISB
Carnegie Mellon University.
Narasimha is seasoned AI leader, speaker,
with 20+ years experience building large scale
AI/ML, NLP and GenAI systems. As head of
datascience he and his teams have build AI/ML
systems and products for travel e-commerce,
ranging from ranking search, personalisation,
pricing, discounting systems and travel Fintech
AI products. He also lead teams to leverage
cognitive technologies, customised LLMs/SLMs
for domain specific data, to build conversational
Narasimha M agentic systems & NLP solutions. Narasimha
Vice President, Head also worked previously in AI consulting, for BSFI,
Data Science
retail, e-commerce, technology, entertainment,
AI 100 Leader | Speaker
tourism, pharma and other domains. He is part of
| Startup Mentor
various advisory councils and is one of the Top
100 most influencing AI leaders in India, awarded
by Analytics India Magazine.
Programme Highlights
Hands-on Learning
with cases and tools - Google Colab, ChatGPT, DALL E, Copilot, GenAI
grounding with search (Perplexity AI)
Deepen Your Learning
Enhance your learning experience with state-of-the-art Simulations, Action
Learning Projects, Social Learning Sessions and Integrative Thinking
Activities.
Participate in Social Learning Sessions
Join live virtual Social Learning Sessions moderated by Expert
Programme Leaders. These sessions provide an interactive
platform to discuss key concepts, share experiences, and
learn from peers and experts, fostering a collaborative learning
environment.
Integrative Thinking Activities
Refine your problem-solving skills and broaden your strategic
mindset. Engage in analyses and collaborative discussions
after each module quiz and benchmark your insights against
expert responses for comprehensive learning.
Enhance Your Understanding
Attend MasterClasses featuring industry and academic experts who
share insights on business, management, and leadership. Engage
with their experiences and gain inspiration from their diverse
expertise, enhancing the frameworks learned in your courses.
Strengthen Your Connect
Come together to strengthen your network and build lifelong
connections with your cohort in person at the ISB campus. On
successful completion of the track, you will be invited for a half-day
session, culminating in a valedictory on campus.
The ISB Advantage
#1
Research Ranking in
India
#5
Asia - FT Global
Ranking
#1
India in FT Custom
Executive Education
Rankings
Globally Renowned Research-backed Deep Expertise in
Faculty Thought Leadership Emerging Markets
ISB faculty includes leading ISB is ranked #1 amongst ISB has developed
academics with domain business schools in rigorousintellectual
expertise drawn from India for research. At capital and a vast
extensive research, real- our research centres number of case
world engagement and rich and institutes, faculty studies that explore
learning experiences in top collaborate with top critical challenges
global business schools. minds in the industry facingorganisations
The faculty also includes and government to and leaders in these
accomplished industry develop ground-breaking markets. Positioned
practitioners who have thoughtleadership. in a rich ecosystem of
been at the helm of global Participants will benefit business, government
businesses. These experts from this rich expertise and think tanks allows
will disrupt conventional and itsapplications in the ISB to deliver practical
thinking, expand your curriculum through novel knowledge and craft
horizons with fresh instructional content and holistic learning
perspectives and empower assessments. experiences for its
you to drive innovation and learners.
change in your teams and
organisations.
The ISB Online
Advantage
Immersive Learning
Our learning experience
platform ensures that you
immerse yourself in a rich, Flexible Learning
distraction-free learning
journey that features short, ISB Online offers a flexible,
rigorous, high-quality self-paced learning Active Learning
content produced by ISB structure, allowing you
faculty and guest industry to tailor your educational Diverse learning activities
experts. Real-world, case- experience around your before, during and after
based examples bring the busy schedule. With bite- each lesson ensure you
content to life and enhance sized content accessible stay actively engaged in
your ability to apply anytime, you can easily learning. Activities include
fundamental principles to integrate learning into priming questions at the
real-world scenarios. your life without disrupting start of the module that
professional commitments. motivate the content,
The learning platform is formative knowledge
also available on a mobile checks that test your
app that offers flexible, on- understanding of
the-go education, allowing concepts, and summative
learners to access content checks and integrative
anytime, anywhere. thinking activities at
the end of the module
and course. Share your
reflections and responses
on this range of activities
and benchmark them
against peer and faculty
responses for deep
learning.
Admissions
Criteria
We aim to create a diverse and balanced cohort, bringing together professionals
with diverse backgrounds, experiences and perspectives. Candidates will be
evaluated based on several criteria to ensure a dynamic learning environment:
Appropriate
experience
profile
Evidence of
professional
achievement
Industry and
functional
background
Since English is the mode of communication for the programme, a basic
proficiency in the language is a must.
We operate on a rolling admissions basis and encourage early applications to
secure your place for the cohort.
What Will
You Gain?
CERTIFICATE OF COMPLETION
Receive a digital ‘Course Certificate’ for each completed course, culminating in a
prestigious ‘Programme Certificate’ for the programme upon completion,
symbolising a formal recognition of your professional advancement.
To earn a Course Certificate or Programme Certificate, you must complete all coursework in a timely
manner, including meeting weekly deadlines and finishing assessments.
COURSE CERTIFICATE PROGRAMME CERTIFICATE
EARN DIGITAL BADGES FOR
MILESTONES
Accumulate points and earn digital badges as
you cross each learning milestone, showcasing
your progress and achievements inan easily
shareable format.
Be Recognised as an
ISB Online Alum:
ISB email and other
benefits
» Exclusive ISB Online email ID to
connect with your network
» 20% discount on other ISB
Online programmes
» 10% discount on ISB Executive
Education topic-focused
programmes
» Access to ISB Online alumni
support team
Access to resources Networking and
» ISB Online Alumni portal continuous learning
» Podcasts, async content, » Learning and networking
articles, newsletters and more opportunities via ISB Online
Network Group on LinkedIn
» Exclusive invitations to events
like Master Classes, webinars » Connect with your peers via the
and conferences, amongst ISB Online Alumni Portal
others » Access to city-level alumni
chapters and special interest
groups (SIGs) across industry
domains via ISB Online Alumni
portal
» Opportunity to be a guest
speaker in alumni webinars
Certificate
Programme
on
AI in Business:
Fundamentals to
Applications
PROGRAMME ADVISOR TO NOMINATE MEMBERS OF YOUR TEAM
Spurthi Abburi Vinod Kurian
Mobile: +91 9052779069 Mobile: +91 8978623177
Email:
[email protected] Email:
[email protected]Apply Now
ISBO_AIB_BROC_Q1_25_3325
